Britain’s small and medium-sized businesses have been put on notice. From 19 June 2026, exactly one month from today, every organisation that handles personal data will, by law, be required to operate a formal complaints process. Those that fail to prepare risk regulatory action, reputational damage and the slow drip of customer trust eroding away.
The new obligations flow from section 103 of the Data (Use and Access) Act 2025, the most significant reshaping of the UK’s data protection landscape since the post-Brexit settlement. And in a clear signal that the Information Commissioner’s Office is anxious to avoid a repeat of the GDPR scramble of 2018, deputy commissioner Emily Keaney has used the four-week countdown to issue a direct appeal to the smaller end of the market.
“There is still plenty of time to act, and the ICO is here to support you,” Ms Keaney said. “We know that smaller organisations are less likely to have formal complaints processes in place, and that is exactly why we have designed this guidance with you in mind.”
What the new law actually requires
For SME owners and finance directors who have not yet digested the detail, the statutory obligations are mercifully short. Under the new regime, every organisation must give individuals a clear and accessible route to raise a data protection complaint, whether by email, online form, telephone or post. Receipt of a complaint must be acknowledged within 30 days. Businesses must then, “without undue delay”, take appropriate steps to investigate, keep the complainant informed of progress, and communicate the outcome.
Crucially, there are no carve-outs. The rules apply to the corner shop with a customer mailing list just as much as to the FTSE 250 financial services firm. Privacy notices will also need updating to make clear that customers have a right to complain directly to the organisation before escalating to the regulator.
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Why this matters more than it might look
On paper, the changes appear modest, a tweak to administrative housekeeping rather than the seismic shock that GDPR delivered seven years ago. But seasoned compliance professionals warn that complacency would be a mistake.
For the first time, individuals will have a statutory right to complain directly to the organisation handling their data, and to expect a structured response within a defined timeframe. That changes the calculus on everything from subject access requests to the handling of data breaches. The ICO has indicated that sectors generating the highest volume of complaints, healthcare, financial services, technology and retail, should expect particular scrutiny.
There is also a commercial logic at work. Resolving a grievance quickly and fairly tends to prevent it from metastasising into something more serious, whether a formal regulatory referral or a customer departure. As any SME operator who has watched a one-star Trustpilot review go viral can attest, the cost of getting the response wrong can dwarf the cost of getting the process right. The wider context is one of rising data risk, with the ICO already pressing the technology sector to embed privacy by design into AI products, a sign of how high the regulatory bar is climbing.
“A data protection complaint can come from any customer at any time,” Ms Keaney noted. “Having a clear process means you can respond quickly, resolve issues fairly and protect the trust your customers place in you. We are not here to catch businesses out, we are here to help you get ready.”
That conciliatory framing should not, however, be mistaken for indefinite patience. Once the 19 June commencement date passes, the ICO will have the power to take enforcement action against organisations that fail to operate a compliant process, and the line between supportive regulator and active enforcer can move quickly.
A four-week action list
For business owners still unsure where to begin, the practical steps are reasonably straightforward. Decide who inside the business will own the complaints process and ensure they have the authority to investigate and respond. Build a simple, visible route for customers to raise complaints — usually a dedicated email address or web form, signposted in the privacy notice. Document the workflow, including how the 30-day acknowledgement deadline will be met. Train any customer-facing staff on what to do if a complaint lands in their inbox.
Owners who already operate under data protection frameworks will recognise much of this from existing good practice. For a refresher on the broader compliance landscape, our complete guide to GDPR compliance in the UK sets out the foundations, while our explainer on the difference between data controllers and processors is worth bookmarking for any business that shares customer data with third parties.
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The bottom line
For Britain’s 5.5 million SMEs, the message from regulators is clear: 19 June is not a target, it is a deadline. The four weeks ahead are not an invitation to delay, but a window to prepare. Done well, the new complaints process is a modest piece of administrative plumbing that can quietly strengthen customer relationships. Done badly, or not at all, it is a regulatory exposure that few small businesses can afford to carry.
The ICO has, unusually, all but rolled out a welcome mat. The smart move for SME owners is to walk through the door before someone else knocks.
Jamie Young
Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.
When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.
