Us Weekly has affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more!
You’ve vetted your supplements, scrutinized your skincare, and probably banished most of the seed oils from your kitchen. But the toothpaste you’re using twice a day, every day, has somehow escaped the same scrutiny.
ARU toothpaste is part of a new generation of oral care built for people who actually read the back of the box — shorter formulas, ingredients with a purpose and evidence behind the choices.
Advertisement
Conventional toothpaste tubes carry 15 to 20+ ingredients, many of which exist for foam, color or shelf appeal rather than dental outcomes. The pushback consumers have applied to food, beauty and cookware is finally reaching oral care, and the data behind cleaner formulations is more substantial than the category’s marketing has historically let on.
Making a Case for SLS-Free Toothpaste
Sodium lauryl sulfate, or SLS, is the foaming agent in most conventional toothpastes. It’s the reason your brush feels productive. It’s also a detergent originally developed for industrial cleaning, regulated as safe at toothpaste concentrations but well-documented as an irritant to soft tissue and a contributor to canker sores.
A 2019 systematic review in the Journal of Oral Pathology & Medicine found that SLS-free toothpaste reduced the number of ulcers, duration of ulcer, number of episodes and ulcer pain.
“Minor changes in a toothpaste can really make a difference in a patient’s quality of life,” Diana Messadi, a professor and the chair of oral medicine, oral pathology and orofacial pain at the UCLA School of Dentistry, told The Washington Post.
Advertisement
If you’ve quietly written off canker sores as bad luck, switching to an SLS-free toothpaste is one of the cheaper experiments you can run.
What’s Actually In Every ARU Toothpaste Formula
The ARU toothpaste line comes in four different formulas. None of them contain SLS. They’re also free from microbeads, dyes, parabens, phthalates, triclosan, fluoride, artificial flavors and animal testing.
They each share eight ingredients in common, all of which serve a specific purpose:
Cocamidopropyl betaine, a coconut-derived surfactant that creates gentle foam and lifts away plaque and debris without irritating gum tissue (an SLS alternative).
Sorbitol, a natural sugar alcohol that sweetens the formula and keeps it from drying out.
Cellulose gum, a plant-derived thickener that keeps the paste smooth, stable, and evenly textured.
Silica. a naturally occurring mineral that adds texture and gently scrubs away plaque and surface stains.
Natural mint flavors, a blend of eucalyptus, spearmint, and peppermint oils for flavor and fresh breath.
Potassium sorbate, a preservative that prevents mold, yeast, and bacterial growth in the tube.
Stevia rebaudiana leaf extract, a natural, zero-calorie sweetener that rounds out the flavor without contributing to decay.
Aqua (water), the solvent that dissolves and binds the other ingredients into a paste.
Three of the formulas add one more ingredient to the mix, while the fourth adds three. Those ingredients are specifically chosen to either whiten teeth, reduce sensitivity, improve gum health or protect cavities.
Here’s a breakdown:
Advertisement
The fluoride-free whitening toothpaste adds sodium bicarbonate (baking soda) to polish away surface stains, calcium carbonate as a gentle abrasive for plaque and calcium peroxide to break down deeper stains through slow oxidation.
The fluoride-free sensitive toothpaste adds hydroxyapatite, the same mineral that makes up natural tooth enamel, to remineralize teeth and fill in the micro-fissures that cause hot, cold, and sweet sensitivity.
The gum health toothpaste adds stannous fluoride, which strengthens enamel while also reducing the bacterial overgrowth and nerve stimulation that lead to bleeding and inflamed gums .
The cavity protection toothpaste adds sodium fluoride, the standard cavity-fighting active, which remineralizes enamel and increases its resistance to the acid erosion that causes decay.
Fluoride-Free Toothpaste: What the Evidence Says
The scientific consensus is clear. Fluoride is safe at the concentrations used in commercial toothpaste, and the American Dental Association still recommends fluoride toothpaste for daily use.
“The fluoride will help reduce the demineralization process, which is the first stage of tooth decay,” says Dr. David Okano, a periodontist and assistant professor at the University of Utah School of Dentistry. “Also, if you have the demineralization but not yet a full-blown cavity in the tooth, the fluoride can be taken up into that demineralized area to help it remineralize.”
A growing share of consumers still skip it. The most established concern is dental fluorosis, a cosmetic condition that develops when young children ingest too much fluoride while permanent teeth are still forming, which is why kids toothpaste choices warrant extra scrutiny. Some adults also report sensitivity or irritation from fluoride formulas. Others simply prefer shorter ingredient lists.
ARU’s line covers both lanes, so a fluoride-free toothpaste and a remineralizing toothpaste with hydroxyapatite sit alongside the two fluoride picks.
Hydroxyapatite Toothpaste as a Remineralizing Alternative
The most evidence-supported fluoride alternative is hydroxyapatite, the same mineral that makes up natural tooth enamel. As a remineralizing toothpaste ingredient, it fills the micro-fissures that cause hot, cold, and sweet sensitivity and rebuilds enamel from the surface in.
