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Tech

Siri AI’s position on iPhone and Mac will make it a winner

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Apple is doing it again, it is coming late to the party. But it will eventually dominate AI because of how it thinks about users and about use cases where rivals consider only technical issues.

Even when testing the betas of Siri AI on the same or similar devices, everyone at AppleInsider is having different experiences. For instance, I found that in the first developer beta on both the Mac and the iPhone, Siri AI could be staggeringly irritating and sometimes no better than the old Siri. With the third developer beta of macOS Golden Gate, Siri AI would sometimes just abandon any request I make of it, but was always fine for everyone else.

Across all of the betas, though, we are all finding that there are things Siri AI can do that are exceptional, and better than its rivals. Those irritations will surely be fixed before the public release, too.

Only, it almost doesn’t matter. As long as Apple can at least cut down on the aggravations such as really anything you ask via CarPlay, Siri AI is certain to beat everything else. Apple will go from being behind on AI, to absolutely in front.

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It’s just that rather than this being because of the technical quality of Apple Intelligence, it’s because of how Apple thinks about users, and because of how, yet again, Apple owns the whole stack. Apple designs and controls the hardware and the software, and in this case it means specifically that Siri AI is physically better positioned than any other AI app.

Over and over, Apple has come late to new technologies, yet then instantly taken over as the leading provider. It has so instantly demonstrated better ways of doing things that all its rivals with all of their benefit of coming first, have subsequently changed their plans to copy Apple.

You’ve seen that with Wi-Fi adoption, with the death of the floppy disk, the rise of USB, and the death of the headphone jack on phones. Apple’s launching of Siri AI is exactly like this, with the one exception that this time, rivals cannot copy it. Or at least, they cannot copy it on the iPhone because no alternative can be as completely embedded in iOS.

Car dashboard screen displaying Apple CarPlay navigation map, showing current route on Clent Road with arrival time, distance, and nearby streets, surrounded by physical control buttons and air vents

Siri AI on CarPlay is not in beta, it’s in Bane-of-My-Life.

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It’s true that the more you know and use AI chatbots, the faster you use them and the quick shortcuts you can find to enter prompts. But for most people, most of the time, if you want to use an AI service, you have to:

  • Know it exists
  • Know it can do what you want
  • Find it
  • Install it
  • Launch it every time you want something

Compare that to the new Siri AI on iPhone:

  • Swipe down the way you always have for Spotlight

There’s still the issue that a user has to think to try something, but Siri AI is part of the familiar Spotlight. And Spotlight will prompt you by trying to auto-complete your searches, showing you a range of what can be done.

Although I wish I could remember what I was searching Spotlight for when it tried to autocomplete “Erase all content and settings” for me.

Open laptop displaying a macOS desktop with a centered floating search-style menu showing options like Erase all content and settings, over a minimalist beige and gray abstract background

This is me trying to recreate something, but Siri AI/Spotlight really did offer “erase all content and settings” as a suggestion when I was searching for something else.

But the thing is that Siri AI is now going to be just a swipe away for every iPhone user, and moreover it’s a swipe that every user already knows to do.

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Siri AI is therefore close to omnipresent and it works because Apple has expressly thought about how users might use it. Compare that to Microsoft, which has also made AI a deep part of its OS, but instead of being convenient and useful, its pushing of Copilot antagonizes users.

Then Apple, too, has the advantage that not only can people speak to Siri AI, they will do it in precisely the same way they’ve already learned to with “Hey, Siri,” starting with iOS 8 in 2014. Or then just “Siri,” from iOS 17 in 2023.

So every iPhone user already knows how to use Siri AI, and the only learning curve is about discovering what it can and cannot do.

Open laptop displaying a macOS-style welcome screen with a search or ask bar, keyboard shortcut tips, and a blue Continue button against a soft abstract beige background

One improvement we’ve seen in the beta releases is that Spotlight now always prompts you with “Search or Ask,” letting you know it’s more than a searching tool.

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It’s the same for the iPad, but surprisingly it is now also the case that Siri AI is going to be used, and useful, on the Mac. Apple talks a good game about sharing the best features across all of its platforms, but that hasn’t really been the case with Siri, until now.

Whether or not your Mac has a microphone, you’ve at least long been able to tap the Command key twice and call up “Type to Siri.” But you’d always type your search, or your prompt, and then have to wait.

Then it might respond, or more recently it might offer to pass your request on to ChatGPT, and you’d wait again. It’s not like this was slow and it’s not even as if it is any faster on the iPhone, but it was slow enough and disruptive enough that it just felt far less useful on a Mac.

Open MacBook laptop displaying Finder window with several files in a folder highlighted in blue selection, toolbar visible at top, set against a plain white background

This was a real issue I had and Siri AI sorted it. Select a set of documents, right click and you get an Ask Siri box that you can pop a question into.

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That’s because while it changed over the years, in its most recent incarnation before Siri AI, when you called up Siri on a Mac, it overlaid a corner of the screen rather than filling it. That made you expect to be able to continue working. Not while you were typing the prompt, of course, but while Siri was acting on your search or query, or perhaps even as you spoke your command into it.

Instead, no. Take your hands off the keyboard, there was no way to continue working on anything while you were using Siri.

Plus speaking of the keyboard, surely the only way anyone ever found Type to Siri was if they accidentally drummed their fingers on the Command key. I’ve definitely activated it more times by accident than I ever did intentionally.

So the keyboard shortcut was little known, and Mac mini and Mac Studio owners don’t necessarily have a microphone by which to invoke Siri vocally. Siri was on the Mac, but it wasn’t for the Mac.

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Or at least, that used to be the case.

Putting Siri AI into Spotlight was a genius move

It’s great that swiping down on an iPhone to get Spotlight now gives you Siri AI. Spotlight used to need a certain swipe down the middle from somewhere near the top of the screen, but not actually at the top.

Then actually swiping down from the center at the top of the iPhone screen used to bring up Control Center. If that’s how you were used to doing it, this is a change you’ll take time to get used to.

But for whatever reason, I’ve always got Control Center by swiping down from the top right of the iPhone screen, so I’m fine. That makes me wonder how I ever found Siri AI in Spotlight, but it also makes me suspect that Apple has done this because most people swipe from the center.

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The result, though, is the same, which is that you are presented with a familiar Spotlight search which also interprets what you type into there and sends it to Siri AI.

On the Mac, those three people who had found and liked pressing Command twice to call up Siri, can still do exactly that, although it now launches Spotlight instead of a separate glowing Siri dialog. For the rest of us, the familiar Spotlight keystroke of Command-Space brings up Spotlight, which now opens with a bar that says “Search or Ask.”

