JPMorgan (JPM) CEO Jamie Dimon said the bank is considering entering the prediction markets space, signaling growing interest from major financial institutions in a sector that has expanded rapidly in recent months, including among crypto-native companies.

“It’s possible one day we’ll do something like that,” Dimon said on CBS on Tuesday, though ruled out offering markets in sport or politics.

“There’s a bunch of stuff we won’t do. And obviously, we have strict rules around insider information.”

Goldman Sachs (GS) has expressed similar ambitions. CEO David Solomon said during the bank’s January earnings call that the firm is actively exploring the space. “I personally met with the two big prediction companies and their leadership in the last two weeks and spent a couple of hours with each to learn more about that,” he said/ “We have a team of people here that are spending time with them and are looking at it.”

The comments highlight how quickly the sector has evolved. Not long ago, prediction markets were a niche corner of finance dominated by just two credible players: Polymarket and Kalshi. Today, competition is intensifying at a rapid pace.

Several crypto-native platforms, including Coinbase (COIN) and Robinhood (HOOD), have integrated prediction market trading into their offerings, expanding access to retail users and increasing overall market activity.

At the same time, the early leaders continue to grow. Polymarket has secured major partnerships and investments, including ties with Intercontinental Exchange, the parent company of the New York Stock Exchange. The company is believed to be valued at around $20 billion. Rival platform Kalshi recently reached a $22 billion valuation following a funding round led by Coatue Management.

The two platforms take different technological approaches. Polymarket operates on blockchain infrastructure, using networks like Polygon (POL) to record trades and settle positions through smart contracts. Users deposit stablecoins, place bets on event outcomes and receive automated payouts based on verified results.

Kalshi does not use blockchain technology, instead operating more like a traditional exchange, offering event contracts under a regulated framework with centralized order matching and settlement.

It remains unclear how JPMorgan or Goldman Sachs would structure their own offerings, particularly whether they would adopt blockchain-based systems or stick to traditional infrastructure.

Regulation remains a key uncertainty. The legal status of prediction markets in the U.S. is still evolving, especially around what types of events can be offered and how contracts are classified. Major banks are likely to wait for clearer guidance before launching products.

Earlier this month, the Commodity Futures Trading Commission (CFTC) took two significant steps toward building a regulatory framework for prediction markets, signaling that oversight of the sector is beginning to take shape.