The Sensex jumped 828 points to close at 77,569, while the Nifty 50 advanced over 244 points to end the session at 24,206, extending gains for the second consecutive session. Meanwhile, India VIX, which measures market volatility, fell another 8% to 12.33.

Analyst Sudeep Shah, Vice President and Head of Technical & Derivatives Research at SBI Securities, interacted with ETMarkets regarding the outlook for the Nifty and IT, as well as an index strategy for the upcoming week. The following are the edited excerpts from his chat:

Nifty started the week on a strong note, but the resumption of the conflict erased those gains. How do the charts look now, and what are the key levels to watch?

For the fourth consecutive trading session, the benchmark index Nifty continued to exhibit signs of uncertainty. This indecisiveness is clearly reflected on the weekly chart, where the index has formed a small-bodied candle with shadows on both ends for the fourth straight week. Such a candle formation highlights the ongoing tug-of-war between bulls and bears, making this one of the most prolonged phases of indecision witnessed in recent months. But beneath this prolonged indecision, subtle shifts are beginning to emerge that could determine the market’s next meaningful move.

In sharp contrast to the benchmark index, the broader market continues to display remarkable resilience. Both the Nifty Midcap 100 and Nifty Smallcap 100 are significantly outperforming the frontline indices. The Nifty Midcap 100 scaled a fresh all-time high during the week, while the Nifty is still nearly 8% below its lifetime peak. Meanwhile, the Nifty Smallcap 100 is just a stone’s throw away from registering a new all-time high. We continue to believe that the broader market is well positioned to sustain its relative outperformance in the near term.

Coming back to the benchmark index, the Nifty continues to oscillate around its key moving averages, which have flattened due to the prolonged sideways movement. Momentum indicators and oscillators are also echoing the same view. Both the daily and weekly RSI remain range-bound, while the daily ADX has slipped to 12.05 and continues to trend lower, indicating the absence of meaningful strength in either direction.

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Going ahead, the 24,500–24,550 zone is likely to act as an important hurdle for the index, while the 23,950–23,900 zone remains a crucial support area. A decisive breakout or breakdown beyond these levels could mark the beginning of the next directional move.

The Nifty IT index rallied sharply after TCS’ earnings. What do the technicals suggest for the sector going forward?

Despite the pullback from the 25,699 low recorded on July 1, the broader technical structure of the Nifty IT Index remains weak. The index continues to trade below its key moving averages on the weekly timeframe, indicating that the primary trend remains under pressure.
From a relative strength perspective, the index has moved from the Lagging quadrant to the Improving quadrant on the Relative Rotation Graph (RRG), suggesting that momentum is gradually building. However, it continues to lack relative strength, indicating that sustained outperformance is yet to emerge. Reinforcing the cautious outlook, the MACD remains below both the zero line and the signal line, highlighting the absence of meaningful bullish momentum.Historically, the 26,200–26,100 zone has acted as a strong demand area. Between June 2022 and April 2023, the index witnessed multiple rebounds from this region, making it a critical long-term support zone.

While intermittent pullbacks and short-covering rallies cannot be ruled out, a meaningful trend reversal is unlikely unless the index decisively reclaims the 29,000–29,100 zone, which also coincides with the previous swing high. Until then, the broader technical bias is expected to remain cautious, with any relief rally likely to face selling pressure at higher levels.

TCS: The stock continues to trade below its key short- and long-term moving averages, indicating that the primary trend remains weak. The RSI is hovering in the 40–45 zone, reflecting subdued momentum, while the rising ADX suggests that the prevailing bearish trend is strengthening with no clear signs of a reversal yet. Additionally, the MACD remains well below the zero line, reinforcing the negative bias. As long as the stock trades below the Rs 2,170–2,180 zone, the bearish outlook is likely to persist. Traders should avoid aggressive long positions and wait for a decisive breakout above this resistance before turning constructive.

Infosys: The stock attempted to move above its 20-day EMA on three occasions during the week but failed to sustain higher levels, closing lower each time. The stock continues to trade below its key short- and long-term moving averages on both the daily and weekly timeframes, highlighting the prevailing weakness. The weekly RSI remains below the 40 mark, indicating weak momentum and the absence of strong buying interest. As long as the stock remains below the Rs 1,110–1,120 zone, the bearish bias is likely to continue. Traders should maintain a cautious stance until the stock reclaims this resistance zone convincingly.

Kalyan Jewellers: Shares have registered a fresh consolidation breakout on the weekly chart, backed by a sharp rise in trading volumes, lending credibility to the breakout. The RSI has climbed above the 60 mark, signalling strengthening bullish momentum. The stock has also closed above the upper Bollinger Band, a characteristic often observed during strong trending moves. As long as the stock sustains above the Rs 425–430 zone, the bullish bias is likely to remain intact. Traders may consider buying on dips while maintaining a stop-loss below this support zone.

With the earnings season gaining momentum, should traders focus more on index F&O or stock-specific opportunities? How should they approach the next few weeks?

