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Every crook’s worst nightmare: You’re free as a bird. Then suddenly you’re being handcuffed. That’s what happened to 7 suspects when the Met set up its new Live Facial Recognition cameras… and the Mail was there to record it

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Metropolitan Police have been using cutting edge 'Live Facial Recognition' technology (LFR) to round up hundreds of criminals across the capital

It is 32C (90F) at Clapham Junction in south London, and sweating criminals are dropping like flies. 

Every few minutes, this one wanted for robbery, or that one for stalking or theft, is surrounded by cops and cuffed.

They are carted off to face extra jailtime or a day in court they thought they’d dodged. One even tries to run away, but he doesn’t get far.

‘This is a brilliantly efficient way to apprehend wanted people,’ says Sergeant Kevin Brown, a supervisor in a small Metropolitan Police team using cutting edge ‘Live Facial Recognition’ technology (LFR) to round up hundreds of miscreants across the capital.

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LFR utilises mobile van-based CCTV cameras and artificial intelligence to compare the biometrics of passers-by – in this case their unique facial properties – with a watchlist of people wanted for committing crimes, for failing to turn up to court hearings, or for breaching orders to deter stalking, sexual offences and violence against women and girls.

‘When we first began using the technology in 2024, it enabled us to arrest 574 wanted people,’ says Sergeant Brown. 

‘Last year, that number was 1,135, and already this year it is around 900. LFR is a very useful tool to help us keep the public safe.’

LFR was first trialled by police in the UK in 2015 before being used formally by South Wales Police at the Uefa Champions League final in Cardiff in 2017, primarily to spot wanted football hooligans.

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Since then, it has been rolled out by more than a dozen forces in what is being seen as a policing revolution. 

Among those are Greater Manchester, Cambridgeshire, Hampshire, Norfolk, South Wales and Thames Valley.

Metropolitan Police have been using cutting edge ‘Live Facial Recognition’ technology (LFR) to round up hundreds of criminals across the capital

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LFR utilises mobile van-based CCTV cameras and artificial intelligence to compare the biometrics of passers-by with a watchlist of people wanted for committing crimes

LFR utilises mobile van-based CCTV cameras and artificial intelligence to compare the biometrics of passers-by with a watchlist of people wanted for committing crimes

LFR was first trialled by police in the UK in 2015 - and today it has been rolled out to more than a dozen forces across the country. Pictured: Met Police swoop on a suspected criminal

LFR was first trialled by police in the UK in 2015 – and today it has been rolled out to more than a dozen forces across the country. Pictured: Met Police swoop on a suspected criminal

Earlier this year, Home Secretary Shabana Mahmood, a firm proponent of the technology, unveiled plans to increase the number of LFR mobile vans across the country to 50.

But while law enforcement promotes LFR as a spectacularly good way of finding people they describe as ‘sought after’, civil liberties campaigners fear it could erode our rights to privacy and anonymity, not least because its introduction has happened so quickly that no specific legislation is yet in place governing how it should be used.

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‘Privacy is an important and hard-won right,’ says Charlie Whelton, policy and campaigns officer at Liberty. 

‘Walking past a facial recognition camera is like showing your ID at a checkpoint – something most of us wouldn’t want to do just to go to the shops, watch our football team, or attend a concert.’

Six or seven times a week, the Met’s LFR van is set up at busy locations in the capital. Today, it is deployed near the Shopstop shopping centre on St John’s Hill in Clapham.

Signs are posted on and near the van alerting the public to the technology being used, though how many will understand just what it is, is a moot point.

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Inside, operators view two screens divided into four sections on which the faces of people being filmed as they walk down the street are framed inside red boxes. 

They are unaware they are being filmed and checked against a watchlist containing the names and images of 18,000 people wanted for crimes ranging from shoplifting to mugging and sexual offending, for failing to turn up to court hearings, or being in breach of a court order or summons.

If the people in these boxes are not on the list, their details are deleted immediately.

If they are on it, and the AI system matches their biometrics with a level of certainty above 64 per cent, an alert will be sent to special handsets held by Sergeant Brown and local officers positioned on the street. Today, there are ten of them.

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The suspects are approached and questioned while the operators check why they are wanted. 

If it is for a crime that would attract a jail sentence of more than a year, they are arrested on the spot. 

Similarly, if they are in breach of a court order relating to stalking, sexual offences or violence they will be taken into custody.

While photographer Murray Sanders and I are here, most submit meekly with shocked resignation on their faces. Several are handcuffed. One young man tries to run away but is quickly captured by the officers.

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By the end of the day, ten people have been stopped and questioned, and seven have been arrested for offences ranging from robbery and theft to stalking.

I give permission for an image of me to be put on the watchlist and walk down the street wearing sunglasses that I think might bamboozle the system. 

They don’t, and I am spotted immediately, with a certainty rate of more than 80 per cent.

‘We’re operating with an algorithm that’s been independently tested by experts at the National Physical Laboratory (the official UK institute that checks the reliability of measurements and technology),’ says Sergeant Brown.

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‘We know when the system performs well, and we have engineers who are experts in this area who make sure that everything we do is in line with policy and done properly.’

This is true. However, Home Office research published last December, and also citing the National Physical Laboratory, called into question the accuracy of ‘retrospective’ AI facial recognition systems – where images from crimes that have already taken place are checked against criminal databases (rather than live checks in the street).

It found that AI facial recognition could create high numbers of false positives against black and brown people.

Among black women, 9.9 per cent of results were incorrect – a failure rate of 100 times more than for white women.

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This is just one of the concerns raised by privacy activists. The Met, and other forces, say they have stringent policies in place to ensure the technology is used proportionately and that data collected on innocent passers-by is deleted immediately.

But what about future regimes, campaigners ask? How powerful could such a tool be in the hands of a despot? Their political enemies would have nowhere to hide. Everything you did, and everywhere you went, could be seen and judged by the regime.

Home Secretary Shabana Mahmood has unveiled plans to increase LFR mobile vans across the country. Pictured: Officers arrested a person identified by the technology

Home Secretary Shabana Mahmood has unveiled plans to increase LFR mobile vans across the country. Pictured: Officers arrested a person identified by the technology

This was something that concerned even the late Pope Francis. In 2020, he issued a joint statement with Microsoft president Brad Smith and IBM executive vice president John Kelly which warned about the dangers of AI biometric technology being used to extract data for political ends.

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On the ground, however, it is easy to see why ordinary officers, and law enforcement top brass, are so keen to roll out the technology – quite simply, it works.

