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BLUFF Raises $21 Million to Power Betting Innovation

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BLUFF Raises $21 Million to Power Betting Innovation

[PRESS RELEASE – Los Angeles, California, February 3rd, 2026]

Backed by Top Consumer, Crypto, and Cultural Investors, BLUFF Quickly Emerges as a Fast-Growing Betting Platform Boasting More Than 125M Bets in Beta

BLUFF, the next-generation betting and entertainment platform, has raised $21 million in strategic investment led by global blockchain technology fund 1kx, with participation from Makers Fund, Maximum Frequency Ventures, Delphi Ventures Founders and other high-profile backers, including sports champion & tech investor, Tristan Thompson. The team includes former senior executives from Stake, Bet365, William Hill and Bodog, drawing on experience operating the world’s leading betting platforms to deliver a truly novel gaming experience. The team will use the funds to advance the innovative betting platform and launch at scale.

BLUFF is building a social centric betting platform and sportsbook designed for the next generation of players. The platform prioritizes speed, transparency and player alignment, with instant onboarding, real-time settlement, provably fair games and reward systems that allow users to participate directly in the ecosystem they help grow.

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“When we began building BLUFF, we set out to create a betting platform for the new generation of betters who prioritise fast, high-engagement gameplay, real-time experiences, real stakes and the social energy that defines how players engage online today,” said BLUFF’s Founder. “This funding, and the investors who have backed us, validates our mission of what the future of online betting can look like. Novel content, user-experience obsessed, deep community focus, and hyper-engaging for all users.”

The raise follows an exceptional pre-release phase, during which BLUFF has attracted over 600,000 sign-ups, sustained tens of thousands of daily active users and processed over 125,000,000 bets through its beta in 3 months alone. This early traction positions BLUFF as one of the fastest-scaling new betting platforms in the market with strategic partners across crypto, gaming and consumer entertainment.

“The speed of execution and level of organic demand we’ve seen from BLUFF is rare,” said Peter Pan, Partner at 1kx. “They’re building a category-defining platform with the potential to become the number one destination in betting and entertainment. BLUFF is exactly what the next generation of users is demanding.”

Beyond traditional iGaming and sports betting, BLUFF is building a unified experience that blends betting, live prediction markets, binary outcomes, and creator-led community events within a single platform. Bluff also provides a VIP matching program to make the transition from legacy platforms such as Stake, Shuffle and Rollbit to Bluff as seamless as possible, offering market-leading bonuses, rewards and world-class VIP service through a 24/7 VIP concierge.

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“We are thrilled to back the BLUFF team,” said Andrew Willson, Partner at Makers Fund. “They bring a deep, nuanced understanding of player needs combined with an innovative approach to company building and platform design. By prioritizing players and offering a differentiated experience, we expect BLUFF to become a disruptive brand in the betting space.”

To learn more and play now, visit Bluff.com.

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About BLUFF

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BLUFF is built for the new generation of players. A global sports betting and iGaming platform where gaming, real stakes, culture, and community merge into a single, continuous loop to meet today’s users’ demands. It starts as a betting platform and sportsbook and evolves into something much bigger, with novel bet types, loot boxes, and trading that make for a unique betting experience. Backed by global blockchain technology fund 1kx, the founding team includes senior executives and operators from Stake, Bet365, William Hill, Bodog, YOLO, and other category-defining platforms, bringing decades of experience at the highest levels of betting and gaming.

About 1kx

1kx is a research-driven, fundamentals-focused global investment firm. Founded in 2018 by tech entrepreneurs Lasse Clausen and Chris Heymann, 1kx invests at key inflection points for blockchain technologies to create breakthrough opportunities across industries. The firm’s mission is to develop the domain expertise and thought leadership required to accelerate the most consequential markets emerging at the intersection of blockchain and the broader economy. As one of the top-performing and most institutionalized funds in the blockchain space, 1kx partners with a diverse global investor base, including sovereign wealth funds, pension funds, endowments, foundations, fund of funds, corporations, and family offices. Renowned for its hands-on approach, technical rigor, and unwavering long-term commitment to founders, 1kx has empowered over 150 visionary startups to scale transformative projects while delivering enduring returns for its investors.

To learn more, visit https://1kx.capital/ or @1kxnetwork on X.

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Former Treasury Secretary warns of “vicious” fallout if U.S. Treasury demand weakens

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Former Treasury Secretary warns of “vicious” fallout if U.S. Treasury demand weakens

Former Treasury Secretary Henry Paulson has called on U.S. policymakers to prepare an emergency response plan for a potential breakdown in demand for U.S. Treasurys, warning that the consequences could be severe.

Summary

  • The Former Treasury Secretary has warned U.S. authorities to prepare an emergency plan for a potential collapse in Treasury demand.
  • Rising U.S. debt and higher yields have raised concerns about a feedback loop that could strain the financial system.
  • Heavy Treasury exposure among stablecoin issuers like Tether has added risk for crypto markets during periods of stress.

Speaking in a Bloomberg interview on Thursday, Paulson urged authorities to have a “break-the-glass” framework ready in advance, describing it as a targeted and short-term intervention designed for moments of extreme stress.

“We need an emergency break-the-glass plan, which is targeted and short-term, on the shelf, so it’s ready to go when we hit the wall,” he said. “When we hit it, it will be vicious, so we have to prepare for that eventuality.”

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Concerns around the Treasury market have been building as U.S. government debt continues to climb past $39 trillion, raising questions about long-term sustainability and investor appetite. 

Treasurys remain the foundation of global finance, serving as the benchmark against which assets such as corporate bonds, mortgages, and equities are priced. Any disruption in that market risks cascading effects across the financial system.