The service restarted this week and will run from Monday to Saturday
12:43, 19 May 2026Updated 12:47, 19 May 2026
A train waiting on a platform at Bristol Temple Meads station(Image: Andrew Matthews/PA Wire)
A direct train service from Bristol to Oxford, via Swindon, has resumed after more than two decades.
The GWR route from Temple Meads, which has not been in operation since 2003, runs every two hours throughout the week and also on Saturdays, calling at Bath, Chippenham, Swindon and Oxford.
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The stretch from Swindon to Oxford takes less than 30 minutes, meaning it is nearly 10 minutes quicker than the current fastest weekday route.
The direct journey was resurrected after the Office of Rail and Road approved a GWR bid to run the service from Bristol to Oxford.
Marcus Jones, network Rail western route director, said: “These links will make it easier for people to travel between key economic centres, opening up new opportunities for work, education and leisure, while we continue to deliver further improvements across the route in the months ahead.”
Mark Hopwood, GWR managing director, added: “We are confident that these new services demonstrate the value of rail in driving economic growth, environmental benefits, and creating education and employment opportunities.”
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The first Bristol service leaves at 7:14am on a Monday, arriving into Swindon at 7:59am and Oxford at 8:32am. Travellers from Oxford to Bristol can catch the 7am, arriving into Swindon at 7:30am and Temple Meads at 8:20am.
“It was great to see GWR’s new daily two-hourly direct rail service between Swindon and Oxford departing the platform,” a spokesperson for Swindon Borough Council said.
“We hope that if the service proves popular trains will run every hour. Evidence gathered by England’s Economic Heartland demonstrates that improved east–west connectivity along the Swindon to Oxford corridor would deliver substantial economic, environmental and social benefits by strengthening labour mobility, supporting innovation, and reducing car dependency.”
Swindon Borough Council said a “strengthened” Swindon to Oxford link would “form a cornerstone” of a future Thames Valley transport strategy.
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“[It would align] with wider ambitions for greater regional coordination and devolved transport powers,” they added.
From the Dayton, Ohio, suburbs to boardrooms in Dallas, the employees fueling AT&T’s next wave of growth aren’t fresh-faced college graduates with expensive four-year degrees. They’re skilled, blue-collar workers ready to get their hands dirty — and AT&T can’t find enough of them.
“We need people who know how to actually work with electricity. We need people who understand photonics. We need people who can go into folks’ homes and connect this infrastructure to make it work right,” AT&T CEO John Stankey told CNBC during a recent interview from the company’s Dallas headquarters.
“We find that we’ve got to go out and find them, train them, and incent them to come in,” he said. “It’s not like we’re growing them on trees in the United States.”
For much of the postwar era, the American bargain was clear: Go to college, get a degree and claim your place in the middle class. As factories gave way to offices and the U.S. economy increasingly rewarded credentials over physical labor, a four-year diploma became one of the clearest symbols of upward mobility. But as AI spreads across corporate America and begins to absorb the entry-level work that once gave graduates their start, that promise is beginning to fracture.
While the rapid spread of AI has not yet led to broad layoffs and empty offices, many new graduates, especially those in AI-exposed industries, are learning their degrees may no longer guarantee the opportunities they once did.
John Stankey, Chairman and CEO at AT&T, speaking at CNBC’s Invest In America Forum in Washington, D.C. on April 15th, 2026.
Aaron Clamage | CNBC
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Meanwhile, as AI implementation spreads and CEOs find they can do more with less labor, hiring is slowing. The downturn has hit hardest the workers with little real-world experience and those in industries expected to be most vulnerable to AI replacement, such as marketing, legal, accounting, human resources and IT.
If the trend continues, AI could reorder the U.S. workforce and global economy, redrawing the map of opportunity in ways that even some leading economists and technologists say they are only beginning to understand.
“Is the American Dream going away because of AI?… I think the fears are all very valid,” said May Hu, a 26-year-old tech consultant turned social media influencer who said she was laid off from Deloitte last year for what she described as nonperformance reasons. “I pursued college because… I think [for] most people who want to be working professionals … college is the route,” she continued. “That’s starting to change now.”
Like any technological revolution, the AI boom is expected to create new types of work. But, in a cruel twist for college graduates, many of those jobs will be blue-collar roles that for now don’t require a four-year degree, centered around the construction and maintenance of data centers.
