Connect with us
DAPA Banner

Tech

Your Recap of Super Bowl 2026 Ads Is Here: Baby Yoda, Pokemon and Much More

Published

on

We all watched the Seahawks beat the Patriots in Super Bowl LX on Sunday night, and in between all the plays, gameday ads filled up our screens. Our roundup for you includes some featuring artificial intelligence, movie trailers and some of the funniest spots of the evening (and Supergirl’s pop-up for Puppy Bowl). 

As you’re scrolling through these videos, we urge you to choose your own favorites, but don’t miss Baby Yoda, Ken’s Expedia spot, Melissa McCarthy’s telenovela or DoorDash’s cheeky 50 Cent ad. 

The Mandalorian and Grogu

In a short teaser clip, The Mandalorian and Grogu trek through the snow, reminding us “the journey never gets any easier.”

Advertisement

Supergirl for the Puppy Bowl

OK, so this isn’t an official gameday ad, but Supergirl showed up for the Puppy Bowl today, and DC dropped a teaser for the movie, which is due June 26. 

Liquid Death’s exploding heads

No, it’s not an episode of The Boys. Liquid Death’s new spot aims to blow your mind with its energy drink — but without losing your head. 

DoorDash and 50 Cent’s ‘beef’

Follow 50 Cent on Instagram, and at any moment, you’ll catch him trolling some of his famous peers — mostly to their detriment. This DoorDash gameday ad makes fun of his reputation for beefing with people (with a slick joke about Diddy), while he schools us on the “art of delivering beef.” Take notes. 

Manscaped serenade

You’ll have to watch this for yourself and arrive at your own conclusion, but we’re only posting the short version here. Head to YouTube for the extended cut. 

Advertisement

Southwest Airlines pokes fun at seating chaos

You know the airline recently switched to assigned seating, and this timely SB commercial jokingly looks back at the mayhem of an era before the new policy.

Scream 7

It’s the return of Sidney Prescott, Ghostface and a fan theory about Stu with this new, flame-filled big-game trailer that makes Sidney’s daughter a target. The movie arrives in theaters Feb. 27.

Google Gemini helps design a dream home

Google adds a human touch to showcase its Gemini AI assistant in this SB spot, where a little kid is genuinely excited to dream up what his new home will look like — including a place for his pup. 

Oakley Meta AI glasses

Marshawn Lynch is among the stars in Oakley Meta’s first Super Bowl ad that will debut this Sunday. Check out how the AI-powered glasses capture what Sky Brown, Sunny Choi, IShowSpeed, Spike Lee, Kate Courtney and Akshay Bhatia are doing on and off the ground. 

Advertisement

Prepping for FIFA World Cup 2026

Sofia Vergara and Owen Wilson are counting down to World Cup 2026 and its Spanish-language coverage on Peacock and Telemundo. The games begin in June.

Anthropic throws shade at AI competition

We’ve covered how this Claude ad from Anthropic takes shots at OpenAI and its plans to test ads, but Dr. Dre’s What’s The Difference playing in the background kind of nails the message’s tone, in case it wasn’t clear. 

Dairy Queen’s Taylor and Swift

It’s a play on words in this DQ spot starring Tyrod Taylor and D’Andre Swift that’s urging fans to order platters for their own halftime snack breaks.  

Backstreet Boys for T-Mobile

A T-Mobile store performance from the Backstreet Boys earns tears from Druski, and a couple of cameos from Machine Gun Kelly and The Wrong Paris actor Pierson Fodé.

Advertisement

State Farm teaser livin’ on a prayer

Danny McBride and Keegan-Michael Key rep “Halfway There Insurance” and serenade Hailee Steinfeld in this comedic teaser for State Farm’s ad. The girl group Katseye also makes a brief appearance.

Xfinity’s Wi-Fi saves Jurassic Park?

Xfinity goes the full nostalgia route in its Jurassic Park-themed Super Bowl ad starring Jeff Goldblum, Laura Dern and Sam Neill, where Xfinity stops the dino disaster at the park from ever happening.

Melissa McCarthy in an e.l.f. telenovela

Dramatic. Glamorous. High stakes. Melissa McCarthy. What more can you ask for in a gameday ad/telenovela? 

Eos fragrance x Netflix fake-out

In a nod to Netflix’s Is It Cake, this body spray spot from Eos has contestants guessing if the scent is real or if it’s coming from a dessert. 

Advertisement

Uber Eats: Matthew McConaughey annoys Bradley Cooper

Uber Eats is back for this year’s Super Bowl LX ad run, and Eagles fan Bradley Cooper isn’t trying to hear what Matthew McConaughey has to say about… food. Will they come to blows? Check out Jerry Rice, Parker Posey and a few other celeb cameos.