Sergeant Brown and the team were on deployment in Denmark Hill, south-east London, on January 10 last year when the system flagged up a man walking down the street, holding the hand of a six-year-old girl.

‘We got an alert on our handsets with a match for a David Cheneler, [74], a registered sex offender who has a sexual offence prevention order that doesn’t allow him to be unaccompanied with somebody under the age of 14,’ says Sergeant Brown.

Cheneler had befriended the little girl’s mother and gained her trust to the extent that she allowed him to pick up the girl from school.

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Police bodycam footage of Cheneler’s arrest shows him also admitting he is carrying a knife. He was subsequently jailed for two years for being in breach of a sexual offence prevention order.

‘He had got to know mum, and for several months had been buying presents for the mother and daughter – he was basically grooming them both,’ says Sergeant Brown. 

‘We did a lot of safeguarding of the mother and child after that, with specially trained officers and social services.

‘Had we not intervened, I dread to think what could have happened to that little girl. But that’s why we come to work every day, to try to make a difference.

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‘If doing a successful job like that – potentially saving that little girl – doesn’t give you some form of satisfaction or reward, then I’d say policing isn’t for you. This equipment helps us to do our jobs better.’ 

The Met is able to point to a host of other successes.

Since the start of 2024, there have been more than 2,100 arrests because of LFR, with 24 per cent of those being related in some way to violence against women and girls. 

This resulted in more than 1,400 being either charged or cautioned. Of these, more than 100 were sex offenders.

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One of the system’s biggest successes was at last year’s Notting Hill Carnival, where LFR cameras resulted in 61 wanted people being arrested. 

It also enabled checks on 30 registered sex offenders – three of whom were found to be in breach of orders imposed to prevent them from reoffending.

A glimpse into where the police would like to take LFR came during a project on the main shopping thoroughfare in Croydon, south London, from October 2025 to March 2026, when static cameras – rather than mobile vans – were positioned on lampposts and other structures. 

During 24 operations, officers arrested 173 alleged criminals or ‘sought’ people – including some wanted for rape, kidnapping and sexual assault, and a woman who had failed to appear in court on assault charges 20 years ago.

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The Met says this equated to the apprehension of one wanted person every 35 minutes. 

It claims that, locally, the operation resulted in a reduction in overall crime of 10.5 per cent, and of 21 per cent when it came to violence against women and girls.

The Met and several other forces have also trialled a system called Operator-Initiated Facial Recognition (OIFR), which doesn’t even need CCTV cameras – just a smart phone held by an officer whose camera can be linked to a watchlist, something privacy campaigners see as unjustifiably intrusive without relevant legislation.

However, that legislation, expected to be incorporated into a new Police Reform Bill, has been slow in coming.

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A consultation period for interested parties to register observations opened last December and closed on February 12, but nothing has happened since. 

This month, Ms Mahmood was asked by the House of Lords justice and home affairs committee why the legislation was taking so long.

She said her office was ‘still nailing down the policy details’, adding: ‘The technology is moving very quickly, and a lot of the consultation responses focused on making sure that we have robust rules that can hold and stand the test of time. 

‘There definitely will be a need for a body to provide independent oversight.’

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The person who most closely fits that bill at the moment is Professor William Webster, the UK’s independent biometrics and surveillance camera commissioner.

In an interview I conducted with him in March, he explained that in the absence of legislation, police forces were taking their lead from the results of two court cases where the use of LFR was challenged – one against South Wales police in 2020, which the force lost, and the other against the Met earlier this year, which it won.

‘At the moment, the police can use any technology, unless it’s challenged in the courts and proven to be illegal,’ he said.

‘So there isn’t a specific piece of legislation that allows them to use it, but neither are they barred.’

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He added: ‘This technology is always going to butt against human rights and we need legislation to ensure that the technology is used in such a way as to safeguard those rights.

‘So I think the position of the Government is to be applauded. The sooner they have the legislation in place, the better.’

The Home Office confirmed that ‘the Government intends to bring forward a new bespoke legal framework to ensure all police forces across the country can use facial recognition with greater confidence, and that their uses and limits are clear to the public’, but it did not say when.

For now, we are left with a barely regulated technology that is breathtaking in its ability to take criminals off the streets, but terrifying in its potential – to quote Pope Francis – to pose ‘grave risks for democratic societies’.

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Campaign groups such as Big Brother Watch do not argue the technology should never be used, but they would like safeguards in place to ensure our privacy is guaranteed and the technology cannot be misused in the future.

‘Having nothing to hide does not mean you want to be watched,’ says Jasleen Chaggar, Big Brother Watch’s senior legal and policy officer. 

‘Mass surveillance infrastructure, once built, is rarely dismantled, meaning any future government with authoritarian instincts inherits it ready-made.’

It is an argument MPs will have to take seriously when they frame the long-awaited laws which will govern the use of facial recognition technology – just as they will have to remember the day when it saved a six-year-old girl from the clutches of a sexual deviant.

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Sewing Bee judge ‘in tears’ at York contestant’s dress

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Sewing Bee judge 'in tears' at York contestant's dress

Anna, who is part of St Leonard’s Hospice’s retail team, wowed the judges during yesterday’s BBC show, taking the competition to a “completely different level” with her creativity and technical skill.

The episode was themed around Reduce, Reuse, Recycle and featured three sustainability-focused challenges.


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In the technical task, contestants were given three hours to sew a set of three knickers from recycled T-shirts.

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While Anna’s set, which included a pair of mint green, printed olive green and striped knickers showed promise, judge Esme Young felt they didn’t quite work together as a set and noted inconsistencies in sizing.

Anna placed sixth in the round.

However, it was in the transformation challenge—where contestants turn waste materials into wearable garments—that Anna truly shone.

She designed a form-fitting green dress, completely backless, with exposed seams and a dramatic criss-cross rope detail.

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Commenting on this, Anna said: “I think the bold rope will work, and I want the train of the dress to be cut low.”

‘It’s just super cool’

Judge Patrick Grant was full of praise for the bold design.

He said: “I absolutely love that heavy rope at the back. The red and grey colouring of it lifts the whole dress.

“It’s just super cool.”

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Anna won first place for the transformation challenge and was thrilled with the feedback.

She said: “I’m really happy with my design.

“I am so happy that the judges picked up on the ideas and themes that went into it.”

Anna, far right, on The Great British Sewing Bee, BBC.Anna (far right) has made it into week four of the prestigious competition (Image: BBC/Love Productions/Neil Sherwood))

The final challenge of the episode was to create a made-to-measure outfit with an environmental message.

