Man Utd had a successful summer transfer window in 2025 and they have just been given a reminder of why that formula worked so well.
Manchester United might have only finished third in the Premier League this season, but that hasn’t stopped some of their players from earning recognition for their efforts this term.
Bruno Fernandes earned the Premier League Playmaker award for his record-breaking 21 assists and was also named the league’s Player of the Season. Now, another official award is on its way to Old Trafford after Senne Lammens was named the Transfer of the Season.
A Premier League-backed and Barclays-sponsored award for the best transfer of the campaign might tell us a lot about modern football’s fascination with recruitment, but this year, it also tells us something about United’s own recruitment.
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The summer of 2025 feels like a potential line in the sand for United when it comes to transfers and it’s a starting point for director of football Jason Wilcox and director of recruitment Christopher Vivell ahead of another major summer.
United prioritised what Wilcox described as ‘plug and play’ transfers last year, with the notable exception of Senne Lammens. The Belgian goalkeeper joined from Royal Antwerp for £18.2million ahead of the more experienced and Premier League-proven Emiliano Martinez.
Lammens was a long-term signing, strongly pushed by goalkeeping scout Tony Coton, who also happens to have been a short-term hit. Coton told United chiefs that he could go straight into the team despite only one year as a No.1 in his homeland, and once he was installed in goal against Sunderland in October, he never looked back.
“Senne, we were always looking at goalkeepers who have got huge potential, and Senne was available. We decided to move but it wasn’t a knee-jerk reaction,” Wilcox said in November.
“Tony Coton was putting Senne on my radar 12 months ago and he was relentless with it. ‘This guy is going to be a top signing for us’. And he’s started well, but he’s got to keep it going. He’s very reflective and he’s very professional in his approach.”
So far, Lammens has kept it going. Aside from one obvious blunder against Liverpool, he has had an excellent first season at Old Trafford and looks capable of solving a problem position for a decade.
Coton had been watching Lammens for six years when United made their move, backing the judgment of a scout and their recruitment department rather than their head coach, with Amorim keener on Martinez’s claims.
United also did their due diligence on Lammens. While Martinez is a brash, larger-than-life character who has the confidence and charisma to play in goal for the club, the 23-year-old Belgian is a more understated figure.
But he has a steely-eyed focus and a calmness and composure that also fit the bill. Those are traits that have been evident in Lammens’ performances this season.
Unearthing a bargain at that level every summer is almost impossible, but United will hope that 2025 has now set the standard for what is to follow. In Ederson, they will hope to have found a midfielder who is underrated at less than £40million and has been underappreciated by rival clubs in the market.
Data and the recruitment department’s knowledge will also be key in signing a more experienced forward and in sourcing a long-term successor to Luke Shaw at left-back. If United can get anywhere near repeating Lammens’s success, they will have had another good window.
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