Advertisement
ARU’s sensitive formula is a hydroxyapatite toothpaste — a credible toothpaste for sensitive teeth that doesn’t rely on fluoride to do the work. If you’ve been looking for a clinical reason to avoid fluoride beyond preference, remineralization via hydroxyapatite is the answer with the most data behind it.
The Honest Worth-It Verdict
Pick by goal. Want whiter teeth, go with whitening. Bleeding gums, gum health. Standard daily protection, cavity protection. Sensitive teeth, the hydroxyapatite formula. All four are available at Walmart and on Walmart.com.
Production of this article included the use of AI. It was reviewed and edited by a team of content specialists.
Julie Chen is gearing up for her 28th season as host of CBS’ hit reality competition series “Big Brother,” which returns Thursday, July 9, at 8 p.m. ET. While this season’s houseguests remain under wraps, that hasn’t stopped “BB” fans from trying to crack the code. With this year’s “Time Trip” theme, online speculation has centered on the possibility of returning players or other familiar faces. But as the “Big Brother” motto goes, expect the unexpected.
Speaking with Entertainment Weekly about the upcoming season, host Chen reminded fans not to believe everything they see online. “It’s a big production, and people talk and yada yada,” she said.
“Some of you might be right what you’re speculating. Some of the stuff online might be accurate. Some of it is dead wrong. But there’s only one way to find out if what you’re hearing is true or not, and you gotta be there [on premiere night],” she added.
Julie Chen Teases The New ‘Big Brother’ House
Before the start of every “Big Brother” season, Chen gives fans a house tour and shares behind-the-scenes secrets about the season’s theme. This year, though, Chen is keeping her cards close to her chest, revealing that even she has been kept in the dark about some of the upcoming twists.
“Everything is so top secret and so last minute. I didn’t even see all the rooms yet!” she exclaimed. “But I’ve been told. And the room I didn’t see, it sounds horrendous.”
While she didn’t give anything away, Chen teased that the houseguests will be in for a rude awakening when they enter the “Big Brother” house next week, saying the secret room “sounds not fun.” At the same time, she said it’s what players must do if they want to win the whopping $750,000 grand prize.
Advertisement
“But you know, if you wanna win three quarters of a million dollars — no pain, no gain,” she said.
What Else Can Chen Share About The ‘Big Brother’ House This Year?
And that’s not all. According to Chen, there are even more twists and turns built into the house’s architecture, specifically the dining room table. In her interview with Entertainment Weekly, the 56-year-old said that the house’s dining table is actually a Lazy Susan and will be “integral” to the game.
“Let’s just say this year’s Lazy Susan is anything but lazy and has so much more to it that I can’t even describe, but it’s integral to the theme this year,” she said.
Julie Chen Shares More About The Season’s Theme … ‘Time Trip’
Regarding the season’s “Time Trip” theme, Chen said fans shouldn’t assume they know what it means. According to her, it could mean things go “backward,” or they can “go forward.” The host also said it could have pros and cons for someone’s game.
“So some people are gonna love it. Some people are gonna hate it. ‘Big Brother’ is so hard to win these days. There’s never been a formula, but the challenges have just leveled up because these people, they think they know the game,” she said.
“They practice at home with their version of the wall and this and that. So we have to keep it difficult. I wouldn’t last one day in that house,” she continued.
Advertisement
Will Season 28 Of ‘Big Brother’ Feature Familiar Faces?
MEGA
As for casting, Chen teased that “Big Brother” fans could see some familiar faces when the new season premieres on July 9.
“I can say that if you love Big Brother and you’re a decent fan, it’s gonna register a big reaction,” she said. “Definitely big.”
Chen went on to say that “some people are gonna be very excited” about the cast, and some may say, “‘Oh boy.’”
“And I will say that if you are a lover of the top reality shows out there, then I think you’re gonna be very happy. Very, very happy,” she finished.
Young and the Restless exciting new spoilers for next week have Jack Abbott (Peter Bergman) being in critical condition after a brutal attack and Cane Ashby (Billy Flynn) making another big move as CEO of Chancellor.
There’s blood, there’s trouble, and major drama the week of July 6th. We have got the latest Y&R spoilers including action for Nikki Newman (Melody Thomas Scott), Holden Novak (Nathan Owens), Diane Jenkins (Susan Walters), and many more.
Young and the Restless: Jack’s Brutal Attack and Rescue Mission
Now, let’s talk about the hot plots coming the second full week of Sweeps. So, let’s start with the Abbotts because there’s life and death drama for a couple of them at the end of this week and going into next week.
So, at the end of this week, Jack and Kyle Abbott (Michael Mealor) have this whole big plan that they have cooked up and they are going to thwart Patty Williams (Stacy Haiduk) and they’re going to save Diane from the evil doctor. So, Jack is at the mansion distracting Patty while Kyle goes over to Markham’s house after they lured the psycho shrink away. So, Kyle broke a window to get inside and he’s thrilled to see Diane, but they can’t go back the way he came because the way he came there were the crazy dogs.