Pepsi nabs a polar bear

We’ve seen polar bears working as mascots for years for one particular cola brand, but Pepsi’s blind taste test for this bear has it feeling disloyal.

Super freaky Svedka Vodka

Vodka brand Svedka has used robots in its ads before, but the company hits a couple of firsts with this commercial, which is soundtracked by Rick James’ Super Freak. It’s the first time a vodka ad has rolled out during the Super Bowl in 30 years, and it’s the first brand to use mostly AI to create its ad.

Pokemon’s big anniversary

Who’s hitting the big 3-0? Pokemon! In honor of the franchise turning 30, the company launched a new Super Bowl ad to jumpstart a year-long celebration. Lady Gaga and Jigglypuff duet, Charles Leclerc expresses his respect for Arcanine and a few other Pokemon favorites are spotlighted. 

Advertisement

Be a hero with Ring 

Ring reminds us that pets are truly family with its tender new ad that showcases its Search Party feature. AI tech to help find and reunite lost pets? Sounds like a win. 

Ken travels solo with Expedia

No, Barbie isn’t tagging along with Ken on his jet-setting travel adventures. But he does have Expedia every step of the way in this gameday spot that may be one of our favorites this year. Go, Ken!

Toyota’s superhero belt

Not all commercials are made to be chaotic or cameo-filled surprises, and Toyota’s spot marries nostalgia, family and charm in this tender ad for the RAV4.

Kinder Bueno brings babies and merciful aliens together

Actor William Fichtner commands a space center in this Kinder Bueno ad with intergalactic travel, astronaut babies and cute little aliens that spare the planet for one reason. 

Advertisement

Chris Hemsworth is creeped out by Alexa Plus AI

If you haven’t been able to picture Chris Hemsworth afraid of anything, here’s your chance to see how he reacts to Alex Plus in his home. Amazon’s AI assistant works hard to prove its worth and trustworthiness in this ad.

Instacart in its disco era

Instacart recruited Ben Stiller and Benson Boone as disco-loving performers for a series of Super Bowl commercials to introduce its new app feature: Pick bananas the way you like them. Look out for these harmonizing brothers to drop another fresh ad during the big game. 

Liquid I.V. and EJae of KPop Demon Hunters 

Singer EJae goes a cappella with a version of Against All Odds in this Liquid I.V. teaser dubbed as a Tiny Vanity Concert. Who can’t relate to singing in front of a mirror? The full ad will go live for game week.   

Squarespace doesn’t want you to lose it

A laptop doesn’t stand a chance against Emma Stone in the Squarespace spot titled Unavailable. Stone and Yorgos Lanthimos team up in this black-and-white ad directed by Lanthimos, where the actor destroys a few laptops over the domain name emmastone.com being unavailable. 

Advertisement

Pringles x Sabrina Carpenter

Sabrina’s new man is constructed entirely out of Pringles in the full Super Bowl spot for the stackable chip brand. He’s tall and mustached, but is he too much of a snack? You’ll have to watch yourself to see if the pop star and her edible lover last.

Budweiser rings in a milestone

The beer brand gets sentimental in celebration of its 150th anniversary this year, and this ad features a Budweiser horse mascot taking flight. (No, that’s not Pegasus.)

Tree Hut 

Tree Hut is known for its sugar scrubs and other body care products, and this goopy ad redefines what a smear campaign can look like. 

Hims on rich people

Opening with a few lines and images about rich people and health care, this Super Bowl ad from Hims — narrated by Common — asks you to consider your own wellness. 

Advertisement

Grubhub teases money… and food

Grubhub has delivered on its promise to “put their mouth where their money is” — and it’s not just about the food. Listen to what George Clooney has to say. 

Fanatics Sportsbook and Kardashian Kurse 

OK, technically Kendall Jenner isn’t a Kardashian, but you get the drift — and the rumors — with this cheeky Super Bowl ad from Fanatics Sportsbook, a sports betting platform.

Oikos powers you up

Kathryn Hahn impressively pushes a trolley uphill in this Oikos ad that also features Derrick Henry.

Michelob Ultra and Kurt Russell’s wisdom

Ante up for Kurt Russell and Lewis Pullman hitting the slopes in the newest Michelob Ultra big game spot, which also features two Olympians: T.J. Oshie and Chloe Kim. 

Advertisement

Nerds hang with Andy Cohen

It might be weird seeing Andy Cohen outside of his Bravo hosting duties and trading banter with Real Housewives of any city, but here he is. Nerds Candy suits up and hits the red carpet with Cohen in this SB spot. 