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Still, it’s unclear how sustainable the blue-collar job boom will be once companies complete an expected wave of chip factories, data centers and other AI-fueled construction in the coming years.
“This is the largest infrastructure buildout in human history that is going to create a lot of jobs,” Nvidia CEO Jensen Huang said during a panel at the World Economic Forum in January. “We are going to have plumbers and electricians and construction and steel workers and network technicians and people who install and fit out the equipment.”
He added that many of those roles will bring six-figure salaries as the U.S. addresses a “great shortage” of workers.
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Saline, Michigan, Construction of a $16 billion data center, developed by Related Digital for Oracle and Open AI.
Jim West | Universal Images Group | Getty Images
In March, AT&T announced plans to invest $250 billion over the next five years to expand its fiber network and meet the demands of AI data centers and a surge in network usage, fueled both by AI and a rise in mobile streaming and uploading.
About 15% of that investment will be used for hiring and training employees, but not necessarily for white-collar jobs at its corporate office. Instead, it will primarily be used for blue-collar front-line workers, the majority of whom are skilled technicians, the company said.
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“As a society and within the United States, we’ve put a huge premium in value socially on a college degree, maybe for good reason, but in some cases … we maybe have missed the mark,” said Stankey. “That hasn’t been optimal when you see the cost of education increasing at higher than the rate of inflation and yet we’re short HVAC [heating, ventilation and air conditioning] repair people, we’re short electricians, we’re short technicians that can go in and work on fiber.”
The birth of the American Dream
At the beginning of the 20th century, about 1 in 10 17-year-olds in the U.S. had finished high school while far fewer young adults had pursued higher education, according to the National Center for Education Statistics. More time in school meant less food on the table, and few Americans had the privilege of pursuing more comfortable work outside of factories and farms.
That all started to change after World War II, when the GI Bill offered veterans free access to college and public universities began cropping up across the country, fueling what labor historian Shannan Clark called an “explosion” in higher education.
There was “a widespread belief, shared by Democrats and Republicans alike, that this was a good investment. It was good for people to have access to higher education and that this sort of increase in human capital and a more trained, more capable, more knowledgeable workforce would also be a more productive workforce, right?” said Clark, an associate professor of history at Montclair State University.
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In the coming decades, millions of Americans would trade sweltering factories for air-conditioned offices, hammers and nails for keyboards and mice, and hourly wages for sustainable salaries. Women and minorities entered the workforce in record numbers, wages grew and quality of life increased, fueling a rise in innovation, globalization and gross domestic product. By the end of the 20th century, society was in near universal agreement that an education and a little bit of grit were a sure path to the American Dream.
Data shows that four-year degrees still lead to higher wages and lower unemployment over a lifetime. Even so, the belief that college is the safest way to the American Dream has changed in recent years. First, the return on investment of a four-year degree came into question amid surging higher education costs and student debt. That return is still around 12.5% as of 2024, making it well worth the cost for many graduates, but it hasn’t budged beyond 13% for the past three decades, according to research from the Federal Reserve Bank of New York.
Now, AI could put the value of a diploma under even greater pressure.
“What does AI do best? AI is basically an infinite supply of 21-year-old interns that are smart but have no context,” said consultant Aaron Cheris, the global head of Bain & Company’s retail practice. “The job they used to do is now the one that AI is doing, right? AI is doing the entry-level job.”
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That’s made it harder for new graduates to find work, some research and data suggest.
The average unemployment rate for recent college graduates ages 22 to 27 dating back to 1990 is 4.5%, but in 2025, that average jumped to around 5.4%, according to data from the Federal Reserve Bank of New York.
The impact appears particularly acute among entry-level employees in AI-exposed fields.
Last year, Stanford’s Digital Economy Lab published a research paper titled “Canaries in the Coal Mine?” that found early-career workers in roles most exposed to AI, such as software developers, marketing professionals and sales managers, saw 16% slower growth in employment than the least exposed young workers between mid-2024 and September 2025.
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Using payroll data from ADP, researchers found the trend persisted even when they controlled for company-specific challenges, rising interest rates, remote work and other variables. Those who held jobs where AI was poised to augment their work versus automate saw growing employment in the same time period.
