Business
Netflix Explores Live TV Channels, Peacock Bundle as Viewer Engagement Slips to Multiyear Low, Stock Dips
Netflix is exploring live television channels and third-party streaming bundles, including a potential partnership with NBCUniversal’s Peacock, as the company works to reverse a quiet decline in viewer engagement despite continuing to post strong profits and industry-low subscriber cancellation rates, according to a Wall Street Journal report.
The strategic pivot, first reported by the Journal and confirmed through subsequent coverage from multiple outlets including GuruFocus and 9to5Mac, marks a notable departure for a company that built its identity around a simple, on-demand streaming library. According to people familiar with the matter cited by the Journal, top Netflix executives have discussed introducing continuously running live channels that would stream certain programs, genres or films around the clock, alongside a separate proposal to bundle third-party subscription services, including Peacock, directly within Netflix’s own app.
Importantly, the concern driving the shift is not subscriber losses. Netflix continues to maintain some of the lowest cancellation rates in the streaming industry and has kept posting strong profit growth, even as major hits such as “Bridgerton” and “Stranger Things” continue drawing large audiences. The issue instead centers on viewer engagement, a metric tracking factors such as total time spent watching content and completion rates for individual movies and series, both of which have shown signs of softening even among subscribers who remain paying customers.
That softening comes against a backdrop of broader competitive pressure. Netflix’s US television viewership share slipped to a multiyear low of 7.8% in April, according to Nielsen data cited by the Journal, even as the company’s shares have fallen more than 40% over the past year amid slowing growth and a failed bid to acquire Warner Bros. Discovery’s studio assets. News of the potential strategic shift contributed to a roughly 2% decline in Netflix shares in after-hours trading following the Journal’s initial report, with the stock also dipping in subsequent trading sessions.
Executives reportedly first discussed the engagement slowdown at length during the company’s annual business review this spring, and the topic has continued coming up in internal meetings in the months since, according to the Journal’s reporting. That internal review reportedly also touched on a related trend: several newly launched Netflix series have seen notably large drops in viewership between their first and second seasons, a pattern some analysts have pointed to as a symptom of the broader engagement concern rather than an isolated programming issue.
The live-channel concept under discussion would represent a meaningful departure from Netflix’s founding model, which has always centered on giving subscribers full control over what and when they watch, free of the scheduled programming grids associated with traditional cable television. According to analysis published by Business Model Analyst, the live-channel push may be less about content strategy in its own right and more about strengthening Netflix’s advertising business specifically, since viewers cannot skip commercials embedded within a continuously running live stream in the way they might navigate around ads inserted into on-demand programming.
That advertising angle carries significant financial weight for Netflix’s broader business strategy. The company’s ad-supported tier generated roughly $1.5 billion in revenue last year, and management has previously said it expects to roughly double that figure in 2026, pushing ad revenue toward approximately $3 billion. Netflix’s ad tier already reaches more than 250 million monthly active viewers globally, and more than half of new subscriber sign-ups now choose an ad-supported plan over the platform’s ad-free options, underscoring how central that business line has become to the company’s overall growth strategy even as engagement questions persist.
The proposed Peacock bundling arrangement, meanwhile, would push Netflix toward functioning more like an aggregator platform, a role that companies including Amazon and Apple have already established through their own bundling of third-party streaming subscriptions within their respective ecosystems. Under such an arrangement, Netflix would sell other companies’ streaming subscriptions directly through its main app interface, with those services appearing as selectable tiles alongside Netflix’s own content on the platform’s home screen, according to the Journal’s reporting.
Beyond the live-channel and bundling discussions, Netflix has also taken more incremental steps aimed at protecting engagement and controlling programming costs. The company has begun incorporating lower-cost content, including short-form video sourced from outside publishers, into its platform as one method of keeping viewers engaged without dramatically increasing content spending. CNBC has also previously reported separately that Netflix is exploring sports broadcasting rights, including potential involvement with World Cup coverage, as another avenue for driving live, appointment-viewing engagement that traditional on-demand programming has struggled to replicate.
