Business
Authentic Content Without Sacrificing Quality
There has never been more scepticism among consumers about polished advertising. Brands invest thousands of dollars to create slick productions and find that an actual customer’s mobile phone recording beats their production by miles.
This change has revealed a difficult fact: authenticity is winning. But somewhere in the middle, many marketers adopted a dangerous belief: The fact that the content is authentic means that it must sound and look rough around the edges!
The paradox is a disconcerting one because it upsets two conflicting needs. Audiences absolutely crave genuine, relatable content from real people. Meanwhile, they won’t wait around to watch videos that they can’t view or hear well. The consumer is really looking for honest, but not apologetic, realness. By seeing real people using real products in real environments, they’re not seeing the crisp ads they are accustomed to in traditional commercials. However, they don’t want to strain their eyes to see the screen or increase the volume to the point of disturbing the neighbour.
Brands that are successful in 2026 realise that authenticity and quality are not mutually exclusive attributes. When balanced properly, they complement each other to make videos that are both authentic and engaging. The difference matters because it could lead to something truly powerful: Real user-generated content that feels authentic and yet retains the production values that hold audiences’ attention. Technology is playing an increasingly important role in this balance, with AI-powered UGC video generation tools helping brands create authentic-looking videos at scale.
The Rise of UGC: Why Audiences Trust Real Voices
The study by Impression digital reveals that 93% of marketers using UGC in their marketing efforts state that this content is working well, better than traditional branded content. But the numbers don’t tell the whole story. What makes UGC work extends far beyond novelty. Trust is the primal currency of audience engagement, and when it’s generated by their kind, it directly translates into engagement and conversion.
User-generated content comes in various formats for different brands and platforms. Product reviews show true experiences to your product offering. Testimonials are quotes from happy customers that tell of how things came to be different in their lives. The Unboxing videos are the first impression without filters. How-to demonstrations illustrate practical application in actual situations. Content that includes “day in the life” elements is great for helping viewers to imagine how they will use the product in their daily lives. Both formats are successful because they are perceived as a recommendation from a friend, rather than an advertisement from a corporation.
When someone sees a video of a fellow customer using your product in their own home, under their own lighting, wearing their own clothes, they believe it. It’s not due to poor production quality. This is because no advertising agency constructed the set. That’s what really makes this authenticity so great: the realism that’s not because the person taking the picture is incompetent but because the moment is real.
Does ‘Authentic’ Really Mean ‘Low Quality’?
Here’s where the paradox fully reveals itself. Many marketers operate under a false belief that shaky camera work equals authenticity, that poor lighting signals relatability, and that unedited clips prove trustworthiness. This misconception has caused real damage to brand potential and audience engagement.
There’s a critical distinction between authentic imperfections and poor production choices. Authentic imperfections show natural expressions, conversational tone, and real experiences. Someone’s genuine pause whilst thinking about what to say feels authentic. A moment where emotion flickers across their face feels authentic. A real environment, with all its minor messiness, feels authentic. These things communicate honesty.
Poor production choices, by contrast, simply make content unwatchable. Unclear audio doesn’t feel authentic. It feels careless. Bad lighting that obscures the product doesn’t build trust. It prevents viewers from seeing what they need to see. A shaky camera that makes people feel dizzy doesn’t add relatability. It creates frustration. The moment a brand conflates authentic with amateurish, they’ve misread the assignment. Audiences respect a customer’s genuine review even more when they can actually see what’s happening.
What Actually Makes UGC Feel Authentic?
Authenticity in video comes from several interconnected elements working together:
- Natural Communication Style — People want conversational scripts, not corporate messaging. They want real opinions stated plainly, not heavily promotional language wrapped in enthusiasm. When a creator speaks the way they actually speak and uses pauses naturally, that registers immediately as genuine.
- Human-Centred Storytelling — Content that focuses on the user’s actual problem and their genuine experience lands differently than product-focused demonstrations. Showing transformation or results gives the narrative a clear arc that audiences follow. Viewers see themselves in the story because it’s structured around a real person’s journey, not a product’s feature list.
- Relatable Visual Style — Everyday environments look different from studio sets because they’re real. Seeing how a product fits into actual daily routines matters more than isolated product shots. Personal perspective shots feel more intimate and true than carefully composed angles designed by someone else.
- Emotional Connection — Viewers connect with creators who use humour genuinely and share personal stories honestly. A creator’s surprise at how well something works or their honest reaction to results feels more real than a performance ever could.