Advertisement
And Kyle brought a bunch of beef for Markham’s psycho dogs, but he says they’ve likely finished it all by now. And with the doors all locked, there’s not a safe way out. And then Markham returns. So, Diane hides Kyle out of sight. And then Diane’s getting all flirty with Markham, asking him to pour wine, talking about their dinner she made them. Leaves him with some hors d’oeuvres. And Diane tells Markham that she’s got feelings for him, and he says he has feelings for her, too.
Young and the Restless Spoilers: Diane’s Plan Works
So, after Diane walks out, Markham tries one of the hors d’oeuvres. Then he goes to kiss Diane. She tells him to sit down. Markham’s woozy and Diane tells the sicko shrink that she drugged him and she calls for Kyle. So, after Markham passes out, they search him and find his keys. Then Kyle and Diane take off.
Meanwhile, over at the Abbott mansion, Patty’s being creepy, trying to get Jack to do intimate activities with her. And it seems like he’s pretty confident that Kyle succeeded because Jack stops even playing Patty’s reindeer games. He’s fending her off as Patty’s talking crazy about them still being married. And she tells Jack that Diane needs to pay for cheating with him when Patty and Jack were married decades ago.
Then Patty gets more aggressive and blames Jack for her winding up in the psych hospital. And Patty says she ended up there because he cheated with Diane. She’s making threats, telling Jack to join her upstairs. Patty dropped her robe, appeared nude downstairs, and then went and crawled into bed upstairs waiting on him.
Advertisement
Young and the Restless Spoilers: Patty Flips Out
So, Jack texts Kyle and then tells Patty that Kyle got Diane out, and they are on their way home. So, Jack’s feeling very cocky and he tells Patty that he tricked Markham, sending a text from her phone. Patty’s enraged and says Jack broke her heart again and now Diane’s got a death sentence because of him.
Patty isn’t buying it, though. She’s doubtful. So, she calls Markham to check it out and Diane answers his phone. So, Patty freaks out and then Jack tells her, “Get out of my house.” Jack’s talking to Diane and Kyle and says, “Patty’s gone and he’s going to burn everything in the house that she touched.”
But guess what? Patty’s not gone. She just went to get a knife. So, she gives Jack a kiss and then stabs him in the gut. And Patty says they will be together forever in the afterlife.
So, Kyle and Diane are racing home and Kyle wants to know if his mom is coming to the mansion or if she wants to go back to the Genoa City Athletic Club. And Diane says she loves Jack and is ready to come home.
Advertisement
Young and the Restless: Jack’s Medical Crisis and Nikki’s Recovery
But next week, it looks like Kyle and Diane walk into a nightmare bloodbath scene. Spoilers for the week of July 6th on Young and the Restless have Kyle and Diane coming home to the Abbott mansion and calling out for Jack, but they don’t hear him. They don’t see him.
So, Diane wonders if Jack left and went somewhere, but then they hear the sound of glass breaking. So, after Patty stabbed him, Jack is clearly bleeding out. Other spoilers say his life is on the line and Patty is nowhere near done with Diane.
But also, Jack’s sister, Ashley Abbott (Eileen Davidson) is back. She returns next Friday for Jack’s medical crisis caused by Patty. So, I’m willing to bet that the Newmans don’t want to tell Nikki about Jack’s stabbing and his life hanging in the balance while she is still recovering.
But once Nikki finds out what Patty did, I think she will rage at Victor Newman (Eric Braeden) because he is the only reason that Patty’s back in town and that Jack might die. And of course, we know that he’s not going to die, but still, it’s the principle of the thing.
Advertisement
Young and the Restless Spoilers: Nikki’s Out of Surgery
And speaking of Nikki, we know she made it through surgery, okay. But we don’t know the fate of her eyesight. But Stephanie Simmons (Vivica A. Fox) releases Nikki from the hospital next week and as expected, she is not going back to the Genoa City Athletic Club, at least not as far as she knows.
So, we predicted that Victor would bring her home and would set up the ranch to accommodate her new accessibility issues. And once she comes home, we’ll see. Nikki’s eyes are both still bandaged up. So, Victoria (Amelia Heinle) and Nick (Joshua Morrow) are there to get Nikki settled in.
What I wonder is if Nikki thinks that Victoria and Nick are taking her back to her room at the Genoa City Athletic Club or if Nikki realizes that she’s at home, the home that Victor tossed her out of. So, also next week, it looks like her estranged husband is making decisions about her medical care, and Nikki may not like that at all.
Young and the Restless Spoilers: Jack Abbott – Cane Ashby
Young and the Restless: Cane’s CEO Moves and Holden’s New Role
We’ve also got more action coming for Cane Ashby as CEO of Chancellor. And we know that he has already hired Billy Abbott (Jason Thompson) to head up R&D. And Lily Winters (Christel Khalil) is certain that it’s not going to work out and she’ll have to fire Billy in the end.