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Anna printed her fabric using Himalayan Balsam, an invasive species, by treating the cloth and then hammering the flowers onto it to transfer the dye.

She turned the fabric into an Indian calico dress, a style once popular in the 1880s and later banned because it was considered a threat to the local wool trade.

Anna said: “This type of dress was very popular in the 1880s, but it was banned because it was considered a threat to the local wool trade.”

Her model wore the dress on the catwalk, and the judges were deeply impressed.

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‘One of the best things I have seen on Sewing Bee’

Mr Grant said: “The fit of the dress is phenomenal. Anna took the whole thing to a completely different level.

“I cannot remember seeing something so extraordinarily beautiful.

“It was so incredibly well thought out and it moved me to tears.

“It’s one of the best things I have seen on Sewing Bee.”

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Esme also praised the design, saying that she loved the drapes in the dress and the fact that Anna made it.

Patrick added: “It is an absolute joy to behold”.

Anna’s Indian calico creation was named Garment of the Week, securing her position as one of the favourites in the competition.

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Manchester city centre incident LIVE as man suffers ‘possibly life-changing injuries’ at Market Street tram stop

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A new measure of courage: how Maasai warriors became lion guardians

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A new measure of courage: how Maasai warriors became lion guardians

Can conservation succeed by adapting tradition rather than erasing it? In east Africa, Maasai warriors are redefining what it means to be brave by helping people and lions co-exist

The cattle are still stirring inside the safety of their enclosures when Saitoti Petro Lorkuta makes his morning rounds, threading his motorbike through the communal Maasai pastures east of Tanzania’s Tarangire national park. Every so often, he cuts the engine, crouches low and reads the dust, scanning the trails between patches of dense scrub and below the umbrella-shaped canopies of acacia trees for the tell-tale print of a lion’s paw.

As a child, Lorkuta (pictured below) wondered whether he would ever see a lion roaming the savannahs of his homeland. Maasai elders told tales of legendary hunts, proudly displaying old battle scars, but the roar of the big cats had all but vanished from the rangelands’ nocturnal soundtrack of elephants, zebras, whooping hyenas and grunting buffalo.

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Today, aged 35, encounters with lions are an increasingly common – and welcomed – part of Lorkuta’s life. And instead of proving his Maasai warrior mettle with a spear, he prefers a quieter test of courage: a stare-off.

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“I stay still, the lion looks at me, and I stare back,” he says. “Eventually, the lion goes. The first time it happened, the lion was very close and I was scared, but not any more.”

Lorkuta is one of more than 160 Maasai ‘Warriors for Wildlife’ working across dozens of rural communities in northern Tanzania through the charity African People and Wildlife (APW). Blending centuries-old bushcraft with GPS technology and conservation science, these men are redefining what it means to be a Maasai in the 21st century, and building a future where predators and pastoralists can thrive side by side.

Bravery has long underpinned Maasai identity and, historically, there was no greater measure of courage than defending the herd against a hungry pride. Spearing a lion brought status, lifelong respect, even some love interest.

A century ago, when 200,000 lions roamed the African continent, those hunts – part protection, part rite of passage – had little impact on the species’ survival. Today, between 20,000 and 32,000 remain in the wild, with roughly half concentrated in east African strongholds like Tanzania. At the same time, climate pressures, shrinking habitats and expanding human settlement have pressed lions and pastoralists into ever closer competition for land and water.

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APW began working in the wider Tarangire-Manyara ecosystem in 2005 with a community-led approach, supporting villages to monitor human-wildlife encounters while strengthening their bomas, or livestock corrals. Planting living walls of thorny commiphora trees, reinforced with chain-link fencing, helped keep marauding lions and other predators at bay.

In 2010, APW founders Charles Trout and Dr Laly Lichtenfeld were joined by Elvis Kisimir, a respected Maasai warrior with deep ties to communities across northern Tanzania. Kisimir began encouraging pastoralists to rethink their relationship with lions, warning that by driving them towards extinction, the Maasai also risked erasing a defining feature of their own identity. 

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“That was the turning point,” says Kisimir. “People realised that without the lions, there could be no Maasai warriors.”

He recruited a small group of men who, like Lorkuta, could use their intimate knowledge of the bush to track lion movements and advise herders on safer grazing routes.

The government tried its own way of conservation using men in uniform with guns, chasing people, and it didn’t work. We solved it by sitting down under the tree and talking

Word spread quickly. Communities began writing to APW asking to join, lending legitimacy to a conservation model they could shape themselves – starting with the walls of their own bomas – rather than having it imposed from above.

“The government tried its own way of conservation using men in uniform with guns, chasing people, and it didn’t work,” says Kisimir. “We solved it by sitting down under the tree and talking, asking people what the problem was.”

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Today, Lorkuta and his fellow warriors carry GPS devices and smartphones to monitor lions and other carnivores, uploading sightings to an online mapping system that helps pastoralists choose where to graze, and sharing sightings in their communal WhatsApp group. When lions do strike, warriors move quickly to calm tensions before retaliatory hunts can begin.

“During the day, we visit the watering holes and talk to herders about the importance of conserving the lions,” Lorkuta says. “In the evening, if they’ve lost livestock in the bush, we go and recover it.”

The role carries real respect, offering a new route to prestige based on protecting lions rather than killing them.

“People in the community like what we’re doing,” Lorkuta says. “The conservation work brings jobs and opportunities. It’s even made me friends from abroad.”

Kisimir believes it also taps into the Maasai’s longstanding desire for recognition.

“Bravery for the Maasai is about being known,” he says. “This work is another way, and we’re looking for more, like games or competitions. If a warrior wins, people will sing and praise him.”

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Across the border in southern Kenya, the conservation charity Lion Guardians (LG) has spent the last two decades building a similar model, beginning from a base around Amboseli national park, against the backdrop of a looming Mount Kilimanjaro. Eric Ole Kesoi, the organisation’s community manager and a renowned Maasai tracker himself, explains that years of conflict had made lions instinctively wary of the tribe’s vivid red shukas.

The cloaks remain a powerful symbol of Maasai identity, but as lion hunting declined, so did the shuka’s deterrent effect. To reinforce the association – but without the bloodshed – Kesoi encouraged the guardians to stage mock hunts and chase emboldened lions away. “We don’t go with spears: we go with thunder flashes and make traditional yelps to let them know we’re chasing them. We wear the red shukas, and they know we are Maasai.”

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For Kesoi, these encounters help preserve the warrior culture while replacing killing with stewardship.