Why Quality Actually Improves Performance
If you know that authenticity and quality go hand-in-hand, you should consider what quality does. The clearer the picture, the longer the viewer will look. Well-paced content is not subject to drop-offs like content which is poorly edited. Quality is what makes a viewer think that a piece of art is credible. If one witnesses a video that is well shot and well edited, then they unconsciously will see that as professionalism, and that will reflect on the brand.
As per Google, 50% of shoppers decide which product or brand to buy based on videos they watch. That’s half of purchasing decisions now hinging on video content. Product demonstrations are clear to aid customers in making informed decisions. Storytelling is a great way to help with persuading. These aren’t luxuries. They’re at the heart of conversion.
UGC video ads are 4x more effective than traditional advertising in terms of CTR. Despite the basic production standards, that performance is not coming! That is what it is doing because it has content that feels real, as well as performing technically well. With short-form video under 30 seconds, particularly on TikTok, Instagram, and YouTube Shorts, the first impression and ongoing engagement are the key to survival or failure, which are both rendered impossible if the viewer cannot see and hear what is unfolding on screen.
The Balance Formula: Authenticity Plus Quality Plus Strategy
The best UGC platform relies on three key components that are all in harmony:
- Authenticity infuses true feelings and experiences into the content.
- Quality is the audience able to see the images clearly, enjoy the editing, and hear good audio so they can be engaged?
- The right audience, platform and message are delivered with strategy for maximum impact.
When all three do their job, created content is authentic and absolutely effective.
Numerous brands make common mistakes that can throw off this equilibrium. If UGC feels like a scripted ad, it’s not the point of the UGC. If you over-edit so that your personality is lost, it’s not doing you a favour. Badly produced footage, for no specific reason, is a waste of an opportunity. Without the structure of a story, viewers will get lost. Trends alone don’t necessarily make for content that’s useful to anyone! The other common pitfall is giving too much direction and turning creators into actors instead of advocates!
How AI UGC Generators Enable Authentic Video Creation
Creating authentic UGC at high levels has traditionally been challenging. Brands either had to accept inconsistent quality or impose strict guidelines that undermined authenticity. AI UGC generators solve this paradox by automating the technical side while preserving the human element.
This fundamentally changes how brands approach UGC production. Instead of recruiting creators who already have production skills, brands can work with everyday customers and authentic voices. The AI levels the playing field, ensuring that quality doesn’t depend on whether someone owns professional equipment or understands editing software. It depends only on whether their story is genuine.
The workflow becomes simpler for everyone. Creators add their authentic script without overthinking technical details. The AI handles the rest by giving that script an authentic shape in video format without requiring human editing teams. Brands get authentic content that looks professional. And viewers watch genuine moments presented beautifully, never suspecting that technology enabled the authenticity they’re experiencing.
Frequently Asked Questions
Can I improve UGC video quality without losing authenticity?
Absolutely. AI UGC video generators enhance quality while preserving authenticity by handling technical tasks like lighting correction, audio normalisation, and stabilisation. You just need to add your genuine script, and the tool generates real videos for you. The result: authentic moments presented professionally, without compromising the real experience viewers crave.
What production elements matter most in UGC video?
Audio is often the highest priority because people will forgive grainy video before they will forgive poor sound. Lighting is second, as it affects visibility and mood. Frame stability matters for watchability. Beyond these fundamentals, consistency matters more than polish. A tool that maintains the same approach across multiple videos builds familiarity and trust.
Can technology help me scale authentic UGC without losing the genuine feel?
Yes. Modern AI UGC video creation platforms like Intellemo AI are designed specifically for UGC-style content and can help you maintain quality consistency across multiple creators and formats. These tools assist with editing, colour correction, and standardisation whilst keeping human storytelling and creative decisions at the core. The key is using technology to handle repetitive technical tasks, freeing your team and creators to focus on authentic, compelling narratives rather than production logistics.
The Path Forward
The future of UGC won’t be defined by “raw versus polished”. It will be about intentionally creating content that combines human connection with professional execution. Audiences don’t reject quality. They reject content that feels fake. The best UGC doesn’t look unprofessional. It looks real because it captures genuine moments presented clearly enough to watch comfortably and be moved by. As technology evolves, brands that leverage these AI UGC tools thoughtfully will find it easier to maintain authentic storytelling at high levels, without the traditional costs and timelines of professional production.
