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NewsBeat

where did it all go wrong for Keir Starmer?

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where did it all go wrong for Keir Starmer?

The failure of many of the UK’s recent prime ministers, who have passed through Downing Street in quick succession, seems easy to explain. Theresa May couldn’t do what she promised and didn’t “get Brexit done”. Boris Johnson broke his own rules, and the law. Liz Truss failed through sheer incompetence.

But Keir Starmer won an election by a landslide and led his party to victory after 14 years out of power. So why is he looking at a probable leadership challenge after less than two years in office?

It is true that Starmer faced deep problems left by the Conservatives, Brexit and COVID. He then had to deal with the war in Gaza, a capricious US president in Donald Trump, and now a war in Iran. But Starmer’s struggles boil down to a failure of leadership.

US political scientist, Ronald Heifetz, has written that political leadership is about disappointing your followers at a “rate they can stand”. His fellow American scholar, Richard Neustadt, argued that leadership (in the case of presidents) was about “the power to persuade”. Keir Starmer has struggled because he disappointed too many, and persuaded too few.

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Crucially, Starmer has never won over the public. Labour’s election in 2024 was an anti-Tory vote, not a pro-Labour one, and Starmer rode a wave of unhappiness from a moody and volatile electorate. Even at the height of his popularity in 2024 the public saw him as competent(ish) but – significantly – 49% also thought he might be indecisive.

After just 100 days, Starmer’s poll lead had plummeted and by July 2025 there was a deep sense that Labour had not delivered on its promises.

This failure was in part because the public had very high expectations of what the government would do, and Starmer had repeatedly promised to be all about “delivery”. But the public came to see the government as not delivering much.

Communication failures

The main policies that got attention were the unpopular ones: cuts to the winter fuel allowance, welfare cuts and harsh immigration reforms. But Starmer never used his power to persuade. Popular policies such as standing up to Trump and on climate were buried or went unnoticed.

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So why hasn’t he done or said more? Starmer came to be seen as lacking any sort of vision or ideals, and journalists have written of how he seemed only to support “convenientism” and a wrong-headed strategy to take back votes from right-wing challengers Reform UK. His own attempts at communications were poor: in his “most personal interview yet” in 2024 he began by saying he didn’t dream, didn’t have a favourite book and was neither an optimist or pessimist.

It isn’t only the public. Starmer never won over another crucial group: his own MPs. Labour MPs were not loyal to Starmer to begin with, and were quickly upset by some policies purposefully designed to cut across their principles.

On top of this, his determination to appoint Peter Mandelson as UK ambassador to the US and the resulting scandal as the closeness of Mandelson’s connections to Jeffrey Epstein emerged, and the growing threat as UK voters fragmented, left Labour increasingly desperate. The local, Welsh and Scottish elections showed the party that the writing was on the wall.

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Wes Streeting resigned as health secretary the day after meeting Keir Starmer for private talks.
EPA/NEIL HALL

The problems the UK faces will not go away if Starmer exits. His failure then begs the questions about who – if anyone – can succeed. Former health secretary Wes Streeting emerged as the first potential challenger. But does he have anything different to offer?

Much has been said about how Streeting is seen as the best communicator and a leader with a genuine working-class heritage. He has a record of delivering policy, and the NHS has improved under his watch, with public perceptions improving for the first time since before COVID. Interestingly, NHS workers themselves are much less convinced by Streeting’s record, with majority seeing the NHS as doing badly.

There are concerns. Streeting seemed to relish challenging striking doctors. And although he denied that he was close to Mandelson, the ongoing investigations could still show otherwise. And on a practical level, Streeting has little support among his party, much less than Starmer ever had.

Angela Rayner would be a more left-wing alternative. Rayner has a similarly Labour back story as a care worker and a rep with public service union Unison. She has a concrete record of delivery and getting things done, having championed what is arguably the signature achievement of this government in the Employment Rights Act.

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But she was forced to resign as deputy prime minister in September 2025 after under-paying stamp duty. Now though, with remarkable timing, she has been cleared of deliberate wrongdoing by HMRC. A glance at Labour polling shows Rayner is also very popular with the party.

And of course Greater Manchester mayor Andy Burnham now has a seat to contest, which could plot his path back to Westminster and his route to a probable leadership bid. However, beating Reform UK to the Makerfield seat is very far from a given.

Despite Streeting’s resignation, everything remains in flux. Starmer has failed as a leader, but is not yet gone. The possible candidates now circling need to offer a better approach, one that can win over the public and, more immediately, Labour MPs. A general election must be held by August 15, 2029. It remains to be seen if the next Labour prime minister, if there is change at the top, can persuade more and disappoint less in the remaining time.

