Business
Xanadu Quantum Stock Explodes 22% in Frenzied Session as Photonic Computing Hype Surges
TORONTO — Xanadu Quantum Technologies shares rocketed more than 22% midday Wednesday, pushing past $28 as momentum in the nascent quantum computing sector continued to build on artificial intelligence breakthroughs and investor excitement over scalable photonic hardware.

The stock, listed on NASDAQ under the ticker **XNDU**, traded at $28.06, up $5.16 or 22.53% by 12:47 p.m. EDT on April 22. Volume exceeded 4.3 million shares, far above the average, reflecting intense retail and institutional interest in one of the few pure-play quantum companies available to public markets.
The dramatic move caps a volatile but breathtaking run for Xanadu since its public debut. The Canadian company completed a business combination with SPAC Crane Harbor Acquisition Corp. on March 27, 2026, raising approximately $302 million and beginning trading on both Nasdaq and the Toronto Stock Exchange. What started as a modest post-listing pop has turned into a speculative frenzy, with shares surging hundreds of percent in recent weeks amid broader quantum sector tailwinds.
Analysts and traders pointed to Nvidia’s recent release of open-source “Ising” AI models — designed to accelerate error correction in quantum systems — as a key catalyst that reignited buying across quantum names. Xanadu, which specializes in photonic quantum computing, benefited disproportionately as investors bet on its unique approach using light-based qubits that promise greater scalability and room-temperature operation compared with superconducting alternatives.
“Photonic quantum is emerging as one of the most viable paths to fault-tolerant, utility-scale quantum computers,” said one technology analyst who initiated coverage with an Outperform rating on April 20. Several firms have highlighted Xanadu’s PennyLane open-source software platform, which has gained traction for quantum machine learning and hybrid quantum-classical workflows.
Xanadu reported fourth-quarter and full-year 2025 results on April 9, detailing strong progress on its technology roadmap. The company announced 10 new strategic partnerships spanning hardware manufacturing, supply chain, R&D and commercial applications. It also highlighted ongoing negotiations for up to C$390 million in potential funding from the governments of Canada and Ontario to expand manufacturing and accelerate commercialization.
Founded in 2016 by CEO Christian Weedbrook, Xanadu has positioned itself as a leader in photonic quantum hardware and software. Its cloud-accessible systems and proprietary error-resistant photonic qubits aim to deliver practical quantum advantage for industries ranging from pharmaceuticals and materials science to finance and logistics. The company also develops PennyLane, a widely used open-source library for quantum computing and application development.
The recent rally has been nothing short of explosive. Shares hit a 52-week high near $42.44 earlier in April, triggering multiple trading halts on the TSX as circuit breakers activated repeatedly. At one point, the stock soared more than 250% in a single week, briefly minting Weedbrook a paper billionaire before some profit-taking set in. Market capitalization has swung wildly but now hovers near $1 billion to $9 billion depending on intraday peaks, underscoring the speculative nature of early-stage quantum plays.
Unlike many quantum competitors focused on superconducting or trapped-ion qubits, Xanadu’s photonic approach uses silicon-based chips and light particles that can operate at room temperature and integrate more readily with existing semiconductor infrastructure. Executives have emphasized the technology’s potential for massive scalability, a critical requirement for solving problems beyond the reach of today’s noisy intermediate-scale quantum (NISQ) devices.
In February 2026, Xanadu and Mitsubishi Chemical announced a breakthrough in quantum algorithms for simulating extreme ultraviolet lithography processes used in next-generation semiconductor manufacturing. The collaboration demonstrated how photonic quantum techniques could accelerate R&D for advanced chip production, a development that resonates with the AI hardware boom driving demand for ever-more powerful processors.
The company’s public listing marked a milestone as the first pure-play photonic quantum computing firm to trade on major exchanges. The SPAC deal valued the combined entity at roughly $3.1 billion at announcement and provided a robust cash position to fund R&D and fabrication expansion. Xanadu has also secured grants through Canada’s Quantum Champions Program and maintains partnerships with organizations including DARPA.