Business
EV Company News For The Month Of July 2026
The Trend Investing group includes qualified financial personnel with a Graduate Diploma in Applied Finance and Investment and well over 20 years of professional experience in financial markets. They search the globe for great investments with a focus on trending and emerging themes. The current focus is on electric vehicles, the EV metals supply chain, stationary energy storage and AI.They lead the investing group of the same brand name, Trend Investing. Features of the service include: Access to the Trend Investing portfolio, 7 monthly news updates, a monthly macro trends update, stock watchlist, CEO interviews, and direct access to the community and group leaders in chat.
Analyst’s Disclosure: I/we have a beneficial long position in the shares of TESLA (TSLA), BYD CO [HK:1211], GEELY AUTOMOBILE HOLDINGS LTD. [HK:0175], XIAOMI CORPORATION [HK:1810], ZHEJIANG LEAPMOTOR TECHNOLOGY CO., LTD [HK:9863], CHERY AUTOMOBILE [HK:9973], BAIDU [HK:9888], GOOGL, APTERA MOTORS (SEV), CONTEMPORARY AMPEREX TECHNOLOGY CO [HK:3750] either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
This article is for ‘information purposes only’ and should not be considered as any type of advice or recommendation. Readers should “Do Your Own Research” (“DYOR”) and all decisions are your own. See also Seeking Alpha Terms of Use of which all site users have agreed to follow. https://about.seekingalpha.com/terms
Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Business
GAIL India shares tumble 5% despite Q1 net profit doubling to Rs 4,665 crore. Buy, sell or hold?
Sequentially, the surge in profit was even sharper, rising more than 214% quarter-on-quarter (QoQ) from the Rs 1,485 crore reported in the January-March quarter of FY26. The company’s shares tumbled to Rs 172.71 apiece on Monday morning.
The gas company’s revenue from operations rose nearly 17% year-on-year (YoY) to Rs 41,350 crore in Q1 FY27, from Rs 35,429 crore reported in the corresponding quarter of FY26. EBITDA stood at Rs 7,573 crore, versus Rs 2,703 crore in the previous quarter.
During Q1 of FY27, the company recorded a capex of Rs 6,176 crore, as against the annual planned capex of around Rs 11,500 crore, in line with its long-term growth strategy. “The sequential increase in natural gas transmission and LHC production underscores the strength of GAIL’s core infrastructure and liquid hydrocarbon operations, while lower gas marketing and polymer volumes reflect the impact of external disruptions during the quarter,” it added.
JM Financial on GAIL share price
JM Financial said GAIL’s EBITDA was significantly higher than estimated, led by substantially higher gas trading EBITDA. That said, this was largely a one-off driven by high margin in JCC crude-linked LNG and extra margin earned in 20–25% open-ended US HH volume, the brokerage noted. However, earnings beat was also aided by better EBITDA in the gas transmission segment, LPG, OHC and petchem segment, it further said, adding that LPG pipeline segment’s EBITDA was slightly lower.
During the conference call, JM Financial noted that GAIL India’s management reiterated gas trading PBT guidance of Rs 45 billion for FY27, while guiding for FY27 gas transmission volume at 123 mmscmd assuming the Middle East tensions continue. All in all, the brokerage raised FY27–29 EBITDA estimates by 3–4%, factoring in Q1 FY27 results and management guidance.
“Furthermore, gas trading profitability is likely to remain robust for GAIL over the medium term given high spot LNG prices and oil-linked prices, while US HH gas price outlook shall stay moderate given expectations of strong growth in the US domestic gas output,” it added.
Also read | High dividend yield stocks: Vedanta, Coal India among 15 largecap stocks with high dividend yields. Do you own any?JM Financial reiterated its ‘Buy’ call on the shares of GAIL India, and raised its target price to Rs 210 apiece, implying nearly 16% upside potential from the stock’s previous closing price.
GAIL share price
GAIL India shares have gained more than 1% YTD, but have recorded marginal losses in a week, month and a year.
In the longer term, the stock has delivered 50% returns over three years and 82% returns over five years.
Also read | Why is the market rising today?
(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)
Business
Cook grilled for side-lining Secret Harbour candidate
Premier Roger Cook has faced a grilling over a decision to block Labor’s candidate for Secret Harbour from speaking to the media on the day of the state government’s biggest by-election announcement.