But the week of July 6 on Young and the Restless, we’ve got Lily and Cane talking to Holden Novak. Despite Devon Hamilton Winters (Bryton James) being a jerk about both Cane and Holden, we’re going to see Lily pressing forward with what she wants to do. So, Lily asks her new brother Holden what are his plans career-wise going forward. And he tells Lily he really has no idea.
Advertisement
If you remember, Devon already chastised Holden and told him not to think that Lily is some sort of meal ticket for him. I mean, it’s not like Holden is broke. His mom is a very successful doctor. But Cane tells Holden that he thinks he can remedy Holden not knowing what is next.
Young and the Restless Spoilers: Holden Goes Back to Working for Cane?
Now, if you recall, Holden worked for Cane before. It was Holden that handled all of Cane’s real estate transactions in Genoa City, all the buyups that he was doing. Remember that was back when Cane was still doing his international business work. So, obviously Cane knows that he can trust Holden. And I’m sure that Lily wants to keep Holden close and set her brother up for success. I’m honestly enjoying the Lily and Holden, you know, just discovered that we’re siblings dynamic.
I’m also enjoying Cane and Lily’s rekindling romance that we’re getting right now. The only issue with any of this is whenever doom and gloom Devon shows up to be an angry jerk and throwing off everybody’s vibes. It should have been Devon under the chandelier on the Beyond the Gates crossover.
Taylor Swift’s wedding to Travis Kelce is shaping up to be one of the biggest celebrity events in recent memory, but it’s not just the lavish guest list or rumored castle inside Madison Square Garden that’s making headlines.
New reports claim the pop superstar has taken complete control over every detail of the celebration, particularly when it comes to filming the event.
According to insiders, Swift’s meticulous approach has even earned her accusations of becoming a “bridezilla.”
MEGA
Taylor Swift has built a career around owning her story, and insiders say her wedding will be no exception.
According to the Daily Mail, the singer has hired a professional film crew to capture every moment of her July 3 wedding to Travis Kelce at New York City’s Madison Square Garden.
Advertisement
The production reportedly matches the scale of the event itself, with a castle being constructed inside the iconic venue to create what is described as a Disney-like fairytale backdrop.
The filming plans don’t come as a surprise to fans familiar with Swift’s business strategy. She previously transformed her record-breaking Eras Tour into a Disney+ documentary series and has released multiple self-produced visual projects that she owns outright.
Exclusive Daily Mail photographs also showed professional monitors, camera rigs, and high-end production equipment being moved into Madison Square Garden ahead of the ceremony.
Despite reportedly receiving offers worth tens of millions of dollars from streaming platforms hoping to broadcast the wedding live, Swift is said to have declined them all.
Advertisement
Swift Is Reportedly Determined To Tell The Story Her Way
ZUMAPRESS.com / MEGA
Sources claim Taylor Swift has no intention of allowing anyone else to shape how her wedding is presented to the public.
“This isn’t about privacy – it’s about control. Taylor wants to own the footage, oversee the edit, and decide exactly what people see. No one else gets to tell this story,” one insider told “Naughty But Nice.”
A permit approved by New York City’s Mayor’s Office of Media and Entertainment appears to support claims that filming has already begun.
The paperwork covers a “Special Event at Madison Square Garden” running from June 29 through July 4 and lists the event type as “Theater Load in and Load Outs.”
Insiders say Swift intends to follow the same blueprint she has used successfully throughout her career. “It’ll happen on Taylor’s timeline, after she’s edited it and is ready,” one source said of the wedding footage.
Advertisement
Another insider added, “If Taylor wanted total privacy, she could have quietly gotten married at home with a handful of people. Instead, she’s planning an event big enough to shut down part of a city. She’s never hidden her personal life – she’s managed it.”
Taylor Swift’s Business Empire Could Extend To Her Wedding
MEGA
Beyond the cameras, industry watchers believe Swift’s business machine is already preparing for what comes next.
Her company, TAS Rights Management, has reportedly filed more than 300 trademark applications with the United States Patent and Trademark Office covering everything from album titles to merchandise.
The approach mirrors her handling of “The End of an Era,” the six-part Disney+ documentary chronicling her Eras Tour.
That project, along with the Vancouver concert film released alongside it, was produced on Swift’s own terms, with no outside studio controlling the final product.
Advertisement
If history repeats itself, fans may eventually see the wedding, but only when the 36-year-old decides the time is right.
Swift’s Wedding Weekend Is Set To Rival The Met Gala
ZUMAPRESS.com / MEGA
The celebration itself is expected to be massive. According to sources, over 1000 guests are expected to attend the July 3 festivities after receiving electronic invitations accompanied by non-disclosure agreements.
Guests were reportedly instructed only to arrive in New York between July 3 and July 5. The evening before, around 100 guests will attend a more intimate rehearsal dinner.
Guests will begin arriving at 3:30 pm, followed by a cocktail hour at 4 p.m. on the arena’s sixth-floor concourse.
The ceremony is scheduled for 5:30 pm on the arena floor, before the reception begins at 6:30 pm and continues until 2 am.
Advertisement
The rehearsal dinner will be held in Madison Square Garden’s Infosys Theater, with the venue selected in part because its entrance provides privacy from photographers.