Despite the hype, quantum computing remains an emerging field with significant technical and commercial hurdles. No company has yet achieved large-scale fault-tolerant quantum computers capable of consistent commercial advantage. Xanadu’s path forward depends on continued progress toward utility-scale systems, successful qualification with enterprise customers and effective execution on its expanded manufacturing plans.
Wall Street has taken notice. Northland Securities initiated coverage with an Outperform rating in recent days, while other firms have highlighted the sector’s long-term potential even as near-term volatility remains elevated. Options activity has shown heightened interest, with traders betting on both continued upside and potential pullbacks after the parabolic moves.
Xanadu’s 52-week range stretches from a low near $6.97 shortly after listing to the recent peak above $42, illustrating both the opportunity and risk inherent in frontier technology stocks. Year-to-date gains have exceeded 100% for many holders who bought near the debut, though sharp reversals have also occurred.
Company leadership expressed optimism in recent commentary. With a strengthened balance sheet and new board and executive additions, Xanadu aims to scale its quantum computers and deepen collaborations across hardware and applications. Gross proceeds from the listing, combined with anticipated government support, provide runway to push toward fault-tolerant architectures.
For investors, Xanadu represents a high-risk, high-reward bet on the quantum revolution. Proponents argue that photonic advantages — including easier networking of qubits and compatibility with fiber-optic infrastructure — could give the company an edge as the industry shifts from laboratory experiments to cloud-based commercial services.
Skeptics caution that memory of past quantum hype cycles and the capital-intensive nature of the technology warrant caution. Valuation multiples remain stretched, with traditional metrics such as price-to-earnings offering limited insight into a pre-revenue or early-commercialization business focused on long-term breakthroughs.
As trading continued Wednesday, some market watchers speculated whether the latest surge reflected fresh sector momentum or simply momentum trading in a thin-float name. Broader technology indices showed mixed performance, but quantum-related stocks again outperformed on selective buying.
Xanadu has no immediate earnings report scheduled in the coming days, but investors will watch closely for any updates on partnership expansions, technical milestones or deployment of additional cloud quantum resources. The company’s PennyLane platform continues to see adoption in academic and industrial research, providing a software moat that complements its hardware ambitions.
From a Toronto startup backed by venture heavyweights including Bessemer Venture Partners, Tiger Global and OMERS to a publicly traded entity with billions in peak market value, Xanadu’s journey encapsulates the excitement surrounding quantum technologies. Its story blends Canadian innovation, government support and the global race to harness quantum mechanics for computing power that could reshape entire industries.
Whether this week’s gains prove sustainable or give way to consolidation, one theme remains clear: investor appetite for quantum computing plays has sharpened as artificial intelligence demands ever-greater computational resources. Photonic approaches like Xanadu’s are gaining attention as a potential bridge to practical, error-corrected quantum systems.
As the broader tech sector grapples with AI infrastructure costs and the search for the “next big thing,” companies at the intersection of quantum and classical computing are drawing fresh capital and scrutiny. Xanadu, once a privately held pioneer, now finds itself at the center of that spotlight — writing a volatile but compelling chapter in the quantum computing narrative.
Business
Stifel Financial: IB Leads The Way Despite March Dealmaking Snag
Stifel Financial: IB Leads The Way Despite March Dealmaking Snag
Business
Generation Income Properties amends Series A preferred unit redemption terms

Generation Income Properties amends Series A preferred unit redemption terms
Business
India denies cash, crypto payments to Iran for Hormuz passage
The clarification came after two Indian vessels had to turn back from the Strait of Hormuz after Iranian forces fired upon them as they attempted to cross the crucial waterway on April 18.
Before turning back, the captain of Indian tanker Sanmar Herald, in an audio recording that has surfaced, is heard pleading with Iranian forces to stop firing despite prior clearance to pass the Strait of Hormuz. “This is motor vessel, Sanmar Herald. You gave me clearance to go, my name is second on your list… You are firing now. Let me turn back.” While New Delhi has consistently rejected claims of any financial arrangements with Tehran for ship movement through the critical energy corridors, some reports linked the April 18 incident to a crypto scam.Reports suggest scammers are offering shipowners fake safe passage through the strait in exchange for crypto. At least one ship fell victim to the scam and was fired at while attempting to pass through the waterway, according to Marisk, a maritime risk services company.