Business
KOSPI Falls More Than 5% as Investors Lock In Profits After Friday’s Record-Breaking Rally Across Seoul
South Korea’s benchmark KOSPI index fell 5.36% on Monday, dropping 353.68 points to trade at 6,241.77, as investors locked in profits following the index’s historic single-day surge just two trading sessions earlier.
The index opened sharply lower Monday, initially falling 3.6% before extending losses to as much as 4.25%, dropping 280.05 points to 6,315.4 shortly after 9:15 a.m. local time, according to the Korea JoongAng Daily. The pullback continued through the morning session, pushing the decline past 5% by early afternoon.
Monday’s retreat came directly on the heels of Friday’s record-breaking rally, when the KOSPI surged 17.91% in a single session, the largest one-day percentage gain in the index’s history, following blockbuster earnings from Microsoft, Amazon and Meta Platforms that had eased broader concerns about the sustainability of artificial intelligence infrastructure spending. That Friday rally itself followed a brutal three-session stretch in which the KOSPI had plummeted more than 17%, at one point falling roughly 40% from its June peak.
Notably, Monday’s decline came even as Wall Street posted a positive session heading into the new trading week, with robust earnings from Amazon continuing to fuel investor optimism toward the broader artificial intelligence sector. That divergence between a positive US session and a sharply negative Korean one underscored how much of Friday’s historic rally had been driven by profit-taking and short-covering dynamics specific to the Korean market, rather than a durable, fundamentals-driven shift in sentiment toward Korean chip stocks.
The current bout of extreme volatility fits a broader pattern that has defined South Korean equity markets throughout 2026. The Korea Exchange has repeatedly triggered trading halts, including both sell-side sidecars, which temporarily suspend program sell orders, and circuit breakers, which pause all trading entirely, on numerous occasions this year. By late June, the exchange had already logged close to 30 sidecar activations and five circuit breakers for the year, a pace that had already surpassed the KOSPI’s prior annual record of 26 sidecar halts, set during the 2008 global financial crisis.
Much of the extreme volatility has been driven by the outsized weighting of Samsung Electronics and SK Hynix within the index. The two chipmakers together account for roughly half of the KOSPI’s total market capitalization, meaning sharp swings in either stock, in either direction, tend to translate directly into equally dramatic swings for the headline index. Both companies have repeatedly whipsawed between steep declines and sharp rebounds in recent weeks, tracking a broader global reassessment of artificial intelligence-related chip demand and valuations that has played out across markets in the United States and Asia alike.
Frank Benzimra, head of Asia equity strategy at Societe Generale in Hong Kong, pointed to the concentrated nature of the recent selling pressure when South Korean markets first began plunging in late July. “If you look at what is falling in the market, it has been the stocks in which you have the most leverage,” Benzimra said, according to Al Jazeera, highlighting how heavily leveraged positions tied to chip and technology stocks have amplified the scale of the market’s swings in both directions.
The scale of the recent turbulence has been extraordinary even by the standards of a market that had posted extraordinary gains over the prior 18 months. South Korean equities surged roughly 75% during 2025, driven substantially by the global boom in artificial intelligence and semiconductor demand, before extending those gains with another roughly 50% climb earlier in 2026 as global capital continued flowing into the country’s technology sector. That backdrop of extraordinary prior gains has left the index unusually vulnerable to sharp reversals whenever sentiment toward AI-related chip demand shifts, given how significantly valuations across the sector had climbed during the preceding rally.
South Korean regulators have moved to address the underlying volatility directly in recent days. New cash-deposit requirements for investors using leveraged exchange-traded funds took effect July 31, a change specifically designed to reduce the kind of mechanically amplified trading swings that have repeatedly gripped both the KOSPI and the smaller KOSDAQ index throughout the year.
With the KOSPI now retreating sharply from Friday’s historic gain, market analysts continue to caution against reading too much into any single day’s move given the scale of the index’s recent whipsaw trading. Investors are likely to remain focused in the coming sessions on further earnings reports from major global technology companies, along with any additional developments involving Samsung and SK Hynix specifically, as key factors determining whether South Korean equity markets can find a more stable footing following one of the most volatile stretches in the exchange’s history.