Taylor Swift’s Guest List And Security Plans Reflect The Scale Of The Event
AdMedia / MEGA
The wedding’s star power extends well beyond the bride and groom. According to reports, confirmed guests include Selena Gomez, Karlie Kloss, Zoë Kravitz, Ed Sheeran, the Haim sisters, Suki Waterhouse, and Gigi Hadid.
Music legends Stevie Nicks and Tim McGraw are reportedly set to perform during the celebration.
The guest list also includes influential music executives such as Republic Records chairman Monte Lipman and Universal Music Group CEO Lucian Grainge.
Outside Madison Square Garden, preparations are equally extensive. New York City police have reportedly been alerted to expect large crowds of fans gathering around the venue, while the National Guard has been deployed nearby.
Advertisement
A permit filed with the city’s Street Activity Permit Office by Winick Productions outlines planned street closures surrounding Madison Square Garden from July 2 through midday July 4.
The filing also references a tent or canopy structure outside the venue and lists attendance of up to 999 people.
Sadie Sink has opened up about one aspect of British theater that she simply can’t stand.
Reflecting on her time in the production of “Romeo & Juliet,” the “Stranger Things” star admitted that seeing glowing screens in the crowd fills her with “so much rage.”
The Marvel Cinematic Universe newcomer will next appear on the big screen in the latest installment of the “Spider-Man” franchise.
Advertisement
Sadie Sink is currently on a theater run in the UK, where she plays one half of the famous lovebirds in a production of “Romeo & Juliet.”
Taking on the role has also seen her embrace the culture of British theater after first cutting her teeth on stage in the U.S.
When asked in a recent interview about theater etiquette during her time on the West End, the actress said she has found it enjoyable, except for one thing.
“The lights go off, and then I just see all these faces in the audience because everyone is turning their phone on,” she said of the scene where her character gets knifed. “I’m like, ‘Guys, give it a minute. Take it in for a second!’”
Advertisement
“I am filled with so much rage when I see, like, three iPhones in the audience,” she added.
Sink Makes A Surprising Bootleg Confession
ZUMAPRESS.com / MEGA
After criticizing fans who are more focused on filming performances than taking in key moments, Sink ironically admitted she also appreciates those recordings because they often end up online.
Growing up, she spent hours watching bootlegs of stage productions, which played a key role in nurturing her passion for the craft.
“They raised me, those bootlegs, and inspired me so much,” the actress said.
But since she is fully aware that bootlegs are not appropriate, Sink is advocating for greater access so that more theater enthusiasts can legally watch their preferred plays.
Advertisement
“That’s why we need to make theater very accessible, so that everyone can go in and see it, but also people from all over the world,” the actress said. “That wasn’t accessible to me in Texas, so I get it, but wait for the pro-shot.”
Sadie Sink Says Leaving London Will Be Difficult
MEGA
In a few weeks, Sink will wrap up her theater run in London and return to her home base in the U.S.
Reflecting on her upcoming departure, the actress admitted it would not be easy, having grown accustomed to life in the UK during her time there.
“It’s felt like such a chapter, being in London and really feeling like I’ve made a home for myself here,” Sink said of her time in the UK. “So, to leave it and go back to my actual home, I’m like, ‘Wait, I don’t know…’”
Regardless, Sink says there is no turning back on her decision at this point.
Advertisement
“But it’ll be good. I miss my home. The cats are ready to go back. They’re telling me all the time,” she added.
Sink Reveals Her Plans For More Stage Work
Mega
Fans can likely expect to see Sink back on Broadway before long, as the actress revealed that the stage will remain a “priority” following her acclaimed roles in “Romeo & Juliet” and “John Proctor Is the Villain.”
“I love filming TV, too, and there’s so many things that I want to do in that space as well, but I think the work that I have [accomplished] just in the last two plays that I’ve done, it feels like…I don’t know, it just feels right,” she said.
“I’ve never been nominated for any kind of award like that. For the first time that happens, for it to be the Tonys — it feels really important to me and very unexpected.”
Advertisement
Sadie Sink Says Marvel Is A ‘Whole Different Beast’
Up next for Sink, fans will see her make her Marvel Cinematic Universe debut alongside lead actor Tom Holland in the latest installment of the “Spider-Man” franchise.
“I knew that Marvel was a big deal and had a big brand, especially Spider-Man,” the actress said about getting caught up in the speculation surrounding her yet-to-be-disclosed role. “I know there’s a huge fan base, but it feels really big. I think these blockbuster movies are a whole different beast.”
Fortunately for Sink, Holland’s calm demeanor in the face of such intense public attention has also helped her adjust to the spotlight.
Advertisement
“It was interesting stepping into that space and being a little bit of an outsider in that way, but he could not have been more welcoming, and just the whole crew in general,” she added. “He was just so relaxed and open, and I felt very at ease.”