“It is notable that since we came out with the first draft of the paper, the effect has grown from 13% to 16%, so whatever it is, it’s not rebounding, or wasn’t some kind of temporary blip,” said Stanford University economist Erik Brynjolfsson, one of the paper’s authors and a leading expert on the economics of technology and AI. “If you just look at the top line of the ADP data, the overall effect, there wasn’t much going on. It’s only when you narrow in … that you start seeing the different kinds of effects.”
If the trend continues for young workers in AI-exposed roles, “we’re going to see it affect the broader labor market more,” said Brynjolfsson.
Lee Tucker, a senior economist with the Center for Economic Studies at the U.S. Census Bureau, published a paper in April that built on Stanford’s research and found that the impact on early career workers was also showing up in a different data set: the agency’s quarterly workforce indicators.
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In his research, Tucker found that the hiring of workers between the ages of 22 and 24 dropped 9% immediately after ChatGPT in late 2022 launched for workers inAI-exposed industries such as finance, insurance and professional services, compared with all other industries.
Between the third quarter of 2022 and the second quarter of 2025, there was a 12% to 15% decline in employment for workers in those industries, leading to about 150,000 fewer early-career jobs, the research found.
While there is some evidence this decline may have started around 2020 and may not be fully attributable to AI, Tucker found the decline in employment was almost entirely due to fewer hires, not layoffs.
“I empathize with early career workers, especially new graduates that are trying to get hired or just starting sort of their first rung on the career ladder,” Tucker told CNBC in an interview. “It is true that it is tough out there, and the data really do back that up.”
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The vanishing investment banker
The advent of generative and agentic AI, and the technology’s ability to take over some entry-level work, has raised questions about the future of the junior consultant, the investment banking analyst and the first-year associate at a white-shoe law firm.
Should senior leadership keep recruiting large classes from top schools and devote the time and money needed to train them, knowing those workers will form the bedrock of their future talent pipeline, or should they invest elsewhere and let AI do those jobs?
In a recent interview with Derek Waldron, JPMorgan Chase’s chief analytics officer, CNBC asked if the bank has any plans to cut its recruitment classes. He said he didn’t know the firm’s specific strategy, but acknowledged “there may be some rightsizing.”
“It’ll depend on the pipelines, the opportunities. In some cases, bigger [classes], in some cases, frankly, could be smaller as well,” said Waldron.
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Waldron suggested the nature of work could shift for junior employees who do make it through the door — toward managing AI systems instead of doing the underlying work themselves.
“The world is moving to a paradigm where every employee becomes a manager, but a manager of AI systems,” said Waldron. “So whereas a new joiner in the past was basically primarily the worker doing the work, the expectation is that they would be able to come in and begin to act as a manager of sort of AI tools.”
In some ways, that shift could be good news for entry-level employees, because they’re AI natives and may be more tech savvy than their older colleagues.
“I want more of them,” WHP Global CEO Yehuda Shmidman said of entry-level employees at his firm, which counts brands such as Toys “R” Us, Vera Wang and Express among its portfolio. “If you’ve been using AI to help you with that final paper at school, we’re probably going to want to know how you’re going to use AI to help us with the next contract negotiation. So I’m all in favor of it.”
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But the shift also highlights how necessary it is for students to be graduating with skills in AI that go beyond using it to write an email or replace a Google search.
“If a kid comes out of school now and is like the expert in Claude and OpenAI … and is able to then say to even, like, an accounting team, ‘Hey, look, I can come in and I can do the job of three people versus you hiring them, because I can use AI,’ OK, that person will still get a job,” said Omair Tariq, the founder and CEO of startup Cart.com, which provides logistics, fulfillment and other services for retailers such as Adidas, Guess and Eddie Bauer, and has about 1,400 employees.
If they can’t, Tariq said, he’s not interested in hiring them.
“When you’re in college, all you know is what’s in your curriculum. The curriculum is available in a book or online. It’s all tangible, it’s all ones and zeros. It’s all the sh– that AI can read in 30 seconds that you took four and a half years to read,” said Tariq. “So tell me again what you can do that AI can’t do, because you don’t have any real-world experience.”