Business
Hilton Worldwide Holdings: Better Business Demand And Room Growth Support Buy (NYSE:HLT)
I am an individual investor that is now fully focus on managing my own capital that I have saved up over the years. My investing background spreads across a wide spectrum as I believe there are merits to each approach, for instance: Fundamental investing [Bottoms-up etc.], Technical investing [historical charts analysis], and to some extend momentum investing [share price reaction post earnings etc.]. Over the years, I have used the positive aspects of each approach to hone my investing process. The reason to write on SeekingAlpha is to use this platform as a tracker for my investing ideas performance, and also to connect with like-minded investors that have the same investing interest.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha’s Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Business
Microsoft Just Silenced The AI Skeptics, Why I See 20%+ Upside
Microsoft Just Silenced The AI Skeptics, Why I See 20%+ Upside
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Meghan Markle Wanted to Ensure “Family Harmony” as Her Kids Met King Charles, a Royal Expert Suggests
Meghan Markle’s decision to join Prince Harry and their two children for last month’s private reunion with King Charles III at Highgrove House was aimed at presenting a unified family front to Archie and Lilibet, according to veteran royal commentator Jennie Bond.
The Duchess of Sussex traveled to Britain alongside Harry, Archie and Lilibet for the meeting at Highgrove, the king’s private Gloucestershire estate, marking the first time Charles had seen his two grandchildren in person in more than four years and the first time Meghan had returned to the UK since 2022. Buckingham Palace confirmed the gathering shortly after it occurred but released no further details or photographs.
Bond, a former BBC royal correspondent, told the Mirror that Meghan’s presence at the reunion served an important purpose for how the children experienced the visit. “It’s a good thing that [Meghan] was part of the family reunion at Highgrove a few weeks ago,” Bond said. She argued that excluding Meghan from the gathering would have complicated the experience for Archie and Lilibet. “The children deserve to see some family harmony: it would have been damaging to have to explain that their mother wasn’t invited,” Bond said.
Bond also offered her own read on where Meghan’s broader focus currently lies, suggesting the duchess’s attention remains centered on the family’s life away from royal duties. “I think her eyes are firmly set on their lives in California, their children and her business ventures,” Bond said.
The Highgrove meeting followed a gradual, incremental thaw in relations between Harry and his father that had been building for months beforehand. In September 2025, Harry and Charles held a private tea at Clarence House, their first in-person meeting in 19 months, which Buckingham Palace also confirmed at the time. That earlier meeting came after Harry told the BBC in May 2025 that his father would not speak to him “because of this security stuff,” while expressing hope for reconciliation. “I would love reconciliation with my family,” Harry said in that interview. “There’s no point in continuing to fight anymore. Life is precious.”
Harry and Meghan stepped back from official royal duties in 2020 and relocated to California, a decision that ended Harry’s automatic entitlement to UK police protection and has remained a persistent point of tension between the couple and the royal family. Harry has pursued legal challenges over his security arrangements in the years since, losing his most recent appeal earlier this year. That unresolved dispute shaped much of the planning around the Highgrove visit, with reports beforehand questioning whether it would be safe for Meghan and the children to travel given the lack of state-funded protection.
The relationship between Harry and the rest of the family has remained strained well beyond the security dispute, particularly following the 2023 publication of Harry’s memoir, “Spare,” in which he made pointed and personal claims about tensions with his brother, Prince William, and other family members. Notably absent from the Highgrove reunion were William and Catherine, Princess of Wales, who instead appeared together at a separate public event in Windsor the same day. Royal editor Roya Nikkhah of The Sunday Times has reported that William and Harry have not seen or spoken to each other since Queen Elizabeth II’s funeral in 2022, writing that William is unlikely to welcome his father’s outreach to the Sussexes.
The Highgrove visit was not the only significant milestone in the family’s recent reconciliation efforts. Prior to the meeting, reports had indicated King Charles was open to allowing Harry and Meghan to stay at Highgrove during future UK visits, a gesture some royal watchers interpreted as an effort to offer the couple greater privacy compared with staying at more heavily scrutinized royal residences. Meghan and the children had not previously visited the UK together with Harry since the funeral of Queen Elizabeth II in September 2022.
Bond’s comments reflect one interpretation among several that have circulated among royal commentators regarding the significance of Meghan’s inclusion in the Highgrove gathering, with observers broadly divided over whether the visit signals a meaningful and lasting shift in relations between the Sussexes and the wider royal family or represents a more limited, one-off gesture tied specifically to allowing Charles time with his grandchildren.
As of early August, neither Buckingham Palace nor representatives for the Sussexes have provided additional public comment on the Highgrove meeting beyond confirming that it took place, and no further details have emerged regarding whether additional visits or meetings between the two branches of the family are being planned in the near future.
Business
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Why is Nippon Electric Glass stock plunging today?

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