A pile of mostly “unremarkable” books was recently donated to the Oxfam store in Birmingham, England. The staff sifted through the pile to discover a book that stood out. It is one of 2,300 copies of the first edition, second impression of J.R.R. Tolkien‘s “The Hobbit.” The copy has now been sold for £38,400 (around $51,000). The book was first published in 1937 and follows the adventures of a hobbit named Bilbo Baggins, who joins the wizard Gandalf and a group of dwarves on an epic quest to reclaim their home. It also serves as a prequel to Tolkien’s magnum opus, “The Lord of the Rings” trilogy.
The manager of the Oxfam store told the BBC that he didn’t get an opportunity to let the donor know how special their collection was. “Whenever I spot a copy of The Hobbit, I always find myself thinking ‘please let this be worth something’,” the manager said, adding, “Tolkien is hugely collectible, and even something that looks quite ordinary can turn out to be incredibly valuable – sometimes an old dust jacket is all it takes.” Proceeds from the book’s sale will go toward Oxfam’s charitable work. “That’s part of what makes working in an Oxfam bookshop so exciting,” the manager continued. “We can never get enough Tolkien. His books fly off our shelves. This one was something really special, and it’s wonderful to know it will now make such a difference through Oxfam’s work.”
Advertisement
Collider Exclusive · Middle-earth Quiz Which Lord of the Rings Character Are You? One Quiz · Ten Questions · Your Fate Revealed
Advertisement
The road goes ever on. From the green hills of the Shire to the fires of Mount Doom, every soul in Middle-earth carries a destiny. Ten questions stand between you and the truth of who you are. Answer honestly — the One Ring has a way of revealing what we most want to hide.
💍Frodo
🌿Samwise
👑Aragorn
🔥Gandalf
Advertisement
🏹Legolas
⚒️Gimli
👁️Sauron
🪨Gollum
Advertisement
01
Advertisement
You are handed a responsibility that could destroy you. What do you do? The weight of the world falls on unlikely shoulders.
02
Advertisement
Your closest companion is heading into terrible danger. You: True loyalty is revealed not in comfort, but in crisis.
03
Advertisement
Enormous power is within your reach. Your instinct is: Power corrupts — but only those who reach for it.
04
Advertisement
What does “home” mean to you? Where we long to return reveals who we truly are.
05
Advertisement
When a battle is upon you, your approach is: War reveals what we are made of — whether we like it or not.
06
Advertisement
Someone comes to you for advice in their darkest hour. You: Wisdom is not knowing all the answers — it’s knowing which questions to ask.
07
Advertisement
How do you see yourself, honestly? Self-knowledge is the most dangerous kind.
08
Advertisement
Which of these best describes your relationship with the natural world? Middle-earth speaks to those who know how to listen.
09
Advertisement
You encounter a wretched, pitiable creature who has done terrible things. You: How we treat the fallen reveals the height of our character.
10
Advertisement
When the quest is over and the songs are sung, what do you hope they say about you? In the end, we are all just stories.
The Fellowship Has Spoken Your Place in Middle-earth
Advertisement
The scores below reveal your true character. Your highest number is your match. Even a tie tells a story — the Fellowship was never made of simple people.
💍 Frodo
🌿 Samwise
Advertisement
👑 Aragorn
🔥 Gandalf
🏹 Legolas
⚒️ Gimli
Advertisement
👁️ Sauron
🪨 Gollum
You carry something heavy — and you carry it alone, even when you don’t have to. You were not born for greatness, and that is precisely why greatness chose you. Your courage is not the roaring, sword-swinging kind; it is quiet, stubborn, and terrifying in its refusal to quit. The Ring weighs on you more than anyone can see, and still you walk toward the fire. That is not weakness. That is the rarest kind of strength there is.
Advertisement
You are, without question, the best of them. Not the most powerful, not the most celebrated — but the most essential. Your loyalty is not a trait; it is a force of nature. You would carry the person you love up the slopes of Mount Doom if it came to that, and we both know you’d do it without being asked. The world needs more people like you, and the world is lucky it has even one.
You were born to lead, and you have spent years running from it. The crown is yours by right, but you know better than anyone that right means nothing without the will and the worthiness to back it up. You are tempered by loss, shaped by long roads, and defined by a code of honour you hold to even when no one is watching. When you finally step forward, the world shifts. Because it was always waiting for you.
Advertisement
You have seen more than you let on, and you say less than you know — which is exactly as it should be. You are a catalyst: you do not fight the battles yourself, you ignite the people who can. Your wisdom comes not from books but from an age of watching what happens when it is ignored. You arrive precisely when you mean to, and your presence alone changes what is possible. A wizard is never late.
Graceful, perceptive, and almost preternaturally calm under pressure — you see things others miss and act before others react. You do not need to make a scene to be remarkable; your presence speaks for itself. You are loyal to those you choose to stand beside, and that choice is not made lightly. You have lived long enough to know that the most beautiful things in this world are also the most fragile, and that is why you fight to protect them.
Advertisement
You are loud, proud, and absolutely formidable — and beneath all of that is one of the most fiercely loyal hearts in Middle-earth. You don’t do anything by half measures. Your friendships are forged like iron, your grudges run as deep as mines, and your courage in battle is the kind that makes legends. You came into this fellowship suspicious of everyone and ended it willing to die for an elf. That is not a small thing. That is everything.