Despite the engagement concerns, Netflix’s underlying financial performance has remained comparatively strong relative to much of the broader streaming and media industry. The company maintains a price-to-earnings ratio of roughly 24.38, according to GuruFocus, and holds a GuruFocus proprietary performance score of 95 out of 100, reflecting continued operational strength even amid the stock’s decline over the past year. Insider trading activity has shown significant selling in recent months, with roughly $80.1 million in Netflix shares sold by company insiders over the trailing three-month period, according to GuruFocus data, though such sales do not necessarily reflect a specific view on the company’s near-term prospects.
Investors and analysts are expected to gain further clarity on Netflix’s strategic direction and the scope of the engagement concerns when the company reports its second-quarter earnings on July 16, a date already being closely watched following at least one recent price-target cut from Wall Street analysts at Bernstein ahead of the report. Netflix has not publicly confirmed specific details, timelines or financial terms associated with either the potential live-channel rollout or the Peacock bundling discussion, and it remains unclear whether either initiative will ultimately move forward as described in the Journal’s reporting or whether the company will pursue an alternative approach to addressing its engagement challenge.
Business
Alphabet Q2 Preview: Full-Stack Diversified AI Fortified From Downfall (NASDAQ:GOOGL)
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Business
Trump admin issues new guidance on credit risk for unauthorized workers
Rep. Claudia Tenney, R-N.Y., discusses a Federal Reserve report finding Biden-era illegal immigration drove up housing costs by 2.2% and rents by 1.4% on The Evening Edit.
The Trump administration on Monday released guidance from several financial regulators reminding banks and credit unions about the credit risks posed by lending to borrowers who aren’t authorized to work in the U.S.
The guidance said that borrowers who aren’t legally eligible to work in the U.S. pose an elevated credit risk because there’s greater uncertainty about their ability to generate income, maintain employment and remain financially stable.
It was issued by the Office of the Comptroller of the Currency, the Federal Deposit Insurance Corporation and the National Credit Union Administration, with the agencies urging financial institutions to identify, measure, monitor and control these risks through safe underwriting practices that take it into account.
“President Trump has made restoring integrity to America’s financial system a priority, and Secretary Bessent has provided strong leadership in ensuring that federal financial policy reflects that objective,” Comptroller of the Currency Jonathan Gould told FOX Business in an exclusive statement. “Americans expect their banking system to support lawful business, not facilitate money laundering, or risks associated with criminal illegal immigration.”

The inter-agency guidance informs banks and credit unions that they should consider credit risks when lending to borrowers who aren’t authorized to work in the U.S. (Ting Shen/Bloomberg via Getty Images)
TRUMP ADMIN TO TELL BANKS IMMIGRATION STATUS MAY BE CONSIDERED IN MORTGAGE, CREDIT DECISIONS
The comptroller added that the guidance is based on existing requirements that financial institutions must abide by in their dealings with customers and that a prospective borrower’s work authorization should be part of those considerations.
“Banks already have a responsibility to know their customers and appropriately manage risk. Our interagency guidance reinforces that obligation by making clear that institutions should account for the safety and soundness, compliance, and credit risks associated with serving individuals who are not authorized to work in the United States,” Gould explained.
TRUMP EYES BANK CITIZENSHIP CHECKS AMID IMMIGRATION CRACKDOWN: REPORTS

A prospective borrower’s authorization to work in the U.S. could factor into mortgage applications. (Joe Raedle/Getty Images)
The agencies’ announcement notes that the Consumer Financial Protection Bureau (CFPB) issued a guidance in June that informed financial institutions that they may consider a consumer’s ability to legally work and earn income in the U.S. when making lending decisions around things like mortgage and credit card applications.
CFPB’s guidance explained that the lack of legal authorization to work in the U.S. could lead to changes in a borrower’s income, citing an example in which a credit applicant may be subject to deportation.