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Two checks easyJet wants all passengers to complete before travel

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Daily Mirror

The airline has shared essential advice for passengers with upcoming flights and holidays

The summer holiday countdown is on, with families across the country making last-minute preparations. For those with flights booked, June is often a busy time. From stocking up on sunscreen to booking transfers, there’s lots to do before it’s time to start relaxing.

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Ahead of their holidays, passengers are also urged to complete two essential tasks to look after their safety while travelling. Sharing advice for customers online, easyJet offered advice on its website. On a webpage dedicated to ‘safety on your holiday’, the airline has set out two checks for all passengers to complete.

First, the airline urges all passengers to get comprehensive travel insurance. easyJet said: “We cannot stress enough how important it is take out comprehensive travel insurance at the time of booking, to cover you in the event that something stops you going on holiday and of course while you’re away too.

“Before taking out the insurance, make sure you check that the policy covers the activities and sports that you may take part in. The cost of international healthcare can be significant, and insurance does more than pay for it, it can also provide the support to get the best care and get you home afterwards.”

easyJet added that people should take a copy of the policy with them and save the emergency assistance contact number in their mobile phone. Explaining why travel insurance is essential, the airline said: “Remember that a European Health Insurance Card (EHIC) or Global Health Insurance Card (GHIC) only entitles you to basic state medical care in participating countries; it doesn’t cover you for repatriation. You can apply for a GHIC on the NHS website.”

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Secondly, easyJet told passengers to share their travel details with someone they trust. “Leave a copy of your travel details with your next of kin or an emergency contact,” the airline said.

The UK Global Health Insurance Card enables holidaymakers to access healthcare without paying more than a local resident would while travelling in the European Economic Area.

According to the NHS: “The UK Global Health Insurance Card (GHIC) lets you get necessary state healthcare in the European Economic Area (EEA), and some other countries, on the same basis as a resident of that country. This may be free or it may require a payment equivalent to that which a local resident would pay.

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“The UK GHIC has replaced the existing European Health Insurance Card (EHIC). If you have an existing EHIC you can continue to use it until the expiry date on the card. Once it expires, you’ll need to apply for a UK GHIC to replace it.”

The NHS adds: “You can apply for a UK GHIC if you’re a resident in the UK. You can also add your family members to your application when you apply.” It is free to apply.

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Iran says the US war deal requires Israel to withdraw from Lebanon

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Iran says the US war deal requires Israel to withdraw from Lebanon

DUBAI, United Arab Emirates (AP) — Iran’s top diplomat said Tuesday that the deal ending the war with the United States would also require Israel to withdraw from Lebanon. But with Israel insisting it will keep forces in Lebanon, questions are growing about the still-unpublished agreement and whether disagreement over its terms could prolong the conflict.

Foreign Minister Abbas Araghchi said Israel’s continued occupation of southern Lebanon would violate the memorandum of understanding reached between the United States and Iran.

“The end of the war in Lebanon is an inseparable part of the complete end of the war,” Araghchi said in statements made to foreign diplomats in Tehran that were aired on Iranian state TV. “Without the withdrawal of Israeli forces from the territories they occupied during this war, the war has not fully come to an end.”

Araghchi said further Israeli attacks on Lebanon “will be considered by us a violation of the memorandum of understanding.”

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The United States has not said whether Lebanon was part of the final agreement. But Araghchi’s description clashes with statements made by Israeli officials about the deal to end the war that started with joint U.S.-Israeli airstrikes on Feb. 28.

Israel is not party to the agreement. Prime Minister Benjamin Netanyahu on Monday described it as President Donald Trump’s decision, noting Israel had its own priorities and would remain in a buffer zone in Lebanon “as long as necessary.”

The ambiguity mirrored developments during past negotiations, including the temporary ceasefire brokered in April. That agreement did not pave the way to broader peace or the reopening of the Strait of Hormuz after the United States and Iran announced differing frameworks.

Unresolved issues cast doubt on agreement’s long-term prospects

The discrepancy underscored how much of the agreement remains apparently unresolved ahead of a planned ceremonial signing Friday in Geneva.

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The agreement is meant to provide a meaningful truce in a monthslong war that has killed thousands across the Middle East, including the top leaders of Iran’s theocracy, and raised the prices of fuel, food and other basic goods far beyond the region.

The unpublished agreement provides for the “immediate” opening of the Strait of Hormuz and lifting of the blockade, according to a senior U.S. official who spoke to reporters on condition of anonymity to discuss outlines of the agreement on Monday.

