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The business benefits of investing in better packaging

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Running an online store is a wild ride, and shipping is the engine that keeps it moving. It’s not just about sending out packages—it’s about getting them there fast, safely, and in a way that makes customers want to shop with you again.

Good packaging is often overlooked in business, but it plays a much bigger role than most people think. It is not just about wrapping a product and sending it out the door.

It affects cost, customer satisfaction, branding, and even how often people buy from you again. For many small and growing businesses, improving packaging can bring real and measurable benefits without needing huge changes elsewhere in the company.

When a product is sent out in poor packaging, it often arrives damaged or looking unprofessional. That can quickly lead to refunds, complaints, and bad reviews. On the other hand, well-designed packaging builds trust from the moment the parcel lands on a customer’s doorstep. It sends a clear message that the business cares about quality, right through the whole buying experience. Even simple improvements like stronger materials or better fitting boxes can make a noticeable difference.

Why packaging choice matters for everyday shipping

One of the most practical upgrades a business can make is improving its choice of postal boxes. These are not all the same, even if they look similar at first glance. The right size, strength, and design can reduce movement inside the box, which helps protect the product during transport. This means fewer damaged items and fewer replacement costs, which can save money over time. It also helps businesses look more professional, especially when customers receive clean, well-packed deliveries that feel organised and reliable.

Good postal boxes also help with storage and packing speed. If a business uses standardised sizes that fit its products well, staff can pack orders faster and with less waste. This is especially useful during busy periods when every minute counts. It also reduces the need for extra filler, which cuts down on cost and improves efficiency in the packing process. Small changes like this often have a bigger impact than expected.

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How packaging materials affect cost and customer experience

The type of packaging materials used is just as important as the box itself. Businesses often focus only on the outer packaging, but what goes inside matters too. Bubble wrap, paper fill, air cushions, and protective wraps all play a role in keeping products safe. Choosing the right combination can help prevent damage while keeping costs under control.

However, it is not just about protection. Packaging materials also affect how customers feel when they open their order. A neat, well-packed parcel creates a better first impression. It can even make the product feel more valuable. On the other hand, messy or excessive packaging can feel wasteful and cheap. Many customers today are also more aware of environmental impact, so using recyclable or reduced packaging materials can improve a brand’s reputation.

Businesses that take time to balance protection, appearance, and sustainability often see better customer feedback. It is a simple shift, but it can improve repeat purchases and word-of-mouth recommendations. In a competitive market, those small details matter more than many realise.

Improving brand value through smarter packaging

Packaging is also a powerful branding tool. It is often the only physical interaction a customer has with a business, especially in online retail. That moment when a parcel is opened can shape how the brand is remembered. Clean design, consistent colours, and thoughtful presentation all help build a stronger identity.

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Investing in better packaging can also reduce long-term operational problems. Fewer returns, fewer complaints, and fewer damaged goods all help improve efficiency. Over time, this creates a smoother system where staff spend less time fixing issues and more time focusing on growth.

Even small businesses can benefit from making these changes early. It is easier to build good habits from the start than to fix problems later when order volumes increase. Packaging is often seen as a cost, but in reality, it is an investment that supports every part of the customer journey.

Final thoughts on smarter packaging choices

At the end of the day, packaging is more than just a box and some filler. It is part of how a business presents itself to the world. Better choices lead to fewer problems, happier customers, and a stronger brand image. From postal boxes that protect products properly, to carefully chosen packaging materials that balance safety and presentation, every detail plays a part.

Businesses that take packaging seriously tend to stand out for the right reasons. They look more professional, run more smoothly, and build stronger relationships with customers. Suppliers such as Bestbuyenvelopes make it easier for companies to access reliable packaging options that support growth without overcomplicating the process. In a competitive market, those small improvements can make a big difference over time.

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LARRY KUDLOW: Trump on the economy: I wish the media would talk about it.

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LARRY KUDLOW: No sock puppet — Kevin Warsh will bring a gust of fresh air to the Federal Reserve

Everybody is talking about $4.50 gasoline at the pump. And all the usual suspects from the lefty press, and of course the Democratic party, and even the business press that ought to know better, anyway, they’re all talking about recession.

