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I Did the Math: This Meal Kit Service Gives You the Most Bang for Your Buck

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Meal kits are a convenience product, full stop. While the price gap between meal kits and grocery store prices has shrunk since they first launched, what you’re paying for is premeasured ingredients curated into a single box and delivered to your door ready to be spun into dinner.

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We’ve calculated how meal kit delivery services stack up against grocery prices, and the findings aren’t surprising, even amid rising food costs nationwide. It’s almost always cheaper to buy groceries at the store, and you prepare meals, especially when you shop in person rather than have them delivered.

Read moreI Test Meal Kits for a Living: 7 Mistakes That Cost You

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Meal kit prices are easy to compare. What’s harder to answer is whether any of them actually deliver value relative to what the same groceries would cost at a supermarket — and whether some services are giving you meaningfully more than others for your money.

So I did the math. Considering seven of the most popular traditional-format meal kit delivery services, many of which appear on our Best Meal Kits of 2026 list, here’s how they stacked up, from highest to lowest, based on the value they offer for the price. (The lower the savings in the right-hand column in order to make the same meals yourself, the closer in price between the meal kit and the actual cost of groceries.) 

And while these represent the best value meal kits, we’ve also dug into them to find the absolute cheapest meal kits available in 2026.

Meal kits, ranked by value

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Meal kit service % savings to make the same meals yourself
Home Chef 35%
HelloFresh 35%
Blue Apron 37%
EveryPlate 40%
Marley Spoon 42%
Green Chef 45%
Sunbasket 48%

home chef box on kitchen counter

Home Chef scored top marks in our meal kit value ranking.

David Watsky/CNET

Home Chef

Home Chef cost (2 servings) DIY cost DIY savings
Idiot Proof Crispy Chicken Sandwich $23.98 $12.14 49%
Arrabbiata Cream Shrimp and Feta Peppers $23.98 $16.55 31%

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three HelloFresh meal cards and brown paper bags sitting on a counter.

HelloFresh tied with Home Chef as the best value meal kit.

Corin Cesaric-Epple/CNET

HelloFresh

HelloFresh cost (2 servings) DIY cost DIY savings
Green Curry Coconut Shrimp and Rice $22.98 $16.58 26%
Cumin Lamb Chops with Spiced Yogurt Sauce (Premium +$12.99/serving) $48.96 $26.96 45%

  • Cost: $11.49 per serving plus upcharges for premium items  
  • Aggregate savings on this HelloFresh box to make it yourself: 35%
  • Full review of HelloFresh
blue apron box with ingredients spilling out

Blue Apron’s subscription-free* meal kits placed 3rd.

Blue Apron

Blue Apron

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Blue Apron cost (2 servings) DIY cost DIY savings
Brown Butter Steaks and Fried Rosemary ($13.29/serving) $26.58 $15.24 43%
Chicken Caesar Wraps ($8/serving) $16.00 $10.88 32%

Note that Blue Apron recently changed its pricing structure and has moved away from a subscription model. Each dish now has a specific price per serving, and you can buy meal kits whenever you want without having to keep track of a recurring weekly delivery.

A hand holding three recipe cards from EveryPlate

EveryPlate’s recipe cards guide you carefully through each meal kit.

David Watsky/CNET

EveryPlate

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EveryPlate cost (2 servings) DIY cost DIY savings
Banh Mi Style Chicken Tacos $13.98 $8.40 40%
Herbed White Bean Tomato Stew with Feta and Garlic Toasts $13.98 $8.25 41%

  • Cost: $6.99 per serving plus upcharges for premium items
  • Aggregate savings on this EveryPlate box to make it yourself: 40%
  • Full review of EveryPlate
marley spoon box

Our top pick for best meal kit, Marley Spoon, was in the middle of the pack in terms of value.

Corin Cesaric-Epple/Zooey Liao/CNET

Marley Spoon

Marley Spoon cost (2 servings) DIY cost DIY savings
Steak with Truffle Butter and Fondant Potatoes $25.98 $15.58 40%
Lemon & Herb Pan Seared Shrimp with Broccoli & Pasta $25.98 $14.63 44%

green chef-box

Green Chef is one of our favorite healthy meal kit services but didn’t prove as good of a value in our evaluation.