Brokered mainly by Pakistan, it starts with the simultaneous lifting of Iran’s closure of the strait and the U.S. blockade of Iran’s ports, according to Pakistani officials. The United States and Iran will then begin 60 days of negotiations over Iran’s nuclear program and the potential lifting of sanctions, Pakistani officials who helped broker the interim deal said, speaking on condition of anonymity about the unpublished text.

It also includes the possibility of releasing Iran’s frozen funds, sanctions relief and a $300 billion fund to help rebuild Iran if Tehran meets certain benchmarks, senior U.S. officials told reporters Monday.

Araghchi’s comments Tuesday appear to match the understanding of two regional officials with direct knowledge of the interim deal. The officials, speaking to The Associated Press on condition of anonymity to discuss the closed-door negotiations, said it would require Israel to leave nearly all the territory it occupies in Lebanon, minus a few hilltop points along the border seized earlier.

The officials say Iran insisted the accord include Lebanon in the last days of the negotiations. Regarding the timeline, the officials said the release of frozen Iranian assets are tied to Tehran implementing the deal. Gulf Arab states also have pledged to inject billions of dollars in Iran’s economy, they added.

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Beyond Lebanon, there’s one more point of possible contention on Iran’s nuclear program. The interim deal begins a 60-day clock for talks over Tehran’s stockpile of highly enriched uranium.

Iran has agreed to discuss ways to possibly “dilute or remove” its stockpile, the officials said. However, it remains unclear whether Tehran would agree to that, particularly with hard-liners opposing to giving it up.

U.S. officials have not yet explained how they see the agreement addressing Iran’s nuclear program, including who will be in charge of verifying that Iran is in compliance and who will destroy or remove highly enriched uranium believed to be buried under nuclear sites that were badly damaged by U.S. strikes last summer.

Despite anger, US allies push to make deal work at G7 summit

Meanwhile, world leaders gathered in France for the first full day of the Group of Seven summit of major industrialized nations, where Iran was high on the agenda. Scheduled discussions include a work session focused on “ending crises and ensuring stability in the Middle East.” Leaders of Egypt, Qatar and the United Arab Emirates are to join the talks.

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Trump has clashed with European leaders over not consulting them before going to war in Iran. Even so, leaders are expected to strike a measured tone as they seek ways to ease the economic fallout from rising oil prices caused by the blockade of the Strait of Hormuz.

Ahead of their meeting, the leaders of France, Germany, Italy and the United Kingdom issued a joint statement congratulating the United States, the Iranian government and the mediators on what they called a “diplomatic breakthrough.” Canada also signed the statement. The leaders said it was vital for detailed negotiations to take place and for the deal to be quickly implemented so the Strait of Hormuz can be reopened to tanker traffic.

___ Metz reported from Ramallah, West Bank, and Ahmed from Islamabad. Samy Magdy in Cairo and Michelle L. Price in Washington contributed reporting.

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ITV respond to rumours that Jack Shepherd is taking break

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ITV respond to rumours that Jack Shepherd is taking break

The actor, 38, recently underwent his third hair transplant, which required him to shave his head and was arranged to coincide with the birth of his fourth child — the first with his wife, Hanni Treweek.

Reports suggested that Mr Shepherd will be off screens for several weeks as he takes paternity leave to support Ms Treweek in the weeks surrounding the birth.



A source told The Sun: “Jack’s really turned his life around and is blissfully happy with Hanni and they can’t wait to be parents together.”

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Mr Shepherd has played fan favourite David Platt on the ITV soap for 26 years.

He has two children with his former partner, Lauren Shippey, and a third with Sammy Milewski.

He and Ms Treweek met behind the scenes of Coronation Street, where she worked as a researcher, and were married in Manchester in July 2025, a year after Mr Shepherd proposed during a safari holiday.



Earlier this year, Mr Shepherd joked on his On The Sofa podcast, which he co-hosts with Coronation Street co-stars Colson Smith and Ben Price, that he might name his child after his soap character.

He said: “It was suggested, I actually thought it would be funny… David.

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“David P Shepherd.

“Don’t you think that would be f**king brilliant?

“The balls, the ballsy-ness.”

After ITV was approached for comment, they confirmed that he would not be ‘taking a break’ from the show but would instead be on a short holiday.

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It’s been a busy year for the actor as he tied the knot with his partner Hanni Treweek last summer.

Six months later, the couple announced they are expecting their first child this month.

Sharing a video with her husband, Hanni wrote: “We’ve been keeping a secret…June 2026.”

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The couple were flooded with support, including from Vicky Myers, who plays Lisa Swain.

She said: “What wonderful news! Congratulations.”