Bud Light keg roll

In this commercial, wedding attendees go after a Bud Light keg in a slow-motion scramble set to Whitney Houston’s I Will Always Love You. It’s Post Malone, Shane Gillis and Peyton Manning versus a particularly steep hill.

Universal Orlando Resort wants to change everything

Through the lens of four different visitors (and ads), the theme park is launching a campaign called This Changes Everything to encourage guests to take “transformative” vacations. You can follow one family in this “Lil’ Bro” Super Bowl spot.

Chris Stapleton and Traveller Whiskey make a moment

The singer strikes a chord in this whiskey ad, recalling Stapleton’s past Super Bowl performance when he was tapped to sing the National Anthem. 

Advertisement

Too salty to party with Ritz? 

This spot transports viewers to Ritz Island, but this isn’t a reference to the popular reality franchise, Love Island (as far as we can tell). Jon Hamm and Bowen Yang observe a party — and tantalizing Ritz crackers — from afar. They end up joining the function with a bit of help from Scarlett Johansson.

YouTube TV: Don’t support what’s ‘Meh’

Jason and Kylie Kelce contemplate the worst aspects of a world filled with meh in this ad for YouTube TV.

Lay’s potato tear-jerker

Who knew a potato chip ad could be so softhearted? It’s a family affair when it comes to farming potatoes, and sweet memories line the way to retirement. 

Volkswagen wants you to jump around

You know what? Hell yeah to House of Pain’s Jump Around, no matter the context. In the VW Big Game ad, the auto company beckons you to get out, get up and get around. 

Advertisement

Turbo Tax drama with Adrien Brody

To ease everyone into our least-favorite time of year, Adrien Brody acknowledges that death and taxes are sure things for us, but do they need to be painful? 

Source link

Advertisement
Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Tech

Irish drone delivery firm Manna confirms $50m raise, plans 400 new jobs

Published

on

The 400 new jobs are understood to break down as 300 in Ireland and 100 in the US, bringing total headcount to more than 570.

Dublin’s Manna Air Delivery, Bobby Healy’s drone delivery company, has officially confirmed a $50m Series B funding round and announced plans to create 400 new jobs across Ireland and the US.

The round, which brings total investment in the company to $110m, sees funding from ARK Invest -the fund known for backing OpenAI, Anthropic, Tesla and SpaceX – Boston-based Schooner Capital and the Ireland Strategic Investment Fund (ISIF), alongside existing investors Enterprise Ireland, Coca-Cola HBC and Molten Ventures.

Today’s (1 April) announcement confirms details first reported last week by Sky News City editor Mark Kleinman, who said that Manna was close to finalising the round, with ISIF, ARK Invest and Schooner Capital among the backers.

Advertisement

The 400 new roles will span robotics, software engineering, mechanical engineering, aviation operations, ground operations and regulatory functions, with a strong focus on STEM disciplines. The positions will be spread across Manna’s Irish operational hubs and its expanding US operations, bringing the company’s total headcount from 170 to more than 570.

The Irish roles are understood to number some 300, with 100 in the US. In Ireland, roles are expected to be split between those working on manufacturing and developing drones, and aviation personnel at operational bases.

“Ireland is the foundation of everything we do. We design and build our drones here, develop our software here, and have spent seven years refining our operations in communities across the country,” said Bobby Healy, CEO and founder of Manna. “These 400 new roles are high-quality STEM positions and we’re competing with some of the largest companies in the world and winning.”

Manna, which was founded in 2019, designs, builds and operates its drones and software in Ireland. The company says it has completed more than 250,000 regulated drone flights, including 60,000 in Blanchardstown.

Advertisement

It currently operates in Dublin (Blanchardstown), Balbriggan, Moneygall, Oranmore and Cork, as well as internationally in Texas and Finland. The company delivers food, clothing, books and over-the-counter pharmaceuticals, and recently simulated hospital sample transport with The Rotunda Hospital. Its principal competitors include Wing and Zipline.

Visiting Manna’s Dublin headquarters today, where the company designs, builds and flies its drones, Minister for Enterprise, Trade and Employment Peter Burke, TD welcomed the announcement saying it represented “a powerful endorsement of Ireland’s standing as a global centre for innovation and advanced manufacturing”.

“The creation of so many highly-skilled positions across robotics, software engineering, aviation and regulatory disciplines underscores the depth and quality of Ireland’s STEM talent base.”

Rebekah Brady, interim director at ISIF, said the fund is “committed to supporting Manna as part of our mandate to invest commercially in ways that deliver long-term economic impact for Ireland”.

