Ahead of the May 2025 local elections in Swindon, the five main parties have set out their plans
The five main parties fielding candidates in Swindon’s May local elections have set out, in 200 words, their plans for tackling the borough’s roads, traffic and transport challenges.
The responses are presented below in alphabetical order.
The Conservative Party
“Swindon’s roads are not good enough. You shouldn’t have to dodge potholes on your way to work or the school run. While others offer empty promises, we choose efficiency.
“The government has provided more money; this is positive, but it is being wasted on poor-quality repairs. We all see it, a pothole is reported, it can be weeks until it’s first patched, then within months it fails, and another repair is needed.
“Our manifesto is simple. Action over excuses. We are committed to a “Repair First” approach.
“This means replacing the reactive, sluggish bureaucracy with a data-driven, rapid-response model. We will deploy local teams to fix critical damage within 48 hours, not weeks. Every repair will be tracked, ensuring your council tax translates into tangible, permanent improvements.
“We will prioritise the busiest main routes to keep Swindon moving, while ensuring residential streets receive the long-term resurfacing they have been denied for too long, fine utility companies if roadworks are not finished on time and we will clean road drains to protect homes and businesses from flooding – something no-one is talking about.
“The Conservatives are running a positive campaign setting out what we will do – specific and tangible.”
The Green Party
The Green Party has not responded to the Local Democracy request, but it has supplied its manifesto which includes:
“Owning a car is becoming increasingly expensive, and in some wards of Swindon, 40 per cent of households do not have access to a private vehicle. Cars are important, but there are real alternatives for those that can’t access them, or who want to make a change.
“We aim to deliver the cycling and walking infrastructure and the street-side electric car charging points that SBC already has the money for.
“We want to connect overlooked communities with improved bus links to the surrounding areas of Swindon and the long overdue cycle links, like the missing link from Highworth to Swindon.
“And we want to work smarter, by enhancing existing infrastructure, such as bus and cycle lanes, make legal routes for electric scooters and use existing enforcement powers to keep pavements clear.
“Ultimately, we’d like a bus service owned by the council; run for your benefit, not private profit
“Until then, we will work with the bus companies to make bus travel cleaner, easier, and more reliable by creating new routes and protecting the routes that people rely on.
“This year, we persuaded the council to agree to look at how we could make bus travel free for young people. We will stand by that commitment.”
The Labour Party
“Keeping Swindon moving and accessible is a Labour priority, because residents and local businesses rely on safe roads and fair parking every day. After years of underinvestment, the council is taking practical action to deliver visible improvements. With nearly £6m committed to highways in 2025/26, work is focused on what matters most to people: smoother journeys, safer streets, and quicker repairs when problems arise.
“Over the past year, thousands of potholes have been fixed and key routes across the borough have been resurfaced or patched, improving reliability for drivers, cyclists and pedestrians alike.
“By using more durable methods like thermal patching and repairing full streets, such as County Road and Westcott Place, repairs are lasting longer, reducing disruption and saving money over time. Crucially, a longer-term plan has been developed to tackle the wider backlog, so improvements continue year after year rather than being short-term fixes.
“Parking is also being reshaped to better support everyday needs. Proposed changes aim to make costs cheaper for those staying longer, helping workers, and boost local shops by encouraging more visitors into town centres. By focusing on practical delivery and real outcomes, these steps are designed to make a noticeable difference to daily life travelling across all parts of Swindon.”
Liberal Democrats
“Improving public transport is vital to any town the size of Swindon and important to the rural towns and villages surrounding it.
“If we increase bus usage, we will reduce the number of cars on the roads and reduce pollution. A better bus service also ensures that youngsters can get to school or college without the need for a lift in a car, and for those who don’t or can’t drive to access vital services such as the hospital and shops.
“Lib Dems understand the importance of being effective on fixing potholes, the Lib Dem-run Wiltshire Council has been rated green in the Department of Transport’s new traffic-light ratings.
“We will hold the council to account for every penny and ensure no areas is left at the back of the queue.
“We are worried about the wastage of resources as exemplified by the Southern Connector Road, which still has not been resolved. We will seek to understand what has led to this debacle and what should be put in place to prevent any future occurrences.
“Council tax should deliver results you can see and roads you can drive on. It’s time to stop patching over the problem and fix our roads properly first time”
Reform UK
“Reform UK will review and improve the reporting and repair of potholes, including evaluating commercially available equipment and services, comparing outsourcing with in-house provision, and improving communication with the public.
“Each simple pothole repair currently costs around £48; our proposal would reduce this to £29.28 while delivering longer-lasting fixes.
“This approach mirrors the success of Reform UK-run Derbyshire Council, which eliminated its pothole backlog and achieved a 75 per cent reduction in related complaints.
“We will review the effectiveness of all bus lanes to improve traffic flow, including the removal or relocation of bus lanes and bus gates where feasible. Prime examples are the Outlet Village and Park & Ride bus lanes on Cricklade Road.
“The current parking plan will be scrutinised to ensure better value from this significant income stream. This includes competitive tendering of outsourced services, improved controls over street parking, and proper consultation with small businesses to create a payment system that works for the town and its car parks.
“We do not support blanket 20 mph speed limits.
“Our long-term transport vision will support future growth, including securing Mayoral Strategic Authority funding for the A419 and A420, and investing in improved rail and bus links with Oxford and Reading.”
Five candidates from the Trade Union and Socialist Coalition are also contesting the 7 May local elections.







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