Sam Aston, who portrays Chesney Brown, also said: “Awww what wonderful news congratulations guys x.”

Who is your favourite character on Coronation Street? Let us know in the comments

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New Cardiff railway bridge being built and months of disruption expected

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Wales Online

Work will be happening at the site until next year

A new railway bridge is being built at Cathays railway station in Cardiff. It will mean step-free lift access for wheelchair users, improved walkways, and direct access to the Cardiff University’s Centre for Student Life.

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The first stage of work is starting in mid-June but the project will take place in phases with the main construction starting in autumn 2026. Transport for Wales said it will be completed in 2027 with more detailed information shared as work progresses

The ‘access for all’ (AFA) footbridge will provide better accessibility and help modernise the station to a safer transport hub. Transport for Wales will issue regular updates and communications at each key stage – particularly on any impacts on residents, businesses or road users.

Dan Tipper from Transport for Wales said: “This investment is an important step in our ongoing work to improve accessibility and modernise stations across Wales. The new footbridge will make Cathays station safer, easier to navigate, and more welcoming for everyone who uses it.

“We’re working closely with Cardiff University and other local businesses to ensure the project supports the needs of the student and surrounding communities, and are looking forward to seeing it develop.” For our free daily briefing on the biggest issues facing the nation, sign up to the Wales Matters newsletter here

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Senior project manager Alex Phillips said: “As we move into this first phase, our teams will begin setting up the site, implementing pedestrian diversions, and carrying out initial excavation and cable works.

“These are important enabling works for the wider project, and our focus is on delivering them efficiently while ensuring the station continues to operate as normal.”

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TOWIE star’s inquest opens giving no exact cause for Jake Hall’s sudden death

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Daily Record

Tributes to the ITV reality show star poured in following his untimely death

The coroner investigating the death of Jake Hall has been unable to determine an exact cause, an inquest has heard.

The 35-year-old former The Only Way Is Essex star was found dead with head injuries at a holiday villa in Mallorca following a collision with a glass door on May 6, East London Coroner’s Court was told on Tuesday.

Hall – whose funeral took place last week – was best known for his almost decade-long stint on Towie, having joined in 2015 and quit in 2024, and he also ran a menswear brand called By Jake Hall.

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The inquest heard Hall’s body was repatriated to the UK but a post-mortem examination at East Ham Mortuary was unable to determine the cause of death.

READ MORE: Selfless Scotland fan gives £900 World Cup Haiti ticket to scammed supporter for free

READ MORE: ‘Happy birthday to me!’ Peter Murrell spent stolen cash on posh towels treat

Area coroner Nadia Persaud asked Spanish authorities to provide the court with copies of the toxicology report, police reports and witness statements.

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She also made Hall’s family members “interested persons”, meaning they will be able to interrogate evidence or witnesses to a future inquest.

Hall had a daughter, River, eight, with 39-year-old Albanian model and Real Housewives of Cheshire star, Beqiri.

Beqiri previously posted a lengthy tribute on social media and said her heart was “shattered” by his death, and that she loved him from “the very first moment I saw you”.

Tributes have poured in for Hall over the past month, including from his ex-girlfriend and former Towie co-star Chloe Lewis, who wrote on Instagram that he was “such a massive and special part of my life”.

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They dated in their teenage years and starred in the ITV reality show together, where they were known for their tumultuous on-off relationship, which finally ended in 2016.

Celebrity DJ Fat Tony was also among those paying tribute to Hall on the day of his funeral, and said there was an “incredible turn out of love” there.

A provisional inquest date was set for December 7 2026.

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Woman accused of killing two girls in Wimbledon school crash appears in court | News UK

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Woman accused of killing two girls in Wimbledon school crash appears in court | News UK
The 2023 incident happened during the school’s summer term party (Picture: PA)

A driver accused of killing two girls when she crashed into a Wimbledon primary school has appeared in court for the first time.

Claire Freemantle, 49, faces two charges of causing death by dangerous driving and seven counts of causing serious injury by dangerous driving after the incident at The Study Prep school in July 2023.

Schoolgirls Nuria Sajjad and Selena Lau, both eight years old, died as the school was celebrating the last day of the summer term.

At Westminster Magistrates’ Court on Tuesday, Freemantle, of Edge Hill, Wimbledon, was allowed to sit behind her lawyer, rather than in the dock, for the hearing.

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Wearing a dark-coloured trouser suit, Freemantle spoke to confirm her identity and was not asked to enter any pleas.

She is accused of killing Nuria and Selena, as well as causing serious injury in the crash to Nuria’s mother, Smera Chohan, another mother, Tamsyn Van De Vyver, a third mother, and four children.