Advertisement

Kevin Sherry, executive director at Enterprise Ireland, described Manna as “a standout example of an Irish company with clear global growth opportunities driven from an Irish headquarters”.

One investor source cited in Kleinman’s original Sky News report suggested that the successful conclusion of this round could herald a further, larger capital injection, so Manna certainly continues to be one to watch.

Don’t miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic’s digest of need-to-know sci-tech news.

Advertisement

Source link

Continue Reading

Tech

Claude Code leak exposes how Anthropic’s AI really works

Published

on

Anthropic has accidentally revealed a huge chunk of how its AI coding tool actually works.

A debug file bundled into version 2.1.88 of its Claude Code package briefly exposed a 500,000+ line codebase (via VentureBeat). This gave developers an unusually detailed look at the system behind one of the fastest-growing AI tools right now.

The file was pulled quickly, and Anthropic says no customer data or credentials were exposed. However, the damage, at least from a competitive standpoint, is already done. The code has been widely mirrored and picked apart online.

At a glance, the leak confirms that Claude Code is far more than just a chatbot wrapper. In fact, it’s effectively a multi-layered system for managing long-running AI tasks. There is also a heavy focus on memory, specifically solving the problem of AI “forgetting” or getting confused over time.

Advertisement

Developers analysing the code pointed to a “self-healing memory” system that avoids storing everything at once. Instead, it keeps a lightweight index (called MEMORY.md) and pulls in relevant information only when needed. The idea is simple: less clutter, fewer hallucinations.

Advertisement

Another standout is something called KAIROS, which hints at a shift towards more autonomous AI. Rather than waiting for prompts, Claude Code can run background processes. This includes a feature dubbed autoDream that tidies up its own memory while idle. Consequently, it’s a more proactive approach than most current AI tools.

The leak also reveals internal model codenames and performance struggles. Notably, one newer model variant reportedly shows a higher false-claim rate than earlier versions. This suggests Anthropic is still ironing out reliability issues even as it scales.

Advertisement

There are also signs of more experimental features, including an “undercover” mode designed to let the AI contribute to public codebases without revealing it’s AI-generated.

For users, Anthropic says there’s no immediate risk. However, the company has warned developers to update away from the affected version and avoid npm installs from a specific window tied to a separate supply-chain attack.

For everyone else, this is a rare glimpse behind the curtain, and a reminder that the race to build smarter, more autonomous AI is still very much in progress.

Advertisement

Advertisement

Source link

Continue Reading

Tech

Oracle layoffs could reach 30,000 as company doubles down on AI

Published

on


The company declined to comment on the total scope of the layoffs, though some estimates suggest they could affect as many as 20,000 to 30,000 workers. Oracle employed about 162,000 people worldwide as of the end of May.
Read Entire Article
Source link

Continue Reading

Tech

80% of jobs in Singapore don’t look at your degree anymore

Published

on

S’pore employers are moving towards skills-based hiring

The Ministry of Manpower released its 2025 jobs report on Mar 20, and the numbers tell a story that would have seemed improbable just a decade ago. 

Academic qualifications were not the main determinant in hiring for 79.6% of job vacancies last year, up from 78.8% in 2024 and 74.9% in 2023. The movement is slow enough to miss if you’re not looking, but steady enough to reshape who gets hired in Singapore.

Employers who have made the shift to skills-based hiring report faster recruitment, access to a broader talent pool, and improved employee performance.

Specifically, the change is taking hold in software development, data analytics, and AI-enabled roles across technology, finance, and engineering—the very positions where Singapore is concentrating its growth, and can see some of the highest pay.

Advertisement

A shift driven by tech giants

google office californiagoogle office california
Image Credit: Framalicious via Shutterstock

This movement did not begin with Singaporean startups going out of the ordinary to see beyond academic qualifications. It actually started with multinational corporations that had the data and scale to test what actually predicted job performance.  

Between 2017 and 2022, the share of Google job postings requiring a college degree dropped from 93% to 77%, according to analysis by the Burning Glass Institute

Google co-founder Sergey Brin noted in early 2026 that the company hires “tons of people who don’t have bachelor’s degrees.” They would rather employ individuals who “just figure things out on their own in some weird corner.” 

Google isn’t alone in this approach.

IBM built an apprenticeship program explicitly marketed with the tagline “No Degree? No Problem!” in 2017. It went even further and stripped bachelor’s degree requirements from half of its job openings in 2021.

Advertisement

Today, IBM’s share of United States hires without degrees approaches 20%. The company has proven that capability can precede credentials—and that the door opens wider when employers look at what candidates can do, not where they studied.