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David Watsky/CNET

Green Chef

Green Chef cost (2 servings) DIY cost DIY savings
Blackened Shrimp and Grits with Bacon $29.98 $15.45 48%
Butter-Basted Sirloin Steak with Potatoes $29.98 $17.33 42%

Sunbasket meal kits in delivery box.

Sunbasket fared the worst in our value analysis.

Anna Gragert/CNET

Sunbasket

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Sunbasket cost (2 servings) DIY cost DIY savings
New Orleans Style Shrimp Creole $22.98 $12.10 47%
Sheet Pan Chicken Sausage with Potatoes, Broccoli and Chimichurri $22.98 $11.58 50%

How I did the math

screen-shot-2022-04-14-at-6-22-54-pm.png

A vegan potsticker meal kit ready for action. 

David Watsky/CNET

Using weekly menus available online for each of the seven meal kit services, I selected two standard offerings from each, making sure to mix up the protein type: a steak or premium red meat dish, a shrimp dish or a chicken or poultry option. (Sometimes the sandwich took the form of a burrito, wrap or tacos.)

Armed with in-store grocery prices from a Kroger in suburban Michigan (pretty much the median for current grocery prices in the US), I added up the prorated amounts for the specified quantities of each ingredient, then calculated the savings between the meal kit price and what you’d pay to make the same recipe by sourcing the ingredients yourself. 

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To show my algebra, here’s an example from one of the kits:

Home Chef Crispy Chicken Sandwich

Ingredient In-store price Prorated cost
2 sweet potatoes $1.49/lb $1.11
1 cucumber $1.50/ea $1.50
10 oz boneless, skinless chicken cutlet $5.99/lb $3.74
2 brioche buns $5/4 buns $2.50
1.76 oz mayonnaise $4.29/15 oz $0.50
1 oz roasted, salted peanuts $1.99/12 oz $0.17
¼ C panko breadcrumbs $2.59/8 oz $0.65
½ fl oz seasoned rice vinegar $4.49/12 oz $0.19
2 tsp sriracha $5.79/12 oz $0.16
¼ oz cilantro $2.49/.5 oz $1.25
2 tsp umami seasoning $7.49/6.75 oz $0.37

  • Meal kit cost: $11.99 per serving for two servings: $23.99
  • Cost to make two servings via groceries: $12.14
  • Savings to make this recipe yourself: 49%

Note that the only cost I was calculating here was food cost for a traditional meal kit model. I didn’t factor in delivery cost or promotional offers (which many meal kits offer on start-up, or for lapsed customers who return to the service)

I had to make some estimates for certain ingredients (e.g., approximately 6 teaspoons per fluid ounce or the weight of an average-sized potato), but those estimates were kept consistent across all meal kits. I chose the least expensive available brand for the ingredient, except when a particular brand or standard (such as organic) was specified. 

I indicated the percentage savings per item to do it yourself, but to come up with the aggregate savings per box, I added up the total value of all the ingredients in the box and divided it by the total price of the box, rather than taking the average of each of the three savings percentages. 

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Some observations on value

Green Chef recipe cards

Green Chef meal kits are easy to love but don’t offer the best value, pound for pound.

David Watsky/CNET

“Value” can be difficult to quantify because your personal values shape how you perceive cost. Organic produce, more responsible packaging or a wider variety of recipes to choose from may play a greater role in your decision-making than the actual food costs calculated here. 

That said, the biggest disparity in value among the meals I calculated was indeed in the organic options: Green Chef and Sunbasket, because organic produce and the highest-quality proteins bought in-store were closer in price to their conventional items than the higher prices in those meal kit brands would have you believe. Sunbasket, curiously, has a pretty low cost per serving, but my calculations showed that you’re getting less in those boxes than in those with conventional ingredients.

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I also calculated the cost of each ingredient, but your perception of cost may depend on whether you already have certain items in stock. For example, if you already have garlic powder on hand, you might not really count that as a cost, as you didn’t have to shell out for it in this week’s grocery purchase. (Those 11 cents’ worth of garlic powder aren’t probably making a huge difference in the bottom line anyway.)

Ingredients from a Sunbasket meal kit.

Curiously, Sunbasket has a low cost per serving, but my calculations showed that you’re getting less in those boxes than in those with conventional ingredients.