Undated family handout file photo first used on 07/07/23 issued by the Metropolitan Police of Selena Lau, who along with Nuria Sajjad, both 8, died, after the driver of a 4?4, crashed into The Study Prep school in Wimbledon in July 2023, as the school was celebrating the last day of the summer term. Claire Freemantle, 49, is accused of two counts of causing death by dangerous driving and seven counts of causing serious injury by dangerous driving following the incident at The Study Prep school in Wimbledon in July 2023. Issue date: Friday May 1, 2026. PA Photo. Photo credit should read: Family handout/PA Wire NOTE TO EDITORS: This handout photo may only be used for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Selena Lau was killed during the incident (Picture: PA)
Undated family handout file photo first used on 09/07/23 issued by the Metropolitan Police of Nuria Sajjad, who along with Selena Lau, both 8, died, after the driver of a 4?4, crashed into The Study Prep school in Wimbledon in July 2023, as the school was celebrating the last day of the summer term. Claire Freemantle, 49, is accused of two counts of causing death by dangerous driving and seven counts of causing serious injury by dangerous driving following the incident at The Study Prep school in Wimbledon in July 2023. Issue date: Friday May 1, 2026. PA Photo. Photo credit should read: Family handout/PA Wire NOTE TO EDITORS: This handout photo may only be used for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
Nuria Sajad died of her injuries at the scene (Picture: PA)

The injured children in the charges include one infant and three girls aged seven and eight.

Criminal charges were announced in May, after the girls’ families criticised the Metropolitan Police for its investigation into the crash.

In June 2024, Scotland Yard said the driver of the vehicle had suffered an epileptic seizure and would face no criminal charges.

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But that decision was reversed, and the Met apologised for the way it initially dealt with the incident and the ‘impact on those affected’, adding it would be ‘fundamentally resetting how the Met investigates fatal and serious collisions’.

After the charges were announced, Freemantle’s lawyers previously said she would plead not guilty to the charges.

Latest London news

To get the latest news from the capital, visit Metro’s London news hub.

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Sallie Bennett-Jenkins KC, defending, asked for Freemantle to be allowed to sit in the well of the court, rather than in the dock, due to health concerns.

Chief Magistrate Paul Goldspring sent the case to the Old Bailey for a hearing on July 14 and released Freemantle on unconditional bail.

Get in touch with our news team by emailing us at webnews@metro.co.uk.

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‘We’ve been dating a month and he’s already lied to me’

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Daily Mirror

Dear Coleen,

I’ve been seeing someone for about a month. I’ve told him about my past relationships and what I went through. I said I wanted to take things slowly but, after some words of wisdom from his best friend, I chose to just go for it and we had sex.

We’ve both fallen for each other and I already have deep feelings for him, but the other day we got into a conversation about TikTok and I saw he had a woman’s name underneath his. I asked him who she was and his reply was, “Why?”

He then admitted they’d been together, but she was controlling so he ended it. Things felt a bit awkward afterwards but then returned to normal.

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Then, the other night my best friend told me she’d looked him up on Facebook and saw the TikTok woman had posted on his page, declaring her love for him.

My heart feels broken, my head feels messy. I know he’s cheated in his past relationships. He also told me he doesn’t use Facebook, yet I found out he does. We’ve barely spoken since all this came to light. We’ve arranged to talk soon, but I feel sick. How do I approach the situation and what do I say to him?

Coleen says,

I think it’s worrying that he’s lied to you right at the start of the relationship, and maybe he’s been telling you what you want to hear to keep you on board. Who knows what he’s saying to this other woman to keep her on board! Look, we all have a past and, if he hadn’t lied to you, then I’d be suggesting you give him a chance to prove he’s worthy of your trust.

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However, it does seem that things might not be over with this other woman – certainly not in her eyes. So, be upfront. Have a conversation with him, tell him what you’ve found out and heard, explain that he’s broken your trust and that it’s set you back massively.

Give him an opportunity to explain, but if he gets defensive and doesn’t offer an honest answer, then I’d run a mile. He’s showing you who he is and it’s giving red flags all over the place. If he really likes you, then he should be pulling out all the stops to find a way to show you he’s changed and that this relationship is important to him.

If you decide to move forward with him, then be cautious and don’t get back into bed with him unless you’re satisfied that things are fully over with this woman.

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Coleen’s words of wisdom

How can you think positively when you don’t feel, um, positive? When you get a negative thought, don’t stew on it – replace it with a positive one. Remind yourself regularly of what’s good in your life and be with people who bring positive energy.