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Already, college campuses are feeling the pressure to change their curriculums and even their approach to higher education to adjust to an AI future.
“For graduates to compete effectively, they’re going to need to know how to do at age 22 what they used to do at age 27,” said Matt Sigelman, the president of the Burning Glass Institute, a think tank that studies the future of work. “They’re going to need to be able to start their careers in the middle and not the beginning.”
How quickly colleges can adjust could determine how much AI will disrupt the careers of graduatesin the future.
Tobias Sytsma, an economist at the think tank Rand who studies AI and the future of work, said recent graduates, those paying off college loans and students getting ready to enter college will likely face the most issues during this transition period. If the data continues to show an impact on early career workers, they could become victims of economic “scarring,” leading to unemployment, underemployment and lower incomes throughout their lifetimes. If there’s a major disruption to the middle class pipeline — the route young adults take from college to higher-paying jobs — that could have an enormous impact on the economy. Consumption could shrink, housing demand could fall and existing inequality issues could grow.
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“The size of that transition cohort is important. If it takes 20 years and … basically everyone that was thinking about going to college or just finished college is really struggling, then that’s a huge chunk of the future workforce that’s going through this scarring process,” said Sytsma. “If the transition is really quick and we’re able to kind of rapidly adjust the institution of higher learning so that we maintain value, then maybe the scarring cohort is a little bit smaller and the aggregate effects are a little bit smaller. But at this point, I think it’s pretty hard to tell.”
Suburban daydreams
Kyson Cook, 24, joined AT&T as a premises technician after leaving college and later returned to school with help from the company’s tuition reimbursement program.
Mickey Todiwala | CNBC
In a small Ohio city between Dayton and Columbus, the American Dream is alive and well for 24-year-old Kyson Cook. The father of one owns a three-bedroom home, has no debt beyond his mortgage and ends most workdays around 4:30 p.m., leaving plenty of time to shoot pool, go fishing or spend time with family. He has a small plot of land with space for his daughter to play, along with enough money to buy her whatever toys she wants and regularly contribute to a mutual fund with her name on it, without needing to cut back on new clothes, vacations or eating out.
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In an interview, he told CNBC that the “coolest job in the world” pays for it all.
“I’m proud to tell people what I do. I climb telephone poles. It’s awesome,” said Cook, a premises technician with AT&T who helps connect the telecom giant’s fiber infrastructure to customer homes.
“You feel like a superhero up there,” he added. “To other people, it might sound like, ‘Oh, it’s hard work. I don’t want to do that. You have to work in the elements.’ But there’s so many good things that come along with this job.”
Cook, whose father and grandfather both worked at AT&T, said he started at the company in April 2022, a few months after he dropped out of college and realized he’d rather work with his hands. In less than a year, he’d saved up enough to buy his house. When his daughter was on the way about two years later, he said, he went back to college and got a bachelor’s degree — paid for by AT&T — because he thought it could help him get promoted in the future, even if the management roles he’d be aiming for don’t require it.
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Cook is one of the thousands of technicians helping AT&T expand its network so the telecom giant can meet the needs of an AI future. AT&T’s global workforce has been cut by more than half over the last decade, but the company is increasing head count in some areas and working to recruit skilled tradespeople who aren’t required to have a college degree to join the company.
Kyson Cook, an AT&T premises technician, walks through an AT&T facility in Kettering, Ohio.
Mickey Todiwala | CNBC
AT&T said it plans to hire around 3,000 technicians this year and is ramping up recruitment in places such as Nashville, San Francisco and North Carolina where it’s finding a dearth of skilled workers. That’s on top of the 10,000 the company has already hired over the last three years. To get employees up to speed, AT&T said it may spend anywhere between $50,000 and $80,000 in training per person.
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“We’re investing a huge amount of money. We’re putting fiber out there. This needs to be built,” said Stankey. “And so part of what we’re doing is, we need trade.”
AT&T’s hunt for blue-collar workers comes amid a national shortage for certain skilled tradespeople and a slight uptick in unemployment for college-educated adults.
This year, there’s a shortage of around 350,000 workers necessary to meet the demand for construction services in the U.S., a deficit that’s expected to grow to more than 450,000 next year, according to a January report from Associated Builders and Contractors, a trade association for the construction industry.
