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Jeff Bezos Project Prometheus: $10bn Raise at $38bn Valuation

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Jeff Bezos could save $600m in taxes after moving to Florida

Jeff Bezos is on the cusp of sealing one of the most eye-watering early-stage fundraisings the artificial intelligence sector has yet produced, with his nascent physical AI laboratory, Project Prometheus, reportedly closing in on a $10bn (£7.9bn) round that would value the venture at $38bn.

The Financial Times, citing people familiar with the matter, reported on Monday that BlackRock and JPMorgan are among the institutional heavyweights that have signed up to the round, though the transaction has yet to be finalised. BlackRock declined to comment. The fundraising, if completed at the mooted terms, would place Prometheus among the most richly valued early-stage AI businesses on the planet, less than six months after it emerged from stealth.

Launched quietly in November 2025 with $6.2bn of initial backing, Prometheus is chasing a very different thesis to the generative AI giants that have dominated the investment cycle since ChatGPT arrived in late 2022. Rather than training ever-larger language models on the internet’s text and imagery, it is building systems that can reason about the physical world itself, materials, tolerances, processes and the immutable laws of physics. The stated target markets are engineering, manufacturing, aerospace, robotics, drug discovery and logistics automation, sectors where large language models have, so far, made only glancing contact.

Running the show on a day-to-day basis is chief executive Vikram Bajaj, a former Google X scientist and co-founder of Foresite Labs. The lab has swelled to more than 120 staff, poached from the likes of OpenAI, xAI, Meta and DeepMind. Bezos, described as one of the initial backers, has been leading the fundraising alongside Bajaj, and, notably, has taken an operational role in the business. It is the first time the Amazon founder has rolled up his sleeves at a technology company since stepping down from the chief executive’s chair at the group he built in 2021.

The timing is striking. Prometheus’s raise is landing only days after Amazon itself committed up to $25bn of fresh investment in Anthropic, securing in return a $100bn cloud-spending pledge from the Claude-maker, a transaction that underlined quite how dramatically the scale of AI infrastructure deals has shifted. A $10bn round for a six-month-old laboratory would, for perspective, exceed the lifetime fundraising of most AI companies in existence.

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Why are institutions the size of BlackRock and JPMorgan prepared to write cheques of that magnitude into an unproven venture? The answer lies in the peculiar economics of physical AI. Unlike the vast quantities of cheap, publicly available text and code that power today’s language models, the data needed to teach a machine how steel fatigues, how a drug molecule binds or how a robotic arm should pick a part is proprietary, scarce and devilishly expensive to gather at scale. That scarcity is itself a moat, and accumulating it early may confer a durable advantage on whichever laboratories manage it first.

For Britain’s small and mid-sized manufacturers, aerospace suppliers and life sciences specialists, many of whom already sit on decades of unique operational data, the emergence of a well-capitalised Bezos-backed laboratory is a development worth watching. If Prometheus delivers on its ambitions, the model for applying AI to the industrial economy will not be built on the back of scraped web pages but on partnerships with the firms that actually make, mend and move things.

That, of course, is a sizeable “if”. Prometheus has yet to publicly demonstrate a product, let alone a commercial deployment, and the lab remains firmly in its early phase. Plenty of sceptics will also point out that the broader AI market is wearing increasingly frothy valuations. Peter Fedoročko, chief technology officer at analytics firm GoodData, takes a measured view. “Yes, AI has a bubble, but the technology is real,” he argues. “When dot-com crashed, the internet didn’t disappear, it became infrastructure. The same thing happens here. The dot-com crash took a decade to recover financially, but the internet reshaped everything during that time. It didn’t wipe out jobs; it transformed them. AI follows the same pattern. Once the hype burns off, the real builders get back to work.”

For Bezos, the calculation is simpler. Having built the world’s largest logistics and cloud empire on the back of an earlier technological wave, he is now betting, in person and in size, that the next one will be written not in pixels and prose, but in physics.