With the earnings season gaining momentum, we believe traders should focus more on stock-specific opportunities rather than index-based trades over the next few weeks. Over the last couple of months, the broader market has consistently outperformed the frontline indices, with several midcap and smallcap stocks witnessing strong momentum and delivering meaningful breakouts. In contrast, benchmark indices such as Nifty and Sensex continue to trade in a sideways range, reflecting a lack of clear directional conviction.

As earnings announcements gather pace, stock-specific volatility is likely to increase, creating opportunities driven by earnings surprises, management commentary, and sector-specific developments. Therefore, traders should adopt a selective approach and focus on stocks exhibiting strong relative strength, positive price structures, and favorable earnings prospects, as they are likely to offer better risk-reward opportunities than taking directional bets on range-bound indices.

What is the India VIX signalling about market volatility and sentiment for the coming week?

India VIX continues to trade below its key short- and long-term moving averages, indicating that overall market volatility remains under control. Although the volatility index surged nearly 26% on 8th July, when the Nifty plunged over 500 points and triggered a brief wave of panic, it has gradually cooled off over the past two sessions, coinciding with the recovery in the benchmark index.

Since peaking at 28.90 on 30th March 2026 amid heightened geopolitical tensions between the U.S. and Iran, India VIX has been forming a pattern of lower highs and lower lows, reflecting a steady decline in fear and uncertainty. This easing in volatility has provided significant support to the broader market.

Technically, the 10.00–10.30 zone is a crucial support for India VIX. A sustained move below this range would indicate further moderation in volatility and could help the equity markets remain stable. On the upside, the 15.30–15.50 zone is expected to act as the immediate resistance.

Overall, the current trend in India VIX suggests that market sentiment remains constructive, and the broader market is likely to stay steady in the coming week, provided there are no adverse developments that trigger a fresh bout of risk aversion or a short-term knee-jerk reaction.

Which stocks are looking technically strong for next week, and why?

Technically, Godrej Properties, DLF, Prestige Estates, Chennai Petroleum, PNB Housing Finance, and Indian Hotels are looking strong for the coming week. These stocks are exhibiting positive price structures, strong relative strength, and bullish momentum, making them well placed to outperform the broader market in the near term.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

In the past 24 hours, Bitcoin was up 0.2% and Ethereum was up 1% to trade at $64,162 mark. Among the major altcoins, BNB, XRP, Solana, Tron, Hyperliquid, Cardano fell up to 2% whereas Dogecoin was up 0.4%. The global crypto market capitalisation was up 0.1% to $2 trillion, according to CoinMarketCap.

Also Read |Mutual fund SIP stoppage ratio slows to 91% in June as new SIP registrations outpace closures Riya Sehgal, Research Analyst, Delta Exchange said Bitcoin is holding near the $64,000 region despite $95.3 million of net outflows from U.S. spot Bitcoin ETFs on July 9, while Ethereum ETFs recorded $52.2 million of outflows.

Sehgal further said that technically, Bitcoin needs a sustained four-hour close above $64,000 to open the $65,000–$66,800 resistance zone, while a break below $62,300 could expose $61,200.

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In the past week, Bitcoin and Ethereum were both up 3% respectively. Among the major altcoins, BNB and Tron were up 1% and 2% respectively. Among the major altcoins, XRP, Solana, Hyperliquid, Dogecoin, and Cardano fell up to 6%.
Nischal Shetty, Founder, WazirX said crypto markets traded in a narrow range this week as Bitcoin recovered from the $60K zone to end near $64K, while Ethereum held around $1,770 with stronger momentum.Renewed spot ETF inflows, improving technical indicators, and rising futures activity supported sentiment, though traders continued watching key support and resistance levels, Shetty further said.

Also Read | Why investors are pouring money into midcap and smallcap mutual funds again

Harish Vatnani, Head of Trade, ZebPay said Bitcoin is still struggling to break above the $64,200 mark despite the recovery from the bottom zone. The daily RSI sustaining above 50 level, indicating that the broader market sentiment is recovering.

The crypto market liquidations total $153 million over the past 24 hours, Vatnani further said.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

If you have any mutual fund queries, message on ET Mutual Funds on Facebook/Twitter. We will get it answered by our panel of experts. Do share your questions on ETMFqueries@timesinternet.in along with your age, risk profile, and Twitter handle.

When Malcolm Glazer completed his takeover of Manchester United in 2005, he became the first American ever to own a Premier League club.

Twenty years on, he looks less like an outlier than an opening act. Heading into the 2025-26 season, thirteen of the league’s twenty clubs carried at least some American money on their share registers, and around half were majority-controlled by US individuals, families or private equity groups. The world’s richest football league has quietly become one of the most coveted assets in American sport.

That surge of cross-Atlantic capital has reshaped far more than the boardroom. It has fed a vast commercial machine around every fixture — broadcasting, sponsorship and the tightly regulated betting market that now sits alongside the UK game, where supporters comparing licensed bookmakers can find out more through comparison sites such as Betiton. For business observers, though, the sharper question is why so much American money has landed on English football in the first place — and what Britain’s new football regulator intends to do about it.