At a news briefing, Mukesh Mangal, Additional Secretary in the Ministry of Ports, Shipping and Waterways, termed as “fake news” the report of any payment being made for the safe passage of Sanmar Herald.
“News is spreading about a reported payment by the captain of the vessel Sanmar Herald in US dollar to persons claiming to represent the Islamic Revolutionary Guard Corps (IRGC) Navy to grant passage, and fell victim to cyber criminals. We spoke with the owner of the vessel, and he confirmed that it is fake news and no such incident had happened,” he said.He said his ministry, in coordination with the Ministry of External Affairs, assesses the situation before asking Indian vessels, stranded in the Persian Gulf since the start of the Iran war, to cross the Strait of Hormuz.
“This unfortunate incident (of Iranian guards firing on Indian ships) happened on April 18. There was firing on two of our vessels, that’s why they had to go back,” he said. “As we have been telling in past also, we do not have any new data, any confirmation on any of our vessels has paid money to any of the authorities for this purpose.”
He termed as “fake news” reports suggesting that Sanmar Herald paid money to some cybercriminals, and that’s why it was fired upon.
“There is no relation (between the firing and the reports),” he said. “This is fake news.”
Chennai-based Sanmar Shipping denied any payment.
“It has come to our attention that there have been reports on social media about Sanmar Shipping’s very large crude carrier, Sanmar Herald, flying the Indian flag, falling prey to a cryptocurrency scam.
“We would like to clarify that these reports are completely false,” it said in a statement.
The shipping line said it is working in close coordination with the relevant agency of the Indian government to ensure the safe passage of Sanmar Herald.
According to shipping monitor TankerTrackers.com, two India-flagged ships, including a supertanker carrying Iraqi crude, were forced to turn back on April 18 after coming under fire.
The disruptions come as scores of commercial vessels and thousands of seafarers remain stranded in the Persian Gulf since the outbreak of the West Asia war on February 28, which has sharply curtailed movement through the Strait of Hormuz.
The Strait of Hormuz handles about a fifth of global oil and liquefied natural gas flows, making it one of the world’s most critical energy arteries. Iran’s ability to disrupt traffic through the narrow passage has emerged as a key lever in the conflict.
The halt in transit has driven up energy prices, triggered supply shortages in parts of the world and forced some countries to ration fuel, underscoring the global impact of the standoff.
Business
Lululemon names former Nike exec Heidi O’Neill as new CEO
Lululemon store sign on March 2,, 2026 in London, United Kingdom.
Peter Dazeley | Getty Images
Lululemon on Wednesday named Heidi O’Neill as the athleisure company’s new CEO, effective Sept. 8.
The news comes after the company has seen more than a year of disappointing performance and been embroiled in a dramatic proxy battle, with founder Chip Wilson criticizing the business.
Shares of the company sank more than 5% in extended trading.
O’Neill has held multiple roles at Nike, contributing to the sportswear behemoth’s growth. She also held positions at Levi Strauss, Hyatt Hotels and Spotify.
“Heidi is an inspiring leader and proven, consumer-driven brand strategist, with a rare ability to both imagine a new future for a brand and to create the structure and processes to deliver on that vision,” said Marti Morfitt, the company’s executive chair of the board of directors, in a statement. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent.”
O’Neill said in a statement that she plans to focus on building off of the company’s core foundation and unlock growth in global markets. O’Neill will start with a base salary of $1.4 million, according to an 8-K filing.
“I am humbled by the opportunity and energized by what the team is already building,” she said in her statement. “I look forward to joining the company and helping to define and deliver the organization’s next chapter of success.”
Lululemon has been struggling with weak sales and increased competition, as well as mounting costs from tariffs. In its last earnings report, the retailer said it expects tariffs to cost the company $380 million this year.
Wilson, Lululemon’s largest shareholder, has also been placing increased public pressure on the company to make changes to its board of directors. He did not immediately respond to a request to comment on the appointment.