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Jamie Young

Jamie Young

Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.

When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.

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Form DEF 14A Jack In The Box Inc For: 21 April

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Form DEF 14A Jack In The Box Inc For: 21 April

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POSCO Holdings Stock Jumps 8% on Low-Carbon Project Approval and Technical Breakout

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The Starbucks logo is seen outside the new Starbucks cafe in Warsaw

SEOUL, South Korea — POSCO Holdings Inc. shares surged more than 8% Tuesday on the Korea Exchange, closing at 421,500 won after gaining 32,000 won, as investors cheered approval for a major low-carbon iron plant in Western Australia and positive technical signals ahead of the company’s upcoming first-quarter 2026 earnings and business plan presentation.

POSCO Holdings Stock Jumps 8% on Low-Carbon Project Approval and
POSCO Holdings Stock Jumps 8% on Low-Carbon Project Approval and Technical Breakout

The 8.22% advance marked one of the strongest daily gains for the steel giant in recent weeks, pushing the stock above its 200-day moving average and reigniting optimism around POSCO’s decarbonization strategy and long-term growth initiatives. Trading volume was elevated as both institutional and retail investors piled in, reflecting renewed confidence in South Korea’s largest steelmaker amid global shifts toward green steel production.

The catalyst centered on regulatory approval for POSCO’s planned low-carbon iron plant in Western Australia, a project that aligns with the company’s aggressive push to reduce carbon emissions and secure sustainable raw material supplies. The facility is expected to utilize advanced hydrogen-based reduction technologies, positioning POSCO as a leader in the transition to low-emission steelmaking. Analysts noted that such developments could enhance POSCO’s competitiveness as major economies impose stricter carbon regulations and buyers demand greener materials.

The rally also coincided with broader strength in South Korea’s KOSPI index, which hit a record high Tuesday driven by semiconductor and battery sector gains. POSCO Holdings benefited from positive sector rotation and spillover enthusiasm, with battery materials-related names also advancing on EV supply chain optimism.

POSCO is scheduled to release provisional first-quarter 2026 earnings and present its full-year business plan on April 30, with a conference call set for 3:00 p.m. Korea Standard Time. The upcoming disclosure has drawn fresh attention, especially after a recent analyst price target increase that lifted some targets by more than 18%. While some firms maintain cautious “Reduce” or “Sell” ratings, the upgraded targets have encouraged traders betting on POSCO’s longer-term value in green steel, rare earths and EV battery materials.

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The company has been actively expanding its footprint beyond traditional steel. Through subsidiary POSCO International, it is building a comprehensive rare earth supply chain, including investments in refining technologies for dysprosium and terbium — critical elements for high-performance electric vehicle motors. A KRW 25 billion corporate venture capital fund supports these efforts, aiming to mitigate geopolitical risks in critical mineral supplies.

POSCO also strengthened ties in India through a joint venture with JSW Steel for a 6 million tons per annum integrated steel plant in Odisha’s Dhenkanal district. The 50:50 partnership is expected to boost India’s steel capacity while deepening technological collaboration between South Korea and India. Additional moves include anode material deals and partnerships for graphite and LFP cathode production, signaling POSCO’s pivot toward battery materials and the broader energy transition.

Stainless steel price hikes implemented in April 2026, driven by rising nickel, ferrochrome and coking coal costs, have helped support margins in select segments. However, the core steel business continues to face cyclical pressures, including global oversupply concerns and fluctuating raw material prices.

Technically, the stock’s breakout above key moving averages has attracted momentum traders. The 200-day moving average served as a significant resistance level in recent months, and its conquest Tuesday signaled potential for further upside in the near term. Volume patterns showed strong buying conviction, with the price closing near session highs.

