“It has been amazing for both of us as businesswomen and now also as mammies”
Two of Derry’s most well known businesswomen have reflected on the one year anniversary of their store, GIRL.
GIRL was set up by Aoife Bonner of Sass & Halo, and Hannah Vail of Han.
Both situated in the craft village, their respective businesses were incredibly popular. However, as they both became mothers and the business world because tricker to survive in, they decided to combine forces and create a space to showcase local female creative talent.
GIRL is now home to over a dozen female stockists and recently celebrated its first birthday.
Aoife spoke to Belfast Live about what the journey has been like.
She said: “I was across the square and Han was in this space. We knew each other briefly before but then we became really good friends talking about work and life!
“It just became harder and harder to sustain a shopfront, obviously with rising costs and staffing costs, it was really hard to run and be there all the time. Hannah had her daughter first and I had one a year later and then our priorities changed.
“I was about to pack it in and Hannah approached me about maybe coming into her space and that’s where the idea came from. It started off with just us two but then we wanted to celebrate local female businesses, they were all really onboard and it was created within a couple of months. We have around 13 different stockists in the shop all offering something different. “
After making the leap to join together and create GIRL, Aoife and Hannah knew they could rely on the people of Derry to support local.
Aoife said: “We had a great launch and everyone was so supportive. We had a really successful Christmas, I think people do make a push to support local which is brilliant. Our prints and soaps are really popular with tourists looking to pick up an Irish gift.
“We are in the craft village and Storefront moved close to us just outside the craft village and it is lovely to have a hub of local businesses near each other and we can all benefit from each other.
“Hannah has organised markets in the craft village which really helps bring people into the craft village. All in all it has been a really positive decision for both of us. It is such a nice space to work in and as a creative I feel like I can really do what I want to do. There is so much support morally between Hannah and I because we understand exactly what each other is going through.”
GIRL has not only benefitted customers who want to find unique clothing, jewellery and gifts, it has also allowed for Hannah, Aoife and the other stockists run their businesses as a collective, relying on each other when they need to.
Aoife said: “It has been amazing for both of us as businesswomen and now also as mammies. It has given us so much more flexibility, if we need to deal with childcare or illnesses we can work around each other.
“The other businesses we stock are really happy. It is so useful for them in that they can go on holidays or take time off and there is still cash flow coming in through the shop. It has made running a business and keeping a business going much easier.
“We try to keep it evolving and exciting so if people come in it doesn’t look the same as before. We have so v many regular customers who make a point in coming in and we know them by name now.
“We really appreciate people coming back to us and spreading the word, a lot of time we get people coming in who tell us someone else told them to visit. Thank you to everyone who has supported us so far and we have a really exciting year ahead!”
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