It added that information can be derived from a direct inquiry or the consumer’s use of “atypical identification methods, such as an Individual Taxpayer Identification Number (ITIN), typically issued to taxpayers… who lack proof of legal residency.”
BIDEN-ERA ILLEGAL IMMIGRATION DROVE UP HOUSING COSTS, FED ECONOMISTS FIND

Applications for credit cards may also evaluate a would-be borrower’s work authorization. (iStock)
The guidance also follows the release of a working paper by the Federal Reserve Bank of Dallas, which the authors noted was a preliminary draft circulated for professional comment, which found that the influx of illegal immigrants between 2021 and 2024 significantly increased housing demand while boosting employment and having little measurable effect on wages.
The Fed economists estimated that unauthorized immigrant worker flows accounted for about 30% of employment growth, roughly 30% of home-price growth and about 20% of rent growth in the average metro area between March 2021 and March 2024.
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However, they emphasized that the estimates apply to the average metro area studied and don’t suggest immigration was the sole driver of rising housing costs nationwide.
FOX Business’ Amanda Macias contributed to this report.
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Form PRE 14A REPLIMUNE GROUP For: 13 July

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Back To Square One: Strait Of Hormuz Closes Again
Back To Square One: Strait Of Hormuz Closes Again
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Undercovered Stocks: SK Hynix, Reddit, Austal, Netlist, And More
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Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.
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Business
Nokia: Why I'm Holding, Not Chasing, At The Highs
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Business
Thomson Reuters to cut ’small number’ of engineering jobs

Thomson Reuters to cut ’small number’ of engineering jobs
Business
A Major Battle For The Future Of XFLT: I Would Vote ‘No’ (NYSE:XFLT)
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Business
SK Hynix ADR Drops 9 Percent After Nasdaq Debut as AI Chip Stocks Face Profit Taking
NEW YORK — SK Hynix’s American depositary receipts fell about 9 percent Monday following a strong debut on the Nasdaq, as investors booked profits after the South Korean chipmaker’s record $26.5 billion U.S. listing and broader concerns weighed on artificial intelligence-related semiconductor shares.
The pullback came one trading day after the ADRs surged more than 12 percent in their first session. SK Hynix, a leading supplier of high-bandwidth memory chips crucial for AI systems, raised funds through the offering to expand production capacity amid surging demand from companies like Nvidia.
In Seoul, the company’s underlying shares plunged more than 15 percent, contributing to a sharp decline in the KOSPI index that triggered a brief trading halt. The drop marked one of the largest one-day percentage declines for the stock in nearly two decades, reflecting profit-taking after a multi-year rally fueled by the AI boom.
U.S.-listed peers also weakened. Micron Technology fell around 5 percent, SanDisk dropped 6 percent and Seagate Technology declined 4 percent. AMD and Intel each lost 3 to 4 percent. The Philadelphia Semiconductor Index slipped amid the sector rotation.
The S&P 500 declined 0.3 percent, while the Nasdaq Composite fell 0.9 percent. The Dow Jones Industrial Average bucked the trend, rising 88 points or 0.2 percent, supported by relative strength in non-tech sectors.
Market participants pointed to several factors behind the sell-off. Profit-taking after SK Hynix’s blockbuster debut played a central role, as the ADRs traded at a premium to the Seoul shares. Geopolitical risks in the Middle East, including renewed U.S.-Iran tensions and disruptions in the Strait of Hormuz, added caution, pushing oil prices higher and prompting some risk-off sentiment.
Analysts emphasized that the moves represent a healthy digestion of recent gains rather than a fundamental shift away from AI investments. Mohamed El-Erian, chief economic adviser at Allianz, told CNBC that markets view the Middle East conflict as likely to remain contained. “The market is assuming that this clash will remain localized,” he said, noting that neither the U.S. nor Iran appears interested in full-scale war.