Sunbasket

On the other hand, a specialty ingredient that isn’t a staple — truffle dust, for example — will feel more expensive because you have to buy it outright to use only a portion of it, even though more remains for use in other recipes. (That particular specialty ingredient is going to hit you especially hard at the point of purchase, because it’s truffles.) 

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Another consideration worth noting is that every recipe here calls for 10 ounces of shrimp. If your supermarket doesn’t have a seafood counter that allows you to buy in bulk, you might find that packaged frozen shrimp is only available in 12 ounces. I calculated the price for only the 10 ounces called for, but the actual outlay is higher, and chances are you’ll use all 12 ounces and not save 2 for the future.

Getting the most for your money with any meal kit

Given these calculations, I found that the best value, no matter which service you choose, is for premium-ish items that don’t come with a premium markup. Meat and seafood-based dishes will pretty much always incur higher DIY costs than vegetarian or pasta-based meals, which are cheaper for you to put together yourself, such that the difference between making those meals yourself versus getting them through a meal kit is far greater. 

Ingredients for a fish meal kit

Many of EveryPlate’s cheap meal kit recipes are simple and fuss-free.

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David Watsky/CNET

The value really comes down to the availability of inexpensive proteins in your area. Shrimp availability in suburban Michigan in January inflated those DIY costs, which may not be the case on the coasts or in other seasons. To make the most of your meal kit money, no matter which brand’s menu you prefer, check local protein prices and choose your meals accordingly.

What more? Here are seven ways to maximize your meal kit service and the best meal kits for staying healthy in 2026.

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AI is now taking over game servers, and Stormgate is the first casualty

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Stormgate, a free-to-play, StarCraft-style RTS developed by Frost Giant Studios, relies on a third-party “game server orchestration partner” to run its online modes. Frost Giant told players on Discord that the provider had been acquired by an AI company, forcing a planned outage that will take Stormgate’s multiplayer modes offline…
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Apps on the App Store are being updated by Apple, though there's no clear reason why

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A range of seemingly random apps in the App Store have been updated by Apple itself, though nothing has been shared about why, nor have there been changes in the codebases themselves.

App Store updates screen showing VLC media player update details, including stability improvements, UI changes, CarPlay crash fix, and an Open button on a dark background
VLC was updated by Apple to improve functionality

Apple has been known to push updates to apps in its App Store, though they’re usually to ensure legacy apps still work. On Monday, some users have noted both new and old apps have received an update direct from Apple.
According to a report from MacRumors based on a Reddit post, the updates don’t appear to change anything about the app itself. The changes could be related to something on Apple’s backend, or a specific API, but it is unclear.
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OpenAI Calls For Robot Taxes, Public Wealth Fund, and 4-Day Workweek To Tackle AI Disruption

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OpenAI is proposing (PDF) sweeping policy changes to help manage the societal disruption caused by advanced AI, including taxes on automated labor, a public wealth fund, and experiments with a four-day workweek. The company said the policy document offered a series of “initial ideas” to address the risk of “jobs and entire industries being disrupted” by the adoption of AI tools. Business Insider reports: Among the core policy suggestions is a public wealth fund, which would see lawmakers and AI companies work together to invest in long-term assets linked to the AI boom, with returns distributed directly to citizens. Another is that the government should encourage and incentivize employers to experiment with four-day workweeks with no loss in pay and offer “benefits bonuses” tied to productivity gains from new AI tools.

The policy document also suggests lawmakers modernize the tax system and shift the tax base to corporate income and capital gains, rather than relying on labor income and payroll taxes that could be hit by a wave of AI-powered job losses. It also recommends taxes related to automated labor. OpenAI also called for the accelerated expansion of the US’s electricity grid, which is already feeling the strain from a wave of data center construction and energy demand for training ever more powerful AI models.

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Seattle entrepreneur Robbie Cape’s lengthy job search takes unexpected turn with launch of new startup

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Robbie Cape is a tech veteran and serial entrepreneur. (File Photo via 98point6)

Robbie Cape, the Seattle tech entrepreneur who has dabbled in healthcare and fried chicken in recent years, has another new venture.

In a post on LinkedIn on Monday, Cape said his nine-month search for a new job led somewhere he didn’t expect — and he’s starting a company.