Firms in S’pore are starting to follow, particularly in the age of AI

singapore jobs hiringsingapore jobs hiring
Image Credit: Freepik

Now, firms in Singapore across finance, logistics, and retail are starting to follow.

Beyond academic degrees, companies now look for curiosity, problem-solving, and the ability to learn. This is skills-based hiring—and it’s becoming the default, particularly in the age of artificial intelligence.

More companies are adopting AI into digital workflows, and the tech is rewriting what “entry-level” and “job-ready” mean.

A Sept 2025 report from Morgan Stanley predicts that AI could impact 90% of occupations to some extent. This shift means hiring teams must focus on candidates whose skills align with long-term company goals, many of which will increasingly involve AI.

Advertisement

Thus, what matters is not what someone learned five years ago, but their capacity to learn what is needed five years from now.

Singaporeans are increasingly embracing this mindset, with growing numbers tapping into lifelong learning initiatives like SkillsFuture to stay relevant in a rapidly changing job market.

Over 606,000 Singaporeans tapped into SkillsFuture-supported training in 2025, up from 555,000 in 2024. Of these, 458,000 used their SkillsFuture Credits—a sharp increase from 260,000 the year before. 

Nearly 123,000 mid-career individuals specifically chose courses designed to boost employability, up from 112,000 in 2024. These are not hobbyists killing time, but workers betting that skills, not credentials, will be the currency of the next decade.

Advertisement

The results suggest they are not wrong. 73% of respondents to SkillsFuture surveys reported that training improved their work performance, up from 69% in 2024. Moreover, two in three respondents attributed career advancements directly to their courses. 

The door is still there, but it is no longer the only way in

It’s no longer about where you went to school. The pathway to hiring has become more flexible, as seen from how a portfolio can open doors that a transcript cannot.

singapore jobssingapore jobs
2p2play via Shutterstock

But here comes the uncomfortable reality: Singapore’s education system and its labour market are running on slightly different timelines.

The system still sorts students by qualifications. The market increasingly sorts them by capabilities. The firms now following, in finance, logistics, and retail, are playing catch-up in a game where the rules are still being written.

But that doesn’t mean your degree is useless—it’s just insufficient, as nearly 80% of job vacancies don’t consider your educational qualification when hiring.

Advertisement

What you can do is starting to matter more than what you studied. The workers who understand this distinction—and who invest accordingly in skills that demonstrably transfer to the work itself—are the ones who will define the next decade of Singapore’s economy.

The door is still there, but it is no longer the only way in.

  • Read other articles we’ve written on Singaporean businesses here.

Also Read: ⁠GDP is growing—so why does it feel like there are “no jobs everywhere” in Singapore?

Featured Image Credit: iStock

Advertisement

Source link

Continue Reading

Tech

Tesla admits that remote humans can sometimes take control of its robotaxis

Published

on


The revelation comes from a March 26 response to Markey’s investigation into how autonomous vehicle companies use remote assistance operators.
Read Entire Article
Source link

Continue Reading

Tech

Bang & Olufsen Unveils Beolab 90 Zenith and Monarch Editions: Ultra-Luxury Anniversary Speakers Push Design and Price Into the Stratosphere

Published

on

To close out its 100th anniversary in appropriately over-the-top fashion, Bang & Olufsen has introduced the final two models in its five-part Beolab 90 Special Edition series: the Zenith and Monarch. They join the previously released Phantom, Mirage, and Titan variants, all built around the company’s flagship Beolab 90 loudspeaker, which remains in regular production. These aren’t incremental updates or lightly tweaked finishes.

They are ultra-limited, design-forward statements aimed at buyers who treat six-figure audio purchases the way most people treat a weekend Costco run. If you’re weighing one of these against a Bentley SUV and Porsche 911 Turbo on a random Monday and still have enough left over to feed an entire girls soccer team Chick-fil- A and imported herring, Bang & Olufsen knows exactly who you are and would like to have a word.  

Peter Bang and Svend Olufsen Founders
Peter Bang and Svend Olufsen, Founders

Founded in 1925 by Peter Bang and Svend Olufsen, the company didn’t just shape the look of modern audio gear—it built its reputation on turning serious engineering into functional art. A century later, Bang & Olufsen is marking the milestone the only way it knows how: by leaning harder into statement products that remind everyone why the brand still commands attention 100 years on.