In a statement, GlobalData managing director Neil Saunders said O’Neill has “a very strong pedigree in the activewear and sporting space” and “has an intimate knowledge of how the industry works.”
“There will be some, mostly activist investors, who see O’Neill as something of a safe and traditional choice,” Saunders said. “This argument is partly valid as a lot of cultural change is needed at Lululemon in order to improve performance. However, in our view, O’Neill is her own person who will come with an agenda of change.”
While at Nike, O’Neill played a key role in the company’s doomed direct-to-consumer sales strategy, where the brand pivoted away from wholesale partners in favor of its own website and stores under former CEO John Donahoe. When current CEO Elliott Hill took over as Nike’s next chief executive, he made it a priority to walk back the direct selling plan.
Prior to leaving Nike, O’Neill also oversaw product and innovation at a time when the brand faced criticism for falling behind on new products and focusing too heavily on the same legacy lifestyle franchises, Dunks, Air Force Ones and Air Jordans. While the franchises briefly led to a surge in sales, fueling Nike’s growth to a $50 billion plus brand, they ultimately became ubiquitous in the market and viewed as uncool by some consumers.
Now, Hill is still working on unwinding that strategy and clearing inventory from those franchises from the marketplace, which has hit Nike’s margins and led to a decline in sales online.
Business
Southwest Airlines (LUV) Q1 2026 earnings
A Southwest Airlines Boeing 737 airplane lands at Los Angeles International Airport after arriving from Chicago on March 7, 2026 in Los Angeles, California.
Kevin Carter | Getty Images
Southwest Airlines forecast second-quarter earnings below analyst estimates, citing higher fuel prices, while holding off on updating its full-year 2026 forecast.
Southwest expects to earn between 35 cents and 65 cents a share in the current quarter, while analysts polled by LSEG expected 55 cents a share.
The airline in January forecast earnings per share of $4 this year, saying that it expected its new initiatives would pay off. Southwest has sought to increase revenue with checked bag fees and seat assignment fees.
“Achieving this outcome would require lower fuel prices and/or stronger revenue performance to offset higher fuel expense. The Company expects to provide updates to this guidance as appropriate,” Southwest said in an earnings release Wednesday.
Airlines have been either cutting their full-year forecasts or holding off on further forecasts because of volatile prices for jet fuel, generally their biggest expense after labor. They are also pulling back on their capacity growth plans to cut costs, which can drive up airfare when fewer seats are for sale.
Southwest said it expects its capacity to be flat to up no more than 1% in the second quarter, and unit revenues to rise by 16.5% to as much as 18.5% over last year.
“Demand continues to be strong, and we remain focused on controlling what we can control by managing costs, optimizing revenue initiatives, and directing capacity toward higher‑return opportunities,” CEO Bob Jordan said in the earnings release.

Here’s what the company reported for first quarter compared with Wall Street expectations, according to consensus estimates from LSEG:
- Earnings per share: 45 cents vs. 47 cents cents expected
- Revenue: $7.25 billion vs. $7.27 billion expected
Southwest swung to a profit of $227 million, or 45 cents a share in the first quarter, compared with a $149 million loss, or a loss of 26 cents per share, a year earlier.
Revenue rose nearly 13% to $7.25 billion compared with $6.43 billion in the year-earlier period.
Business
Thailand and the Mekong region engulfed in smoke as relentless forest fires continue
A severe environmental and public health crisis is unfolding across Thailand, Laos, and Myanmar as widespread forest fires and agricultural burning create dangerous levels of air pollution. The recurring smog, exacerbated by the region’s dry season and persistent slash-and-burn farming practices, has led to a significant surge in respiratory illnesses and sparked urgent calls for structural legislative reform, as current government efforts remain hampered by weak enforcement and a lack of regional cooperation.
Key Points
- The northern provinces of Thailand, including Chiang Mai and Chiang Rai, have been subjected to critical, long-term exposure to PM2.5 pollution, which has persisted for over two months.
