Being one of the talk-of-the-town technologies, AI still remains a controversial topic. While some platforms reap plenty of benefits from AI, others become completely out of the game. Why does it happen?

Actually, there is no direct answer to this question. Typically, the first thing that comes to mind as an obstacle is budget. Of course, implementing AI tools doesn’t come cheap; even with a solid budget, you still can fail without proper knowledge on how to employ these tools for better outcomes.

Another important factor to shine in the AI era is understanding your platform’s real value. You see, if you have a portal that allows some content generation,  whether text or images, what do you think, would people choose your tool or prefer to sort things out with ChatGPT or any other relevant AI tool?

The second option looks more realistic, right? Now imagine having a platform with real user data, daily workflows, direct relationships, and so on. None of these could be simply replaced by AI. Instead, AI can be used to elevate your services.

You probably feel the difference now. Now, let’s dive into our article and find out more reasons why some platforms are getting killed in the AI era, while others keep shining.

Why Are Some Platforms Getting Killed in the AI Era?

We briefly touched upon one core reason why platforms fail in the AI era offering something that AI can simply do on its own. But that’s just the tip of the iceberg.

You still can fail with a solid platform in place if you refuse to adapt to AI. Take SEO, for example. For years, platforms relied heavily on search engine optimization to drive traffic and stay visible. Yet now many start to question, will AI kill SEO?

Let’s be honest, SEO won’t remain the same as we know it today. It’s already been heavily redefined by AI. Generally speaking, implementing AI tools into your SEO platform is not an option anymore. Only this way can you streamline data analytics, predict trends, optimize content, and create relevant strategies, helping client webpages appear in the AI-generated answers.

With that being said, old-school SEO methods fail. If not employ new ones, then your clients will most likely switch to competitors that offer AI-driven solutions.

Making Your Platform Outshine in the AI Era

Well, by now you understand that AI is not an optional choice to make your platform outshine — it’s a necessity. The question is how to implement it to achieve better outcomes.

You need a clear business strategy. This will help you understand market specifics, your finances, and where exactly AI fits into the picture. That’s because implementing AI without a proper plan may lead to wrong tools and features that your users don’t actually need. Working with a business plan preparation firm can help you map things out properly before making costly moves.

Now, let’s have a look at the core types of platforms that AI actually can’t replace, yet can significantly streamline.

Support Daily Workflows

If you have a platform that assists people in organizing their daily workflows, they will hardly switch to AI tools instead of your platform. However, it is crucial to combine your platform with some AI features.

Take My Hours, it is a treasure trove for remote teams that need tools to log their working hours and report task progress. This makes the entire workflow transparent and measurable for managers.

AI can elevate the performance of such platforms by automating report generation or sending reminders to those who forgot to log their hours. Moreover, AI can detect urgent tasks and notify employees about their deadlines, ensuring projects will stay on track.

Strengthen Marketing Activities

When it comes to marketing initiatives, AI can handle plenty of individual tasks, such as writing copy, analyzing data, and generating ideas. But running a full marketing strategy? That still requires solid platforms that can organize smooth collaboration with clients and keep everything in one place.

Email marketing

Take email marketing tools, for example. They are priceless in organizing smooth connections and establishing ongoing communication with customers. Adding some AI features to this type of platform,  like follow-up automation, smart audience segmentation, predictive send times, and personalized content suggestions, can make them even more priceless.

One of the best examples of such a platform is Sender. It assists in every stage of email marketing, from content creation to automated sending and follow-ups. And all of this could be done within one system.

Referral Marketing

Another marketing channel worth mentioning is referral platforms. They are in high demand today, and that is for good reasons. They assist in smoothly organizing end-to-end referral campaigns, from creation and tracking to rewarding.

One of the good examples of this end is Referral Rock. It automates the entire referral program and handles everything from tracking referrals to managing rewards. Obviously, AI can’t replace such platforms; instead, it can make them more competitive.

Invest in Reliable Infrastructure

Though AI is a pretty strong tool itself, it still needs a solid foundation to operate. So, some platforms will remain irreplaceable and even a must in the AI era.