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First look at London’s first ‘floating lido’ in Canary Wharf

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First look at London's first 'floating lido' in Canary Wharf

“The Mayor and I are committed to transforming London’s waterways – cleaning them up, improving biodiversity, and opening up more blue spaces for Londoners to relax, walk and swim in safely. This is why we are launching the Clean and Healthy Waterways plan to ensure they are safe and welcoming spaces for all, as we continue to build a better, greener London for everyone.”

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Three mentorship schemes that help youth develop skills

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Three mentorship schemes that help youth develop skills
3. Akili Dada

Across parts of Africa, a lack of financial support and mentorship can close doors for girls with leadership potential. Akili Dada was created to push those doors open.

Since 2005 the organisation has awarded 268 scholarships and provided mentoring to more than 2,500 girls and young women. Alongside financial support, participants receive leadership training, networks and guidance that help them move from school into university and professional life. Its programmes follow three pillars inspired by Swahili: washa (ignite), angaza (amplify) and urithi (legacy), designed to nurture leadership.

Founder Wanjiru Kamau-Rutenberg believes the aim is long-term change. “Leadership is not accidental,” she said.“It must be nurtured with intention and purpose.”

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Image: Amos Getanda

Main image: The Kids’ Network 

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World Cup 2026 Betting Offers, Free Bets & Odds – June 16

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World Cup 2026 Betting Offers, Free Bets & Odds - June 16

The 2022 World Cup finalists are both in action today as France and reigning champions Argentina get their first taste of the 2026 edition of the tournament.

Betting sites expect both sides to open their campaigns with a victory, but neither will be taking Senegal of Algeria lightly after watching World Cup betting favourites Spain fail to beat Cape Verde on Monday.

The Standard is your one-stop shop for all things World Cup betting, pulling together the best World Cup betting offers, the latest match and outright odds, and a few predictions for the upcoming matches

Top 10 World Cup betting offers for June 16

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The Standard’s betting experts have picked out the best World Cup betting sites, assessing bookmakers based on welcome offers, ongoing promotions, mobile app quality, and market depth.

Here are our top 10 World Cup betting spots for the first weekend of the tournament.

New bettors can get £30 in free bets when joining Betfair, or there’s an alternative Betfair welcome offer, which features enhanced odds of 50/1 on Spain or France to qualify from the group stage, with winnings paid out in free bets.

Betfair all offer a 90-minute guarantee on all World Cup games. That means if a wager on a match result market is winning when the clock strikes 90, it will be marked as a winner, no matter the final outcome.

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The Betfred World Cup offer gives new customers who sign up and bet a minimum of £10 £ 50 in free bets to wager on the World Cup.

Bettors can also secure a £5 free bet for Spain vs Cape Verde when they wager £5 or more in-play at odds of evens or greater in the Sweden vs Tunisia match.

There’s also a £5 free bet builder bet for any game in week one of the tournament, money back on losing accumulators, and the unique double-delight & hat-trick heaven promo.

New customers will find a selection of Sky Bet offers available for the World Cup. Bettors could choose to receive enhanced odds of 60/1 on a goal to be scored in England vs Croatia.

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Alternatively, they could opt for a promo which awards bettors with a £10 free bet every time Harry Kane scores for England at the tournament. To qualify, bettors will need to sign up and wager £10 on any World Cup market.

There’s a chance to claim a share of £5 million with Sky Bet too. Wager £5 or more on the World Cup winner market to be in the prize draw, which will pay out if England win the tournament.

The Sky Bet Club provides a free bet for those punters who place five or more World Cup wagers, whilst price boosts are available for every game on Sky Bet’s excellent mobile app.

Bettors wanting to get behind England at this World Cup will find two promotions on Paddy Power. Firstly, they can get 50/1 on England to beat Croatia in their opening match.

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They can also get 50/1 odds on England to qualify from Group L on a £1 bet and £2 for every game they win in the group stage as part of the Paddy Power World Cup offer.

England bettors will also be interested to know that there is a free bet builder bet available for every England group stage game.

With Paddy’s Rewards Club, enhanced odds, free bet builder for every England game, and Paddy’s Wonder Wheel, there is plenty of draw to Paddy Power’s World Cup offerings.

New customers who join Midnite can get £30 in free bets to wager on the World Cup. There’s also the option to claim £20 in free bets each week of the tournament via Midnite’s Bet Club.

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With an app Store rating of 4.7/5, mobile-first bookies Midnite offer one of the best app experiences on this list.

Grosvenor gives new bettors a 100% profit boost when joining, while they are offering a 25% boost token on World Cup bet builder bets.