Economists have long warned of a potential feedback loop where rising debt levels push investors to demand higher yields, increasing borrowing costs, and increasing the fiscal deficit. A scenario where the Treasury struggles to attract sufficient buyers could leave the Federal Reserve stepping in more aggressively, effectively absorbing supply to stabilize markets.

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A breakdown in the Treasury market would not leave digital assets untouched, with both upside and downside risks coming into play.

On one side, a loss of confidence in U.S. debt or a wave of monetary expansion could drive capital toward alternative stores of value, including Bitcoin and gold. Inflation concerns and pressure on the dollar have historically strengthened the case for non-sovereign assets.

At the same time, stablecoins introduce a direct link between crypto markets and U.S. government debt. Tether, the largest stablecoin issuer, holds a significant portion of its reserves in Treasurys, including Treasury bills and overnight reverse repurchase agreements.

U.S. Treasury officials have already taken steps aimed at improving market functioning, including a large-scale debt buyback announced on Thursday.

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Authorities accepted $15 billion worth of older securities maturing between 2026 and 2028, marking the largest such operation to date. The program is designed to retire less liquid bonds and inject cash back into the system, giving investors room to reallocate capital.

Liquidity management measures like these are intended to keep trading conditions stable, though concerns around long-term demand continue to shape discussions among policymakers and market participants.

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PI steadies at $0.1770 amid core team’s mainnet upgrade plans

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A bullish PI coin in front of a monitor
A bullish PI coin in front of a monitor

Key takeaways 

  • Pi Network’s PI token holds steady at $0.1730, up 4.5% from the previous day. 
  • The Pi Core Team’s upgrade to enable smart contracts, with a deadline set for April 27, is a potential catalyst. 

Pi Network’s PI token has managed to hold steady around $0.1770 as of Friday, adding a 4.5% gain from the previous day. 

The Pi Core Team (PCT) is driving momentum with the impending upgrade to the mainnet, which will enable smart contract functionality—expected to be a key catalyst for price movement.

PI rallies ahead of the Protocol 22 upgrade

PI is up 4.5% in the last 24 hours, outperforming the broader cryptocurrency market. The rally comes after the Pi Core Team announced that April 27 is the final deadline for all mainnet nodes to complete necessary steps for remaining connected to the network, as part of the Stellar Protocol version 22 upgrade. 

While this upgrade will cause a brief 15-minute downtime during internal data transfer, it lays the groundwork for future improvements. Additionally, the full upgrade to version 26 is slated for June 22, ahead of Pi2Day on June 28.

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Will PI rally higher in the near term?

The PI/USD 4-hour chart is bearish and efficient, trading above the $0.1770 level. However, Pi Network remains in a bearish posture, with the token still trading below the 50-, 100-, and 200-day Exponential Moving Averages (EMAs). 

The immediate resistance level is marked at $0.1785, corresponding to the 50-day EMA, followed by stronger resistance at $0.1865 (100-day EMA) and $0.2334 (200-day EMA).

However, momentum indicators present mixed signals. The Relative Strength Index (RSI) at 71 is above the neutral 50 line, and is heading into the overbought region.

PI/USD 4H Chart

The Moving Average Convergence Divergence (MACD) crossing above its signal line indicates growing bullish momentum. 

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On the downside, key support is found at $0.1556, near the February 23 low, with further weakness potentially exposing $0.1310 if the market slips below this level.

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Crypto in Sustained Winter as Q1 CEX Volumes Drop

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Crypto in Sustained Winter as Q1 CEX Volumes Drop

The cryptocurrency market has entered a “sustained crypto winter,” according to CoinGecko, as spot trading volumes on centralized crypto exchanges rapidly fell over the first quarter of 2026.

Crypto market capitalization fell by more than 20% during the first quarter as “bearish momentum from late 2025 collided with global geopolitical instability,” CoinGecko said in a report on Thursday.

That caused the top 10 centralized exchanges by spot volume to record a 39% decrease in trading volume over the quarter ended in March, dropping to $2.7 trillion from $4.5 trillion in the fourth quarter of 2025.

The drop comes as the crypto market has struggled to maintain positive momentum after Bitcoin (BTC) hit a record high of more than $126,000 six months ago, as the wider market reacted to fears of an economic slowdown and uncertainty over the fallout from US-Israeli strikes on Iran in February.

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Trading volumes among the top 10 exchanges remained steady at $1 trillion a month in January and February before falling in March. Source: CoinGecko

March was the “weakest month,” according to CoinGecko, with $800 billion in trading volume, the lowest since November 2023.

CoinGecko said that the contraction in crypto markets was worsened by Kevin Warsh’s nomination as US Federal Reserve chair, which signaled “a potential hawkish shift in US monetary policy.”

Related: Three things Bitcoin must do to hold highs above $76K: Analysts

It added that daily trading activity across the crypto market saw “a significant decline” over the first quarter, with average daily trading volumes at $117.8 billion, a drop of 27% compared to the fourth quarter of 2025.

All of the top 10 spot centralized exchanges recorded declining volumes in the first quarter, CoinGecko said, with HTX, formerly Huobi, seeing “the biggest slump” quarter-on-quarter as volumes dipped 55% to $133.6 billion.

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It said that Bitcoin fell 22% over the first quarter, “continuing to underperform all assets, despite US equity indexes such as NASDAQ and S&P 500 falling -7.1% and -4.8% respectively, their worst quarterly returns since 2022.”

Big Questions: Should you sell your Bitcoin for nickels for a 43% profit?