By 2030, about 2.1 million skilled trades jobs could go unfilled, according to the U.S. Department of Education.
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Shortfalls are more severe in areas with major projects such as semiconductor fabrication facilities, exacerbated by the fact that about one-fifth of electricians are over 55, said ABC chief economist Anirban Basu.
“Even if construction spending fails to exceed expectations this year and next, contractors will continue to struggle to fill open positions, especially in certain occupations and regions,” said Basu. “Recent industry efforts to accelerate skilled worker development have helped, but the industry is effectively swimming upstream.”
Meanwhile, college-educated adults over the age of 25 are seeing a slight rise in unemployment.
For nearly a decade other than the Covid pandemic, the unemployment rate for adults 25 and over who have a bachelor’s degree has been at 3% or lower, but in August, that number jumped to 3.2%, the first time the figure was over 3% in around nine years aside from during the pandemic, data from the U.S. Bureau of Labor Statistics shows.
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Since then, the rate has largely hovered at 3% or higher before falling to 2.8% in April.
The unemployment rate for those 25 and up who have a bachelor’s degree or higher shows a similar trend.
Further, white-collar roles such as management, professional and office jobs have seen unemployment rise each year since 2023, while unemployment for blue-collar positions, like construction and maintenance jobs, largely declined or stayed roughly the same last year compared with 2024, BLS data show.
Still, the benefits of a college degree have hardly gone away. College graduates overall enjoy lower lifetime unemployment and higher earnings than those without degrees, who are more likely to be laid off during recessions or slowdowns. Between January 2000 and April 2026, the average unemployment rate for those with just a high school diploma was 5.7%, higher than the 3.2% average for those with a bachelor’s degree, BLS data shows.
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It’s tough to draw conclusions from minute changes in noisy data, and the figures are still emblematic of a relatively healthy job market and in line with historical averages.
But the divergence in unemployment among blue- and white-collar workers is a trend economists are closely watching.
“I’d be a little bit careful about drawing too much from these small trends. Maybe it could be indicative of future changes,” said Bharat Chandar, a postdoctoral researcher at the Stanford Digital Economy Lab and one of the authors of the “Canaries in the Coal Mine?” report. “I think we need to wait and see.”
High stakes
To woo more technicians such as Cook and other skilled laborers, AT&T said it’s had to be competitive. For field technicians, it pays sign-on and retention bonuses of between $5,000 and $10,000, and entry-level wages can range between $18.18 and $31.45 per hour, depending on location and experience. The roles can also come with full benefits, including medical insurance, a 401(k) plan, tuition reimbursement, paid parental leave, adoption reimbursement, and up to 50% off AT&T mobile and internet plans, among other perks, according to online job descriptions.
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Combating the shortage of skilled tradespeople requires not only government involvement but also a societal shift around whether college is the right move for every worker, Stankey said.
“We probably ought not to just assume that sending everybody to a four-year degree is the right answer,” he said. “We should be more thoughtful about what that four-year degree needs to look like, or what that advanced learning needs to look like, and also ask, does all work require that?”
Kyson Cook, an AT&T premises technician, inspects a utility pole in Ohio. Cook helps install and connect fiber service for AT&T customers.
Mickey Todiwala | CNBC
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It’s understandable that many people chose offices over more hands-on work decades ago and why some companies struggle to recruit certain blue-collar workers. A long-held prestige and social standing come with a college education and a white-collar profession. Blue-collar work tends to be more physically demanding and often risky.
Workers such as Cook have to scale telephone poles 25 feet or higher off the ground, and though AT&T says its technicians are trained closely on safety, the type of work he does is still dangerous. Telecommunications line installers and repairers have a higher rate of fatal workplace injuries industrywide when compared with workers overall, according to BLS data.
In addition, they need to be able to lift and move up to 60 pounds, be available on holidays, work in small spaces and be prepared to tolerate rain, snow and extreme heat, according to online job descriptions.
During a recent shift, Cook said, he had to work in the rain and was so chilled he couldn’t get warm until he made it home and showered. He said that despite the physical toll his role can take, he’d still choose being a technician over an office job any day. If he’d stayed in college the first time around and pursued a white-collar career path, he said, he’d likely be in debt, wouldn’t own a home and would be making less money than he is now.