I use Command-Space to launch Alfred 5, a Spotlight alternative, but I’ve come to like the new Spotlight/Siri AI so much that I’ve given it a keystroke of Option-Command-Space. To set a keystroke, go to Settings, Keyboard, click Keyboard Shortcuts, then go into the Spotlight section and change what’s there to whatever you prefer.

If you listen to the AppleInsider podcast, you’ll have heard me vacillate between how great and how terrible the new Siri AI is. Almost everything great it has done for me, it has done on the Mac, and it is transformative.

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The benefits of Siri AI

I just signed a book contract and naturally part of it is that I will deliver one manuscript at the end. But because of back and forth discussing the topic, I’ve ended up with multiple sample chapters and needed to compile them into one Pages document.

Open laptop displaying a dark chat window showing concert ticket details for Dar Williams at The Hive Shrewsbury, with a sleek metallic keyboard and abstract beige background on screen

If it’s on your iPhone, Siri AI can find it. Usually. It’s churlish to point out that it sometimes fails over what appear to be obvious elements, such as recognizing that it actually does have your home address, because overall it’s spectacularly useful.

Only, no matter what I did, the word count for that one Pages document was something like 3,000 words short of the total of all the separate chapters. I can’t tell you how often I started over, opening versions of chapters and copying and pasting, but eventually I did this:

  • Selected all of the chapters in the Finder
  • Right-clicked and chose “Ask Siri”
  • Asked it to compare the selection to a document I named
  • Asked it to tell me what was missing

And it did it. It actually did it stunningly quickly, coming back in a flash with the fact that I’d somehow missed out two whole sections from certain of the chapters. I pasted those sections into the new document and am now somehow 1,000 words over, but I’m okay with that.

Or on a totally different book project, I had to report to the publisher that a grant we’d applied for hadn’t worked out. I wanted to offer an alternative we could do, but it meant my mentioning two particular people who’d been sources on the book and I totally blanked.

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Give me a break, it was five in the morning and I really liked both of these people, I just could not remember my own name, let alone theirs. Siri AI told me the answer.

It took a couple of goes, asking about books and sources, but it told me their names and I got to say aloud, oh, yes, of course.

All of this was done at my Mac, where I would never have used Siri before. Using my iPhone, and specifically swiping down so I could type a prompt, I’ve had very good results with map directions.

Shortly I’m going to be driving some people to a thing and it’s a long enough trip that they say they want to stop for lunch partway. They gave me three suggestions and right away Siri AI said, well, that first one is permanently closed so you can forget going there.

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Open silver laptop displaying a macOS desktop with a messaging or notes app centered, showing a conversation and map, against a simple gradient background with minimal desktop icons

You can go back to previous searches through the new Siri app on Mac, iPhone and iPad.

I asked it which was the better of the other two and it successfully summarized the two venues based on price and types of food offered. Then I picked one and asked how much time it would add to the drive if we went off the route to reach this place.

All quick, all exactly the kind of natural conversation that Apple promises we can have with Siri AI, and all of it working well.

Except all of it was also done by typing. For some reason, it’s when I speak to Siri AI that it goes so wrong as to be appallingly bad.

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Siri AI frustrations

Back in the day, I could be listening to some music as I drive and just ask Siri to add the current track to a certain playlist. Or ask it to play a certain playlist.

They were good times.

Then Apple broke Siri and left it broken for two years. During that time, if you asked anything to do with a playlist, it said it couldn’t find it. Unless you asked again, immediately, in which case very often it would find it and do what you wanted.

With Siri AI, forget anything to do with Apple Music via CarPlay. If I ask for a playlist I’ve called Discoveries, it will play the Apple Music Discovery Station instead, which is not unreasonable.

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But if I ask it to play the Heavy Rotation playlist, another one that Apple itself curates, it will almost always play a song called “Heavy Rotation” by a band called Upgrade.

Curiously, if I do this on the Mac, if I type Apple Music commands into Spotlight/Siri AI, it works. It takes a surprisingly long time, but it works.

As I’ve said, mapping things work when I type them too. But I have done rash things like saying aloud, “Siri, take me home via Tim’s house,” and it’s said no.

Or rather, it’s said it doesn’t know where my home is. Ask it why it doesn’t know this and it says the detail is not on my Contact card, even though it is.

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Once I asked for directions somewhere and it was so confident that it actually started the Apple Maps route. When I stopped it, pointing out that it had got the wrong place, it apologized, and showed me on screen a one-paragraph biography of a band.

Explain that to me. Because Siri AI couldn’t: it actually then denied having shown me whoever this was.

I wish now that I hadn’t swiped up so quickly and, frankly, angrily, that I didn’t stop to read that bio. I wonder if it were for the band Upgrade. I am single-handedly responsible for their streaming earnings going up.

I’m not kidding about it making me angry. That Apple broke something Siri could do was poor of them, and that they left it broken for years is inexcusable.

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But to then launch its improvement and have it still fail at the same things all the time, yes, it warrants the odd off-color response. “I don’t know what to say to that,” Siri has replied to me.

I have some suggestions.

Siri AI still wins

It took me a while to connect the dots and see that, wildly, my Mac is now the best Siri tool. Or rather, that typing to Siri is now exceptionally useful.

Perhaps it’s my British accent, since the betas are set for US English. Certainly, or at least surely, or maybe only probably, all of the problems will be resolved before Siri AI is released publicly.

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Black Stream Deck device with eight colorful square buttons showing icons like power, charts, headphones, and lights, plus a small bottom screen displaying weather and system status information

I use the new Siri app so much that I’ve given it a button on my Stream Deck. It’s on the bottom row, second from the left.

But if I’m not kidding or exaggerating about the frustrations, I’m also not putting you on about how Apple is going to win with Siri AI because of where it has put it, and how it has thought about users.

Because despite my blood pressure being driven up at times, I keep coming back to Siri AI. In the car, that’s just stupid and I put it down to the years of habit before Siri was broken.

But for everything else, especially at the Mac, I keep coming back because it’s at least good enough, and it is right there. It’s a “Siri” command away, it’s a Spotlight command away, and when you invoke it, you can go straight back to working instead of folding your arms and waiting.

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I do also find that anything that involves Siri searching its World Knowledge was initially a bust. It’s no good at searching AppleInsider for articles I’ve written about specific topics. For that, since Google is also now a bit poor, I use Claude and it finds everything.

Otherwise, though, World Knowledge does somehow seem to have improved, or perhaps I’ve learned not to bother asking it about particular buildings I’m looking at.