- Fires are driven by a combination of natural dry-season conditions and widespread agricultural practices, particularly slash-and-burn land clearing for crops and animal feedstock.
- Cross-border pollution remains a major obstacle, as Thai officials struggle to mitigate smoke originating from Myanmar and Laos, where enforcement of burning bans is minimal.
- Medical professionals report an alarming increase in severe respiratory issues and lung cancer cases among non-smokers, attributing these health trends directly to the poor air quality.
- Volunteer firefighters in countries like Laos are currently tasked with managing large-scale blazes while relying on inadequate, basic equipment.
- Lawmakers and health advocates are pushing for the enactment of a comprehensive Clean Air Act in Thailand, arguing that the crisis is a systemic issue that cannot be solved with short-term, superficial measures.
The Rising Impact of Seasonal Forest Fires Across Thailand and the Mekong Region
The Mekong region, encompassing Thailand and its neighboring nations, is currently grappling with a severe surge in forest fires. This seasonal phenomenon has escalated into a significant environmental and public health concern, drawing attention from meteorologists, government officials, and international environmental organizations. As the dry season persists, the proliferation of uncontrolled blazes continues to threaten biodiversity, regional air quality, and the stability of local economies.
Northern Thailand is currently facing a severe environmental crisis as persistent forest fires continue to blanket the region in hazardous levels of PM2.5 pollutants. With thousands of hotspots detected across conservation and national forest areas, residents are suffering from significant health complications, while government officials and emergency responders struggle to contain the blazes. Despite ongoing firefighting efforts and proposed infrastructure improvements, the situation remains dire, prompting urgent calls for stronger legislative action to address the recurring annual air quality disaster.
The primary drivers of these forest fires are a combination of extreme climatic conditions and traditional agricultural practices. The onset of the dry season often leads to parched vegetation, creating highly combustible landscapes. Simultaneously, the persistent reliance on slash-and-burn farming techniques to clear land for seasonal crops remains a major catalyst for ignition. While many of these fires originate as managed agricultural clearing, they frequently escape containment due to high winds and prolonged drought, rapidly evolving into widespread wildfires that transcend provincial and national borders.
The environmental consequences of these fires are profound. Beyond the immediate destruction of forest cover and wildlife habitats, the blazes release substantial amounts of carbon dioxide and particulate matter into the atmosphere. This has resulted in a critical decline in air quality across several provinces in Northern Thailand, Laos, and Myanmar. The presence of hazardous levels of PM2.5 pollutants poses a significant risk to public health, leading to increased respiratory illnesses and creating long-term challenges for healthcare infrastructure in the affected regions.
Regional authorities are increasingly aware of the transboundary nature of this crisis. Because smoke and pollutants do not respect national boundaries, isolated efforts by single governments often yield limited results. In response, there is a growing emphasis on regional cooperation within the ASEAN framework. Current strategies focus on strengthening satellite monitoring systems to identify fire hotspots in real-time, enforcing stricter regulations against unauthorized burning, and incentivizing farmers to adopt more sustainable agricultural methods that do not rely on fire.
Economic activity is also significantly impacted. The tourism sector, a cornerstone of the regional economy, faces disruptions as visibility drops and air quality concerns deter travelers. Furthermore, the agricultural sector faces long-term risks, as repeated burning can deplete soil nutrients and contribute to increased land degradation, ultimately undermining the productivity of the land.
Addressing this recurring crisis requires a multifaceted approach. While immediate emergency response teams remain essential for suppressing active fires, a sustainable long-term solution must address the root socio-economic causes. Transitioning toward modern, fire-free farming technologies and enhancing public education regarding the environmental impacts of burning are critical steps toward mitigation. As the Mekong region navigates the remainder of the current dry season, the focus remains on coordinating regional resources to minimize the damage and developing robust frameworks to prevent such extensive fire activity in future seasons.
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Nutella debuts peanut spread

Marks the company’s first flavor innovation in 60 years.
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Only a handful of traders power India’s F&O volumes, highlights Zerodha’s Nithin Kamath
Kamath said that in March, only about 30 lakh individuals traded F&O contracts, while across FY26, roughly 20 lakh traded exclusively in derivatives. Even after combining equity and F&O participants, the number rises to just around 64 lakh, a fraction of India’s nearly 13 crore investor base.