Of course they’re against President Trump. They’re against the Iran war. And they love to crow about high energy prices destroying the Trumpian economy.

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Only trouble is, not only are we not going into a recession — the economy is booming. It is picking up steam. Profits are the mothers’ milk of stocks and the lifeblood of the economy. And right now profits are soaring by 15 percent.

Here’s Mr. Trump earlier today on the subject: “So the Americans are benefiting. Working today we have the most working and we have 401k’s that their all time high, highest they’ve ever been.” 

Mr. Trump added: “And that goes along with the stock market, which is the highest it’s ever been under my most favored nation agreements. This is something that I wish the media would talk about, because to me, it’s one of the biggest things ever to happen in our country.”

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Now I do feel everyone’s pain regarding gas and diesel prices, and fertilizer prices on the farm. Yet it is a small price to pay to get ride of the Gestapo in Iran. Actually, less than 5 percent of consumer spending is affected by gas prices.

Meanwhile, the Atlanta Fed is looking at a huge 4.3 percent increase in second-quarter real GDP. That is a big number.

Under the hood, consumer spending, despite gas prices, is estimated to rise by 2.9 percent annually, and business capital investment by 9.4 percent annually. Wages, which mean more to working folks’ kitchen tables than GDP, are rising above 4 percent when you include hours worked.

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Output per person or productivity is up a whopping 2.9 percent over the past year. Almost 3 percent.

And unit labor costs, which is the most basic price indicator in the whole economy, wages less productivity, is up only 1.2 percent over the past year.

The AI footprint is now bigger than the dotcom boom, according to John Carney.

And yes, topline prices are up by around 4 percent, but actually core goods prices, excluding food and energy, only 1.1 percent. So the tariff-flation craze never panned out.

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Actually, if it weren’t for a one off bad import number last quarter, GDP would’ve been up 3.2 percent. That’s going to reverse this quarter and will drive the economy even faster. Here’s Treasury Man Scott Bessent earlier today:

“Sir, on the economy, two words: resilience and prosperity. The continued resilience of the economy speaks for itself even during the Iran conflict.”

Meanwhile, the stock market is just booming across the board. The Dow is holding above 50,000. And all the other stock indexes are making record highs, which is a sign of confidence in the future economy.

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Did you know, by the way, that in America, total household wealth, which includes mainly stocks, bonds, real estate, and cash, is about $180 trillion. Which is about six times larger than our gross domestic product, or our federal debt in public hands. $180 trillion folks. It’s remarkable.

No country is even remotely close to that number. And on a per person basis, our GDP is more than $90,000. In Communist China, it’s less than $14,000.

The Chinese stock market hasn’t moved in years. And the United States is producing more oil and gas than anyone could ever imagine. We are the biggest supplier in the world today. This is the Trumpian economy. If only somebody would write about it.  

Just think of it.

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Salesforce: Nobody Dares Buy It But I Will

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Salesforce: Nobody Dares Buy It But I Will

Salesforce: Nobody Dares Buy It But I Will

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ONEOK, Inc. (OKE) Presents at Bernstein 42nd Annual Strategic Decisions Conference Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Bob Brackett
Bernstein Institutional Services LLC, Research Division

Good afternoon. We’ll be kicking off our session. Welcome again to the 42nd Annual Strategic Decisions Conference. I am Bob Brackett, Co-Head of Energy and Transition here at Bernstein. We are not expecting a fire alarm or a fire drill. And so if the alarm rings, please take it seriously.

The first path of exit is out the back door to the right, all the way to the escalators that you came up down to the street and wait for further instructions. If for whatever reason that path is blocked, you go straight back. There’s a series of internal stairwells that are well marked, take one of those down and follow the lighted path there.

Ultimately, this is your conversation. This is a fireside chat. There’s [ floor ] up on stage, but there’s more in the audience. And so ultimately, you should drive the conversation to do that, you will use either the website you’ve already pulled up, this pigeonhole.