Although I do still keep using Visual Intelligence. I am finding that having it now be part of the camera app means that I sometimes wish it would please stop trying to help me, I’m just taking a photo.

But here’s a measure of Siri AI’s effectiveness. For a year or more now, I have added buttons on my Stream Deck for various AI apps, and eventually settled on just having Claude there.

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I’ve not replaced that button yet, but it has come close, and I have added a new button just to open the Siri AI app. If I’ve asked Siri AI something and then closed its response but want to recheck anything, I’ll push that button and be back in the app, back in the conversation.

Mind you, the reason I have a spare Stream Deck button to use for this is that it was previously set to open iPhone Mirroring. That has never once worked for me again since the macOS Golden Gate betas launched.

You know it will, though, you know that issues like this will be fixed by the time macOS Golden Gate comes out of beta testing.

Yet even now, even with frustrations, I am reaching for Spotlight and Siri AI on the Mac, I am pushing a Stream Deck button, and I am talking to Siri on my iPhone. And I am using it far more than any other AI app I’ve got, chiefly because it’s right there where I need it to be.

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Rivals try to sell their AI services using terms like agentic or boasting about tokenmaxing, and wonder why people aren’t rushing to buy. What Apple has done, even in this bumpy beta, is provide useful tools and put them where they are needed.

That’s all. But when Apple is firing on all cylinders, that’s what they do. Siri AI is doing just that.

Between Siri finally being good, and Apple earning from other AIs on the App Store, in the long run, Apple is going to be the winner of the AI revolution, or bubble, depending on what you believe.

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Enterprises lost Claude Fable 5 for a few weeks. New data shows two-thirds had already built their hedge

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Two-thirds of enterprises have hedged their AI model strategy, and the past few weeks of controversy around Anthropic’s Claude Fable 5 model showed why that posture has gone mainstream. 

On June 12, a U.S. export-control order pulled Anthropic’s Claude Fable 5 — the most capable model on the market — offline for every customer, with no warning and no timeline. It returned this week wrapped in tighter safeguards, after China’s Z.ai released its open-weights GLM-5.2 into the vacuum. New VentureBeat Pulse Research, which surveyed 145 enterprises across these last few weeks, shows that two-thirds had already hedged their model strategy before the order came down: 51% blend closed frontier models with open-weight models deployed on their own infrastructure, and another 16% are moving core workflows off closed APIs entirely. The remaining third was all-in on closed ecosystems when the lights went out.

The blackout put a spotlight on vendor dependency, by showing what happens when the model you rely on disappears. But vendor dependency is only the most visible piece of a deeper problem: Most enterprises lack the monitoring to know when an AI system they’ve put into production stops working correctly.

Just 1 in 10 enterprises has automated monitoring that would catch an AI model drifting, misbehaving, or failing in production. Roughly a quarter would learn of a production failure only when end users — internal or external — report it, or lack the visibility to detect it at all. And 79% of enterprise organizations have already taken a real financial or operational hit from autonomous agents — most often shadow AI, unauthorized agentic work run by enterprises’ own employees on corporate credit cards, outside anyone’s oversight.

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We call this the “Control Gap,” or the distance between how aggressively enterprises are deploying AI and how little of it they can see, own, or govern. June’s blackout turned this into a live stress test.

About this data: VentureBeat Pulse Research surveyed 145 qualified respondents at organizations with 100 or more employees in June 2026, with fielding spanning the Fable 5 blackout that began June 12. The sample is self-selected and directional: 41% work in technology/software, 20% are consultants or advisors, and the respondent base skews senior and technical — CIO/CTO/CISOs (18%), directors of engineering/IT (14%), enterprise architects (12%). More than half of the respondents were from companies with 2,500 employees or more. 

While our sample is not huge, what you can trust more than the exact percentages is the pattern: Every question in the survey, independently, points the same way, with deployment running ahead of governance, visibility, and cost control.

The full methodology is in the report.

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How the Fable 5 export order rewrote enterprise AI risk

Fable 5 launched June 9 to immediate acclaim — and sticker shock, at $10 per million input tokens and $50 per million output. Three days later, the U.S. government issued an emergency export-control directive barring access by foreign nationals. Anthropic, with no way to verify nationality in real time, suspended the model for everyone.

Z.ai has continued to pick up momentum; on Wednesday it released an open agentic coding environment, called Zcode. OpenAI, meanwhile, previewed its cutting-edge GPT-5.6 line on June 26.

Enterprises had already spent the spring learning what AI dependence costs in dollars. Uber burned through its entire 2026 AI coding budget in four months after Claude Code adoption hit 84% of its roughly 5,000 engineers, Forbes reported. Microsoft canceled most internal Claude Code licenses in its Windows and Microsoft 365 division, steering engineers to its own tooling, according to The Verge.

June added the harder lesson: The model your workflows depend on can vanish overnight, by government order, through no decision of yours or your vendor’s. And Chinese companies like DeepSeek were releasing hugely disruptive, powerful models, driving down costs to a fraction of Western ones.

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Brian Craig, senior director of architecture at Liberty IT, the Ireland-based engineering arm of Liberty Mutual, one of the world’s largest insurance companies, saw both lessons collide in real time. Craig is Irish, which meant the export order hit him directly as a foreign-national user.

Onstage at VentureBeat’s AI Impact event in New York on June 24, mid-blackout, I asked him about it. “Fable arrived, and immediately you saw the sticker price of using it, and you went, ‘Ooh, goodness, it better be really good,’” Craig said. “But luckily enough, we didn’t get to use it enough to get to fall in love with it.” Then it was gone.

The hedge was already built before the blackout hit

Craig’s company was built to route around exactly this kind of disruption. Liberty IT runs what it calls an AI backbone — roughly 50 components spanning security, governance, observability, and orchestration, each independently replaceable.

“You can’t lock in right now in one vendor and even one framework,” Craig told the room. “You need to keep being able to have the flexibility with that backbone to be able to hook into different models, different vendors, depending not so much on who’s the flavor of the day, but on what you can feel confident about for the next six months.”

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The survey shows Craig has plenty of company. A 51% majority of enterprises run a hybrid posture — closed frontier models for general reasoning, open-weight models deployed locally for specialized execution — and 16% are making a hard pivot, moving core workflows onto open weights running on their own hybrid or private cloud. The 32% holding a closed commitment are candid about why: The operational overhead of self-hosting still outweighs the savings for them. After June, that calculus has a new variable in it.

