There’s a £40m boos on its way, but the question will be how best to invest the cash
Despite the sunny weather and holidays, lots of the shops in Peel Green, Salford, are shuttered up and the streets are quiet. The suburb on the edge of Eccles has seen a steady decline over the past few years, say local residents.
So much so, the government is handing £2m to locals for the next 10 years to try and rejuvenate the area. As part of the Pride in Place scheme, Brookhouse and Peel Green are one of two Salford areas to benefit from a £40m cash boost – with the other area being Pendleton.
Locals are being asked to join a ‘neighbourhood board’ to decide how the money should be spent. And anyone with a ‘strong connection’ to the area – so living, working, or other ‘strong ties’ – has until Sunday to sign up.
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But the question will be how best to invest the cash, with locals naming everything from more shoe shops and pubs to safer streets.
“This area definitely needs help,” said Malik Usman, a 29-year-old shopkeeper who has lived in the area for two years. Despite the nearby police HQ, Malik says security in the area is a big issue. “We’ve only had this business for seven months and someone tried to break in from the land at the back, which isn’t looked after by its owner. It really scared me, because I live upstairs with my partner and we have a newborn baby. They need to make things more secure around here.”
And that’s not the only problem facing business owners.
“I think another big thing is parking. It’s double yellows along the whole street. If there was parking, even just half an hour, I think that would make a massive difference to the businesses. Right now it’s a real struggle because people can’t stop, so they just drive on.”
And helping local shops thrive is exactly what the area needs, according to lifelong resident Susan Wilkes. The 77-year-old reminisced about her childhood, when the streets were full of shops and community events.
“Now there’s f*** all,” said the colourfully-dressed retiree. “They need to put more shops in. A butcher’s, a shoe shop, an eatery. Just more of a mixture. You’ve basically got to go all the way into town for that kind of thing now.”
Susan is concerned about the council being involved in improving the area – even though the scheme is supposed to be resident-led. “They seem to just put up loads of bl**dy flats,” she said.
Yet according to local dad Emmanuel Dalmeida more housing options is exactly what the area needs. The 33-year-old, who has lived nearby for eleven months and works at Trafford Park, says he struggled to get a flat.
“I’ve been in the UK for 12 years, working and paying tax and I’m finding it hard to secure housing. Even though I’ve been here for a while, landlords ask me for guarantors. I came to this country by myself, I don’t have anyone here who could do that.”
He’s doubtful the Pride in Place scheme will be enough to transform the area, and that local problems are linked to national ones.
“It’s good that they’re giving money,” he went on. “But the issues are big ones, like houses. I think they need to build more houses for people in different circumstances. I also think they need to put local people first – people who’ve lived here for a long time.”
Back in Malik’s phone repair shop, the shop owner and local resident also thinks the local area’s decline is linked to wider issues.
“I do think people are becoming more selfish and isolated everywhere, because of cellphones,” he said. “So, actually, I think the single biggest thing we could do round here is create more parks, more community halls, more pubs, things like this. Places where people can gather, have chai with people. Have a community.”
Locals who sign up to influence the money-spending decisions will have their work cut out for them – but whatever they do could ‘create lasting change in the areas that need it most’, according to Salford Mayor Paul Dennett.
Residents have until 5pm on Sunday, May 31 to apply to join the local board.





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