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If you need the QR code, there’s a number of blue sheets of paper around the room that you can get that from. And what we’ll do is I’ll adjourn in one second. And we’re going to follow a pyramid principle, which is we’re going to start high. We’re going to talk about the macro environment in which ONEOK operates, and then we’re going to talk strategy, and then we’re going to move down into assets and operations.

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Wells Fargo CEO sees mid-teens growth in investment banking, trading

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Wells Fargo CEO sees mid-teens growth in investment banking, trading


Wells Fargo CEO sees mid-teens growth in investment banking, trading

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ServiceNow, Inc. (NOW) Presents at Jefferies Software, Internet & AI Conference Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

ServiceNow, Inc. (NOW) Jefferies Software, Internet & AI Conference May 27, 2026 3:30 PM EDT

Company Participants

Amit Zavery – President, Chief Product Officer & COO

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Conference Call Participants

Samad Samana – Jefferies LLC, Research Division

Presentation

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Samad Samana
Jefferies LLC, Research Division

All right. We’ll go ahead and get started. Thank you, everybody, for joining us. We have Amit Zavery from ServiceNow, President, COO and Chief Product Officer as well. So Amit, thank you for joining us today.

Amit Zavery
President, Chief Product Officer & COO

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Thanks for having me. Hello, everyone.

Question-and-Answer Session

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Samad Samana
Jefferies LLC, Research Division

So look, originally, I think the shape of the conversation was going to maybe be a little bit different. But given the speed at which things are moving and the focus on AI, I wanted to maybe just jump right into that. And I think there’s a lot of questions, some might say some debates. But can you talk about how the Now Assist platform has broadened both in flexibility and capability over time? And then I have a bunch of framing questions or follow-up questions after that.

Amit Zavery
President, Chief Product Officer & COO

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Yes. So I think if you look at just in AI, it’s just moving at a very fast pace, right? So we, of course, started with the idea of Gen AI and giving summarization, helping users get more value from the content they have or what they’re doing as the day-to-day task. Over the last year, 1.5 years, we’ve accelerated what we’ve done with Now Assist, specifically becoming more of a system of action, right? So the idea of doing things with agentic and making it an agentic platform. So taking different AI agents, how you orchestrate them, how do you work with them, how do you use AI agents to finish task. And coordinating the full activity end-to-end. It’s been the

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Can the US Close the Gap with China in Renewable Energy?

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Can the US Close the Gap with China in Renewable Energy?

As the US and China vie for AI dominance, energy has become a crucial battleground. Their competition extends beyond technology to securing sustainable and strategic energy resources, highlighting the importance of energy resilience and innovation in shaping global power dynamics in the race for technological supremacy.


The race for renewable energy dominance between the US and China is intensifying. China currently leads globally, with substantial investments in solar, wind, and hydropower projects. Its aggressive push towards clean energy aims to reduce reliance on coal and position itself as a leader in the green economy. Meanwhile, the US has made significant strides, fueled by policy initiatives like the Inflation Reduction Act, which boosts renewables development and innovation.

Despite the US’s advanced technological edge, catching up to China remains a formidable challenge. China’s vast manufacturing capabilities, government support, and large-scale infrastructure projects give it a distinct advantage. The US faces hurdles such as political gridlock, regulatory delays, and supply chain issues, which slow progress in scaling renewable energy deployment.

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However, the US has the potential to close the gap with strategic investments and technological advancements. By fostering collaborations, improving policy consistency, and accelerating deployment, the US can boost its renewable capacity. While China currently leads, sustained effort and innovation could see the US competing more closely in the renewable energy race in the future.

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Form 144 LIQUIDITY SERVICES For: 27 May

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Form 144 LIQUIDITY SERVICES For: 27 May

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One in six young people will not be in work or training in five years without action, report warns

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One in six young people will not be in work or training in five years without action, report warns

A major review examining the causes of rising youth unemployment says getting on the career ladder is now “out of reach” for many.