“They track these lions and give them names: they know each individual, and share the same landscape.” he explains. “In the community, they’re perceived as privileged because they’re still interacting with lions. And above all, they’re getting paid.”

That income matters. It means guardians can buy more livestock, pay school fees and support extended families, helping change ideas around status and masculinity.

They have more privilege now from taking care of lions than from making a name by killing them. It’s a complete shift in mindset

“They have more privilege now from taking care of lions than from making a name by killing them,” says Kesoi. “It’s a complete shift in mindset.”

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LG co-founder Stephanie Dolreny says women have played a role in accelerating that change. When a warrior killed a lion, she notes, one of the main motivations was female attention – but that appeal was short-lived.

“It’s not money in the bank,” she says. “Now the women are saying: ‘We don’t want a man who kills a lion, we want a man with a job’. It’s almost like the women are changing the dynamic of what a desirable man looks like.”

Not everyone embraces the new culture of coexistence. For the Maasai, cattle are far more than livestock: they are wealth, status and primary food source. A single cow can fetch USD$500-600 (£372-446), while some animals carry deep personal or cultural significance beyond their market value.

Many pastoralists are learning to tolerate occasional losses, but only to a point. Retaliatory lion killings still happen and, though rare, those working at both APW and LG have witnessed entire prides wiped out by poison, along with the vultures, hyenas and countless other scavengers that feed on the carcasses.

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In Kenya, Lion Guardians patrols have reached poisoned lions in time for vets to administer antidotes. In Tanzania, Kisimir draws on Maasai lore to discourage poisoning. “I remind communities that a warrior is only allowed to kill nine lions,” he says. “If you exceed that, your clan will be cursed.”

Where the model has taken hold, the results are striking. The Lion Guardians programme now spans more than 3,600 sq km (1,390 sq miles) of habitat. Since launching 20 years ago, lion killings have fallen by 90% and numbers have increased seven-fold, creating one of Africa’s densest wild lion populations outside a protected area. For the Maasai, the programme prevents livestock losses worth millions of dollars every year.

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APW reports similar success in Tanzania, where It estimates field teams have recovered more than 16,000 lost livestock worth $3.5m (£2.6m) since 2017, and helped prevent almost three-quarters of reported attempts to kill lions, as well as 59% of attempts to kill other predators. Some 150 lions, including many cubs, have been saved as a result.

“It’s easily scalable,” says APW’s Charles Trout. “It’s about empowering communities to take action for their own benefit.”

Money and manpower are the only limitations, he suggests. Boma fortifications are part-funded by APW. “Although we have had places where people have installed their own living walls,” Trout adds.

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Data collection in progress at African People and Wildlife. Image: Marcus Westberg

“Then we’re also taking care of the warriors on the ground, they get training every year. It’s taking an interest in people’s lives, so the limitation is just being able to be there to do it.”

For Lorkuta, the return of lions represents more than conservation success. It signals the slow repair of a landscape he once feared was losing its voice. “There came a time when the lions were disappearing. I thought my children would only ever see them in books or in the parks,” he says.

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Now, roars are returning to the rangelands at night and lions leave their marks in the morning dust. Lorkuta looks forward to the next stare-off: a sign, he says, that all is well.

“If you see a lion, it means things are balanced: the ecosystem, the climate, everything. At least now there is a future for them.”

New models of coexistence

 

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1) Rewriting the next generation’s story

Founded in 2010 in response to a surge in elephant poaching, Big Life Foundation (BLF) employs hundreds of Maasai rangers and ex-poachers to protect two million acres of wilderness across Kenya’s greater Amboseli ecosystem, helping drive down wildlife crime while creating jobs rooted in conservation. Human-wildlife conflict and habitat degradation are still a challenge, but thanks to BLF’s vigilance, not a single elephant has been lost to trophy poachers since 2018. BLF’s sergeant Mutinda Ndivo – once an infamous poacher – now heads up their dog unit. 

“Someone like Mutinda is no longer simply surviving day to day; he is actively contributing to protecting one of the world’s most important ecosystems,” the organisation said. “That can fundamentally reshape personal identity and long-term aspirations.

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“It also changes the story being passed to the next generation. Children grow up seeing conservation as a viable and respected livelihood.”

Image: L-R, constable ⁠Kioko Mulwa, constable Nkidaa Tonkoi and constable Lenku Turere of Big Life Foundation, photographed by Joshua Clay

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2) New livelihoods for former poachers

Olgulului Community Wildlife Rangers

In Zambia’s Luangwa Valley, Community Markets for Conservation is helping wildlife poachers find new means of supporting their families. More than 2,000 have surrendered their weapons and reskilled in practices such as sustainable agriculture. Many now help protect animals instead of killing them and have formed their own group – the Transformed Poachers Association of Zambia – to help spread the word and combat wildlife crime.

Image: Dmitrii Zhodzishskii

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3) Living alongside lions in the Maasai heartland

KopeLion has been operating in Tanzania’s Ngorongoro Conservation Area since 2011, where it supports 28 former Maasai lion killers to monitor big cats and prevent conflict. Each livestock guardian is responsible for patrolling a 60-120km (23-46 sq mile) patch close to their community. Participating villages earn money based on the presence of lions in the area. The programme aims to create a ‘corridor of tolerance’ stretching from the Ngorongoro crater to the Serengeti.

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Image: Philip J. Briggs

4) Community rangers in the field

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Local people become the key responders in efforts to reduce poaching and human-wildlife conflict through the Olgulului Community Wildlife Rangers programme. Operating in Kenya, it trains and employs Maasai community members to support wildlife protection, monitor threatened species and gather information on illegal hunting. Its pioneering all-female unit, Team Lioness, has expanded opportunities for women while challenging traditional gender norms around conservation.

Image: Ahmed Galal

Main image: Maasai wildlife tracker Olubi ‘Mitiaki’ Lairumbe uses a radio antenna to locate a collared lion beneath Mount Kilimanjaro, photographed by Philip J. Briggs

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Portraits of a Shared Land brings readers face-to-face with some of the people reshaping conservation across Africa, exploring approaches that place communities, local knowledge and lived experience at their heart. This series is produced by Positive News and supported through a Human-Centred Conservation Storytelling Grant from Jamma Conservation & Communities.

The views and opinions expressed in this story are those of the authors and contributors and do not necessarily reflect those of Jamma Conservation & Communities.

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Xbox still not making a profit on console sales despite price rise says report

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Xbox still not making a profit on console sales despite price rise says report
X marks the flop (Microsoft)

An insider claims the Xbox Series X/S is still selling at a significant loss, and the August price hike still won’t push it into profit.