“We’re in stealth for now — the idea and the story behind it will come,” Cape wrote. “But right now, we’re imagining. We’re shaping the vision, building the team, defining the culture. The slate is clean. The sky is open. And we are having an absolute blast.”

Cape said the new venture incorporated in March, and a few weeks ago he welcomed CTO T Van Doren and chief product officer Matt Witcher as co-founders. Cape said Van Doren was employee No. 1 and Witcher was employee No. 8 at 98point6, the telehealth startup that Cape co-founded and ran as CEO for six years.

Cape previously spent 11 years at Microsoft and was the co-founder and CEO of Cozi, an app for managing family events, activities and schedules. After being forced out of 98point6, Cape helped launch the sustainable chicken restaurant Mt. Joy in 2022. The small chain has locations in Seattle’s South Lake Union and Capitol Hill neighborhoods.

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Cape left Mt. Joy in May 2025, according to his LinkedIn. And in his post on Monday, he said he’d been searching for a job until last month. The process — in which he was looking for any size company, stage or title — took longer than he imagined it would as he connected with 200 people across nearly 2,000 interactions.

“It was hard in ways I didn’t expect,” Cape wrote. “But it gave me something I didn’t expect either — real empathy for a process most people dread but everyone eventually has to go through.”

GeekWire reached out to Cape for details on his new company, and we’ll update when we hear back.

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Epic vs. Apple lawsuit over App Store fees is moving to the Supreme Court, again

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The Apple vs. Epic Games saga over App Store fees continues, as Apple hopes the Supreme Court will rule in its favor the second time around and possibly stop previous punishments from being enforced.

iPhone Air in blue facedown on a cloth surface showing its camera bar and single lens
Apple’s control of the App Store on iPhone continues to be challenged in court

The Supreme Court will soon have to weigh in on Apple’s fees for app-related external purchases, after the United States Court of Appeals for the Ninth Circuit denied a request for a rehearing in March 2026.
Apple has been fighting a December 2025 decision that sought to lower its 27% fee on purchases made outside the App Store.
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Trump Administration Bans Chinese Routers. Phones and Cameras Could Follow

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The Federal Communications Commission continued its crackdown on Chinese tech on Friday, issuing a new proposal that would extend a ban on companies to products previously authorized.

In 2021, companies such as Huawei, Hikvision, Dahua, Hytera and ZTE were added to the FCC’s Covered List, a record of companies and products that the FCC believes pose a national security risk to the US, under the Secure Networks Act. The Chinese companies produce mobile phones, security cameras and other tech products.

But the 2021 ban applied only to new models that the FCC hadn’t authorized, and companies were free to keep selling models that had already received the FCC’s stamp of approval. If approved, the new proposal would ban these companies entirely, including those previously approved products. 

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“Older models of covered equipment pose an unacceptable risk today when imported or marketed in the United States, not only when such equipment is new to the market,” an FCC report from October said.

The proposal will be open for comment until May 6, after which the commission will vote on whether to adopt the rules. The ban won’t affect devices already owned by Americans.

Read more: My Expert Advice: Don’t Buy a Router Until We Know More About the FCC’s Ban

Millions of consumers and businesses rely on Wi-Fi routers, telecommunications equipment and security cameras every day, making these devices critical links in both home and office networks. The Federal Communications Commission shocked the broadband industry on March 23 by effectively banning the sale of future foreign-made Wi-Fi routers (including some of the biggest router brands). 

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In recent years, Chinese telecommunications companies have faced restrictions on operating in the US. In 2020, The Wall Street Journal cited US officials who reportedly said that Chinese companies, including Huawei, used backdoor access intended for law enforcement to track sensitive information.

But this ban could be implemented quickly. The FCC proposes that “all parties [will have to] cease all importation and marketing activities within 30 days of the effective date of the prohibition.”

This proposition doesn’t reflect a final legal ruling on telecommunications imports, but it does reflect how the Trump administration has been increasingly pressuring Chinese tech companies in recent months.

The foreign-made router ban was only the latest in a string of decisions that have placed restrictions on Chinese tech companies operating in the US.

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In December, the FCC banned the importation of Chinese-made drones into the US. Just months before that, the agency voted to block new approvals for any device containing parts manufactured by companies on the Covered List.

Representatives from the FCC and Huawei didn’t immediately respond to requests for comment.