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Plus, there’s another perk that’s proving to be quite important these days: Cook said he’s not even remotely concerned about AI taking his job.
“I don’t think robots can be climbing poles anytime soon,” he said, laughing. “Computers can’t do what we do.”
— Additional reporting by CNBC’s Steve Liesman, Hugh Son and Charlotte Morabito
Masterplan aims to create a digital and technology campus
Richard Hunt and Local Democracy Reporter
16:00, 19 May 2026
The plans for the Silicon Sands scheme in Blackpool(Image: Local Democracy Reporting Service)
An ambitious digital-led technology and data campus project expected to bring thousands of jobs to Blackpool has taken another huge step forward.
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Plans for a 34,000 sq ft “technology exemplar building” based at Blackpool Airport Enterprise Zone will be able to press ahead after being approved by planers at Fylde Council.
The new amenity will be part of the Silicon Sands masterplan, which aims to create a digital and technology campus for internet reliant businesses, tapping into Blackpool’s position near the Celtix-Connect2 cable which provides a third of the world’s internet across the UK, USA and northern Europe at ultra-fast speeds.
Blackpool Council, which is driving the project, is working with Lancaster University on the three-storey data centre, research and development, and office exmpler complex.
The project will use state-of-the art technology to employ sustainable cooling methods which will save energy, unlike other “resource-hungry” data centres.
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It is expected that the exemplar building will be the first of several data centres based at the Silicon Sands site, which is owned by Blackpool Council but falls under the auspices of Fylde Council.
The examplar building, which will have a capacity of 6MW; there is already provision for two larger data centres 10MW and 30MW on the site.
The data centres will make the area more attractive for businesses which require access to high speed and low latency data, such as advanced manufacturing, gaming, telehealth and medical technology industries, which will lead to mass job creation.
Councillor Mark Smith, Blackpool Council’s Cabinet Member for Economy and Built Environment, added: “This is a major step forward for our plans at Silicon Sands and a significant financial commitment from SP Electricity North West.
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“Silicon Sands is a key part of Blackpool Council’s plan to make Blackpool better for the people who live here. The masterplan will take years to build, but the result could be thousands of highly paid jobs in growing industries for the people of Blackpool and the whole Fylde coast.
The planning green light follows confirmation of a major multimillion-pound investment programme which will transform the electricity network in Blackpool is well underway.
SP Electricity North West will soon start the construction of a new 33,000-volt substation, part of a wider £7.5m investment in the town.
The new substation will be located on land close to Blackpool Airport and will help power future development within the Silicon Sands masterplan at Blackpool Enterprise Zone.
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Engineers have already laid 5.6km of underground duct which required the use of specialist equipment to protect heritage tramways.
The significant engineering project will enhance capacity across Blackpool while also ensuring the power network will be able to support the town’s long-term plans for economic growth and job creation.
To find all the planning applications, traffic diversions, road layout changes, alcohol licence applications and more in your community, visit the Public Notices Portal.
NEW YORK — Alphabet Inc. shares fell sharply in morning trading Wednesday, dropping 7.08 points or 1.80% to $386.03 as investors grew cautious over intensifying competition in artificial intelligence, moderating digital ad growth and broader rotation out of big technology names.
The decline in Google’s parent company came amid a broader pullback in mega-cap tech stocks. While the move appears limited in isolation, it highlights growing sensitivity around Alphabet’s core businesses as the company navigates a rapidly evolving AI landscape and questions about the sustainability of its advertising dominance.
Alphabet has been one of the strongest performers among Big Tech in 2026, driven by explosive growth in its Google Cloud division and steady gains in search and YouTube advertising. However, recent sessions have shown increased volatility as Wall Street digests mixed signals on AI monetization timelines and potential regulatory risks.
Analysts pointed to several factors behind Wednesday’s decline. Heightened competition from OpenAI, Anthropic and xAI has raised questions about Google’s long-term leadership in search and generative AI tools. Although Google has rolled out significant AI enhancements across its products, some investors worry that the company is playing catch-up in certain areas while facing pressure on traditional revenue streams.