Model hedge

Defection is now the active posture, and the target may surprise you. Asked which primary AI vendor they are most likely to downsize or phase out over the next 12 months, respondents named Microsoft first at 30% — most citing cutbacks to Copilot and Azure AI frameworks in favor of direct model access — ahead of the 28% who plan to trim no vendor at all. OpenAI drew 21%, largely on pricing volatility, with Anthropic at 15% and Google at 6%. No vendor faces an exodus. But loyalty by inertia has ended: Among these enterprises, actively cutting at least one provider is now more common than expanding across all of them.

Vendor defection

Just 1 in 10 enterprises would catch a failing production model automatically

How would an enterprise know if one of its production AI models was drifting, behaving unsafely, or failing to complete tasks? We asked directly. Forty percent say they are very confident they would detect it. The question also asked what that confidence rests on, and respondents split into two camps: 30% rely on humans reviewing critical AI outputs, and just 10% — 14 of the 145 organizations — have automated monitoring and alerting running against production systems. The remaining respondents hold weaker positions still: 32% expect to catch most issues “eventually,” 19% say they would likely hear about a failure from end users first, and 8% report no systematic visibility into production AI behavior at all.

Detection gap

That distinction matters because the two approaches are very different. Human review may seem like the gold standard, but it only reaches the outputs someone designates as important for such a review — and it happens at the pace humans can move at, with the inconsistency any manual process carries. Automated monitoring watches everything the system produces, continuously, and flags anomalies as they happen — for the same reason enterprises stopped depending on manual checks for uptime and security a decade ago.

As agentic workloads multiply output volumes far beyond what any review team can read, the manual approach starts to fall behind. The leaders at our June 24 event in New York treat human review as a designed control with automation underneath it. “Nothing gets deployed into production unless it’s a human actually reviewing it and signing off,” Craig said of Liberty’s agentic software factory, where planning, coding, testing, critic, and librarian agents ship features from epic to production.

“It always has to be risk-based. That’s why we work for an insurance company.” Todd Johnson, the Morgan Stanley managing director who runs agentic AI across the bank’s end-of-day P&L controller process, described the same principle from finance: “One of our strong principles in our AI governance generally is that there always has to be human accountability, even if there’s a degree of automation.” VentureBeat covered Morgan Stanley’s new results around its P&L resolution agent system separately.

Liberty Mutual and Morgan Stanley chose manual sign-off deliberately, layered on top of observability, identity, and governance infrastructure. Whether the human-review camp has similar infrastructure underneath is more than a single-select question can establish. The 16% who separately named missing observability tooling as their biggest governance barrier are the ones saying outright that it hasn’t been built.

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The top governance barrier is organizational: no single owner for AI across platforms

Why does the AI visibility tooling never get built? The respondents’ answers suggest it is an organizational shortcoming. The single most-cited barrier to governing AI across platforms is the absence of a single owner or accountable team, at 32%. Vendor opacity follows at 25%, missing tooling at 16% — and a lack of talent lands dead last at 5%.

The skills exist, but the organizational mandate does not: Only 38% say a central team actually governs AI behavior across their platforms today, 21% say ownership is unclear or actively contested between teams, and 17% say no role holds formal accountability at all.

Missing owner

The AI surface being governed makes the vacuum worse. Fully 85% of enterprises run two or more platforms each claiming to be the “primary” AI layer — ERP, ITSM, productivity suite, data platform, each with its own AI, its own controls, and its own assumptions. 36% describe an open contest between four or more. Just 8% have consolidated to one. Asked in a free-text question what one thing they would fix, respondents converged from different directions on the same answer: a single accountable owner, and a control plane that abstracts cost, drift, and model choice away from the end user.

79% have already paid for an agent control failure — led by shadow AI

The cost of the vacuum is showing up on corporate cards.

Asked to name the most severe financial or operational control failure they have experienced from autonomous agents, 49% of enterprises cite shadow AI — departmental teams running unauthorized agentic pipelines on corporate credit cards, bypassing central financial oversight entirely. Another 25% have been hit by an infinite-loop bill, an uncaught recursive workflow racking up thousands in token costs in a single incident, and 6% by an agent that degraded production databases with unthrottled queries. Only 21% report guarded stability, with hard token throttling and budget caps at the infrastructure layer. Add it up: 79% of these enterprises have already paid for an agent control failure in real money or real downtime.

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Agent bill

Finally, the economics of tokens suggest the pressure will keep rising. Per-token inference costs are falling 70 to 80% a year, and agentic workloads consume 100 to 500 times the tokens of the LLM tools they replaced.

Brian Gracely, senior director of portfolio strategy at Red Hat, told our New York audience the answer starts with right-sizing: “If I’m simply trying to resolve an insurance claim, I don’t need to know about the history of Western civilization in my model. I don’t need to know soccer scores.”

Enterprises are pairing smaller, specialized models with semantic routing, he said, so the platform decides which requests genuinely need frontier-scale reasoning — and which are burning premium tokens on commodity work. (One adjacent data point from the survey underlines the appetite for pragmatism: 73% of enterprises report little or nothing to show for their custom fine-tuning investments of the past 18 months — a reckoning we’ll examine in its own report.)

The bottom line: Replaceability is spreading faster than ownership

The survey describes enterprises moving fast on AI with weak controls underneath. 58% are adding more AI initiatives than they retire. 85% run multiple platforms that each claim to be the primary AI layer. Three times as many enterprises rely on human review to catch a failing production model as have automated monitoring in place. And 79% have already paid for an agent control failure — most often unauthorized agent spending on corporate cards, outside IT’s oversight.

On one problem, enterprises have clearly adapted: model dependency. Two-thirds hedge their model strategy, either running open-weight models alongside closed ones (51%) or moving core workflows off closed APIs entirely (16%). The Fable 5 shutdown showed the value of that position — the hedged companies could route around a model that a government order made unavailable overnight.

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The remaining problems are internal, and no purchase fixes them: 32% name the lack of a single accountable owner as their top governance barrier, and 17% say no role holds formal accountability for AI at all. Assigning an owner costs nothing and requires no vendor. It still hasn’t happened at most of these companies.

Our coming Q3 wave of research will measure whether June changed this — whether enterprises assigned owners and installed automated monitoring, or just added a second model and moved on.

Get the full Control Gap report here.

The themes in this report — agent orchestration, governance, and cost control — are the agenda at VB Transform, VentureBeat’s flagship event, July 14-15 at Hotel Nia in Menlo Park, with technical leaders from Visa, GM, Waymo, Intuit, Instacart, LangChain and others. Details and registration here.

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Disclosure: VentureBeat’s June 24 AI Impact event in New York was sponsored by Red Hat and Intel. Sponsors have no input into VentureBeat Pulse Research survey design, findings, or editorial coverage.