The Original Beolab 90 

Bang & Olufsen Beolab 90
Bang & Olufsen Beolab 90 (original)

The original Beolab 90 landed in 2015 as Bang & Olufsen’s 90th anniversary statement, and it wasn’t subtle. It hit like a controlled detonation. I was there for the debut, and the reaction hasn’t changed since: this thing is a brute, but a smart one. The engineering is serious, the power is borderline absurd, and the design doesn’t ask for your attention—it takes it. You don’t forget hearing a Beolab 90. Not the first time, not the tenth.

Each speaker packs 8,200 watts of built-in amplification driving 18 Scan-Speak drivers, powered by 14 ICEpower amps and four additional Class D units. It’s a ridiculous amount of hardware, housed inside an angular, multi-faceted enclosure that sits on a curved wooden base. The whole thing looks less like a loudspeaker and more like something pulled from a modern architecture exhibit.

Advertisement

And it’s not just brute force. The Beolab 90 backs it up with real flexibility: extensive wired and wireless connectivity, including WiSA, plus a deep toolkit of calibration and room optimization technologies to shape how it performs in your space. This isn’t a flagship that leans on looks alone. It earns it.

Active Room Compensation: Adjusts for room acoustics, furniture placement, and speaker positioning to deliver a more precise soundstage with clearer spatial cues.

Beam Width Control: Lets you dial in how focused or wide the sound dispersion is, shifting from a tight sweet spot to broader room coverage for more relaxed listening.

Beam Direction Control: Enables selection of one of five acoustic “front” positions, allowing the system to redirect the primary listening focus based on your room layout.

Advertisement

Active Bass Linearization (ABL): Dynamically manages bass output relative to volume and available power, enhancing low-end presence at lower levels while protecting the drivers from overload.

Now that the fundamentals of the Beolab 90 are clear, Bang & Olufsen is marking both its 100th anniversary and the speaker’s 10-year milestone with five limited releases: the Beolab 90 Titan Edition, Phantom (Shadow), Mirage, and the new Monarch and Zenith editions, all developed through B&O’s Atelier program.

Advertisement. Scroll to continue reading.

Beolab 90 Monarch Edition

beolab-90-monarch

The Beolab 90 Monarch Edition leans into textural sophistication and Danish furniture design heritage, but compared to its sibling, this is the “restrained” one—if anything in this price range can be called that. It’s still sculptural, still a little intimidating, but at least it doesn’t look like it’s about to wake up in the middle of the night and make a decision about your family or dog.

Wood in Motion: Angled and curved rosewood lamellas follow the contours of the aluminium cabinet, creating a 360-degree visual rhythm that nods to classic fabric covers while adding real texture and tactility.

Advertisement

Dynamic Knots: Six wooden knots connect the lamellas, with the front knot incorporating a subtle light-through-wood stripe that adds depth without screaming for attention.

Architectural Flow: A rosewood top ring frames the speaker, while the lower base panels continue the lamella pattern, tying the entire structure together in a cohesive, sculptural form.

Material Dialogue: The interplay between rosewood and ochre-coloured aluminium feels deliberate and balanced, blending natural warmth with precision engineering.

Textured Acoustics: Semi-transparent fabric sections reveal glimpses of the drivers beneath, reinforcing that this is still a serious piece of audio equipment—just dressed like high-end furniture instead of a sci-fi prop.

Advertisement

Beolab 90 Zenith Edition

beolab-90-zenith

The Beolab 90 Zenith Edition takes a very different path with less restraint, and more spectacle. It’s a study in textural precision and sculptural excess, the kind of design that makes you stop and wonder if it’s genius, madness, or both. We’re honestly torn. Is this Rick James with metal cornrows, or something a high priest would wear in Dune? Either way, subtlety didn’t get an invite.

Pearl Architecture: Six panels feature 289 anodized aluminium spheres each, arranged in seven pearl-inspired finishes that shimmer and shift with the light. It’s mesmerizing—and just a little confrontational.

Facemask Precision: The machined aluminium facemask is pearl blasted and anodized in dark grey, giving it an oyster shell vibe that feels both organic and slightly armored.

Top Lid Inlay: A circular mother-of-pearl inlay crowns the speaker, matching the sphere dimensions and adding a luminous focal point that draws your eye whether you want it to or not.

Sculptural Flow: Curved panels follow the cabinet’s contours, integrating the layered textures into the overall architectural form without completely taming the visual chaos.

Advertisement

Material Harmony: Polished aluminium elements and semi-transparent fabric attempt to balance the design, blending acoustic function with a tactile, almost ceremonial aesthetic that you’re either going to admire—or quietly question.

Advertisement. Scroll to continue reading.