The rise of American owners in the Premier League

The trajectory is stark. Before the Glazers, the English top flight had never had an American owner; today US investors are spread the length of the table. Stan Kroenke, whose sprawling empire also takes in NFL, NBA and NHL franchises, controls Arsenal. Fenway Sports Group, led by John Henry, owns Liverpool. Aston Villa’s V Sports vehicle is co-led by the American financier Wes Edens. And the pace has quickened sharply in recent years: Todd Boehly’s consortium bought Chelsea for £4.25bn in 2022, Bill Foley’s Black Knight group took full control of Bournemouth later that year, and Dan Friedkin — already the owner of Roma — completed a takeover of Everton in 2024, moving the club into a new riverside stadium for this season. Most of those thirteen American stakes have been built since 2008.

Why US investors keep buying English football

For a business audience, the logic is not hard to follow. America’s major leagues — the NFL, NBA, MLB and NHL — are closed shops. There is no promotion or relegation, the number of teams is fixed, and incumbent owners rarely sell. Buying into the NFL, football-finance analysts point out, can cost somewhere between $5bn and $10bn, pricing out all but a handful of buyers. English football offers an alternative: global reach, an open pyramid and, crucially, valuations that still look modest by American standards.

Newcastle United is the clearest illustration. Ranked by Forbes among the most valuable clubs in the Premier League and inside the top twenty worldwide, the club was recently valued at less than the Columbus Blue Jackets — the lowest-valued franchise in the NHL — despite carrying several times the social-media following and playing in a stadium nearly three times the size. To American investors, that gap reads as opportunity: a globally recognised brand they believe has been run conservatively and, in the industry’s phrase, left unsweated. The Premier League’s international broadcasting income, still climbing, is the engine they are buying into.

Ticket prices, the Super League and the fan backlash

The influx has not been universally welcomed. American ownership has coincided with steep rises in ticket prices, and supporters’ groups have pushed back hard. The Arsenal Supporters’ Trust has characterised the trend as a model of squeezing ever more revenue out of fans, and organised protests have flared at Manchester United, Liverpool and Everton across the past two seasons. The deepest wound remains the 2021 European Super League, when six English clubs — several of them American-owned — tried to break away into a closed competition, only to retreat within days amid a furious backlash from supporters and government alike.

Beneath the anger lies a wider argument about where football’s money ends up. While billions flow through the top flight, the grassroots game continues to scrap for funding — a contrast that critics of the modern ownership model return to again and again.

What the new football regulator means for owners

The politics of all this have now hardened into law. The Football Governance Act 2025 received Royal Assent in July 2025 and created an Independent Football Regulator with statutory powers over the top five tiers of the English men’s game. For prospective owners — American or otherwise — the most consequential change is a new suitability test that scrutinises the source and sufficiency of their funds, alongside their honesty, integrity and competence. Every club will also need an operating licence to compete from the 2027-28 season, and will have to seek the regulator’s approval before relocating a stadium, altering its badge or primary colours, or borrowing against its ground.

The regulator, led by a former Financial Conduct Authority director, has signalled an interventionist stance and has already agreed to share information with the FCA. Its remit runs from club-level financial soundness to the heritage of the game itself — a direct response to years of collapses, mismanagement and the Super League affair. For US investors accustomed to lightly regulated, closed leagues at home, English football is about to become a more closely policed place to own a business.

What happens next

None of this looks likely to stem the flow of American money in the near term; the underlying maths that makes English clubs attractive has not changed. What is changing is the environment around the assets: tighter regulation, more assertive supporters and a commercial ecosystem — broadcasting, sponsorship and the regulated betting market tracked by comparison platforms such as Betiton — that keeps expanding in value. For the new wave of American owners, the challenge is no longer simply buying into the Premier League. It is proving they can run it in a way that fans, and now a regulator, will accept.

Matthews said he bought several of the devices to see whether they performed as advertised.

The civil engineer and content creator said rather than buying something that would bring the temperature of his room down quickly, he found he had instead bought some “cheap components” made using “flawed science”.

One advert described the product as a “reverse-engineered aircon unit” featuring “a liquid-compressed cooling cartridge”.

Matthews said the device actually contained “a load of cardboard fins that get wet as the water blows past them”.

While so-called “swamp coolers” – machines that chill air by evaporating water – do work reasonably well in hot, dry climates, they also increase humidity and so are much less effective in humid places like much of the UK.

They are also not conventional air conditioners, which work by removing heat from a room via an exhaust hose or external unit.

“I really feel for the people that have been sucked into buying some of this rubbish,” Matthews said.

“While we’ll continue to take action where we see the rules being broken, the nature of some of the businesses behind these ads means enforcement alone isn’t enough to stop the problem,” said the ASA.

Although the watchdog regulates paid-for adverts on platforms including YouTube and Facebook, it cannot issue fines itself.

This article was written by

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Analyst’s Disclosure: I/we have a beneficial long position in the shares of HPQ either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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