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Overland AI lands Marine Corps deal worth nearly $20M to build self-driving military vehicles

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Overland AI’s autonomous ground vehicles lined up at the company’s proving grounds. (Overland AI Photo)

Seattle-based Overland AI has landed a U.S. Marine Corps contract to produce autonomous ground vehicles, a milestone the defense-tech startup says makes it the first ground autonomy company to serve as the prime contractor on a military production deal. 

The nearly $20 million agreement — $19.7 million, according to the Department of War — calls for Overland to deliver more than a dozen autonomous ground vehicles, along with the software that runs them. Initial deliveries are expected to begin sometime in early 2027.

The agreement was announced June 29. The vehicles will work with a Marine Corps system that shoots down enemy drones. Overland’s vehicles will initially handle resupply for those crews rather than replace any existing vehicles, co-founder and CEO Byron Boots said in a media briefing, as reported by trade publications DefenseScoop and Defense One

Boots is a University of Washington machine-learning professor who leads the school’s Robot Learning Laboratory and is the Amazon Professor of Machine Learning at the UW’s Allen School of Computer Science & Engineering. He co-founded Overland in 2022 with Stephanie Bonk, the company’s president, spinning it out of the UW

The company’s technology is designed to let military vehicles drive themselves across rough, off-road terrain in places where GPS isn’t available. 

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Overland has grown to more than 100 employees and raised over $140 million in venture funding, including a $100 million round in February led by the venture firm 8VC. It opened a 22,000-square-foot production facility in Seattle last year, and ranks No. 9 on the GeekWire 200, our index of the top privately held Pacific Northwest tech companies. 

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The company isn’t alone in chasing military ground autonomy. One of its rivals, Maryland-based Forterra, won a larger, $92 million Marine Corps production deal earlier in June — but as the autonomy supplier under prime contractor Oshkosh Defense, rather than holding the contract itself. That’s the distinction Overland is claiming as a first. 

Overland’s deal came through a Pentagon program called APFIT — short for Accelerate the Procurement and Fielding of Innovative Technologies — which fast-tracks funding to move promising technology from prototypes into production. For Overland, it marks a step from testing and demonstrations into building vehicles at scale for the military. 

“We’re registering extremely high demand from U.S. operational units who want to incorporate this technology into their concepts of operation,” Boots said in the briefing, pointing to the war in Ukraine as evidence of a growing role for uncrewed vehicles.

Overland has been working for years with the Army, Marine Corps and Special Operations Command, also completing a multiyear DARPA autonomy program. The new contract builds on recent work integrating its self-driving technology into Marine Corps vehicles.

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Claude Fable 5 is leaving subscriptions, but maybe not for good

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Anthropic’s most advanced publicly available Claude model is still leaving standard subscription access after July 7, but the company is now trying to calm fears that the move is permanent.

Fable 5 recently returned to Claude after drawing scrutiny from the U.S. government. Anthropic said it would be included on Pro, Max, Team, and select Enterprise plans for up to 50% of weekly usage limits through July 7. After that date, the model is set to move to usage-credit billing, meaning users will pay for access outside their regular plan limits.

That raised an obvious concern. Is Fable 5 becoming a paid add-on for good? A Claude Code lead engineer has now clarified that Anthropic does not intend to keep Fable 5 as a permanent paid add-on.

Fable 5 should return to subscriptions

In a post on X, the engineer said Anthropic has heard questions about Fable’s availability on subscription plans. While Fable 5 will come off subscriptions after July 7, Anthropic aims to restore it as a standard part of subscriptions “as soon as capacity allows.”

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I’ve heard a lot of questions about Fable’s availability on subscription plans.

While it will come off subscriptions after July 7th, we aim to restore Fable as a standard part of our subscriptions as soon as capacity allows, as we mentioned in our original blog post.

— Thariq (@trq212) July 2, 2026

That lines up with what Anthropic said earlier. In its original blog post, the company said demand for Fable 5 would likely be “very high, and difficult to predict,” so it was taking a more cautious approach to subscription access.

Demand is the real problem

Switching to usage-credit billing may be disappointing for subscribers, but it does not come as a surprise. Anthropic has been facing sustained demand for Claude for some time, and the popularity of Fable 5 seems to have made things even harder to manage.

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A couple of months ago, the company announced a deal with SpaceX to use all of the compute capacity at the Colossus 1 data center, adding more than 300 megawatts of capacity and over 220,000 Nvidia GPUs.

That extra capacity has already led to visible changes across Claude. Anthropic has doubled Claude Code’s five-hour rate limits, removed peak-hour limit reductions for Claude Code on Pro and Max accounts, and expanded API rate limits.

Even with that added capacity, Anthropic still appears to be having a hard time keeping up with demand for Fable 5. Subscribers can only hope the company sticks to its word and brings the model back to regular subscription plans when capacity allows. Until then, anyone who wants continued access after July 7 will need to move to usage-credit billing.

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Breaking: Sony is launching a new RX10 bridge camera next week! Here’s what we can learn from the shock teaser

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  • Sony teased a new RX10 on its Instagram, writing ‘The Wait is over’
  • Its previous bridge camera was the RX10 IV from 2017, which is discontinued
  • This latest in the series will arrive on July 9 at 7am PT / 10am EDT / 3pm BST

Sony just dropped exciting news for fans of its versatile bridge cameras — a new RX10 camera will be revealed next week.

The teaser on Sony’s Instagram reveals a surprising amount of detail, including the release date plus a silhouette of the next RX10, which from we can glean some info about its lens.

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Trunk Tools’ stack cut document review from 60 days to 10 by ditching general-purpose models

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Most verticals aren’t clean, well-oiled SaaS databases; the reality is ugly documents, proprietary schemas, implicit workflows, and long‑running tasks that most general-purpose models struggle with.

This prompted construction project management company Trunk Tools to build a specialized, three-layer architecture — perception, semantics, agents — based on highly-detailed data to support high-accuracy, highly-relevant industry automation.

Their purpose-built stack has shrunk review cycles from months to days, prevented costly field errors, and given autonomous agents the ability to reason over millions of pages of documentation, Trunk says.

“We really set out to take the data from dispersed systems, pre-process it, structure it, go through our ontology into a knowledge graph, and then train AI models,” said Sarah Buchner, Trunk’s founder and CEO and a former carpenter.

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For builders in other verticals, Trunk’s approach could serve as a blueprint for transforming data chaos into agent‑ready, industry-specific workflows.