Specifications

Pro Tip: As of now, all Beolab 90 variants; including the Monarch, Zenith, Titan, Phantom (Shadow), and Mirage Editions, share the same internal architecture and specifications. If Bang & Olufsen indicates otherwise, we’ll update the chart accordingly.

beolab-90-anniversary-edition-loudspeakers
Bang & Olufsen Model Beolab 90
Product Type Wireless Powered Speaker
Price (pair) From $211,800 (base model) Special Editions priced higher – refer to Availability and Price section
Designer Noto GmbH
Construction Materials Aluminium Fabric Wood
Recommended Room Size 30-200 m²
300-2000 ft²
Driver Configuration (per speaker) 7 x 1″ Scan-Speak Illuminator tweeter
7 x 4 ½” Scan-Speak Illuminator mid-range
3 x 10″ Scan-Speak Discovery woofer
1 x 13″ Scan-Speak Revelator front woofer
Amplification (per speaker) 7 x Bang & Olufsen ICEpower AM300-X for tweeter
7 x Bang & Olufsen ICEpower AM300-X for mid-range
3 x Heliox AM1000-1 for woofer
1 x Heliox AM1000-1 for front woofer
Frequency Range <12 – >43,000 Hz
Maximum Sound Pressure Level (SPL) @1m 126 dB SPL
Bass Capability (per pair) 118 dB SPL
Advanced Sound Features Adaptive Bass Linearization
Advanced Active Room Compensation
Beam Direction Control (5 sides)
Beam Width Control
Thermal Protection Yes
Wireless Connections Wireless Power Link (24-bit/48kHz)
WiSA (24-bit/96kHz)
Physical Connections (Primary Speaker) 1 x RCA (L/R)
1 x MIC / IR
1 x Power Link (RJ45)
1 x S/P DIF (24 bit / 192 kHz) 
1 x XLR (L/R) (fully balanced)
1 x Optical (24 bit / 96 kHz) 
1 x USB-B (Audio) (24 bit / 192 kHz)
1 x USB-A
2 x Digital Power Link
1 x Digital Power Link / Ethernet
1 x Power
Physical Connections (Secondary Speaker) 1 x USB-B (Audio)
1 x USB-A
3 x Digital Power Link
1 x Power
Dimensions per speaker
(WxHxD)
73.5  x 125.3 x 74.7 cm
(28.94 x 49.33 x 29.41 inches)
Weight (per speaker) 137 kg / 302 lbs

The Bottom Line

Bang & Olufsen is not chasing volume here. The Monarch and Zenith editions exist to reinforce a point. The Beolab 90 remains one of the most technically ambitious loudspeakers ever built, and B&O can still wrap that engineering in designs that feel closer to gallery pieces than traditional hi-fi.

What is unique? The performance has not changed, and that is intentional. You still get the full Beolab 90 platform with 8,200 watts of amplification, beamforming, room compensation, and one of the most adaptable active speaker systems available. The premium is in the materials, finish, and exclusivity.

Advertisement

What is great is that B&O left the core alone. The Beolab 90 remains a reference level system that can adapt to real rooms in ways most speakers at this level cannot. What is not so great is the price and the design risk. These sit in the middle of the six figure range, and the Zenith in particular will divide opinion and raise some questions from your therapist.

Who are these for? Not anyone chasing value. These are for buyers who want top tier performance and a visual statement that makes everything else in the room feel ordinary. In the context of ultra high-end Danish audio, that price almost feels reasonable when you look at what Børresen is asking for its top models.

beolab-90-zenith-monarch-loudspeakers
Beolab 90 Zenith Edition (left) | Monarch Edition (right)

Pricing & Availability

Following the debut of the Phantom (Shadow) and Mirage Editions at Bang & Olufsen’s San Francisco Culture Store in December 2025, the Beolab 90 Monarch and Zenith Editions are set to make their first public appearance at the same location before heading out on a global tour. Prospective buyers will have a chance to see them up close and hear them in a more controlled setting than the usual trade show chaos. Only 10 pairs of each edition will be produced, which tells you everything you need to know about who these are really for.

Each pair includes a certificate of authenticity, and buyers will also receive a miniature aluminum Beolab 90 sculpture in the matching finish, packaged in a custom aluminum case. It’s equal parts accessory and reminder that you didn’t just buy speakers, you bought into the mythology.

Advertisement

U.S. pricing has not been officially confirmed, but estimates put both the Monarch and Zenith at around $520,000 per pair. In the UK, pricing is reported at £410,000, with EU pricing at €480,000 per pair. For context, the original Beolab 90 launched in 2015 at roughly $78,000, climbed to $135,000 in 2023, and now sits at $211,800 per pair in 2025. Inflation is one thing. This is something else entirely.