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Despite the gains, some analysts remain wary. POSCO carries a relatively high price-to-earnings multiple compared with global steel peers, and near-term profitability could face headwinds from energy costs and slower demand in certain export markets. The upcoming April 30 business plan presentation will be closely watched for details on capital allocation, decarbonization timelines and battery materials revenue contribution targets.

POSCO Holdings, formerly known simply as POSCO, has evolved from a pure steel producer into a diversified materials and energy group. Its steel segment remains dominant, but green materials, energy and trading divisions are gaining strategic importance. The company operates world-class facilities in South Korea and maintains international joint ventures across Asia, Australia and beyond.

For investors, Tuesday’s surge highlighted the market’s growing appreciation for companies actively investing in low-carbon technologies. As governments worldwide push for net-zero goals, steelmakers capable of producing green steel at competitive costs could command premium valuations.

The stock’s performance also reflected broader optimism in South Korean industrials. With the KOSPI reaching record territory on semiconductor strength, cyclical names like POSCO benefited from improved risk appetite and expectations of eventual interest rate relief.

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Looking ahead, Q1 2026 provisional earnings on April 23 and the full business update on April 30 will provide critical data points. Analysts expect the company to address progress on its hydrogen reduction projects, rare earth initiatives and any updates on U.S. or Indian expansion plans.

Community and investor sentiment has turned more positive in recent sessions. Online forums and trading apps saw increased discussion around POSCO’s green steel ambitions and potential for margin recovery if raw material costs stabilize.

The company maintains a solid financial foundation, with manageable debt levels and ongoing cash generation from core operations. Dividend yields remain attractive for income-focused investors in the Korean market.

As the trading day closed in Seoul, POSCO Holdings shares held most of their gains, closing at 421,500 won. The move capped a strong session for the stock and reinforced its position as a key beneficiary of both traditional steel demand and the emerging green transition narrative.

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Whether the momentum sustains will depend on execution in the coming quarters and the details shared during the April 30 presentation. For now, investors appear willing to reward POSCO’s strategic vision and visible progress on decarbonization and diversification.

The surge serves as a reminder of the steel sector’s sensitivity to both cyclical factors and long-term structural shifts toward sustainability. POSCO Holdings, with its scale, technology investments and global reach, is well-placed to navigate this dual challenge — a dynamic that helped drive Tuesday’s impressive 8.22% advance.

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Twitter’s India policy head, Mahima Kaul, to step down; will transition in March

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The Economic Times
NEW DELHI: Twitter‘s Public Policy Director for India and South Asia has resigned to pursue other interests, the micro-blogging site confirmed in a statement. The company has also advertised a position for public policy director – India last week.

This comes as the San-Francisco based firm is at the receiving end of the Indian government over an issue of blocking and unblocking certain handles tweeting about farmer protests.

Sources said that the executive — who continues to lead the conversations with the government — Mahima Kaul’s stepping down is not related to the recent controversy.

Monique Meche, VP, Public Policy, Twitter said in a statement “At the start of this year, Mahima Kaul decided to step down from her role as Twitter Public Policy Director for India and South Asia to take a well-deserved break. It’s a loss for all of us at Twitter, but after more than five years in the role we respect her desire to focus on the most important people and relationships in her personal life.” Kaul will continue in her role till the end of March and will support the transition, Meche added.

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“The Public Policy team acts as Twitter’s ambassadors to government policymakers, regulators, and civil society groups on public policy issues. We focus on addressing issues such as advocating for an Open Internet, freedom of expression, privacy, online safety, net neutrality, and data protection to advance the interests of Twitter and our customers. In addition, we serve as the #TwitterForGood team and provide guidance, resources, and support for Twitter’s Corporate Social Responsibility mission,” the company said in its job description on LinkedIn.

“As Twitter’s public policy lead based in India, this you’ll drive and assist development and advocacy of public policy solutions to pressing high technology issues. Specifically, you will manage and build a team of public policy and philanthropy specialists to protect and advance Twitter’s interests in India, it added among other key performing areas.