Where general-purpose LLMs break down on industry data

Foundation LLMs, while powerful, are optimized for breadth, not always depth.

“General-purpose LLMs are trained to be okay at everything, so they’re weak at anything niche,” said Kriti Faujdar, a senior product manager working in AI infrastructure, agentic AI, security, and LLM platforms. For instance: Rare terms, domain-specific reasoning, the unspoken context that any practitioner “just knows.”

Web, app, and software developer Sébastien De Bollivier agreed that the biggest bottleneck is reliability on data that is “jargon-dense, abbreviation-heavy, and format-specific.”

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“A GPT-4-class model can understand a French legal contract, but will fumble the specific article references practitioners need to cite,” he said.

Besides, the most valuable enterprise data never made it into pretraining anyway, Faujdar pointed out. It’s sitting in internal systems and proprietary formats. “RAG helps a little,” she said. “But it’s just giving better facts to a model that still can’t reason properly in the domain.”

Pre-training on domain data is critical; enterprises should then fine-tune on good task examples and build their own evals. “A few thousand examples from real practitioners beats millions of scraped, noisy ones,” Faujdar said.

Mixture-of-experts (MoE) can provide specialization without inference costs blowing up. Pairing RAG with fine-tuning also works well; RAG handles the factual long trail while fine-tuning fixes vocabulary and reasoning.

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De Bollivier pointed to the advantage of hybrid stacks: A general-purpose model for reasoning and orchestration, a smaller fine-tuned model (or dense retrieval over a curated corpus) for domain-specific extraction. He advised: “Don’t fine-tune to make the model ‘smarter’ about a domain, fine-tune to make it more reliable on the specific output format your workflow requires.”

The trades and construction are certainly industries seeing traction with these techniques, as are legal and healthcare, De Bollivier said. These verticals have “high stakes for errors plus standardized document formats, equaling clear domain-training ROI.”

One honest caveat worth mentioning, Faujdar said: Specialized models can often fall apart outside their domain, so they’re often not useful outside their expertise (unless they’re re-trained).

Perception, semantics, agents: inside Trunk’s three-layer stack

In highly-specialized domains like construction, “data dumps” into large language models (LLMs) don’t cut it, said Trunk’s CTO Amrish Kapoor. This is because most transformers are probabilistic models: When given an image, they report back that it is “probably” a tree, or “probably” a child playing next to a tree.

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This makes them insufficient for high‑precision symbolic interpretation. For instance, in construction documents, a 2-millimeter-wide symbol has a vastly different meaning depending on where it’s placed.

Further, constrained by context limits, probabilistic models struggle with long‑term project memory. “I don’t mean a context window of a few tokens,” Kapoor said. “I’m talking about long term memory that stretches across months and years, because this is how long some of these projects are.”

Instead, Trunk’s three-layer system breaks workflows into:

  • Perception (reading and extracting data from messy docs like PDFs, drawings, or scans)

  • A semantic/graph layer (making sense of that data and understanding their relationships).

  • LLMs and agents on top.

Construction drawings are typically symbolic, Buchner said. A door isn’t always labeled ‘door.’ Sometimes it’s simply an arc on a wall that a trained eye learns to read based on years of practice.

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“The perception layer is what teaches AI to read that language,” she said. The semantic layer then gives that information meaning; for instance, connecting the door to the drawing that details it, the spec that governs it, and the trade that installs it. This helps answer project engineers’ critical questions: Not “is there a door here?” but “does this door create a problem down the line?”

Particularly in construction, that shift matters because the cost of a problem compounds with time. “A conflict caught in design is relatively low cost to address,” Buchner said, “whereas the same problem caught in the field might cost tens of thousands of dollars.”

At a high level, the system identifies the document type and begins extracting information based on content (drawing, schedules, paragraph text). This data is then “transformed and augmented” in the platform, which triggers agentic workflows like knowledge graph relationships and end-user workflows.

For instance, an agent might review an architecture bulletin and produce a visual overlay comparing an older version and a newer version (flagging additions and removals), then generate written narratives that describe what those changes are in simple terms. This helps users understand what’s changed and coordinate with trade partners on updated pricing and change orders.

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The scale of construction’s data problem

Construction workflows are “ripe with implicit assumptions and connections between data in its myriad of sources,” Buchner said. And the amount of unstructured data is “humanly impossible” to process or make sense of.

Buchner estimated the average high-rise building generates about 3.6 million pages of corresponding documentation. “If you print it into a stack of papers it would be as high as the building itself.”

All three layers of Trunk’s stack — perception, semantic, LLM — are trained on “very specific datasets” from customers with “explicit permissions” and auto‑labeling/IP, Kapoor explained. Customers who don’t want Trunk training on their data can opt out.

Data is deidentified and aggregated, and Trunk also collects “tons more” labeled data through other pipelines like 3D building information modeling (BIM).

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Trunk says it only ships agents that achieve around 95% accuracy. The team maintains continuous evaluation pipelines based on ground truth data from customers and experts. They also employ an LLMs-as-a-judge model.

“This notion of an LLM as a judge is to score how well you’re doing, both subjectively as well as objectively,” Kapoor said. Objectivity can be an easy ‘right’ or ‘not right,’ but subjectivity requires more nuance.

For instance, when creating an email or narrative or explanation, an LLM as a judge framework can create a composite score, or a numerical value that aggregates different metrics and tests a model’s performance or risk.

There can be challenges, though, particularly with latency, Buchner noted; any time the reasoning capacity of underlying models increases, the risk of latency goes up, too. Trunk maintains a set of evaluation criteria to objectively measure latency whenever changes are made to underlying infrastructure, agents, and API calls.

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Then, “before we release to customers, we ensure marginal changes to the end-user experience are well worth the performance enhancements,” Buchner said.

From 60 days to 10: the measurable payoff

Trunk’s platform powers seven AI agents purpose-built for construction, such as analyzing request for information (RFI) responses, overviewing bids, or reviewing drawings and submittals.

The submittal agent, for instance, flags missing, conflicting, or noncompliant information in product specs and RFIs. While it’s an essential step in the construction process, “it’s a super annoying workflow,” Buchner said, because human reviewers have to compare documents “with a bunch of other parts of documents.”

But the agent is able to do this in seconds, and Trunk says it has reduced submittal cycles from 50 to 60 days to 10, “which has massive schedule and financial implications.”

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Trunk is now at a place where these agents are communicating directly with each other, which is “quite exciting,” Buchner said. So, for example, one agent will review an architectural drawing for accuracy, then autonomously hand it over to agents handling RFIs and asking follow-up questions.