He pointed out that only 3.8 crore investors were active across segments, implying that just 30% of investors actually traded, underlining limited participation in the markets.
More importantly, Kamath emphasized that brokerage industry revenues are heavily dependent on a small set of active traders, with a disproportionate share of activity concentrated at the top. Around 60–70% of F&O volumes are generated by just 1–2% of traders, reflecting a sharply imbalanced market structure.
According to him, the data suggests that while retail participation has expanded, trading intensity—and consequently revenues—are driven by a very narrow base of investors.
“Despite what people think about F&O trading in India and all its problems, it is still a very, very small market compared to almost anything else. In fact, in the month of March, only about 30 lakh people traded an F&O contract. Across FY26 as a whole, only about 20 lakh people traded only in F&O. If you combine people who traded in equities and F&O, that number goes up to roughly 64 lakh. So this is still a very small market. Altogether, out of nearly 13 crore unique investors, only around 3.8 crore investors were active across cash and F&O. That means only about 30% of investors traded anything at all,” Kamath tweeted.
“And yet, the only reason broker revenues have held up is that a small number of people are trading more. Pretty much the entire revenue pool of the broking industry comes from this relatively small pool of traders. If you look at F&O turnover, around 60–70% of trading volumes come from a tiny set of investors, roughly just 1–2%. That is the lopsided structure of the Indian markets,” he added.
Despite what people think about F&O trading in India and all its problems, it is still a very, very small market compared to almost anything else. In fact, in the month of March, only about 30 lakh people traded an F&O contract. Across FY26 as a whole, only about 20 lakh people… https://t.co/aZbzItQb4P“>pic.twitter.com/aZbzItQb4P
— Nithin Kamath (@Nithin0dha) https://twitter.com/Nithin0dha/status/2046944741955441138?ref_src=twsrc%5Etfw“>April 22, 2026
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The Philippines holds significant potential for producing sustainable aviation fuel
The Port of Cebu is a major potential SAF export hub for ASEAN, fueled by strong underlying drivers in the Philippines.
The Port of Cebu has been recognized as a key hub for potential Sustainable Aviation Fuel (SAF) exports within ASEAN. This strategic positioning highlights the Philippines’ burgeoning role in the global shift towards greener aviation fuels. The identification of Cebu underscores its existing infrastructure and logistical advantages, making it an attractive gateway for the region’s SAF trade.
This recognition is bolstered by strong underlying drivers within the Philippines that support SAF development and export. These factors likely include a growing commitment to renewable energy, favorable government policies, and the potential for robust domestic production of feedstocks necessary for SAF creation. The nation is increasingly investing in technologies and partnerships to capitalize on these strengths.
By leveraging the Port of Cebu, the Philippines is poised to not only meet its own sustainability goals but also to become a significant supplier of SAF to other ASEAN nations. This initiative represents a forward-thinking approach to aviation, aiming to reduce carbon footprints and foster a more environmentally responsible air travel industry across Southeast Asia.
Source : PH has huge potential in sustainable aviation fuel production | Philippine News Agency
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BMW is sticking with sedans, even as some rivals cut back

BMW wants to keep making sedans in spite of U.S. tariff pressures on German imports and the far higher sales of sport utility vehicles, said Sebastian Mackensen, the company’s North America chief.
Mackensen made the comments in an interview on Tuesday, a day before BMW unveiled an updated version of its full-size 7 Series sedan, which includes a slew of design and technology features BMW had originally developed for its electric vehicles.
The 7 Series vehicles will be the first without electric powertrains to come equipped with the new tech, which includes a panoramic heads-up display in the windshield and a voice assistant that uses artificial intelligence. Other upgrades include an enlarged drop-down screen that, along with a 36-speaker array, can essentially turn the rear seats into a small movie theater.
Called “neue klasse” — German for “new class” — BMW had intended its EVs to meld futuristic designs with a software-driven vehicle platform, following EV makers such as Tesla, Rivian, Lucid and Chinese brands.