Video game consoles are typically sold at a loss at launch, with sales of peripherals, games, and online services like PlayStation Plus helping to recoup the costs. 

As we’ve seen with Sony’s PlayStation 5, consoles usually become profitable over time. However, with the current generation, the memory shortage has hiked up component prices, leading to a wave of console price increases to keep profits steady.

Every company has been impacted by these component costs, but Microsoft seems to be the most affected. Microsoft was already selling the Xbox Series X/S at a loss, as reported in 2022, but it seems the situation has only got worse four years later, due to the RAM crisis. 

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According to Windows Central, Microsoft is losing ‘around $150 (£112) per Xbox Series X/S sold recently due to memory price increases’. Additionally, it’s claimed the console will still lose money after the August price hike, which will see the Xbox Series X 1TB model go up by $150. 

For a comparison, Sony’s PlayStation 5 has been profitable since 2021. However, it’s unclear if the memory crisis, which has caused Sony to increase console prices too, has changed that situation. 

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Nintendo, meanwhile, reportedly sold the Switch 2 at a loss when it launched last year, despite the company traditionally being the only console manufacturer to sell hardware at a profit straight from launch.

The company is introducing a price hike in September, which, according to Nintendo president Shuntaro Furukawa, was because they felt ‘the profitability of our hardware would suffer significantly’ if they kept the current price. 

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Speaking to Bloomberg, Hideki Yasuda, an analyst at Toyo Research Advice, suggested a price increase for the Switch 2 would only make the console less of a burden, rather than truly profitable. In other words, it sounds like the Switch 2 will still be selling at a loss after September.

That’s common for a new console, if not a Nintendo one, but the Xbox Series X/S is almost six years old at this point – and is lagging far behind the PlayStation 5 sales wise. Xbox CEO Asha Sharma recently stated the component crisis has impacted the company more than its rivals.

How much have the current video game consoles sold?

Although Sony and Nintendo are happy to report their console sales, Microsoft stopped doing so early in the Xbox One (because they were embarrassingly bad) so the Xbox Series X/S figure below is only an estimate.

The PlayStation 5 and Xbox Series X/S were released in 2020, while the Nintendo Switch 2 launched in June 2025.

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  • PlayStation 5 lifetime sales, as of March 2026: 93 million
  • Xbox Series X/S lifetime sales, estimated: 35 million
  • Nintendo Switch 2 lifetime sales, as of March 2026: 19.86 million

‘While the entire industry is facing a components crisis, we believe we have been impacted more greatly than many of our peers due to the choices we made over the last half decade,’ Sharma wrote in a memo to staff. ‘We are currently unable to make as many consoles as players want to buy, and we need a new business model and partnerships for hardware as we remain committed to [Project] Helix.’

With low sales, dismal profits, and a component crisis on top, it’s unclear how Xbox can claw its way back with its next console, Project Helix. The console is expected to launch in 2027 or 2028, and based on all the evidence, it will be far from affordable. 

Due to its losses over the past year, Xbox is set to layoff approximately 3,200 people before the end of the financial year. It has also cut several studios, including Double Fine and Ninja Theory. 

Xbox CEO Asha Sharma and Matt Booty
Can Asha Sharma turn things around? (Microsoft)

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Parched Britain: UK’s 43 days with no rain and 35C heatwave triggers ‘exceptionally severe’ wildfire warning

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Grass in Blackheath, south-east London, has turned entirely brown

Experts have warned of ‘exceptionally severe’ wildfires as temperatures are set to soar to 35C today in the fourth heatwave of the year.

A plume of intense heat surging from North Africa is set to reach the UK today, after bringing exceptionally high temperatures to France and Spain in recent days.

Amber heat-health alerts have been issued for the East Midlands, the east, south-east and London as the mercury rises once again this summer. 

It has led to fears of wildfires on southern and eastern parts of England’s already bone-dry landscapes. 

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The Met Office assessment showed any fires could be ‘exceptionally severe’ due to the conditions.

Fire services in England and Wales have already responded to more than 700 wildfires in 2026, with more than 200 recorded in the last two weeks, the National Fire Chiefs Council (NFCC) said.   

Fire chiefs said eight wildfires are currently burning across the UK and warned that there remains an ‘elevated risk’ of more igniting.

The Royal Horticultural Society garden in Wisley, Surrey, has been named as the driest place in the UK after going 43 days without any precipitation, turning the gardens to scorched dust.

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If rain continues to hold off for another two days, it will equal the national record of 45 days set in the summer of 1976. 

Grass in Blackheath, south-east London, has turned entirely brown

Weeks of minimal rain and the second hottest month on record in the UK has left the fields severely parched

Weeks of minimal rain and the second hottest month on record in the UK has left the fields severely parched

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The basin of Grafham Water in Cambridgeshire is visible, where water is receding due to the continued dry weather

The basin of Grafham Water in Cambridgeshire is visible, where water is receding due to the continued dry weather

Derbyshire Fire and Rescue Service said firefighters were continuing to ‘make progress at the major wildfire incident at Tintwistle Moor’ after 60 personnel were deployed on Tuesday.

Wildfire numbers in England and Wales remain lower than the 788 recorded by the same point last year, but fire chiefs warned that continued dry spells could raise the risk of fires starting and spreading rapidly. 

Large-scale wildfires across mainland Europe have demonstrated the threat posed by the dry conditions, with large-scale evacuations carried out in areas of France and Italy.

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The NFCC said UK wildfires are typically smaller and different in nature to those seen in southern Europe, adding, however, that the ‘long-term effects of climate change are increasing the likelihood of larger, more complex and more resource-intensive wildfire incidents occurring’.

Phil Garrigan, chairman of the NFCC, said: ‘More than 200 wildfires in just 12 days shows how quickly the risk can escalate when hot, dry conditions take hold.

‘The scenes we’re seeing across parts of Europe are a stark reminder of what a changing climate means for fire and rescue services.

‘We are not seeing fires of that scale in the UK today, but the science tells us we should expect larger, more frequent and more complex wildfires in the future.

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‘That’s why we need continued investment in specialist wildfire capabilities, including aerial firefighting support, so we’re prepared for the risks ahead.

‘But prevention remains our strongest defence. Most wildfires are avoidable, and we’re asking everyone to take extra care during the hot weather to help keep their communities safe.’

They called for Brits to be extra cautious with anything that could start a fire, including disposable barbecues and cigarettes. 

Photographs showed scenes of Blaenavon in Wales, on Tuesday as a major wildfire left the landscape scorched and blackened.