“If the drawings have problems, the RFI agent is taking over and is actively reaching out for clarification,” Buchner explained.

Trunk says its customers report savings of 20 to 40 minutes per field question. Buchner said that users in the field know better than anyone how much of a “time suck” it is to go back and forth from office trailers, dig through project documents in scattered systems or printed PDFs, reconcile discrepancies, and return to coordinate with trade partners.

Trunk says its customers report these additional outcomes:

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  • Average 8 minute time savings for single-document retrieval (status checks, location lookups, quantity queries).

  • Average 20 minute time savings for standard referencing (cross-referencing 2 to 3 spec sections to form an answer.

  • Average 40 minute time savings for multi-document research (listing and filtering queries, mapping relationships, analyzing RFIs and submittals across 4 to 6 documents).

  • Average 75 minute time savings for complex tasks (creating RFIs and other communication materials, deep cross-referencing across documents, change tracking).

In one instance, Trunk’s drawing review agent flagged that a structural beam had been moved up 8.5 inches. However, this was not documented by the architect. If the change hadn’t been caught, the project manager would likely have had to strip out and reinstall the right size beam, Buchner said. This rework would have added $10,000 or more to the budget, and “certainly there would have been implications on the schedule.”

Buchner also pointed to other examples: an agent flagged $60,000 in exaggerated pricing with no justification from landscaping subcontractors; identified a fireplace that needed to be sealed prior to drywall installation, saving around $100,000 in labor, materials, and delays; and called out that an electric door required a panel that wasn’t included in electrical drawings.

Learnings for other industries

Trunk’s approach to building agents is applicable to any vertical working with high volumes of unstructured, industry-specific data.

Builders working in specific verticals must understand the industry’s specific data challenges their end users face and build technical infrastructure that can transform unstructured data into something an “LLM can traverse and understand,” Buchner said.

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“Only then can you build the connections between data points that ultimately feed agentic workflows.”

A lot of money is being invested in foundational models, so enterprises should build modular systems that can leverage the strengths of various models as they continue to improve, Buchner advised.

Then, “build your technical advantage where the generic models are not investing and not performing well,” she said.

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Chip industry warns US against memory market meddling

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The memory shortage has become a political problem in Washington. Now the chip industry has a message for the Trump administration: leave the market alone, or the squeeze gets worse.

The warning came in a letter from SEMI, a semiconductor industry group, to senior US officials. Any attempt to fix the shortage by steering prices or production would deepen it, the group said, as Bloomberg reported.

The crunch traces back to the AI boom, which is swallowing memory chips faster than makers can produce them.

Hands off the market

SEMI’s argument is blunt. “Interventions that distort pricing or capacity decisions risk prolonging the demand downturn,” the group wrote, in a copy seen by Bloomberg. It wants the opposite approach. Let companies keep signing long-term supply deals with customers, and extend tax breaks that lift US output.

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The stakes are high for its members. The three big memory makers all belong to SEMI: Micron in Idaho, plus SK Hynix and Samsung of South Korea. Their shares have soared as AI demand outstrips supply.

A pocketbook problem

The politics are shifting because the shortage now reaches ordinary shoppers. Memory sits in everything from cars to laptops, and prices are climbing across the board. Even decades-old memory standards have jumped. Apple and Microsoft have both raised prices on popular gadgets, which is exactly what worries politicians eyeing voters’ wallets.

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SEMI has a fix for that too. Rather than capping prices, it wants Congress to soften the blow with consumer tax breaks on phones and laptops. The group was careful to thank the administration for its support of the chip sector.

The China question

The letter lands in the middle of a louder fight. Apple is lobbying the same officials for permission to buy memory from two Chinese firms on a Pentagon blacklist. SEMI’s letter names no Chinese suppliers. But it went to the very people Apple has been pressing: the Treasury, Defence, Commerce and State secretaries.

Not everyone in Washington wants a light touch. One Republican senator, Bernie Moreno of Ohio, has urged the Commerce Secretary to put American buyers first. He warned of a car-industry hit like the one seen during the pandemic.

Years, not months

The hard truth is time. SEMI says memory capacity should grow about 19 per cent a year, yet AI demand will still eclipse it. New factories take years to build. Until they arrive, the mismatch keeps pushing prices up. For European shoppers, the warning rhymes with one already made in Britain.

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Currys expects phones, laptops and TVs to cost more later this year. The industry’s message to politicians is simple. You cannot regulate more chips into existence.

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How To Watch Summer Games Done Quick 2026

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The latest week-long speedrunning marathon starts on July 5.

Speedrunners are once again descending on Minneapolis to tear through games in aid of a fantastic cause as this year’s edition of Summer Games Done Quick (SGDQ) is about to commence. The week-long, round-the-clock event starts on Sunday. You can watch all of the action live on Twitch. If you miss a particular run, you’ll be able to catch up on the VODs on YouTube.

After a preshow at 12:30PM ET, the action will start at 1PM with a 102% run of one of my favorite games of all time, Donkey Kong Country 2: Diddy’s Kong-Quest. Recent games making their GDQ debut include Don’t Stop, Girlypop!, Super Meat Boy 3D, Pragmata, Resident Evil: Requiem, Unbeatable, Mouse: PI for Hire and Saros.

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I’m interested to check out a pinball showcase with Total Nuclear Annihilation as well as the Gordon & Daxter run. This is a modded version of Jak & Daxter in which you play as Gordon Freeman with Half-Life weapons and movement. I always love it when there’s a Super Mario Maker 2 race on the schedule, so I’m looking forward to that too.

As always, SGDQ is raising money for Doctors Without Borders. Last year’s edition raised over $2.4 million for the cause.

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Malaysia is cracking down on VPN misuse, but your VPN stays perfectly legal

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  • Malaysia beefs up action against VPN used to facilitate crimes
  • Misuse includes bypassing the new under-16 social media ban
  • Officials have stressed that owning or using a VPN is not an offence

Malaysia is set to take action if VPN are used to facilitate criminal activities or help residents bypass the new social media age limit.

According to local reports, Deputy Home Minister Datuk Seri Dr Shamsul Anuar Nasarah said the government is working closely with the Malaysian Communications and Multimedia Commission (MCMC) to counter VPNs and borrowed identities that are being used to slip past newly enforced social media age limits.

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This Week In Security: Windows 10 Gets Another Year, SmartTV Botnets, Hiding Payloads, And LastPass Customer Leak

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Unsurprisingly to many of us, app stores for smart televisions are also trash. Perhaps even more full of trash than other app stores due to the smaller ecosystem and fewer reviewers.