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It's Not Yet Time To Downgrade Movado Group After Its Leap Higher

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It's Not Yet Time To Downgrade Movado Group After Its Leap Higher

It's Not Yet Time To Downgrade Movado Group After Its Leap Higher

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Why the Vanguard Total Stock Market ETF is ideal for hands-off investors

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Citigroup says US ETF assets could hit $25T in assets by 2030

As a parent, one thing I often try to emphasize to my kids is the importance of hard work. Study a little bit for a test, and you might walk away with a 95. Study harder, and you could score 100 instead.

I’m also no stranger to hard work. There’s a reason I spend 40 or more hours a week at my desk as a freelance writer when I could probably get away with working less. I’m a big fan of the payoff.

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But when it comes to investing, I happen to think it’s OK to be a little lazy.

The floor of the New York Stock Exchange with American flags.

A portfolio that also includes mid- and large-cap stocks provides balance. (Michael Nagle/Bloomberg via Getty Images)

While some investors spend hours each week poring over their portfolios and choosing stocks to meet their long-term and retirement savings goals, others may prefer a more hands-off approach. And I think it’s totally fine to find a lazy person’s ETF, or exchange-traded fund, that you can put money into regularly and call it a day.

ETFS VS MUTUAL FUNDS IN 2026: WHICH IS RIGHT FOR YOUR PORTFOLIO?

There’s one ETF in particular that I’m a fan of for this approach. And if your goal is to grow your money without having to put in a lot of effort, you may want to add it to your portfolio.

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How the Vanguard Total Stock Market ETF lends to “lazy” investing

The Vanguard Total Stock Market ETF is ideal for lazy investing because it offers broad market exposure in a single fund. As the name implies, when you buy shares of the Vanguard Total Stock Market ETF, you’re effectively investing in thousands of U.S. companies across a range of industries and market caps.

The latter point is important. Exposure to large-, mid- and small-cap stocks is crucial because each category plays a different role in a diversified portfolio.

Ticker Security Last Change Change %
VTI VANGUARD TOTAL STOCK MARKET ETF – USD DIS 369.38 -0.12 -0.03%

Large-cap companies are typically well-established businesses with a proven model. Some may be poised for steady growth, while others may have a long history of paying and increasing dividends. These companies can offer the benefit of consistency and may hold up better during periods of market volatility.

WHAT ARE ACTIVE ETFS AND HOW ARE THEY RESHAPING HOW AMERICANS INVEST?

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Mid-cap stocks, meanwhile, are usually companies that are still growing but have reasonably established businesses. They can offer a nice balance between stability and growth potential.

Finally, small-cap stocks tend to be less established companies. That can be a mixed bag. Small-cap stocks can carry more risk, but they also offer a lot of growth potential.

A portfolio of only small-cap stocks can be risky. But a portfolio that also includes mid- and large-cap stocks provides balance.

With the Vanguard Total Stock Market ETF, you don’t have to rack your brain trying to come up with the ideal allocation across large-, mid- and small-cap stocks. The fund itself does it for you. And if you stick with it for the long haul, you’re likely to come away with strong returns.

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A BEGINNER-FRIENDLY ETF PORTFOLIO THAT REQUIRES ALMOST NO MAINTENANCE AND DELIVERS LONG-TERM RESULTS

Traders work on the floor of the New York Stock Exchange.

ETFs can trade at slight premiums or discounts to the value of their underlying holdings. (Spencer Platt/Getty Images)

Over the past 10 years, the Vanguard Total Stock Market ETF has generated a roughly 295% return. And the cost of this super-easy strategy is a mere 0.03% expense ratio, which is pocket change compared to the average 0.72% expense ratio found across similar funds.

There’s nothing wrong with simplicity

You might think investing in the Vanguard Total Stock Market ETF is taking the easy way out. Well, it is. And if your goal as an investor is to beat the market, then this isn’t the way to do it.

But if you’re happy with the idea of having your portfolio mimic the broad market’s returns, there’s nothing wrong with bypassing the stress of choosing stocks individually and falling back on a broad market ETF instead. And there’s perhaps no fund that better fits that bill than the Vanguard Total Stock Market ETF, especially if your goal is to combine simplicity with the safeguards that come with having a diversified portfolio.

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Maurie Backman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

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