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A blaze which broke out on Mynydd Garnclochdy between Blaenavon and Abersychan on Sunday, July 19, has now been burning for ten days.

Firefighters are continuing to battle flames across more than 220 hectares.

South Wales Fire and Rescue Service has been working around the clock in smoky and humid conditions, using specialist wildfire tactics and equipment to contain the flames.

Portions of Mynydd Garnclochdy and its surrounding upland common land are designated and managed as part of a Site of Special Scientific Interest (SSSI), specifically linked to the broader Blorenge SSSI ecosystem recognized for its vital peatland and moorland habitats.

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At the height of the fire, shifting wind conditions carried smoke for miles across south Wales.

Last week, residents reported the smell of burning vegetation from as far as 30 miles away in areas such as Caerphilly, Cardiff and Newport.

A veil of smoke can be seen over the skyline of the World Heritage town.  

Up to an estimated 60 per cent of the common land used by local farmers to feed their livestock has been destroyed.

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On Saturday, firefighters were seen battling a field blaze in Cambridgeshire, which was sending huge clouds of thick smoke into the sky.

Blackened hillsides show the devastating aftermath of the wildfire surrounding Blaenavon, Torfaen in Wales

Blackened hillsides show the devastating aftermath of the wildfire surrounding Blaenavon, Torfaen in Wales

Firefighters in Blaenavon are continuing to battle flames across more than 220 hectares after it has burned for ten days

Firefighters in Blaenavon are continuing to battle flames across more than 220 hectares after it has burned for ten days

People gather on the brown grass at the very dry Primrose Hill as heatwaves continue

People gather on the brown grass at the very dry Primrose Hill as heatwaves continue

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Empty deckchairs on dry grass at Green Park in London

Empty deckchairs on dry grass at Green Park in London

Swithland Reservoir in Leicestershire is currently at less than 44 per cent capacity according to Severn Trent Water

Swithland Reservoir in Leicestershire is currently at less than 44 per cent capacity according to Severn Trent Water

Low water levels are seen at Howden Reservoir, Peak District, after sustained high temperatures and low rainfall

Low water levels are seen at Howden Reservoir, Peak District, after sustained high temperatures and low rainfall

Thick plumes of smoke formed over burning fields near Peakirk, Cambridgeshire

Thick plumes of smoke formed over burning fields near Peakirk, Cambridgeshire

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Firefighters doused the burning vegetation with their hoses, stopping it from blowing towards houses

Firefighters doused the burning vegetation with their hoses, stopping it from blowing towards houses

Some 35 firefighters were needed to tackle the blaze, with Peterborough Volunteer Fire Brigade first on the scene at around 3.30pm on Saturday.

There were fears the flames would blow over to houses and allotments across the fields.

A Ministry of Housing, Communities & Local Government spokesperson said: ‘We’re investing nearly £100 million to help replace assets which can be used to tackle wildfires, including dedicated off-road vehicles which are suitable for England’s landscape.

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‘This includes rolling out a pilot to place highly trained firefighters who specialise in wildfire response in key locations across England, working with industry experts to ensure this approach is tailored to the unique wildfire risks here.’

Fire chiefs said many wildfires are caused by everyday human activity, adding that ‘disposing of cigarettes safely, avoiding the use of disposable barbecues in open spaces and taking litter home can significantly reduce the risk of fires starting’.

As Britain continues to bake in the hot sun, images revealed the extent of the lack of rainfall in parks across the country.

Brown grass could be seen across Blackheath in London and in many parks across the capital.

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Rivers and lakes have dried up, with the Swithland Reservoir in Leicestershire now at just 44 per cent of its capacity. 

The flash-in-the-pan heatwave is set to end on Thursday, with conditions cooling further into the weekend.

July has been 3C above average across the UK, according to provisional Met Office data, potentially putting it among the hottest three or four months of July on record.

Fire chiefs said people should report any signs of fire immediately by calling 999 and asking for the fire and rescue service.

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Dry fairways and parched fields surround the Kendleshire golf course, south Gloucester

Dry fairways and parched fields surround the Kendleshire golf course, south Gloucester

The green square surrounded by parched, dry and yellow grass on the cricket field of Maidenhead & Bray CC during a game, in Bray, west of London

The green square surrounded by parched, dry and yellow grass on the cricket field of Maidenhead & Bray CC during a game, in Bray, west of London

A woman sunbathes on the scorched grass in Wimbledon Park over the weekend

A woman sunbathes on the scorched grass in Wimbledon Park over the weekend

A large wildfire has burned in the Cairngorms national park in northern Scotland for two weeks

 A large wildfire has burned in the Cairngorms national park in northern Scotland for two weeks

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This Environment Agency graphic shows how little rainfall there has been since mid-June

This Environment Agency graphic shows how little rainfall there has been since mid-June

The Met Office has also said UK heatwave thresholds will need to be adjusted to account for the consistently high temperatures caused by the warming climate, after records have been broken consistently this year.

Britain’s wild animals have also struggled to adjust to the record-breaking heat, with hedgehogs and foxes being taken to animal rescue centres in their droves across the country as temperatures spiked.

The RSPCA is urging gardeners to create shaded spaces for wildlife struggling to keep cool during the scorching weather as the fourth heatwave of the year looms.

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The animal welfare charity said two baby hedgehogs were found ‘in distress’ in a back garden in Somerset and brought into the nearby West Hatch Wildlife Centre, where they are being cared for along with ‘several other recent admissions’ due to the heat.

Recent research from veterinary group Inspiring Vet Care found that in June this year its clinics treated 179 cases of suspected heatstroke – 66 per cent higher than the 108 cases treated in the same month two years prior.

Some 316 hedgehogs were admitted to the RSPCA’s four wildlife centres in June, a 56 per cent rise on the 202 admitted in the same month the previous year. 

Amy Ockelford, a senior press officer at the RSPCA, said wildlife centres are operating at ‘maximum capacity’ and are ‘fit to bursting’, and have seen an increase in admissions of hoglets and hedgehogs.

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She said: ‘These animals are usually not out in the daytime, but they’re coming out because they’re struggling to find food and water, and ending up with heatstroke.’

The RSPCA employee encouraged people to think about wildlife as well as pets, adding: ‘Keep out clean, cool water for wildlife and try and create shaded areas where you can for them to avoid the direct sun.’

Ms Ockelford advised people to contact the RSPCA when they see wildlife in distress.

Meanwhile, Royal Parks staff have been advised not to leave deckchairs under trees over fears branches will fall during hot weather.