“Already so many innovations have come to life that the company decided we need to bring those innovations into our entire lineup,” Mackensen said.
The 7 Series currently starts above $99,000 for the base model and runs up through a $168,000 starting price for the high-performance i7 M70 EV.
“I would say it is really on the top of our product portfolio,” Mackensen said. “It is the pinnacle of what we produce when it comes to luxury, but obviously always, always performance.”
However, since 2018, another full-size BMW, the X7, has rocketed past the 7 Series in the U.S. in terms of sales. In 2025 BMW sold nearly about twice as many full-size X7 SUVs as it did full-size sedans, if you combine sales of both the 7-Series with the similar, two-door, 8-Series.
This reflects an industry-wide trend, as SUV sales have overtaken sedans by a wide margin.
The X7, meanwhile, is made in Spartanburg, South Carolina, while the 7 Series, like all BMW sedans, is imported. Vehicles shipped to the U.S. from Germany carry a 15% tariff.
“This is definitely going to come into play,” said Robby DeGraff, manager of product and consumer insights at AutoPacific. “I can’t see BMW ever reallocating production of the 7 Series stateside, so the automaker is going to have to carefully keep tabs on demand and actual sales, to see how long it will be worth it to import the 7 Series.”
He added that the i7 is at even greater risk, given the pullback in U.S. EV sales.
‘A showpiece’
Though some of BMW’s closest rivals — such as Mercedes-Benz and Porsche — still have full-size sedans, several premium and luxury automakers have pulled theirs from the U.S. market in recent years.
Swedish maker Volvo stopped importing its S60 and S90 sedans in 2025. Lexus will discontinue the LS full-size sedan in the U.S. after the 2026 model year. German rival Audi said it will stop making the A8. It has been several years since American brand Lincoln made a sedan of any size.
Mackensen said that means the 7 Series sedan has a lot of potential.
“We obviously have a successful SUV lineup,” he said. “But we have always been a very successful sedan brand. We have a healthy share of sedans in our overall sales. And we like sedans. A lot of BMW customers like sedans, and we have no intention to stop offering sedans also in the future.”
By some metrics, sedans don’t have as strong a business case as SUVs do, said Stuart Pearson, head of automotive and mobility research at Oxcap Analytics.
“If you were being just purely economical about it and not thinking about image and brand, just saying, ‘Well, is this model worth the return?’ You might say no,” Pearson said.
Pearson added that BMW does sell many lower-priced sedans. The 7 Series shares underpinnings with some of them, such as the smaller 5 Series, so the cost of producing it is incremental, And, he added, the 7 Series is a technological flagship.
“I think they build these, these days, more to prove that they can than anything else,” said Sean Tucker, managing editor of Kelley Blue Book. “The fastest version of the 7 Series right now has a 0 to 60 time of 3.5 seconds. That is absurd for a car this large. The rear seats are as luxurious as the front seats. … This is everything BMW can build. It’s a showpiece.”
A substantial share of customers are still considering sedans overall. According to an AutoPacific survey of 18,000 Americans who plan to buy or lease a vehicle in the next three years, 45% of prospective BMW customers said they were most likely to get a four-door sedan. That percentage is very similar, if not identical, to that of Mercedes-Benz and Audi.
“I don’t think we’re going to see BMW pull the plug on its 7 Series soon, or Mercedes-Benz kill the S-Class anytime in the near future,” DeGraff said. “That, to me, would be a shocker. Those two brands really know their target audiences. Again, consumer choice is king in the luxury space.”
The U.S. alone accounts for about 30% of BMW’s profits, Pearson said, and that’s only grown as automakers have faced increasing pressure from Chinese automakers.
“The U.S. is a critical market to BMW,” Pearson said. “It’s always been one of its more profitable markets.”
The brand has set “ambitious” overall sales targets in the U.S. for 2026, Mackensen said — though he wouldn’t share specific numbers. In 2025, BMW was the top-selling luxury brand in the U.S., according to according to Kelley Blue Book.
“We are bullish on BMW performance in the United States,” he said.
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