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Digital advertising, which still accounts for the vast majority of Alphabet’s profit, showed signs of moderation in recent quarterly reports. While growth remains solid, marketers are becoming more selective with budgets amid economic uncertainty, shifting dollars toward performance-based and AI-optimized campaigns. YouTube advertising continues performing well, but overall ad market softness is creating near-term headwinds.
“Alphabet remains a powerhouse, but the bar is extremely high after years of exceptional growth,” said one technology sector analyst at Morgan Stanley. “Any hint of slowing momentum or increased competition gets punished quickly in this market environment.”
The company’s cloud business has been a bright spot, with Google Cloud posting strong double-digit growth and narrowing losses. However, the segment still faces stiff competition from Microsoft Azure and Amazon Web Services. Investors are closely watching whether recent AI infrastructure investments will translate into sustained market share gains and improved profitability.
Alphabet’s valuation remains premium compared to historical averages. At current levels, the stock trades at a forward price-to-earnings multiple that assumes continued robust growth in both advertising and cloud segments. Any disappointment in upcoming quarterly results could trigger further pressure.
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Despite Wednesday’s decline, many analysts maintain bullish long-term outlooks. The average price target among Wall Street firms sits comfortably above current trading levels, with several houses citing Alphabet’s unmatched data advantage, global reach and diversified business portfolio as key reasons for optimism.
Google’s core search business continues dominating the market, even as generative AI tools like ChatGPT challenge traditional search behavior. The company has responded aggressively with AI Overviews and other enhancements designed to keep users within its ecosystem. YouTube Shorts and other short-form video initiatives are also showing strong engagement metrics.
Regulatory risks remain a persistent theme for Alphabet. Ongoing antitrust cases in the United States and Europe could result in significant remedies, including potential breakup scenarios or restrictions on how the company integrates its various products. While management has expressed confidence in its legal position, the uncertainty continues weighing on sentiment.
For long-term investors, Alphabet offers exposure to multiple high-growth areas: digital advertising, cloud computing, artificial intelligence, autonomous vehicles through Waymo, and other moonshot projects under X. The company’s strong balance sheet and consistent free cash flow generation provide significant flexibility for share repurchases, acquisitions and research and development.
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Retail investors have shown mixed reactions to recent volatility. Some view the current dip as a buying opportunity in a fundamentally strong company, while others express concern about near-term margin pressure and competitive threats. Options activity indicates increased hedging around upcoming events, including the next earnings report expected in mid-July.
Broader market context also played a role in Wednesday’s trading. With major indices near record highs, any signs of weakness in leadership names like Alphabet can trigger rotational selling into more defensive sectors. The “Magnificent Seven” stocks, which have driven much of the market’s gains, are showing increased dispersion in performance.
Looking ahead, investors will focus on several key catalysts. Alphabet’s next quarterly results will provide fresh insight into advertising trends, cloud growth and AI investment returns. Product launches, including new AI features across Search, Gmail and Workspace, could help reaffirm the company’s competitive edge. Regulatory developments will also be monitored closely for any shifts in tone or potential resolutions.
Despite periodic pullbacks, Alphabet’s long-term trajectory remains supported by powerful secular trends in digital transformation and artificial intelligence. The company’s ability to innovate while maintaining its core revenue engines will determine whether current valuations prove justified over time.
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As trading continues Wednesday, attention will turn to whether the early weakness extends or attracts bargain hunters. For now, the modest decline appears more like normal market digestion than a fundamental shift in outlook. Alphabet continues executing well across its major business lines, even as the competitive landscape evolves rapidly.
The technology sector as a whole remains in a constructive uptrend, though leadership is rotating more frequently. Companies that can demonstrate clear AI differentiation and sustainable revenue growth are likely to outperform, while those perceived as lagging may face continued pressure.
Alphabet’s diversified approach — combining mature, high-margin businesses with high-growth emerging segments — positions it favorably for the next phase of technological advancement. Wednesday’s trading serves as a reminder that even the strongest companies experience volatility, particularly when valuations are elevated and macroeconomic signals are mixed.
Investors are advised to maintain a long-term perspective while monitoring key metrics around user engagement, cloud bookings and AI product adoption. The coming weeks and months will provide important data points on Alphabet’s ability to maintain its leadership position in an increasingly competitive environment.
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