The Monarch and Zenith can be ordered from bang-olufsen.com.

Source link

Advertisement
Continue Reading

Tech

KitchenAid just added 3 smart new features to its iconic stand mixer

Published

on

KitchenAid is giving its classic stand mixer a thoughtful refresh, as the new Artisan Plus adds three practical upgrades aimed at making everyday baking a little smoother.

At the top of the list is a built-in LED bowl light, which automatically switches on when the tilt-head is lowered. It’s a small but useful addition, as it allows you to keep an eye on texture or consistency without stopping mid-mix.

In addition, KitchenAid has introduced precision speed control and a soft-start function. The latter gradually ramps up mixing speed to avoid the all-too-familiar flour explosion. At the same time, the refined controls give you a bit more accuracy when working with delicate ingredients.

Those changes build on what’s already a well-established formula. The Artisan Plus keeps the familiar tilt-head design but adds a double-flex edge beater that scrapes the bowl as it mixes. It also comes with a secure-fit pouring shield and stainless steel accessories, although existing attachments still work here too. As a result, long-time KitchenAid users won’t need to start from scratch.

Advertisement
KitchenAid Artisan PlusKitchenAid Artisan Plus

Advertisement

There’s also a bit more flexibility in how you use it day to day. The mixer offers 11 speeds, including a new half-fold setting designed for gently combining lighter mixtures, preventing you from knocking the air out of them.

Design-wise, KitchenAid hasn’t strayed far from what made the mixer iconic in the first place. You’ll still get that classic silhouette, now paired with 15 colour options including exclusive finishes like a fetching Sun Dried Tomato, Wild Blueberry and Feather Pink.

It’s a relatively modest update on paper, but that’s arguably the point. Rather than reinventing the mixer, KitchenAid is refining it, adding small, genuinely useful features while keeping the core experience intact.

The Artisan Plus Stand Mixer is available now for $600. This positions it as the brand’s most premium take on a design that’s already stood the test of time.

Advertisement

Source link

Continue Reading

Tech

Gmail finally lets you change your cringey old usernames

Published

on


Google is finally doing the thing Gmail users have been begging for years, which is letting them change the actual username in their Gmail address. This is no longer just an early rollout, as Google says the feature is now available for all Google Account users in the US. So it’s still a limited release, […]

Source link

Continue Reading

Tech

Volvo’s parent just revealed a $15,000 extended-range EV, and it shows how wide the US value gap has become

Published

on

Geely, the Chinese automotive giant that owns Volvo, has just unveiled the Boyue EREV in China with a limited-time price of 107,900 Yuan, or roughly about $14,900. This price is worth noting, considering it’s not a stripped-down city car, but an extended-range SUV. It further highlights the value gulf between China and the US looks even wider.

This isn’t some tiny -range compromise either. Geely says the Boyue EREV offers up to 375 km of CLTC electric range and as much as 1,525 km of combined range, depending on the variant. It uses a 1.5 liter range extender, a 160kW electric motor, and either a 28.3 kWh or 50.4 kWh LFP battery pack. The larger battery also supports 3C fast charging, which claims to hit 80% charge from 30% in just about 15 minutes.

What else does it offer?

The Boyue EREV also doesn’t cut corners for the price, offering a 14.6-inch central display, an 8.8-inch instrument cluster, Flyme Auto, and support for both Carlink and Huawei HiCar. Keeping up with other high-tech Chinese EVs, you also get 50W wireless charging, an optional 16-speaker audio, an optional HUD, and L2-level driver assistance. It is also a real family SUV too, measuring 4,680mm long with a 2,778mm wheelbase.

Why this is such a big deal

The bigger story here is not just Geely’s new SUV. It is what this kind of product says about the market split. Reuters reported earlier this week on Geely’s broader importance to Volvo as the Swedish brand navigates a tough car market. It also underlines just how central the Chinese parent has become. And despite US buyers wanting to buy Chinese EVs, they remain largely shut out of this kind of value.

Source link

Advertisement
Continue Reading

Tech

European Union wants to ban AI-created images and video in official messaging

Published

on


  • EU reckons it could assert trust and authenticity by removing AI-generated content
  • The bloc is also drafting a code of practice to protect citizens
  • Blocking AI altogether might not be the best move, though

The European Union is reportedly considering a ban on AI-generated images and videos – otherwise known as deepfakes – in official communications.

According to new Politico reporting, with ongoing geopolitical tensions rising, elections running their courses and further public announcements, it’s believed the focus would be to protect trust in government messaging.

Advertisement

Source link

Continue Reading

Trending

Copyright © 2025