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Google’s quantum warning suggests Bitcoin encryption may fail sooner as reduced qubit requirements shift assumptions about future cybersecurity risks

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  • Quantum resource estimates suggest encryption barriers may fall faster than expected
  • Reduced qubit requirements bring theoretical attacks closer to practical reality
  • Bitcoin’s cryptographic foundations face pressure from advancing quantum algorithm efficiency

Google researchers have revised expectations around the computational requirements needed to break widely used cryptographic systems protecting cryptocurrencies.

The company’s latest whitepaper claims a future quantum machine could solve the elliptic curve discrete logarithm problem using significantly fewer resources than previously assumed.

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New Jersey has no right to ban Kalshi’s prediction market, US appeals court rules

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Kalshi can’t be stopped in New Jersey. A 3rd US Circuit Court of Appeals panel ruled on Monday that New Jersey has no authority to regulate Kalshi’s prediction market allowing people to bet on the outcome of sports events. That power rests with the Commodity Futures Trading Commission, the panel ruled 2-1.

The CFTC is headed by President Donald Trump appointee Michael Selig, who vocally and actively supports prediction markets like Kalshi and Polymarket, calling them “exciting products.” The Trump family agrees: Donald Trump Jr. is a paid adviser to Kalshi and an unpaid adviser to Polymarket, and Truth Social, which is run by the Trump Media and Technology Group, is set to start a prediction market of its own.

Online prediction markets are an emerging phenomenon that allow users to bet on the outcome of basically anything, from local athletic competitions to lethal military invasions. Though they’re new, these marketplaces have already shown evidence of insider trading on an extreme scale, with suspicious bets and big payouts tied to the US and Israel’s military strikes in Iran, and also the US’ brief invasion in Venezuela. According to blockchain analyst DeFi Oasis, fewer than 0.04 percent of Polymarket accounts captured more than 70 percent of profits, totaling $3.7 billion.

Multiple state gaming regulators have filed legal challenges against Kalshi and Polymarket in recent months, and just last week the CFTC sued Arizona, Connecticut and Illinois over their attempts to regulate prediction markets. While each state has its own angle of attack, from election issues to underage betting, they’re all broadly claiming that prediction markets are just illegal gambling businesses. Today’s ruling marks the first federal-level decision in one of these cases and it’s in favor of the prediction markets.

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New Jersey sent Kalshi a cease and desist letter in 2025, claiming the service violated the state’s ban on collegiate sports betting. Kalshi escalated the situation and sued New Jersey, arguing that its sports contracts are actually swaps, a type of financial investment that’s (conveniently) regulated by the CFTC. A lower-court judge previously sided with Kalshi, prompting New Jersey to appeal. Two of the three judges in that appeal ruled that Kalshi’s sports-related event contracts were indeed swaps. Kalshi CEO Tarek Mansour called Monday’s ruling “a big win for the industry.”

US Circuit Judge Jane Richards Roth dissented, writing that Kalshi’s “offerings were virtually indistinguishable from the ​betting products available on online sportsbooks, such as DraftKings and FanDuel.”

New Jersey Attorney General Jennifer Davenport has the option to ask the full 3rd Circuit to rehear the case, and the issue is also pending in several other courts.

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New GPUBreach attack enables system takeover via GPU rowhammer

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New GPUBreach attack enables system takeover via GPU rowhammer

A new attack, dubbed GPUBreach, can induce Rowhammer bit-flips on GPU GDDR6 memories to escalate privileges and lead to a full system compromise.

GPUBreach was developed by a team of researchers at the University of Toronto, and full details will be presented at the upcoming IEEE Symposium on Security & Privacy on April 13 in Oakland.

The researchers demonstrated that Rowhammer-induced bit flips in GDDR6 can corrupt GPU page tables (PTEs) and grant arbitrary GPU memory read/write access to an unprivileged CUDA kernel.

Wiz

An attacker may then chain this into a CPU-side escalation by exploiting memory-safety bugs in the NVIDIA driver, potentially leading to complete system compromise without the need to disable Input-Output Memory Management Unit (IOMMU) protection.

GPUBreach attack steps
GPUBreach attack steps
Source: University of Toronto

IOMMU is a hardware unit that protects against direct memory attacks. It controls and restricts how devices access memory by managing which memory regions are accessible to each device.

