Little Bao Boy has been the best-selling Deliveroo menu in Leeds since 2020 beating high street chains
A popular Asian street food firm in Leeds has been snapped up by a major growth platform. Little Bao Boy was founded in 2016 by James Ooi in a home kitchen in Leeds and has quickly built a loyal following with its bold Asian flavours in a modern street-food approach.
The company also has a strong social media following, with almost 100,000 followers on Instagram alone. Now Sessions, the growth platform for restaurant brands which turns loved food businesses into national franchises, has announced the successful acquisition of Little Bao Boy, which has been the best-selling Deliveroo menu in Leeds since 2020, beating high street chains.
Sessions partnered with Little Bao Boy in 2021, first taking them to London through a number of pop-ups, and it has now taken the brand nationally, reaching consumers all the way from Plymouth to Durham and locations across Scotland. The partnership with Sessions has enabled Little Bao Boy to have immediate reach across the UK through offering the brand’s blueprint to Sessions’s delivery kitchen partners.
The delivery-first strategy and digitally-led presence has enabled Little Bao Boy to deliver more than 340,000 orders to date with a 431% year-on-year-growth. The expansion of delivery locations marks a significant moment for Little Bao Boy and Sessions. Following the successful acquisition, Sessions aims to continue to expand the brand further nationally, grow franchising and take Little Bao Boy internationally.
Dan Warne, founder of Sessions, said: “Having worked with Little Bao Boy for five years, we’re excited to enter this new chapter in our relationship with the team. It’s been a hugely successful partnership so far and we can’t wait to take this brand even further.
“We see acquisitions as a continued partnership where we want founders to continue to be involved in their brands – this is a core part of our model. As such, James Ooi, the founder of Little Bao Boy, will maintain a minority holding in the brand to support creative and culinary development and share in the future upside growth delivered through the Sessions platform.
“The acquisition with Little Bao Boy really showcases what we can do at Sessions for food brands that are looking for an exit strategy, and we’re actively looking to acquire additional food brands, whether that’s an existing brand partner, a small food business looking to scale, or a legacy, multi-site operator seeking an exit strategy.”
James Ooi, founder of Little Bao Boy, said: “Our relationship with Sessions so far has been brilliant. As founders, they listen to our stories, uphold our brand guidelines to the highest regard, and always make sure important decisions are signed off by us.
“The last five years have been hugely exciting for us, taking us from Leeds to a national franchise, and it’s incredible that they have now acquired the brand, offering us an exit from the business, whilst we can continue to have creative input and offer culinary development for Little Bao Boy.”
Little Bao Boy joins SoBe Burger and Mikos Gyros as brands that have been acquired by Sessions.









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