Attention is shifting rapidly to the start of earnings season this week. Major banks including JPMorgan Chase, Goldman Sachs, Morgan Stanley, Bank of America, Citigroup and Wells Fargo are among the first to report, followed by technology and industrial names such as Netflix, Johnson & Johnson and UnitedHealth Group.
FactSet projects S&P 500 companies will post average second-quarter earnings growth of more than 23 percent year-over-year. Investors will scrutinize guidance on AI capital spending, as big technology firms continue pouring resources into data centers and related infrastructure.
Larry Adam, chief investment officer at Raymond James, expressed optimism about sustained AI momentum. He noted that capital expenditures in the sector are expected to keep expanding through 2028, driven by tangible results from AI adoption across industries. “AI-related mentions in S&P 500 earnings calls hit a record high, up 98 percent from last year,” he added.
SK Hynix’s dominant position in high-bandwidth memory gives it a leading share of the market for chips used in AI training and inference. The company has been ramping up production of advanced HBM3E and preparing for HBM4, benefiting from demand tied to hyperscalers and AI model development.
The U.S. listing provides broader access for American investors and enhances liquidity. The ADRs, representing one-tenth of a common share, closed Friday at $168 after opening at $170. They traded at a premium to the Korean shares, a common dynamic for cross-listed companies that offers U.S. investors direct exposure without some of the foreign market frictions.
Despite Monday’s declines, analysts remain constructive on the long-term outlook for SK Hynix and the AI semiconductor sector. The company’s market value had tripled in the past year before the listing, reflecting explosive growth in memory pricing and volumes.
Broader market dynamics show resilience. While technology shares faced pressure, the Dow’s modest gain highlighted diversification benefits. Energy stocks advanced on higher oil prices, with West Texas Intermediate crude settling around $73.68 per barrel after earlier climbing above $75.
Brent crude traded near $78.48. The energy uptick provided a buffer against tech weakness but raised questions about potential pass-through effects on inflation and consumer spending.
Federal Reserve developments also loomed in the background. Recent policy signals have kept rate expectations in focus, though easing pressures from cooling inflation could support equities if economic data remains solid.
For SK Hynix specifically, the listing marks a milestone as one of the largest U.S. share sales by a foreign company. It follows strong performance by other memory and storage names but comes amid some valuation concerns after the sector’s rapid run-up.
Company executives have highlighted long-term structural demand for AI memory, with shortages expected to persist. The fresh capital will fund factory expansions and technology advancements, positioning SK Hynix to maintain its competitive edge against rivals like Samsung Electronics and Micron.
Samsung shares also declined Monday, though less sharply than SK Hynix. The two firms dominate global memory production, and their performance often moves in tandem with broader semiconductor cycles.
In South Korea, the government has signaled support for chip industry investments, including incentives for new fabrication facilities. Such measures aim to bolster the nation’s position in the global AI supply chain.
U.S. investors will monitor SK Hynix’s ADR performance as regular trading under the SKHY ticker continues. The premium between ADRs and underlying shares may narrow over time as arbitrage opportunities emerge and liquidity increases.
The episode illustrates the volatility inherent in high-growth tech sectors. While profit-taking is common after major listings, sustained AI demand underpins confidence among long-term holders.
As earnings season unfolds, updates from big technology companies on their AI infrastructure spending will likely set the tone for semiconductor stocks. Analysts expect continued robust capex, with many firms guiding higher for the year.
SK Hynix’s debut and subsequent trading provide a case study in cross-border listings amid geopolitical and macroeconomic crosscurrents. The company’s ability to navigate these factors while delivering on AI growth will determine its trajectory in coming quarters.
Broader indices remain near highs, supported by resilient corporate profits and expectations of eventual monetary policy support. The Dow’s outperformance Monday underscores that not all segments are moving in lockstep with technology.
For now, the market appears to be pausing for breath in AI chips after an intense rally, with focus turning to fundamentals in earnings reports. SK Hynix and its peers will be closely watched as barometers for the sector’s health.
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