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Asian Games 2026 live telecast: Sony acquires broadcasting rights for India | Asian Games 2023

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Sony Pictures Networks India (SPNI) has secured the media rights for the 20th Asian Games, Aichi-Nagoya 2026, bringing the continental multi-sport event back to the Sony Sports Network for the fourth consecutive edition.

 


The Games will be held in Japan from September 19 to October 4, 2026, with live coverage available on Sony Sports Network channels and streaming platform Sony LIV.

 

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The agreement covers India and the wider Indian subcontinent, ensuring viewers across the region can follow one of Asia’s biggest sporting events. According to some media reports, the broadcasting rights deal for the tournament is valued at an estimated $3.5–4 million. 

 


Sony brings Asian Games back to its network


The 2026 edition marks another major multi-sport acquisition for SPNI, which said it aims to deliver extensive coverage of the Games through live broadcasts, expert analysis, and multi-language programming.

 


Notably, Sony’s 2026 broadcast of the Asian Games will mark its fourth consecutive edition, as it has retained the rights to the tournament since acquiring them for the first time in 2024.

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Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International at Sony Pictures Networks India, said the Asian Games remains an important platform for sporting excellence and national pride.

 


He added that India’s record medal haul in the previous edition had significantly increased interest in multi-sport events, and the network looked forward to bringing another strong Indian campaign to audiences.

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Major sports on the programme


The Asian Games remains one of the largest multi-sport events in the world, and the 2026 edition will feature 41 sports, including 32 Olympic disciplines.

 


Alongside athletics, swimming, badminton, hockey and wrestling, the programme will also include sports popular in Asia such as cricket, kabaddi, e-sports, sepak takraw and kurash. New additions such as mixed martial arts (MMA) and surfing are also set to feature.

 

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For Indian fans, cricket is expected to be one of the biggest attractions, with both the men’s and women’s teams likely to compete for medals.


Asian Games 2026 full schedule


The 20th Asian Games will take place in Aichi-Nagoya, Japan.


  • Dates: September 19 to October 4, 2026

  • Opening Ceremony: September 19, 2026

  • Closing Ceremony: October 4, 2026

  • Duration: 16 days

  • Sports: 41 disciplines

  • Coverage in India: Sony Sports Network and Sony LIV


OCA welcomes new broadcast deal


Husain Al-Musallam, Director-General of the Olympic Council of Asia, welcomed the agreement and said it marked a new phase in distributing the Asian Games across the Indian subcontinent.


India eyes new records in Nagoya


India heads into the 2026 Games after its best-ever Asian Games performance at the 2022 Asian Games in Hangzhou, where it won 107 medals — 28 gold, 38 silver and 41 bronze — to finish fourth in the standings.

 

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With a stronger pool of athletes, growing medal prospects across multiple sports, and cricket returning to the programme, India will aim to surpass that tally and produce another record-breaking campaign in Nagoya.

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Sports

Lewis Hamilton goes viral as his photos with Kim Kardashian surface

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Ferrari star Lewis Hamilton and his girlfriend took to a beach in Malibu, California, with images and videos from the same surfacing on the internet. The couple’s cozy moments, which were captured in the videos and images, broke the internet.

With the F1 races in Bahrain and Saudi Arabia cancelled due to the conditions in the Middle East, the F1 drivers have the months of April to themselves. While Max Verstappen decided to race in the NLS, Hamilton has been spending time with his girlfriend, Kim Kardashian.

On April 21, 2026, images and videos of Lewis Hamilton and Kim Kardashian on a beach in Malibu surfaced. The seven-time F1 champion gave the supermodel a surf lesson before the couple spent time on the beach and in the shallows.

The images included the couple standing on the shore, with Hamilton’s arm around the supermodel’s waist. A video of Hamilton giving his girlfriend a surf lesson also surfaced.

Another couple of images showed the couple sharing some pleasant moments together. The first one was of Lewis Hamilton and Kim Kardashian hugging in the shallows, with the other one being an image of the Briton kissing his supermodel girlfriend.

As the images and clips surfaced, they spread like fire on the internet with multiple accounts sharing, reposting, and uploading them on various social media platforms, including X and Instagram. The images were reshared thousands of times with millions of views.

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Image credits: X/ @TMZ and @TheSunImage credits: X/ @TMZ and @TheSun
Image credits: X/ @TMZ and @TheSun

Kim Kardashian was spotted with Lewis Hamilton in Tokyo ahead of the Japanese GP. The supermodel also featured in his Instagram reel of him drifting through Tokyo. After the Japanese GP, the couple was spotted together at Coachella attending Justin Bieber’s performance.


Lewis Hamilton and Kim Kardashian’s dating timeline: From Paris Hotel reports to Instagram hard launch

Kim Kardashian and Lewis Hamilton have known each other for over a decade and were first seen together at the GQ Men of the Year awards. Over the years, the Briton became a good friend and was even invited by the Kardashians to family events.

Earlier this year, after the Barcelona shakedown, Hamilton and Kim Kardashian were spotted getting out of the same car at a hotel in Paris, which gave birth to the dating rumors. This was followed by their appearance at Super Bowl LX, where they sat together in the VIP box.

Just before the 2026 F1 season began, Kim Kardashian and Hamilton were spotted in Arizona, enjoying a sunset. The seven-time F1 champion was recently seen in Tokyo with his girlfriend, and eventually hard-launched his relationship via an Instagram reel uploaded by him, captioned “TOKYO DRIFT VOL. III”.