There’s also cashback available on selected matches if certain conditions are met, with bettors eligible for a free bet refund up to £25.

Tote’s welcome offer is bet £10 and get £40 in free bets, although not all of the welcome bonus can be used to wager on World Cup games.

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Tote’s top World Cup promotion is both novel and unique with bettors able to get their money back on losing World Cup outright bets if the team they backed goes out on penalties.

Tote are offering a maximum refund of £25 on those losing World Cuo outright bets, while users can who bet £25 on accumulator wagers can get a £5 free bet each week.

England don’t start their World Cup campaign until June 17, but already many fans will be turning their thoughts towards the Three Lions, who have been boosted to 100/1 with BetVictor to win the tournament.

The BetVictor World Cup offer is available until the end of the group stage and if England do win the tournament, bettors will be paid out in a mix of cash and free bets.

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For the opening day, BetVictor have a good selection of price boosts for the opening game on both singles and multiples, while bettors can use the Lucky Dip feature to get enhanced odds on a random selection on selected World Cup markets.

Spreadex are providing a special World Cup sign up offer which includes up to £100 in free bets. The offer features a guaranteed £30 in free bets, while bettors who wager £10 on Spreadex’s World Cup outright maerket will receive an extra £10 fixed-odds free bet for every game their selection wins in the tournament.

Spreadex’s other selling points include a 100 per cent winnings boosts for World Cup accumulators and 2 up early payouts on all tournament games.

The Ladbrokes sign-up offer includes £30 in free bets that can be wagered on the World Cup, with bettors required to wager £5 to unlock the bonus.

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Accumulator bettors can get their stake refunded as a free bet if one leg of their World Cup acca doesn’t win, so long as their multiple has at least five legs. There’s also a £5 free bet builder wager available daily for bettors who deposit £10 in shop using a Club Ladbrokes card and then wager £10 online.

World Cup free bet offers for today

The USA and Canada enter the World Cup chat today with Canada taking on Bosnia-Herzegovina in their opening match before the Stars and Stripes collide with Paraguay.

Bookmaker

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Free bet offer

How it works

Betfair

Get 50/1 on France to qualify for last 32

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New customers only, wager a maximum of £1 on France to qualify from Group I. Get paid out in free bets at odds of 50/1 if they advance.

Betfred

Bet £5 on Argentina v Algeria, get £5 in free bets

Opt in, bet £5 on Argentina vs Algeria in-play at odds of evens or greater and get a £5 free bet to use in-play on DR Congo vs Portugal.

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Betnero

Bet £5, get £5 in free bets

Wager £25 or more on the World Cup winner market and ger a £5 free bet every time your selection wins by two or more goals.

Bet365

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Money back on losing England vs Croatia bet builders

Opt in, put together a bet builder for England vs Croatia with minimum odds of evens. Get your stake refunded in free bets, up to a maximum of £5, if the bet loses.

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Money back on losing WC bet builders

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Wager £10 or more on a World Cup bet builder (4+ legs, minimum odds 3/1) and get your stake back as a free bet if the bet builder loses by one leg.

Bettors can find the best odds for World Cup fixtures below. The odds are live so any changes made by bookmakers will be reflected instantly.

2026 World Cup outright odds

Below are live outright winner odds for the 2026 World Cup, which will change significantly throughout the tournament.

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Team news can make or break a country’s chances at the World Cup – and your bets. Keep up to date with all the latest top stories from the World Cup.

France are strong favourites for a reason here, despite Senegal’s storied history in this fixture.

I expect Mbappe to make a fast start and show new Real Madrid manager Jose Mourinho that he remains at the peak of his powers.

How we choose World Cup free bet offers

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The Standard took a close look at all the World Cup offers listed on this page before putting them forward. Here are some of the criteria we considered when looking at free bet promotions and other offers.

Welcome offer value and qualifying stake

We weigh the value against the qualifying stake, as a high free bet figure means little if the qualifying bet is £20 at evens, for example.

Headline figures (£30, £40, £50) are only one factor – lower qualifying stakes often win out for casual bettors.

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Free bets can be paid out in different ways, which might impact the overall value of an offer.

For example, bonuses split into 4x £10 free bets give bettors more wagering options, allowing them to potentially diversify their bonus, whereas one big £40 free bet token forces a single decision.

Restrictions on qualifying bets and free bet tokens can also make or break a welcome offer. Bettors should look out for minimum odds restrictions or caps on winnings from World Cup free bet offers.

Bettors may also be hindered by the type of wager a free bet can be used for. If the bookmaker offers a large bounty of free bets for joining, but all the free bets are restricted to correct score or more niche markets, the offer loses some value.