One of the vivid examples of such platforms is hosting. Even a well-designed architecture with AI at the forefront can’t go far without hosting platforms in place. This makes hosting platforms one of the most essential players in today’s tech landscape.

With that being said, if you have a hosting platform, then you can definitely secure a spot in the AI competitive landscape. Just one thing — your platform should be secure, stable, and come with high speed. These are crucial factors for each robust hosting platform. A good example here is UltaHost, which checks all these boxes, offering reliable and fast hosting solutions that keep AI-powered platforms running smoothly.

Final Notes

Probably, it is now clear what kills platforms in the AI era and what doesn’t. The key here is investing in the right services that can’t be fully replaced with AI tools, but can be streamlined by implementing innovations. Opt for competitive services and craft AI implementation strategies, so you can reap the maximum benefits of this powerful technology.

Cllr Robert Francis-Davies ‘was always full of ideas and plans and played a huge part in the development of Swansea’

Politicians in Swansea have paid tribute to long-serving councillor and cabinet member Robert Francis-Davies, who died this month, describing him as an oracle, mentor and friend with a mischievous side to him.

Cllr Francis-Davies served as a Labour councillor from 1983 onwards and held many roles, including deputy leader, and followed in his brother John’s footsteps in becoming Lord Mayor of Swansea in 2001.

Speaking at a meeting of full council, Cllr Peter Black, on behalf of the Liberal Democrat and Independent group, said Cllr Francis-Davies had taken him under his wing when the duo were on a committee which had to determine a contentious sex shop licence application many years ago.

He said Cllr Francis-Davies insisted they focused on the merits not the morals of the case.

“He was Swansea through and through,” said Cllr Black. “He was always full of ideas and plans and played a huge part in the development of Swansea. He was a creative force for good.”

Cllr Black said Cllr Francis-Davies – a loyal Swansea City fan – once told him he’d deliberately chosen his seat behind the opposing manager at what was then the Liberty Stadium so he could give them a bit of stick. “That was also Robert through and through because he also had a mischievous side to him, didn’t he?” he said.

“I counted him as a friend, and I think all of us here counted him as a friend,” said Cllr Black. “He leaves behind him a huge gap.” Never miss a Swansea story by signing up to our newsletter here

Cllr Lyndon Jones, leader of Swansea Conservatives, said he’d known Cllr Francis-Davies for a long time before he was elected in 2017. “We were good friends, we had good chats,” he said. “To me he was ‘Mr Swansea’. Think of the air show and all the other big events – they were down to him, driving it forward. I was very, very sad indeed when I heard about his death.”

Uplands Party leader Cllr Peter May said the revamp of many Swansea playgrounds in recent years was one of Cllr Francis-Davies’s “finest achievements”. He said he had also been instrumental in pushing through investment in skate parks. “We will miss him dearly,” said Cllr May. “He was very jocular, as well as a sage.”

The most personal tribute came from council leader Rob Stewart, who at one point had to pause and take a deep breath.

He said R-FD, as many knew him, was a “true one-off”. Several tributes he’d read, said Cllr Stewart, referred to Cllr Francis-Davies as “a true Swansea statesman”. He said Labour councillors called him “the oracle” because of his knowledge of Swansea and “phenomenal” powers of recall.

He said Cllr Francis-Davies liked to embellish some of his stories, including telling a group of visitors to the Mansion House when he was Lord Mayor that a particular painting had inspired singer-songwriter Chris de Burgh to pen his hit Lady in Red. Something seemed to stick and Cllr Stewart said a couple of years later another Lord Mayor of Swansea was telling the same story.

“I’m personally better for knowing Robert and a better politician for having known him,” said Cllr Stewart. “Rest in peace RF-D, you’ve done your job.”

Cllr Francis-Davies, who had been battling cancer, was cabinet member for investment, regeneration, tourism and events although he had taken a leave of absence due to his ill health. He was also a past executive member of the Museums Association and chairman of the Council of Museums in Wales. He died aged 78 at his home in Uplands on Friday, May 8.

Councillors expressed their condolences to his wife Suzanne and family. His funeral takes place at 1pm on May 27 at Swansea Minster.

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