Despite being an effective measure against most direct memory access (DMA) attacks, IOMMU does not stop GPUBreach.

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“GPUBreach shows that GPU Rowhammer attacks can move beyond data corruption to real privilege escalation,” the researchers explain.

“By corrupting GPU page tables, an unprivileged CUDA kernel can gain arbitrary GPU memory read/write, and then chain that capability into CPU-side escalation by exploiting newly discovered memory-safety bugs in the NVIDIA driver.”

“The result is system-wide compromise up to a root shell, without disabling IOMMU, unlike contemporary works, making GPUBreach a more potent threat.”

Overview of how GPUBreach works
Overview of how GPUBreach works
Source: University of Toronto

The same researchers previously demonstrated GPUHammer, the first attack showing that Rowhammer attacks on GPUs are practical, prompting NVIDIA to issue a warning to users and suggesting the activation of the System Level Error-Correcting Code mitigation to block such attempts on GDDR6 memory.

However, GPUBreach is taking the threat to the next level, showing that it is possible not only to corrupt data but also to gain root privileges with IOMMU enabled.

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The researchers exemplified the results with an NVIDIA RTX A6000 GPU with GDDR6. This model is widely used in AI development and training workloads.

Comparison to other attacks
Comparison to other GPU attacks
Source: University of Toronto

Disclosure and mitigations

The University of Toronto researchers reported their findings to NVIDIA, Google, AWS, and Microsoft on November 11, 2025.

Google acknowledged the report and awarded the researchers a $600 bug bounty.

NVIDIA stated that it may update its existing security notice from July 2025 to include the newly discovered attack possibilities.

As demonstrated by the researchers, IOMMU alone is insufficient if GPU-controlled memory can corrupt trusted driver state, so users at risk should rely solely on that security measure.

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Error Correcting Code (ECC) memory helps correct single-bit flips and detect double-bit flips, but it is not reliable against multi-bit flips.

Ultimately, the researchers underlined that GPUBreach is completely unmitigated for consumer GPUs without ECC.

The researchers will publish the full details of their work, including a technical paper and a GitHub repository with the reproduction package and scripts, on April 13.

Automated pentesting proves the path exists. BAS proves whether your controls stop it. Most teams run one without the other.

This whitepaper maps six validation surfaces, shows where coverage ends, and provides practitioners with three diagnostic questions for any tool evaluation.

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Spain’s Xoople raises $130m to build the data infrastructure AI needs to understand Earth

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In short: Xoople, a Madrid-based geospatial data company founded in 2019, has raised a $130 million Series B led by Nazca Capital, bringing its total funding to $225 million and pushing its valuation into unicorn territory. The round was co-invested by MCH Private Equity, CDTI (the Spanish government’s technology development fund), Buenavista Equity Partners, and Endeavor Catalyst. Alongside the raise, Xoople announced a partnership with US space and defence contractor L3Harris Technologies to build sensors for its own satellite constellation, designed to produce Earth surface data it says will be “two orders of magnitude better than existing monitoring systems.” The company’s EarthAI platform, built on Microsoft Azure and distributed through Microsoft and Esri, delivers continuous surface intelligence for insurers, farmers, governments, and infrastructure operators.

Xoople has spent seven years building something that did not previously exist in a commercially deployable form: a continuous, AI-native data layer for the Earth’s surface. The Madrid startup, founded in 2019, emerged from that development period with a €115 million in prior funding, a platform embedded in the two most widely used enterprise geospatial ecosystems in the world, and a thesis that the AI era will require a fundamentally different approach to Earth observation — one designed from the ground up for machine learning rather than adapted from satellite imagery workflows built for human analysts. The $130 million Series B, led by Nazca Capital, confirms that investors believe that thesis is credible enough to back at scale.

CEO and co-founder Fabrizio Pirondini told TechCrunch the raise brings Xoople’s total funding to $225 million and puts the company in unicorn territory on valuation. The round was joined by MCH Private Equity, CDTI, the Spanish government-backed technology development fund that has also backed Nazca Capital’s aerospace and defence fund, Buenavista Equity Partners, and Endeavor Catalyst.