You think in centuries and act in absolutes. Order, dominion, control — not because you are cruel by nature, but because you have decided that the world left to itself always falls apart, and you are the only one with the vision and the will to hold it together. You were not always this. Something was lost, or taken, or betrayed, and the version of you that stands now is the answer to that wound. The tragedy is that you’re not entirely wrong — just entirely too far gone to course-correct.
Advertisement
You are a study in contradiction — pitiable and dangerous, cunning and broken, capable of both cruelty and something that once resembled love. You are defined by loss: of innocence, of self, of the one thing that gave your existence meaning. Two voices war inside you constantly, and the tragedy is that the better one sometimes wins, just not often enough, and never at the right moment. You are a warning, yes — but also a mirror. We are all a little Gollum, given the right ring and enough time.
Advertisement
J.R.R. Tolkien’s Books Have Been Adapted Into Blockbuster Films
A feature-length animated adaptation of “The Hobbit” was released on NBC in 1977; it was followed by an adaptation of “The Lord of the Rings” directed by Ralph Bakshi and released in 1978. Tolkien’s Middle-earth saga reached a broader audience after director Peter Jackson made a trilogy of universally beloved movies based on “The Lord of the Rings” books. He returned to direct a new trilogy based on “The Hobbit,” but even though the movies made billions, they weren’t as well-liked as the Lord of the Rings films. In total, Jackson’s Middle-earth saga has grossed nearly $6 billion at the worldwide box office. Stay tuned to Collider for more updates.
Guess who’s back? Back again? Zemo’s back, tell a friend. Daniel Brühl has officially suited back up as Baron Zemo for his long-awaited return to the Marvel Cinematic Universe, having last appeared in The Falcon and the Winter Soldier, and Zemo looks like he’s up to his old tricks.
Brühl’s Zemo appears in the advert from his hidden base, where he is seen playing a Villains deck from the new Marvel Magic: The Gathering set. It is a fairly light-hearted bit of marketing, but it also marks the first time Brühl has stepped back into character since The Falcon and the Winter Soldier. What’s different this time around is Zemo’s outfit. His new purple jacket feels a lot closer to the character we know from the comic books. Zemo’s costume, on the page, has long used colors like magenta and purple. Admittedly, he doesn’t have the full purple mask this time around, but the overall silhouette still feels like a clear nod to his more traditional Marvel design.
Advertisement
Collider Exclusive · Sci-Fi Survival Quiz Which Sci-Fi World Would You Survive? The Matrix · Mad Max · Blade Runner · Dune · Star Wars
Advertisement
Five universes. Five completely different ways the future went wrong — or sideways, or up in flames. Only one of them is the world your instincts were built for. Eight questions will figure out which dystopia, galaxy, or desert wasteland you’d actually make it out of alive.
💊The Matrix
🔥Mad Max
🌧️Blade Runner
🏜️Dune
Advertisement
🚀Star Wars
Advertisement
01
You sense something is deeply wrong with the world around you. What do you do? The first instinct is often the truest one.
Advertisement
02
In a world of scarcity, what resource do you guard most fiercely? What we protect reveals what we believe survival actually requires.
Advertisement
03
What kind of threat keeps you up at night? Fear is useful data — if you’re honest about what you’re actually afraid of.
Advertisement
04
How do you deal with authority you don’t trust? Every dystopia has a power structure. Your approach to it determines everything.
Advertisement
05
Which environment could you actually endure long-term? Survival isn’t just tactical — it’s physical, psychological, and very much about where you are.
Advertisement
06
Who do you want in your corner when things fall apart? The company you keep is the clearest signal of who you actually are.
Advertisement
07
Where do you draw the line — if you draw one at all? Every survivor eventually faces a moment that tests what they’re actually made of.
Advertisement
08
What would actually make survival worth it? Staying alive is one thing. Having a reason to is another.
Advertisement
Your Fate Has Been Calculated You’d Survive In…
Your answers point to the world your instincts were built for. This is the universe your temperament, your survival instincts, and your particular brand of stubbornness were made for.
Advertisement
The Resistance, Zion
The Matrix
You took the red pill a long time ago — probably before anyone offered it to you. You’re a systems thinker who can’t help but notice the seams in things.
You’re drawn to understanding how the system works before figuring out how to break it.
You’d find the Resistance, or it would find you — your instinct for spotting constructed realities is the machines’ worst nightmare.
You function best when you have access to information and the freedom to act on it.
The Matrix built an airtight prison. You’d be the one probing the walls for the door.
Advertisement
The Wasteland
Mad Max
The wasteland doesn’t reward the clever or the well-connected — it rewards those who are hard to kill and harder to break. That’s you.
You don’t need comfort, community, or a cause larger than the next horizon.
You need a vehicle, a clear threat, and enough fuel to outrun it — and you’re good at all three.
You are unsentimental enough to survive that world, and decent enough — just barely — to be something more than another raider.