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Some World Cup betting offers require bettors to wager any winnings, which subtracts from the value of any welcome offer.

Ongoing World Cup promotions

Plenty of bookmakers will continue football-specific promos such as 2 Up, money back on losing bet builders, acca insurance, daily price boosts, and free-to-play games for the World Cup.

Ongoing promotions provide return value for bettors, so regular punters are set to benefit more from promotions.

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How to bet on the 2026 World Cup

The Standard has an in-depth guide on how to bet on the World Cup with plenty of useful insights, but for those seeking some quick hints and tips, here’s our top advice for World Cup betting.

Understand World Cup betting markets

Knowing how each betting market works and what has to happen in order for a bet to win is critical. Bettors should never bet on a market they don’t understand.

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A novice bettor may want to keep it simple, wagering on markets like the World Cup winner or match result while building up their betting knowledge.

Outright vs match betting

Outright markets, such as tournament winner, top scorer, and Golden Ball, tend to offer the best value before the tournament starts, when the field is wide open and prices have not yet been sharpened by results.

Outright prices shorten quickly during the knockout rounds and that value tends to evaporate once the field narrows past the round of 16.

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However, there are occasionally opportunities to get a bit of extra value on outright bets during the tournament following a surprise group stage defeat, i.e. Saudi Arabia beating eventual winners Argentina in 2022.

Match betting is the safer ground once teams are actually playing and form is visible.

Bet builders and accumulators

Bet builders combine multiple selections from a single match, such as match result, over/under, and an anytime goalscorer.

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Accumulators instead combine selections from multiple matches and the odds compound across each leg.

Large accas can look tempting, with huge potential returns, but don’t forget the risk factor is being multiplied with each leg added, just like the odds. That being said, acca insurance is offered by some bookmakers such as Ladbrokes, which refunds your stake (up to £10) if just one selection of your 5+ leg acca fails.

Bet builder boosts, provided by bookies such as William Hill and Bet365, can also add a little extra value on the bettor’s side.

Reading odds and finding value

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UK bookmakers default to fractional odds, but you can change odds to decimal in the app or website settings.

Bettors can work out their potential return with fractional odds: the right number shows the stake, and the left shows the winnings. So, if a £1 bet was placed at 3/1 odds and it won, bettors would make a £3 profit and also get their £1 stake back.

Decimal odds show how much you would receive back, including your stake. So, 4.00 in decimal odds is equivalent to 3/1.

The implied probability of a bet winning can also be determined from the odds. A price of 2/1 means the bookmaker rates the outcome at a 33.3 per cent of happening. If a punter rates it higher, that is where value sits.

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You can find further value by comparing prices across multiple bookmakers using The Standard’s odds tool.

Bankroll discipline across a tournament

Set a total tournament budget before the opening match and stick to it – avoid chasing losses with bigger stakes on the next match.

Treat bets on your own nation’s matches with extra caution – emotional bets are usually bad bets.

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Where is the 2026 World Cup being held?

For the first time, three countries will host the World Cup. The USA will host the majority of games, including all matches from the quarter-finals onwards – 78 matches across 11 cities in total. Canada and Mexico will host 13 games each, across two and three cities, respectively. The final is at MetLife Stadium in East Rutherford, New Jersey.

What are the best World Cup betting offers?

The Standard’s picks are re-ranked daily based on the current state of each promotion and the World Cup.

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Personal preference can play a big part in what a punter views as the best offer – if you prefer accas, promotions that offer an accas winnings boost or minimise risk with free bet refunds might be preferable over boosted in-play odds, for example.

Can you bet live on the World Cup?

Yes, every UK-licensed bookmaker on this list offers in-play betting on World Cup matches.

If live in-play betting is your thing, LeoVegas Sport’s welcome offer is a 100% profit boost on a first in-play bet.

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Grosvenor also offers a strong variety of in-play bet builder markets.

Is the 2026 World Cup still going ahead?

Yes, the 2026 FIFA World Cup is scheduled to take place across the United States, Canada and Mexico.

The 2026 tournament is the first to feature the expanded 48-team format, with 104 games across 39 days confirmed by FIFA.

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We aim to offer every online gambler and reader of The Standard a safe and fair platform through unbiased reviews and offers from the UK’s best online gambling companies.

Gambling can be addictive, always play responsibly and only bet what you can afford to lose. Gambling sites have a number of tools to assist you to stay in control, including deposit limits and time outs. If you think you have a problem, advice and support is available for you now from BeGambleAware or Gamcare.

Any offers or odds listed in this article are correct at the time of publication but are subject to change. Terms & Conditions apply to all offers.

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