What EarthAI actually does

Xoople’s core product, EarthAI, is an end-to-end Earth intelligence system. It ingests continuous surface data, currently sourced from government spacecraft and third-party satellite networks, and processes it into AI-ready datasets that can be queried for change detection, risk prediction, and environmental monitoring. The key design choice is continuity: rather than producing point-in-time images for human review, EarthAI is built to stream a persistent, structured view of the planet’s surface into AI models that need regular, reliable ground truth.

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The use cases span industries that share a dependence on understanding what is happening on the physical surface of the Earth. For agriculture, EarthAI provides early detection of crop stress, monitors soil health and water conditions, and generates data that enables farmers to participate in carbon credit markets. For insurance, it enables more precise climate risk pricing and real-time verification of natural disaster claims, removing the delay and subjectivity of ground-based assessments. For infrastructure operators, it monitors physical assets for signs of stress or degradation before failures occur. For governments, it supports emergency planning, environmental enforcement, and humanitarian response. Capital flowing into specialised AI applications at the intersection of science, data, and infrastructure has accelerated considerably over the past year, and Xoople sits precisely at that intersection.

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The satellite play

The $130 million will fund Xoople’s transition from a platform built on others’ data to one powered by its own. Alongside the Series B, the company announced a partnership with L3Harris Technologies, a US space and defence contractor, to design and manufacture sensors for Xoople’s own satellite constellation. The sensors will collect optical data. Pirondini told TechCrunch that the constellation is designed to produce “a stream of data that is going to be two orders of magnitude better than existing monitoring systems“, a claim that, if borne out, would represent a substantial leap over the imagery quality currently available from commercial earth observation operators.

That claim is where Xoople meets its competitive reality. The company is entering a market that includes Vantor (formerly Maxar Intelligence, rebranded in October 2025), Planet Labs, BlackSky, Airbus Defence and Space, ICEYE, and Capella Space — all of which have satellites already in orbit and established AI-focused data processing pipelines. Companies building the hardware and data layers that AI depends on face a lengthy gap between the announcement of a new approach and its delivery in deployable form, and Xoople’s constellation is not yet in orbit. For now, EarthAI runs on data it did not produce. The L3Harris partnership signals that the proprietary data supply is the next phase.

Distribution before data

Xoople’s strategic sequencing is unusual for an Earth observation company. Most competitors in the space led with hardware — launching satellites, then figuring out distribution. Xoople did the reverse: it spent its first seven years embedding its platform into Microsoft and Esri, the two dominant environments where enterprise buyers, governments, and GIS professionals already live. Neither Microsoft nor Esri has its own proprietary satellite data. Xoople positioned itself to supply that gap from inside the platforms where the purchasing decisions are made.

The Microsoft relationship is structural: Xoople’s platform runs on Azure, and the company is integrated with Microsoft’s Planetary Computer Pro, which delivers AI-powered geospatial insights for enterprise use. Esri, the world’s largest geospatial software company, is a partner distributor. The implication is that when Xoople’s own constellation is operational and its data quality delivers on the “two orders of magnitude” promise, it will have distribution in place that its newer competitors would need years to replicate. The investment flowing into cloud-based AI data infrastructure has made the ability to process and deliver petabytes of Earth surface data at low latency a tractable problem; the scarcity is in the quality and continuity of the underlying data itself.

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A Spanish unicorn in a European context

Xoople’s raise is one of the larger deep tech rounds to come out of Spain in recent years, and it lands in a moment that the European space and defence investment community has been accelerating. Nazca Capital, which led the Series B, runs Spain’s largest private equity fund specialised in aerospace and defence, a fund that also received a €294 million commitment from CDTI and a €40 million investment from the European Investment Fund. The investor composition of the Xoople round,government-backed funds, European private equity, and Endeavor Catalyst, which focuses on high-impact technology entrepreneurs, reflects the persistent tension in European technology between deep technical ambition and the capital required to realise it: the funding is patient, multi-source, and has a public interest dimension that pure venture rounds often lack.

The earth observation market was valued at $7.04 billion in 2025 and is projected to reach $14.55 billion by 2034, growing at just over 8% annually. Xoople is betting that as AI models grow more capable and more dependent on real-world data, the market for continuous, structured Earth surface intelligence, rather than periodic imagery, will grow faster than that aggregate. A year in which the appetite for AI applications in climate, infrastructure, and environmental risk grew considerably provided the validation Xoople needed; the $130 million is the bet that the second half of the decade will prove it right at scale.

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