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In a statement, a spokesperson for the charity – which looks after green spaces including Hyde Park and Kensington Gardens – said it has introduced the measure as an ‘additional precaution’.

Met Office meteorologist Marco Petagna said that heatwave thresholds for some counties rose by a degree four or five years ago.

‘Going forward they’ll need to be adjusted to take into account… current climate, otherwise we’re going to more frequently go into heatwaves. It’s a moveable thing, really, as we go through a warming world,’ he added.

It comes as blazes have wrought destruction in mainland Europe this week, with 220,000 forced out of their homes in south-west France and 116,000 evacuated in Spain.

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In Bordeaux, an ‘apocalyptic’ fire has grown so large that it is generating its own thunderstorms, with 38C (100F) heat threatening to fan the flames of the terrifying blaze.

Hedgehogs suffering from suspected heatstroke are being taken to animal rescue centres across the country

Hedgehogs suffering from suspected heatstroke are being taken to animal rescue centres across the country 

The RSPCA said two baby hedgehogs were found 'in distress' in a back garden in Somerset

The RSPCA said two baby hedgehogs were found ‘in distress’ in a back garden in Somerset

French firefighters battle a wildfire spreading in Marcheprime, south-western France, July 26 2026

French firefighters battle a wildfire spreading in Marcheprime, south-western France, July 26 2026

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Smoke from a wildfire spreading on Cap Ferret peninsula is seen over a pine forest in Lege Cap-Ferret, south-western France, July 24 2026

Smoke from a wildfire spreading on Cap Ferret peninsula is seen over a pine forest in Lege Cap-Ferret, south-western France, July 24 2026

In what represents one of the most devastating events in the country since the Second World War, more than 240 properties have been completely destroyed – many thought to be holiday homes owned by millionaire Parisiennes.

The inferno, which started on July 12 in forests on Cap Ferret, has been steadily approaching Bordeaux ever since, because of the strong winds which have been fanning the flames westwards.

And the return of searing temperatures this week threatens to complicate firefighting efforts.

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Emmanuel Macron said on a visit to the wine-making capital: ‘The coming weeks will be tough and we have to hold out.’

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North East regional police agency hails success of drug bust

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North East regional police agency hails success of drug bust

A 44-year-old man was arrested at Liverpool John Lennon Airport on Saturday (July 25), after the joint operation by officers from the North East Regional Organised Crime Unit (NEROCU), the UK Border Force and Merseyside Police.

The suspect was wanted by police after a previous interception in Newcastle which saw the seizure of more than 30 kilos of cannabis.

Saturday’s arrest strike was pre-planned, and when stopped and arrested at the Liverpool airport he was found to be in possession of a further 20 kilos of cannabis.

Case full of drugs seized by North East regional police agency in targeted arrest of suspected smuggler at airport in Liverpool (Image: NEROCU)

He has now been subject to bail while police inquiries continue.

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Speaking after the arrest, Sergeant Neil Lovat, part of NEROCU’s Disruption Team, praised the partnership working.

Some of the vacuum-packed cannabis seized by police in arrest of suspected drug smuggler (Image: NEROCU)

Sgt Lovat said: “I want to thank everyone involved.

Read next … more crime stories from The Northern Echo, by clicking here

“This has been an excellent display of what can be achieved when partner agencies work together to take action against illegal drug operations.

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“We will continue to work with our partners, under Operation Sentinel, to dismantle the criminal groups who try to profit from the sale and supply of illegal drugs and inflicting harm to communities.”

If anyone has any information about drug supply, they can report it to their local police, using the general non-emergency 101 line, or via the independent charity, Crimestoppers, anonymously, on (0800) 555111.

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North Yorkshire restaurant with jaw-dropping sea views

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North Yorkshire restaurant with jaw-dropping sea views

While many people will be jetting off on holiday, it can be nice to spend some time exploring the local area during the summer.

Saltburn-by-the-Sea is a hugely popular seaside resort with plenty of things to do and great restaurants, including the Seaview Restaurant.

The “outstanding” restaurant has “unrivalled views of the sea” thanks to its terrace area where you can enjoy a meal while watching the sunset.

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What is the Seaview Restaurant in Saltburn-by-the-Sea like?

The Seaview Restaurant featured on the Remarkable Places to Eat show where Fred Sirieix and Nadiya Hussain tried the spot’s famous Crab Brioche.

The restaurant is described as offering “an extraordinary setting” with floor-to-ceiling windows so guests can enjoy watching the pier and sea.

The restaurant’s website says: “With a laid-back old-school Ibiza vibe, our outdoor, open-air terrace with chic furnishings comes with jaw-dropping views across the dramatic coastline of Huntcliff.”

The Seaview Restaurant has a range of starters including moules mariniere, seafood cocktail, and sardines on toast.

The famous Saltburn crab brioche features on the main menu alongside dishes like lobster linguine, lemon sole, and market fish.

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For those wanting a more traditional experience, you can find classic cod, haddock, and Whitby scampi served with chips, as well as mushy peas and curry sauce available to add on.

What do visitors of the Seaview Restaurant say?

Guests on Tripadvisor have said the restaurant is in a “superb location” with “friendly” and “efficient” service.

One reviewer said: “Great restaurant with great service and excellent food.

“We ate there twice and both times was amazing.

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“We had cod and chips, tuna, oysters (which we got the younger waiter to try).

“The homemade taramasalata with bread was beautiful.

“Afterward we had some cocktails, espresso martini and a new one on the menu called Amalfi Sour.

“Well worth a try.”

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Another person praised the restaurant and said: “Food is outstanding.

“The fish was perfectly cooked and had so much flavour.

“The lobster mash is expensive but worth it!



“Staff were absolutely lovely and service was excellent.

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“It was a lovely evening watching the waves while we ate.”

Have you ever visited the Seaview Restaurant? Let us know in the comments.

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London travel news LIVE: Northern line suspension after person hit by train at Highgate

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London travel news LIVE: Northern line suspension after person hit by train at Highgate

A TfL spokesman said tickets are being accepted on London buses. He also pointed to other train services available on the Weaver and Suffragette lines, Great Northern, Thameslink, Greater Anglia, South Western Railway and Southeastern, taking any reasonable route to complete a journey during the delays.

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A heat wave threatens to reignite France’s mega-fire near Bordeaux

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A heat wave threatens to reignite France’s mega-fire near Bordeaux

LEGE-CAP FERRET, France (AP) — Fire crews battled a mega-fire four times the size of Paris in southwest France while facing tinderbox temperatures forecast to climb above 40 degrees Celsius (104 degrees Fahrenheit) on Wednesday.