Spur analyzed the LG smart TV app store, and found that almost half of the apps available contain proxy software, turning your TV into a node in their proxy network. Are these apps malware? Many of the analyzed apps provided a thin veneer of user consent: they offer you the tradeoff of seeing an ad every 15 seconds, or allowing their “occasional web indexing” to run permanently in the background. Watch the fishtank app for five minutes, join their proxy network for life.

Spur notes that the proxy SDK in use appears to block connections to private network ranges (internal IP ranges like 192.168.x.x and 10.x.x.x), but that the SDK restricting access to those ranges is the only protection against accessing whatever network the TV is connected to.

Amazon and Roku ban proxy apps on their devices. Samsung and LG do not.

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Win 10 Security Updates Extended

Microsoft has added another year of security updates to Windows 10. Despite trying to kill the platform, so many users remain on Windows 10 that Microsoft likely has no choice.

The extended support program was previously due to end in October 2026 but has now been pushed to October 2027. The security updates will be available for free in the UI, but users in other regions must activate OneDrive and sync system settings, or pay 1000 Microsoft credits (about $30).

The death of Windows 10 is near, but for those unwilling or unable to let go, it shuffles along.

Signal Phishing Attempts

Bleeping Computer has an article about increased phishing attempts from hacker groups in Russia targeting Signal users.

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The phishing messages target politicians, government officials, military, and other high-profile intelligence targets, and claim that Signal is introducing mandatory two-factor authentication, before prompting the target to enable remote Signal backups. A second follow-up phishing attempt then prompts the user to copy the backup authentication tokens from Signal and provide them to the attacker.

Signal remote backups are a relatively recent addition to the messenger, making a backup on the Signal servers of a users messages and images, encrypted with a key known only to the user. While convenient, and likely fundamentally secure given the track record of the Signal team, this phishing campaign highlights a major weakness: once private content is accessible somewhere else, an attacker simply needs to obtain the keys to access it, which is significantly simpler than obtaining the message content directly from the victims phone.

Payloads in WiFi and LoRa

Sasha Romijn presented an excellent talk at OrangeCon on embedding attack payloads in unusual places.

Sasha found poor input handling of content from DNS servers, TLS certificates, server headers, DHCP host names, LoRa Mesh node names, WiFi network names, and more. In many cases, it seems to be as simple as embedding JavaScript or CSS inside a string; many sites and utilities don’t sanitize against escaped HTML, and the standards allow it.

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They then go on to demonstrate more serious impacts, such as compromising the management accounts of two Europe-based hosting providers by injecting content into TLS certificates, and gaining root on some OpenWRT devices via a WiFi SSID which loads a hostile JavaScript into the LUCI web management interface, which then uses the web management system to install a backdoor root shell.

Sasha continues the tour-de-exploits by demonstrating multiple cross-site scripting injections into the Ripe NCC database which then allow browser manipulation of users on the RIPE website. This has enormous implications, because Ripe NCC is the Internet allocation organization for Europe and the Middle East: the company who assigns and manages IP address blocks.

Be sure to check out the full presentation, and let this be a lesson to always treat all data as hostile, even from what would seem to be your own services!

Collecting Boot Console Info

One of the first steps in getting access to an embedded device is to look for a serial port, or serial port test points. Often this can give an idea what sort of code is running on the system, and in some cases, give direct access via the boot loader or a Linux login console.

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Boot Intel is a web-based tool to automate scraping boot messages from embedded devices, looking for exposed logins and vulnerable services. Boot Intel can take pasted boot logs, or directly connect to the device via WebSerial.

While Boot Intel is a paid service, there is a free version for hackers to explore devices.

CitrixBleed, again

watchTowr Labs is back with another excellent write-up on CitrixBleed, continuing the trend of memory leaks in Citrix Netscaler devices.

This collection of vulnerabilities allow leaking internal memory from the Citrix servers, which can expose logs, customer data, encryption keys, or anything else found in server memory. Netscaler devices offer SSL offloading, application acceleration, VPN and remote access, and load balancing; all installations where leaking memory is likely very bad.

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The watchTower write-up maintains their trend of providing entertaining reads about highly technical topics.  Do yourself a favor and be sure to give it a look!

Bits and Bytes

LastPass marketing partner Klue was compromised this week, impacting the customer data of multiple companies. Customer data such as email, phone numbers, addresses, and support tickets were exposed, however the LastPass vaults themselves were not impacted. While LastPass has revoked access to the impacted partner, the stolen data could assist phishing attacks against customers.

The open source self-hosted video sharing platform PeerTube has released an emergency update which addresses multiple vulnerabilities. While the release notes quote “medium to high severity” vulnerabilities, there are no specific details. If you run a PeerTube server, upgrade now!

Both Apple AirDrop and Google Quick Share have new vulnerabilities reported this week, with fixes coming soon. Both protocols are designed to allow file sharing to nearby devices, and accordingly, the issues found on them can be triggered on nearby devices. Researchers were able to find six vulnerabilities in macOS, iOS, Windows, and Android implementations of the sharing protocols. All of the discovered vulnerabilities led to crashes, but not full exploit and code execution. Sustained denial of service attacks were possible however, with nearby attackers able to keep the services unreachable and unusable for the duration.

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The Organ That Forgot To Use Transistors

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When we think of 1960s synthesizers it’s usual to imagine instruments with vast arrays of controls and patch cables for configuring their many filters, oscillators, and other parameters. They created the templates for much of what we know today as electronic music.

In all the rush to look at full-blown synths though, it’s easy to forget their more mundane cousin, the electric organ. These instruments graced many a ’60s suburban home or church hall, and [Emma Repairs] has an interesting one. It’s a Philips Philicordia, and it’s sent us here at Hackaday down one of those rabbit holes when we should really be writing.

The instrument is a relatively straightforward single voice electric organ on the outside, but under the hood it’s a different matter. In an age when the transistor was revolutionizing electronic music, the folks in Eindhoven designed this one using tubes. There are a set of conventional enough tubes performing the role of amplifiers and oscillators, but the real party piece of this unit is the array of neon tube dividers. A neon bulb can be used as a switching element, and in those days when affordable digital logic chips were several years away, it made sense to use them in digital circuits.

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The inside of the Philicordia is a feast of vintage Philips parts that will be instantly familiar to anyone who’s worked on Western European electronics of this era. The exterior design of the instrument screams understated early-1960s cool, and after she’s introduced it you can hear her playing it in the video below. Further down that rabbit hole we found that one of these instruments provided the distinctive organ sound on Chris Montez’s 1962 hit Let’s Dance, so they weren’t all uncool.

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