In the wasteland, that distinction is everything.
Advertisement
Los Angeles, 2049
Blade Runner
You’d survive here because you know how to exist in moral grey areas without losing yourself completely.
You read people accurately, keep your circle small, and ask the questions others prefer not to answer.
In a city where humanity is a legal designation rather than a feeling, you hold onto something that keeps you functional.
You’re not a hero. But you’re not lost, either.
In Blade Runner’s world, that distinction is everything.
Advertisement
Arrakis
Dune
Arrakis is the most hostile environment in the known universe — and you are precisely the kind of person it rewards.
Patience, discipline, and political awareness are your core strengths — and on Arrakis, they’re survival tools.
You understand that the long game matters more than any single victory.
Others come to Dune and are consumed by it. You’d learn its logic and earn its respect.
In time, you wouldn’t just survive Arrakis — you’d begin to reshape it.
Advertisement
A Galaxy Far, Far Away
Star Wars
The galaxy far, far away is vast, loud, and in a constant state of violent political upheaval — and you wouldn’t have it any other way.
You find meaning in being part of something larger than yourself — a cause, a crew, a rebellion.
You’d gravitate toward the Rebellion, or the fringes, or whatever pocket of the galaxy still believes the Empire’s grip can be broken.
You fight — not because you have to, but because standing aside isn’t something you’re capable of.
In Star Wars, that willingness is what makes all the difference.
Advertisement
How Many MCU Appearances Does Daniel Brühl Have?
The German first played Helmut Zemo in Captain America: Civil War, where the Sokovian colonel set out to destroy the Avengers from within after losing his family during the Battle of Sokovia. His plan ultimately worked better than anyone’s, splitting Earth’s Mightiest Heroes before he was taken into custody by T’Challa.
Advertisement
He returned in The Falcon and the Winter Soldier, teaming with Sam Wilson and Bucky Barnes to take down the Flag Smashers. That series finally gave Zemo a more overtly comic-inspired supervillain look, complete with his iconic purple mask, gloves, and long coat, but what we remember most of all is his outstanding dance moves that quickly went viral. By the end of the show, though, he was sent back to the Raft, where he has remained ever since, to our disappointment. Now, this ad may not exactly be considered canon but at least it proves that Zemo is still close to Brühl’s heart and that he’s able to slip right into the character whenever he feels like it.
The Falcon and the Winter Soldier and Captain America: Civil War are both available to stream now on Disney+.
Advertisement
Advertisement
Release Date
2021 – 2021-00-00
Writers
Advertisement
Derek Kolstad, Malcolm Spellman, Michael Kastelein, Dalan Musson, Josef Sawyer
DJ Jewelz Blu is stepping into the booth at one of Europe’s biggest bass music festivals, and she’s bringing serious credentials with her. The content creator and longtime drum and bass enthusiast is making her festival debut at Rampage Belgium with UK-based producer Sudley, and the two are playing a B2B set that’s been months in the making.
Jewelz Blu
What many fans don’t realize is that Jewelz has deep musical roots. She grew up playing multiple instruments and has been a dedicated member of the EDM and drum-and-bass community for years. This isn’t a celebrity dipping her toes into music for a quick headline. This is a lifelong passion finally getting its moment.
“People see one side of me, but I’ve always had this other world,” Jewelz explained. “I grew up surrounded by music, playing instruments, and I’ve been obsessed with drum and bass for the longest time. When the opportunity came to actually DJ my first festival, especially with someone as talented as Sudley, I couldn’t pass it up.”
Meeting the Master: Why Sudley Was the Perfect Partner
Jewelz Blu
Sudley isn’t just any producer. The England-born artist has spent over a decade shaping the drum and bass scene, cutting his teeth in Bristol’s legendary underground rave circuit. That connection to the most influential bass music city in the UK runs deep in his DNA. These days, he’s built bridges between the UK scene and both coasts of the US, constantly traveling and making meaningful connections with the movement’s leaders.
His credibility was the seal Jewelz needed. They’ve already turned heads in the DNB community as a couple, but taking that chemistry into a festival B2B is a whole different beast.
Advertisement
What to Expect From the Rampage Set
Jewelz Blu
The pair has crafted an hour-long journey through genre mashups, original bootlegs, remixes, and euphoric blends that define Sudley’s signature dancefloor, vocal-driven sound. They’ve built this set together from the ground up, carefully selecting every tune and loading in surprises.
“We’ve painstakingly crafted this together,” Jewelz said. “It’s more than just throwing on records. Every moment is intentional, and we’re bringing some things people won’t expect.”
A Moment for Growth
Jewelz Blu
Rampage Festival is one of the biggest bass music festivals in the world, which makes this debut anything but small. For Jewelz, it represents a full-circle moment. She’s moving beyond being known for one thing and stepping into a space where her diverse talents can shine. The musical background, the passion for drum and bass, the chemistry with her partner—all of it comes together in this set.
This is what happens when you give someone the space to be more than the box people try to put her in.
You must be logged in to post a comment Login