The heat wave and forecast winds could hamper progress against the blaze that has forced 220,000 people from their homes, authorities for the Gironde region around Bordeaux said.

In a Wednesday morning update on the huge firefighting effort, Gironde authorities said the situation overnight had been “calm” and that the blaze hadn’t spread — although it’s still not contained a week after it started.

The onset of heat-wave temperatures and winds heightened the risk of flames flaring again.

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On Tuesday, Gironde authorities ordered 4,000 more people evacuated from tourist sites along the Atlantic coast, widening what may be France’s largest peacetime evacuation.

“The situation remains complicated. That’s clear. We’re not out of the woods,” Gironde prefect Sophie Brocas said Tuesday evening. But she also gave the go-ahead for 60,000 evacuees to return to their homes in three Bordeaux suburbs that haven’t burned.

The opposing movements — thousands ordered out of coastal resorts while those returning were told to be on the alert — underscored how precarious the fire’s hold remained.

Across France and Spain, roughly 330,000 people have been driven from homes and vacation sites by huge wildfires. Spain braced for its fourth heat wave of the summer, with several blazes still burning out of control, including the largest in its recorded history.

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Even so, Spanish authorities began lifting evacuation and stay-at-home orders for thousands of people after firefighters made progress.

At its most violent, the Gironde blaze created a gargantuan black thundercloud, electrified and lit from within. It generated lightning, violent winds and new fires beyond the original front. The phenomenon, known as a pyrocumulonimbus cloud, was the first recorded in France.

More than 1,160 square kilometers (448 square miles) have burned across France this year, according to the Interior Ministry.

Europe is the world’s fastest-warming continent, heating at more than twice the global average, according to the European Union’s Copernicus climate service. Western Europe recorded its hottest June on record, with extreme heat and widespread dryness contributing to the spread and intensification of fires in France and Spain, Copernicus said.

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Is Spider-Man: Brand New Day Worth Watching? Reviews So Far

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Is Spider-Man: Brand New Day Worth Watching? Reviews So Far

Great news for Spider-Man fans – years after the franchise’s last installment, Spider-Man: Brand New Day is finally out.

And Tom himself has said he’s “loving” promoting both the Marvel flick and his other summer blockbuster, The Odyssey.

“When you’re doing press for movies you’re really proud of, it’s really easy. Because when they ask you questions about, ‘Why should people go and watch this movie?’, you’re not lying to anyone. You really feel like people should go see it,” he told the hosts of Waitrose’s Dish podcast recently.

The film follows a half-forgotten Peter Parker who undergoes a transformation he “may not have the power to control”.

Here’s what the reviews say so far:

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What do critics think of Spider-Man: Brand New Day?

It’s earned a very impressive 90% on review aggregation site Rotten Tomatoes. Though responses to the film’s plot are mixed, there’s one thing reviewers seem unanimous on: Tom Holland’s performance as Peter Parker is his best yet.

“Zendaya saves this film. She rescues it from silliness and the generic deja vu overfamiliarity that is always threatening to sink it… Otherwise, things are the same in Spideyworld in ways that we will recognise with affectionate exasperation.”

“If the back half of the film feels a little sluggish, [director] Cretton… never fully loses focus of the guy behind the mask. Spider-Man is always at his best doing the friendly neighbourhood stuff, and when this film remembers that, we’re reminded why he’s still Marvel’s ace in the pack.”

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“The dominant thread… at least until full-scale mayhem erupts, is Peter Parker’s identity crisis, which gives a never-better Tom Holland soulful new notes to play… All this chugs along satisfyingly even with the occasional patch of sluggishness and the usual overly convoluted plot contortions.”

Spider-Man

“For the first time, [Zendaya and Tom Holland] make a persuasive romantic pairing and the now-classic shot of MJ falling to her doom, only for Spider-Man to swoop to the rescue, has a palpable emotional charge… corniness sits well in Cretton’s palette, and is amply counterbalanced by the sort of grounding, street-level texture that all but vanished from the series since it was absorbed into the wider Marvel project.”

“The film is… bogged down by the same thing that has caused late-stage Marvel Cinematic Universe films to sag: the weight of tying all of the stories together… while hardcore M.C.U. fans might be pleased, the rest of us are, demonstrably, getting kind of tired of having to do our homework. Nothing can erase the enjoyment of witnessing Holland’s performance.”

Spider-Man

“Tom Holland… provides all the requisite humor, heart and highflying style to make this work so well, graduating to a new level but still retaining what we have related to in the series that just seems to get better. What he and Zendaya (now married in real life) manage to still do chemistry-wise in a plot that seeks to keep them at a distance is no easy feat.”

“[Director] Cretton, who steps into the director’s chair after Jon Watts directed the last three Spider-Man movies, is the first MCU director to really respect Peter Parker’s internal life… By giving these characters that we’ve lived with for almost a decade (!) some much-needed depth, Cretton also manages to foster some of the best performances that Holland and Zendaya have ever given.”

“Coming after No Way Home, Spider-Man: Brand New Day feels at moments like a balm of contemplative drama… watchable without ever being transporting.”

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Spider-Man

“The story matters, and it works. I wish I could say that much for the plot… It’s only on the car ride home you realize the villain’s plan makes no sense… But, and I say this from the bottom of my heart, screw the plot… We don’t get many great MCU movies anymore. That this is one of the highlights of the whole franchise feels amazing. And spectacular. And sensational.”

[Tom Holland] delivers his most nuanced and mature Spider-Man performance to date…Much like Spider-Man, the Marvel Cinematic Universe knows that it can’t go back to the way things were, but it’s also absolutely clueless about how to push forward.”

Spider-Man

11) The Independent (4/5)

“The full span of [Tom Holland’s] character, in all his strengths and vulnerabilities, has never been more felt than here… Brand New Day offers a maturation not only of its hero, but of the franchise’s entire vision, too.

“The best Spider-Man movie in more than 20 years.”

“The best looking Spidey has been since the days of Raimi, and that is no coincidence. Cretton brings a quieter, more measured gaze into Peter Parker’s world, still keeping the lightheartedness the MCU is known for, but painting in grays and blacks, and the shadings of life.”

Spider-Man

“If nothing else, Spider-Man: Brand New Day is proof that you can at least try to build a better Marvel movie – even with its flaws, this one is superior to most. That’s partly thanks to Holland, a smart, sensitive actor who, inside a stretchy suit or not, takes his character’s emotional travails just seriously enough. It doesn’t hurt that as MJ, Zendaya is allowed to do more than scowl disapprovingly.”

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